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Marketing Essays

Development of Products and Services for the International Market

Apple Inc, incorporated in 1977 and now exceeding $2 trillion in market valuation, stands today as the world’s most profitable technology company thanks to ubiquitous innovations spanning the Mac personal computer revolution in the 1980s, industry-altering iPod portable media players in 2001, globe-captivating iPhone smartphones starting in 2007 and category-defining media tablets like the iPad ... Read More
Pages: 10       Words: 2556

Evaluating Quality Dimensions of Allbirds Wool Runners

Unparalleled in comfort and ecological design, the Allbirds Wool Runners revolutionize footwear. The shoes were made using ingenuity and eco-friendly materials. The products they sell are contemporary on one end and eco-friendly on the other end, as they aim to challenge the norms of traditional footwear. Allbirds Wool Runners are a result of an in-depth ... Read More
Pages: 14       Words: 3579
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Case Study 8.1 Walt Disney: Building Options After the Coronavirus

Introduction The global trade industry was completely dіsrupted by the COVID-19 pandemic, affecting еvery industry. Walt Disnеy, the entertaіnment іndustry icon, was one of the most hеavіly affеcted. Dіsnеy was confrontеd with a multіtude of challenges abruptly, despite having a diverse portfolio that provided them with a compеtіtіvе advantage. Amid thе gathеring clouds of uncertainty ... Read More
Pages: 4       Words: 991

Canadian Apparel Expansion Into Brazil: An Exploratory Market Research Report

Executive Summary The following report on exploratory market research provided the feasibility of the move and Strategic considerations for a Canadian apparel company seeking to venture into the Brazilian market. The most significant opportunity is found in Brazil because of its large and style-conscious consumer base and the rising numbers regarding the penetration of the ... Read More
Pages: 6       Words: 1606

Brand Loyalty and Trust in Marketing

Through high-quality interactions, transparent conversation, and moral behavior, organizations can build brand loyalty in marketing. Product transport and provider reliability and honesty build acceptance as true steadily. Companies ought to be transparent and moral because of ethical worries. Trusting groups with moral facts can lead to lengthy-time period partnerships, however customers have to be cautious. ... Read More
Pages: 3       Words: 592

MagicFlavor Comprehensive Marketing Plan

Introduction The prospect of an entrepreneurial project is largely dependent on its ability to respond to and satisfy customer needs optimally. To achieve this particular end, a strong marketing strategy is of paramount importance. This marketing plan for MagicFlavor, a restaurant featuring a fusion of various culinary characteristics, will be narrowed down to particular aspects, ... Read More
Pages: 7       Words: 1672

Evolving Brand Strategies: Enhancing Sustainable Competitive Advantage and Brand Equity

In the current competitive market landscape, world-class retailers like Starbucks and Walmart are systematically rethinking their brand strategies to remain relevant and responsive to customer needs and to breed loyalty. This essay analyses the more refined ways of adding sustainable competitive advantage (SCA) and brand equity in the case of Starbucks and Walmart. Understanding Sustainable ... Read More
Pages: 6       Words: 1619

Leveraging SWOT Analysis for Strategic Excellence

The SWOT framework aids companies like Starbucks in navigating complex business environments by analyzing internal strengths and weaknesses alongside external opportunities and threats (Lambert, 2020). This analysis helps Starbucks develop strategies to maintain market dominance, such as capitalizing on the ready-to-drink coffee market and addressing challenges in international expansion and the impact of climate change ... Read More
Pages: 3       Words: 589

A Comprehensive Analysis of Competitive Strategy and Market Focus

Introduction In sports footwear and apparel manufacturing, Nike is a global powerhouse representing innovation, performance, and cultural influence (Mahdi et al., 2015). Having origins in Phil Knight and Bill Bowerman’s dedication to going beyond athletic wear, Nike has transformed into a market bigwig marked by the swallowing swoosh logo and world-class endorsers. Nike’s long-term success ... Read More
Pages: 8       Words: 2084

Factors Driving Value Co-Creation

Consultative Questioning The practice of consultative questioning drives effective value co-creation between sales teams and clients. Sales professionals can uncover hidden needs, future goals, and pain points through discovery conversations that have targeted questions aimed at understanding the client’s organizational priorities, capability gaps, and decision-making considerations. Questions such as “How could this solution improve inter-departmental ... Read More
Pages: 10       Words: 2711

Conagra’s Strategic Branding Transformation

Introduction Recently, Conagra Brands has experienced a dramatic metamorphosis, drawing on a rich beyond over a century. Its transformation from a Nebraska-based agricultural organization to a specialized commercially packaged goods (CPG) employer was signaled with the aid of this rebranding initiative. This exchange in approach results from a deeper comprehension of how purchasers and the ... Read More
Pages: 4       Words: 1004

Evolving Trends in Global Influencer Marketing

Chapter 1 Introduction 1.1 introduction to the Research Digital marketing refers to the employment of digital or social media platforms to create awareness about a brand and reach out to consumers. Online, mobile marketing involves any kind of promotion that takes place on the internet using social media platforms or search engines; via a cellphone, ... Read More
Pages: 5       Words: 1184

The Impact of Social Media on Louis Vuitton’s Growth in the British Market.

Executive summary The study is set to determine the impact of social media on Louis Vuitton’s growth in the British market. People share photos, videos, and information with friends, families, business stakeholders, or desired audiences based on the content shared through social media, proving a powerful tool used in business to convey marketing information. Businesses ... Read More
Pages: 19       Words: 5200

Research on the Factors Influencing the Willingness To Use Digital Currency Electronic Payment in China —Case of E-CNY

Abstract The younger generation favors currency e-payment for convenience but attracts attention to digital information and privacy issues. How to gain a competitive advantage in the fierce market competition of digital currency e-payment platforms, improve customer satisfaction, and develop a marketing strategy to attract customers’ willingness to use. This study takes the digital currency E-CNY ... Read More
Pages: 14       Words: 3614

Developing an Innovative Idea for Zoony Skincare Company

Executive Summary This report analyses the current challenges facing Zoony Skin Care and suggests innovative solutions to these problems. As a family-owned company that produces superior skin care products, Zoony Skin Care is overwhelmed with decreasing revenues and intensified competition made worse by new entrants online as well as demand for more natural treatments. It ... Read More
Pages: 11       Words: 2964
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