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Marketing Essays

Business Planning and Sustainable Entrepreneurship

Introduction EcoConvenience aims to redefine the delivery and transportation industry by offering sustainable, on-demand solutions for pharmaceutical and grocery deliveries. The company aims to make life more convenient for consumers while leaving a positive environmental impact. It targets the U.K.’s ageing population, including care homes and private healthcare facilities. EcoConvenience partners with Elmbridge’s care homes ... Read More
Pages: 8       Words: 2022

A Practical Odyssey in Sports Marketing and Fan Engagement

Introduction The fan engagement of sports marketing depends on the nature of sports communication, one of the key parts of the sports industry, as a dynamic and integral part of the sports industry. Identified as a situation where people within the sports arena exchange symbols to signify the meaning through interaction (Pedersen et al., 2007), ... Read More
Pages: 11       Words: 2824
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Discuss the Social and Physical Dimensions of the Service Encounter, Explaining How Marketers Can Use These Dimensions To Improve the Quality of the Service Encounter.

The service encounter’s social and physical dimensions are as important in determining the quality of the consumers’ overall service experience. Thus, marketers can use these to improve the service encounter quality by changing employees’ behavior, communication, physical environment, accessibility, and personalization. The social dimension involves interaction between service providers and customers. Marketers can enhance this ... Read More
Pages: 3       Words: 672

Innovative Proposal: Sports Sponsorship

Executive Summary The sports industry is dynamic and competitive, prompting the need for organizations to develop innovative strategies to thrive and make lasting impacts. This proposal outlines the innovative strategy of the Young Lambs Sports Federation to enhance its sports sponsorship approach. Strategic partnerships and marketing initiatives are the main objectives of this proposed approach ... Read More
Pages: 4       Words: 954

The Tipping Point by Malcolm Gladwell

Introduction Malcolm Gladwell’s book “The Tipping Point” discusses how small changes can lead to significant impacts. It offers descriptive facts that are necessary for achieving the aims of generating uninhibited income for Vehicles for Change (VFC). Accordingly, a tipping point-type investigation done by Gladwell offers a practical mindset that would make VFC’s initiative viable and ... Read More
Pages: 3       Words: 686

Social Media Analytics for Tito’s Vodka

Social media analytics provide important insights for consumer products companies like Tito’s Handmade Vodka. Brands can monitor consumer interests and industry trends by tracking metrics around engagement, reach, mentions, impressions, hashtag performance, and audience demographics on platforms like Twitter and Instagram. Tito uses social listening tools to identify popular cocktail flavors, hashtags, and broader consumer ... Read More
Pages: 3       Words: 601

Topic: Use of Social Media in Product Promotion in India

Introduction: The present-day commercial enterprise panorama has undergone a transformative shift with the arrival of social media platforms, fundamentally altering the dynamics of product promotion. This essay comprehensively explores the strategic use of social media for product promotion in the Indian marketplace. The subsequent sections delve into the motives behind adopting social media for promotional ... Read More
Pages: 11       Words: 2995

Marketing Issues in Collegiate Athletics

Introduction: Historical Perspective of the Topic The marketing landscape in collegiate athletics has changed from localized events with little commercialization to one that prioritizes commercial viability and revenue generation. Early collegiate athletics were community-focused, encouraging local pride and solidarity. However, social dynamics and media technology changed, commercializing collegiate sports. Corporate sponsorship, televised broadcasts, and internet ... Read More
Pages: 7       Words: 1888

Changing Nature of the Global Landscape: Retail Industry of the UK

Introduction The global business environment is a complex environment that continues to shape the eventual fate of businesses. In the past few years, the global business has changed significantly. Nowadays, organizations may expect changes in the business sectors and economies because of the changing demands of society and consumers. Organizations that operate globally need to ... Read More
Pages: 9       Words: 2431

Factors Influencing Chinese Consumers To Make Impulse Purchases in the “Oriental Selection” Live Broadcast Room

Chapter 1 Introduction 1.1 Research background Due to the arrival of 5G technology and the progress of big data, webcasting platforms have become an important medium in China’s online interaction landscape. These platforms provide interactive and dynamic experiences that closely resemble real-time web content. This setting has given rise to a new paradigm in business: live-streaming ... Read More
Pages: 31       Words: 8473

Analysis and Recommendations on Strategic Direction

Porter’s Competitive Advantage Model Porter’s competitive advantage model addresses the current dilemma at Smithfield Custom Furniture. The model can offer strategic guidance to achieve competitive advantage by either cost leadership or differentiation. Cost leadership according to Porter is about how a company can achieve economies of scale, operational efficiency, and cost minimization (Aji et al., ... Read More
Pages: 3       Words: 670

The Dynamics of the Recorded Music Industry: An In-Depth Analysis of Record Labels’ Business Strategies

Introduction Recording music is a changing and adaptable facet of the world market for entertainment that offers much more than just lightning happenings. A descriptive analysis of the industry with particular attention to the business practices of record labels is pursued below. Porter’s forces enable us to study the competition, supply chain, and macro-environmental factors ... Read More
Pages: 3       Words: 653

Mission Alignment in Tech Marketing Strategies

Mission statement for any company is not just about declaring an intention, rather it signifies an important aspect in guiding the direction that will help lead such a firm to achieve its purpose with core values and aspirations. This analysis reveals the mission statements of two Goliaths in the field, Microsoft and Apple, which peels ... Read More
Pages: 5       Words: 1169

Sustainable Transformation: Evaluating H&M’s Operations, Addressing Contentious Issues, and Proposing Responsible Strategies

Introduction Cost-conscious buyers like H&M’s fashionable and economical products, but its sustainability practices have tarnished its reputation. Scandals over its affordability, fashion-forwardness, ethics, and environment have damaged stakeholders’ perceptions and the brand’s reputation. Despite its pricing and style, H&M must solve these complex concerns to meet consumer needs for sustainable and ethically created products. It ... Read More
Pages: 9       Words: 2223
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