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Negative Connotations of Persuasion

On the one hand, persuasion is mostly related to such issues as effective communication or negotiation and, in many cases, is very positively treated by people. However, it can bear negative connotations for some audiences. These perceptions mostly have negative connotations to issues involving manipulating someone, trying to persuade using others, and even being dishonest ... Read More
Pages: 4       Words: 892

The Impact of Influencer Marketing on Modern Business

Introduction Businesses rely on various marketing strategies to succeed in their ventures. The strategies encompass influencer marketing, a form of marketing strategy where a business depends on public endorsements from influencers. The influencers have a substantial online presence and can impact the audience following them (Vrontis et al., 2021). Influencer marketing is the go-to rubric ... Read More
Pages: 8       Words: 2021
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Sustaining Long-Term Client Relationships

My approach to the upcoming negotiation with the category manager and her director uses a more complicated reading mode, as articulated in the following videos on handling customer price demands. After all, long-term relationships have also served as proof that the commitment delivered by our services does deliver consistent revenues and mutually beneficial breakthrough projects; ... Read More
Pages: 3       Words: 565

Features of Consumer Behaviour in Relation to European Luxury Fashion Houses in Japan and the Republic of Korea in 2010–2023

Introduction Academic Relevance The paper will study how consumer behaviour in the Republic of Korea and Japan has changed in relation to European Luxury brands, together with factors that have facilitated these changes. The study will also compare the differences and similarities between Japan and Korea as well as how they relate to the global ... Read More
Pages: 11       Words: 2877

Brand Audit: Subway’s Digital Presence and Market Standing

1.1 Introduction Founded in 1965 by Fred DeLuca and Peter Buck, Subway has grown into an international fast-food giant with a reputation based on vast arrays of customized sandwiches (Subway, 2018). It is operational in over a hundred nations and has continued flourishing because of its dedication to fresh produce and customization. 1.2 Evolution in ... Read More
Pages: 10       Words: 2652

Exam Questions Concerning German Automaker Entry to European Markets

Given a chance to be the marketing manager for a German automaker that is competing against Chinese electric vehicle(EV) competitors, I will know for sure that there will be several challenges standing in my way. To start with, the fact that Chinese EV manufacturers enjoy a cost advantage that allows them to sell their EV ... Read More
Pages: 6       Words: 1504

Management Report on Marketing Dashboard

Executive Summary This project entails building a marketing dashboard for Company X to monitor the significant metrics that will enable informed decision-making at the company’s board. Company X is an e-commerce business that is interested in using product analytics to boost its marketing performance. The first step involved collecting data on relevant variables, including date, ... Read More
Pages: 7       Words: 1850

Clayton Christensen: Disruptive Innovation

Introduction Clayton Christensen is a prominent expert in the field of innovation and disruption. In his acclaimed 1997 publication “The Innovator’s Dilemma,” Christensen introduced the concept of disruptive innovation to demonstrate how smaller companies can potentially challenge dominant players in an industry. According to Christensen, disruptive innovation alters a market by introducing simplicity, convenience, accessibility, ... Read More
Pages: 8       Words: 2092

Subway Brand Dynamics: Navigating the Interplay Between Tangible Elements and Consumer Perceptions for Strategic Excellence

1. Introduction This brand audit concentrates on Subway, the global fast-food chain known worldwide for its submarine sandwiches and salads. The main objective of performing a brand audit on Subway is to investigate the different determinants contributing to its brand efficiency. With the Subway brand audit, there is a thorough investigation of what defines its ... Read More
Pages: 12       Words: 3119

Halal Meat Market in the UK

International trade has contributed immensely to the current UK meat consumption share. In 2015, the total value of meat traded globally was estimated to be $112.5 (£88.5) billion, and the UK, being a meat importer, made up for a significant share of the trade (Poppy et al. 2019, p. 571). At the same time, the ... Read More
Pages: 3       Words: 812

The Impact of Food Delivery Apps on the Food and Beverage Industry in Canada

Introduction The introduction of many food delivery applications has mainly influenced the evolution of Canada’s food and beverage industry. In this essay, we will analyze the revolutionary nature of these applications and whether they have altered the core makeup of the industry. Restaurants Canada (2019) proves very useful because it sheds light on the industry’s ... Read More
Pages: 9       Words: 2224

Marketing Proposal for Ofori Beauty

Executive Summary Ofori Beauty, established by CEO Daniella Adisson, offers specialized hair and skin care products for different skin types. Ofori explicitly aims toward the empowerment of individuals through the promotion of self-love and embracing natural beauty. The company’s distinctive concept features more than items; it includes community empowerment and culture. This marketing strategy will ... Read More
Pages: 6       Words: 1485

Market Analysis Report for Camper Trailers

Executive Summary The Report offers a detailed and quality analysis of the Australian camper trailer market to offer brief insights into the market structure in the camper trailer sector. The Report highlights significant components affecting the market activities. Camper trailer markets show increasing growth, which is both sustainable and rapid, looking at external elements like ... Read More
Pages: 15       Words: 4018

Brand Analysis Report: Nike and Adidas

Executive Summary This report focuses on rather a comprehensive brand analysis of Nike and Adidas with a focus on important parameters such as brand character, image, identity, distinction, placement, communication, loyalty, and brand capital. Strength is evident in the market position of both brands and their uniqueness in strategies as determinants of this strength. With ... Read More
Pages: 15       Words: 4110
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