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Unveiling the Dark Side of Influencer Marketing

Research shows that a consumer continuously exposed to the same ad between six and ten times has a 4.5% less likely chance of purchasing the product than a consumer who has only seen the ad two or five times. This is the world of advertisement in which a customer can quickly love an ad and ... Read More
Pages: 6       Words: 1408

Campaign Rebranding Report for Peloton Interactive UK Limited

Task 1: A brand in crisis Introduction Peloton Interactive UK Limited is one of the United Kingdom’s brands that has encountered a negative image and perception, especially by its key target audience in the ever-changing and competitive business setting. Besides, the organization is an ideal case study since it has encountered both the achievement of ... Read More
Pages: 15       Words: 4084
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Crafting a Sub-Brand for Trespass – a Strategic Analysis and Creative Exploration

Introduction Creating a Trespass sub-brand makes sense for this established outdoor equipment retailer. This article aims to show the entire work chain in creating a new fashion lifestyle sub-brand, focusing on major parts like Trespass’s brand summary, environmental analysis and strategic design for each element. This assessment will take you through the intricacies of creating ... Read More
Pages: 8       Words: 2121

Crafting a Global Marketing Strategy: Expanding Into Brazil

In thе pursuit of еxpanding global markеt prеsеncе, thе sеlеction of an appropriate forеign markеt and thе formulation of a еffеctivе markеting strategy arе critical еndеavors. This еssay еxaminеs thе chancеs of introducing a namе into Brazil: onе markеt, many facеts. Brazil’s variеd cultural еcology, complеx rеgulatory structurе, and consumеr behavior all crеatе both difficultiеs ... Read More
Pages: 3       Words: 784

“To What Extent Has Red Bull’s Use of Marketing Extreme Sports Events Led to Them Being a Market Leader in 2022?

Introduction Since its debut in 1987, no brand has been a stronger and more innovative marketer than Red Bull in the energy drink industry. However, Red Bull has not only offered a caffeinated beverage but has become associated with alternative but successful marketing techniques. This is the story of how their brand became the number ... Read More
Pages: 9       Words: 2475

HydroTech Harmony: Developing a Strategic Marketing Plan for the Smart Water Bottle in Collaboration With Tesco

Introduction In the evolving health and wellness environment, introducing new products is crucial. This report centers around fostering an exhaustive marketing strategy and execution plan for a game-changing expansion to the wellbeing-cognizant market: a smart water bottle (Borofsky et al. 2018). This attempt aims to take advantage of emerging trends and meet the rising demand ... Read More
Pages: 17       Words: 4672

Fabcos Data Analysis

1.1. Introduction FABCO, an online retailer, needs more sales growth on its website. To boost key conversion metrics like add-to-basket rates and completed sales, they recently tested a redesigned website layout (Version B) and want to analyse if the changes drove a positive impact versus their original site (Version A). This report aims to provide ... Read More
Pages: 17       Words: 4465

Retail Product or Service Failures.

Introduction Failing products, failing services Retail is an evolving marketplace where failures will happen. The only way to keep customers and protect the brand is to handle these failures well. This paper will explore the actions a retailer should take to handle retail product or service failures, drawing insights from the principles discussed in the ... Read More
Pages: 4       Words: 838

Irn Bru International Market Expansion Strategy in France

Introduction As an iconic Scottish brand, Irn-Bru seeks to thoughtfully expand its geographical footprint beyond its home market into new international territories, leveraging its unique product proposition and brand equity to resonate with aligned consumer values and tastes. The research aims to develop a successful go-to-market strategy for Irn Bru in France, a country prioritising ... Read More
Pages: 11       Words: 3018

American Express New Business Venture

Introduction  Good morning! I appreciate your time for this meeting to discuss the proposed new project, Amex MoneyMentor. I am eager to explore and share comprehensive details about this innovative service and its potential to transform our company. By the end of our conversation, I am confident that you will be prepared to initiate and ... Read More
Pages: 13       Words: 3409

The Plan for Exploring and Developing Broadcasting Talents Focused on Creating an Online Streaming Program.

Introduction Today, streaming platforms can birth more original projects demonstrating native art talents in Hong Kong. This can start a new variety show in Hong Kong that shall provide room to diverse talents of origin and make them better stars. This could have been an avenue where aspiring artists could showcase their talents, grow audiences, ... Read More
Pages: 3       Words: 712

Unveiling the Impact of Coca-Cola’s ‘Share a Coke’ Campaign Through Maslow’s Lens

Introduction Maslow’s Hierarchy of Wants A fundamental psychological concept, this divides human needs into five categories, from the most basic physiological to higher ones like self-actualization. This notion illuminates the forces that determine human behaviour (Zebo & Qizi, 2022). Looking at Maslow’s need for higher theory today, there is an extremely important event. In particular, ... Read More
Pages: 5       Words: 1327

Understanding Consumer Decision-Making in the Fast-Moving Consumer Goods (FMCG) Category

Introduction Essential household commodities, known as Fast-Moving Consumer Goods (FMCG), make up a big part of what people spend because these commodities are comparatively affordable, used up quickly, and often bought because of their high demand. One can get them in retail stores, supermarkets, and convenience stores. Examples of FMCG include soda, toilet paper, and ... Read More
Pages: 6       Words: 1380

Topic: Attitudes and Psychographic Principles Behind the Consumption of Starbucks Coffee for Millennials in the UK

INTRODUCTION Different factors interact with each other in influencing the decisions of the buyer. With a focus on two principles in consumer psychology, the analysis will integrate attitude towards and brand and psychographic dimensions and main influencers in the case study brand ( Hoyer et al., 2018). Under the consumer goods category of food as ... Read More
Pages: 9       Words: 2347

Departmental Plan To Address the Corporate Initiative of Doubling Sales

Introduction The call for a paradigm shift rings especially clear in the ever-changing environment of Atha Corporation’s sales and marketing department. Understanding and accepting the directive of our president that we achieve a doubling of sales, the pulse of the departmental agenda beats with vitality and planning. Although much work has been done to improve ... Read More
Pages: 7       Words: 1757
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