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Research Proposal: Understanding the Impact of TikTok Marketing and Consumer Behavior/Psychology

Executive Summary The proposal aims to study the use of TikTok as an advertisement tool and its impact on today’s youths as consumers. The proposed study aims to help enhance the understanding of the changing perception of Generation Z towards brands and its links with TikTok’s influence on the consumer perception of various brands. However, ... Read More
Pages: 9       Words: 2383

Dyson Company’s Marketing Strategy

1 Introduction and Service Description Since its founding in 1993, the Dyson Company has expanded from a small company focused on manufacturing and marketing vacuums to a multinational corporation with a developing presence in other product categories (Dyson, n.d.). With minimal assistance from other sources, the company’s goods have primarily been produced using internal research ... Read More
Pages: 17       Words: 4605
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Mediviron Group Clinics; Philippines

1.0 Introduction In the ever-changing global business environment of today, businesses are always looking for new ways to grow and enter new markets. In Malaysia, Mediviron Group Clinics is one such business that has made a name for itself as a trustworthy supplier of healthcare services. Mediviron, having established itself as a prominent player in ... Read More
Pages: 12       Words: 3124

Xiaomi’s Mi Smart Kettle Pro Marketing Plan

Company/Brand/Product Background Xiaomi Corporation Beijing-based Xiaomi corporation is one of the most well-known and influential companies in the world electronics market. Xiaomi is a technology company established in April 2010 by Lei Jun, and it has emerged as one of China’s leading brands. Xiaomi is known for its dedication to innovation, constantly releasing innovative products. ... Read More
Pages: 13       Words: 3377

Influencer Marketing’s Impact on Contemporary Consumer Behavior Trends and Patterns

Why Should You Do Influencer Marketing? In the ever-changing world of contemporary marketing, influencer marketing stands out as an important option for companies aiming to construct real connections with their desired market. This technique offers a distinct path in which brands can engage with customers in a genuine and compelling way. Research underlines the increasing ... Read More
Pages: 15       Words: 3893

Business Application Exercise – Cultural Assessment: “America Is Beautiful” Advertisement

Based on your readings for this week, define culture. Culture, a dynamic and multifaceted concept, encompasses shared values, beliefs, behaviours, and symbols within a community. Multinational corporations engaging in global communication must consider the various aspects of culture to resonate with diverse consumer bases effectively. In this context, the analysis of Coca-Cola’s 2014 Super Bowl ad ... Read More
Pages: 3       Words: 747

Bridging the Advertising Gap: The Digital Age, Google’s Advantage, and Future Trajectories

The world of advertising is dynamic, where resource allocation is determined by the constantly changing desires of consumers and the changing nature of media consumption. The fundamental element driving this change is the ongoing discrepancy between traditional television (TV) and the Internet, which has drawn the attention of advertising and corporations. The persistent disparity between ... Read More
Pages: 3       Words: 607

Global Health & Beauty Company

Strategic Questions for TBL People Question: How well can we address the needs of our clients and shareholders while fostering diversity and inclusion in our sales and marketing teams to support CSR goals? The SWOT analysis aligns with fostering diversity and inclusion in our sales and marketing teams. It acknowledges the strengths of these initiatives, such ... Read More
Pages: 8       Words: 1934

The Polysemic Consumer Appeal of Human Brands

Introduction In the entertainment industry, celebrities have become viewed as brands in themselves. Archived Brands is a brand strategy in which celebrities create a classic brand that enables them to establish a marketing image using their fame and status (Eng and Jarvis, 2020, p.838). The transformation is not a result of their fame but a ... Read More
Pages: 5       Words: 1292

Scaling Enoch’s Greetings – A Large-Scale Business Execution Plan

Enoch’s Greetings started modestly but is a foundation for designer cards. This business expansion and future vision respond to increased demand for something physical with a handmade feeling. The first venture’s success shows the need for a comprehensive plan to address development, stability, compliance, technology involvement, and resource allocation. This strategy aims to expand Enoch’s ... Read More
Pages: 12       Words: 3127

Marketing in the Age of Intelligent Connectivity

Introduction Marketing includes strategies, procedures, and actions to assess consumer needs, increase product/service awareness and demand, and manage customer relationships. Marketing traditionally focuses on promotion, product design, price, distribution, sales, and market research to outperform competitors (Kotler & Keller, 2016). Digitization has altered marketing by providing firms with extensive data-gathering and analytics tools to gain ... Read More
Pages: 8       Words: 1996

Critical Thinking Scholarly Activity #6-Kylie Jenner: The Art of Creative Entrepreneurship and Strategic Growth

Introduction: Kylie Cosmetics is more than just a brand; it represents an entire global empire headed by Kylie Jenner, a name inseparable from success in the beauty industry. This reflective journey explores how Jenner conquered such a challenging path with multiple product categories and a creative marketing campaign. More than that, the paper introduces a ... Read More
Pages: 4       Words: 1007

Product History: Nike

As a global sportswear stalwart, Nike, Inc. exemplifies innovation and style. Since its 1964 inception as Blue Ribbon Sports, founded by Bill Bowerman and Phil Knight, the brand evolved into the recognizable figurehead it is today. The shift came in 1971 when the company rebranded as Nike, introducing the iconic swoosh logo, and began a ... Read More
Pages: 4       Words: 1009

International and Multinational Marketing

Introduction How businesses function has been completely transformed by technology, and most companies now manage their operations without any problems, even when their offices are spread out across different regions. Global corporations often establish frameworks that help them establish a standard operating procedure across different geographies. However, different locations have distinct demands and customs; therefore, ... Read More
Pages: 5       Words: 1125

Personal Reflection on Marketing Strategy Knowledge

Introduction Marketing is one of the most essential elements of conducting any business, which contributes significantly to the performance of businesses. Understanding marketing strategies that businesses must employ in daily operations is essential as a student because it lays the foundation of the overall understanding of the entire business-related concepts. A marketing strategy refers to ... Read More
Pages: 6       Words: 1637
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