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Marketing Essays

The Use of Computational Technologies Has Enhanced Marketing and Advertising.

Introduction  Computational advertising is an all-encompassing, data-driven advertising strategy that uses technological infrastructure, improved processing power, algorithms, and mathematical models to generate and distribute messages and track and analyze individual user activity. This covers every aspect of the advertising procedure, including creating ads, placing them in the media, analyzing market situations, segmenting the market, focusing ... Read More
Pages: 10       Words: 2632

The Role of Social Media in Events Imagineering; the Use of Instagram in Imaginative Event Experiences

Abstract This research aims to investigate the role of social media in event imaging and the use of Instagram in imaginative event experiences. With an increasing degree of digital connectivity and virtually everything becoming a click away, social media such as Facebook and Twitter are playing an integral role amongst us, completely transforming our activities ... Read More
Pages: 32       Words: 8783
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The Hard Skills and Soft Skills of a Creative Director

In advertising campaigns, creative directors can play a vital role in shaping both the conceptual and the visual direction. Mostly, effective advertising is determined by how well an advertiser, through the directors, utilizes effective visuals and concepts in the advertising campaign. Creative directors lead the advertising agencies by working with the creative team to create, ... Read More
Pages: 12       Words: 3289

Marketing Practices in Ukraine

Introduction Ukraine has been experiencing a difficult marketing problem following its geopolitical conflict with the Russian Federation. However, large multinational organizations such as Amazon have supported Ukrainians in adopting suitable marketing strategies. The paper explores the best and most bearable marketing strategies Ukrainians can adopt with the help of large global firms such as Amazon. ... Read More
Pages: 3       Words: 743

Brand Audit: Subway’s Market Standing

1.0 Introduction The world’s leading chain of fast food restaurants, Subway, has to delve much deeper into its brand identity and positioning (Sandis et al., 2023, p. 2051). In a world that has been witnessing a growing shift in preference towards looking at healthy food choices and digital ordering, Subway must know the brand perception ... Read More
Pages: 17       Words: 4517

Strategic Insights Into Property Businesses

Executive Summary UK’s commercial real estate market aims to disrupt by placing constraints on urbanization to accommodate growing demand. Our strategic business plan focuses on securing investments, increasing the market share, projecting the cash flow, and obtaining a competitive edge. We request funding for the development of the office, marketing, hiring staff, and working capital ... Read More
Pages: 10       Words: 2621

Exploring Trends and Strategies in Consumer Behaviour

Introduction The increasingly complex consumer behaviour sphere, with the psychological, sociocultural, and technological reshaping every step of the way, creates favourable conditions for brands that invest energy and means in understanding the trends and constructing marketing strategies for this age. Technological evolution has redefined the way consumers interact with products and services. Further, there is ... Read More
Pages: 10       Words: 2589

An Evaluation of the Digital Marketing Strategies and Related Ethical Issues at Ryan’s World

Introduction and Case Study Overview Digital marketing is using any digital channels to market products or services. This marketing concept and field has evolved over the years since the advent of the internet in the 1990s to presently integrate digital goals, audiences, platforms, devices, media, data and technologies to facilitate the marketing process and influence ... Read More
Pages: 10       Words: 2525

Pet Grooming Marketing Plan

The business concept is to offer a professional home-based salon for pet grooming services for cats and dogs in the neighborhood. The salon is to be envisioned in a dedicated place at my house, complying with the requisite licensing and zoning regulations. The services will consist of basic grooming such as bathing, brushing, haircut, nail ... Read More
Pages: 6       Words: 1511

The Mediated Experience of Live Events and Emotional Connection

In a fast-growing international gaming market, ABZ Corporation stands as an ambitious business looking to expand into four different markets: Japan, the US, Korea, and Germany. Through strategic analysis, this research looks into four separate markets within the gaming industry. Observing market sizes, consumer trends, and technological advances, consumers are playing international games differently. This ... Read More
Pages: 5       Words: 1197

Reflective Report on Sales Cloud: Boost Sales Productivity With Sales Cloud CRM

While exploring Sales Cloud, Salesforce’s flagship product tailored for sales professionals, I was intrigued by its potential impact on marketing strategies. This reflective report goes into my discoveries, illustrating key insights and drawing connections between Sales Cloud functionalities and real-world marketing scenarios (Zoltners et al., (2021). Throughout this reflection report, I have understood how versatile ... Read More
Pages: 5       Words: 1167

Investing and Financial Markets

Celsius Holding Inc Business Analysis:Celsius Holding Inc was established in April 2004 by Carl DeSantis, and, with time, it came up with a flagship brand, CELSIUS® (Celsius). The company’s mission is to be the global leader in terms of branded portfolios that provide health benefits that are clinically proven and proprietary. Celsius Holding Inc. is ... Read More
Pages: 3       Words: 725

Navigating the Digital Skies: A Strategic Insight Into Airbus and Boeing’s Aerospace Digital Marketing Landscape

Introduction In the dynamically evolving aerospace enterprise, the importance of virtual advertising cannot be overstated. As the industry undergoes fast technological advancements, Airbus and Boeing leverage virtual strategies to beautify brand visibility, interact with worldwide audiences, and exhibit their present-day innovations. In today’s digital world, there is a one-of-a-kind way to meet with all kinds ... Read More
Pages: 5       Words: 1306

Market Research on Customized Clothing Industry in Canada

Introduction The surge in the customized clothing industry globally reflects a paradigm shift in consumer preferences toward unique and personalized fashion experiences. The positive effects demonstrate a fundamental change from consumers to favor standardized clothing and individual clothes. This recalibration, however, is most visible in Canada, where individualistic culture meets increasing interest in personalized clothing. ... Read More
Pages: 4       Words: 912

Market Plan for the Introduction of BEAP Conglomerate’s Tiger Nut Juice Into the Canadian Market

Summary The work describes the launch of BEAP Conglomerate’s new, healthful beverage, tiger nut juice, into the Canadian market. Because of its distinct flavor and nutritional content, Tiger nut juice appeals to health-conscious consumers looking for alternative beverage options. The analysis details the product’s marketing mix, entry strategy, market analysis, and market formulation. Introduction Following ... Read More
Pages: 6       Words: 1559
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