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Factors Influencing Chinese Consumers To Make Impulse Purchases in the “Oriental Selection” Live Broadcast Room

Chapter 1 Introduction 1.1 Research background Due to the arrival of 5G technology and the progress of big data, webcasting platforms have become an important medium in China’s online interaction landscape. These platforms provide interactive and dynamic experiences that closely resemble real-time web content. This setting has given rise to a new paradigm in business: live-streaming ... Read More
Pages: 31       Words: 8473

Analysis and Recommendations on Strategic Direction

Porter’s Competitive Advantage Model Porter’s competitive advantage model addresses the current dilemma at Smithfield Custom Furniture. The model can offer strategic guidance to achieve competitive advantage by either cost leadership or differentiation. Cost leadership according to Porter is about how a company can achieve economies of scale, operational efficiency, and cost minimization (Aji et al., ... Read More
Pages: 3       Words: 670
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The Dynamics of the Recorded Music Industry: An In-Depth Analysis of Record Labels’ Business Strategies

Introduction Recording music is a changing and adaptable facet of the world market for entertainment that offers much more than just lightning happenings. A descriptive analysis of the industry with particular attention to the business practices of record labels is pursued below. Porter’s forces enable us to study the competition, supply chain, and macro-environmental factors ... Read More
Pages: 3       Words: 653

Mission Alignment in Tech Marketing Strategies

Mission statement for any company is not just about declaring an intention, rather it signifies an important aspect in guiding the direction that will help lead such a firm to achieve its purpose with core values and aspirations. This analysis reveals the mission statements of two Goliaths in the field, Microsoft and Apple, which peels ... Read More
Pages: 5       Words: 1169

Sustainable Transformation: Evaluating H&M’s Operations, Addressing Contentious Issues, and Proposing Responsible Strategies

Introduction Cost-conscious buyers like H&M’s fashionable and economical products, but its sustainability practices have tarnished its reputation. Scandals over its affordability, fashion-forwardness, ethics, and environment have damaged stakeholders’ perceptions and the brand’s reputation. Despite its pricing and style, H&M must solve these complex concerns to meet consumer needs for sustainable and ethically created products. It ... Read More
Pages: 9       Words: 2223

Developer/New Product Packaging

Many organizations adopt the strategy of developing new products to expand their business. However, before introducing a new product to the market, a company has the role of conducting market research. Market research is usually significant because it helps the institution determine a gap in the market. It also helps to know customer preferences regarding ... Read More
Pages: 5       Words: 1280

Targeting African Americans in Digitized Advertising Influences Individual Attitudes, Perceptions, and Beliefs

Television commercials have historically fueled stereotypes of various ethnic and racial groups. Both negative and positive stereotypes are pervasive in our society, and the countless television commercials Americans see yearly expose them to both. African American communities have been subjected to negative perceptions and depictions in digital media, particularly in television shows and advertisements that ... Read More
Pages: 5       Words: 1342

Oreo’s Global Marketing Strategy

Executive Summary The executive summary offers an in-depth analysis of Oreo’s global marketing strategy and its applicability to the USA and Turkish markets. Oreo has been able to successfully navigate and penetrate the USA competitive market through employing the adaptation and standardized market approaches and also by tailoring its products to meet the needs of ... Read More
Pages: 23       Words: 6325

Walmart Company Analysis

Company description Walmart is a global corporation that dates back to 1962 under the leadership of its founder, Sam Walton, and its headquarters are located in Bentonville, Arkansas (Walton, 2020). The company serves millions of customers daily and globally as it manages grocery stores and supermarkets. Hyper-stores segregate large departmental discount shops while being owned ... Read More
Pages: 5       Words: 1180

Strategic IEC Framework for Jamie’s Floral Delights Success

Jamie’s Floral Delights strives to become a global leader and win the market in flower arrangement as well as delivery. The Integrated Implementation, Evaluation, and Control (IEC) strategy provides a detailed schedule for implementing all coordinated marketing activities outlined in previously posted documents. The approach includes detailed financial analyses, target market segmentation, and a strategic ... Read More
Pages: 6       Words: 1423

Addressing LGBTQ Healthcare Disparities Marketing

Introduction Uneducated and undeveloped LGBTQ members have less access to healthcare facilities, while others are unable to afford them. This creates a massive gap in healthcare service delivery to the LGBTQ as they face many barriers such as discrimination, insufficient accessibility of providers who support them and lack of knowledge among allied health workers towards ... Read More
Pages: 9       Words: 2377

Literature Review: Honey Market in Germany

Introduction The German honey market is a flourishing and profitable industry that provides an excellent environment for them to grow. This literature review focuses on the critical aspects of the market, mainly packaging, pricing, and consumer preferences. This study produces a comprehensive picture of the honey sector in Germany. With insight in these areas, businesses ... Read More
Pages: 3       Words: 809

An Effective Marketing Plan for the Smart Fitness Watch

Product choice is one of the key turning points in creating a powerful marketing strategy Concerning this, the selected product is based on its relationship with current consumer preferences as well as a larger trend within society to put more emphasis on health and fitness. This milestone provides the basis for further marketing plan elements, ... Read More
Pages: 3       Words: 806

Unveiling the Dark Side of Influencer Marketing

Research shows that a consumer continuously exposed to the same ad between six and ten times has a 4.5% less likely chance of purchasing the product than a consumer who has only seen the ad two or five times. This is the world of advertisement in which a customer can quickly love an ad and ... Read More
Pages: 6       Words: 1408
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