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Marketing Essays

“To What Extent Has Red Bull’s Use of Marketing Extreme Sports Events Led to Them Being a Market Leader in 2022?

Introduction Since its debut in 1987, no brand has been a stronger and more innovative marketer than Red Bull in the energy drink industry. However, Red Bull has not only offered a caffeinated beverage but has become associated with alternative but successful marketing techniques. This is the story of how their brand became the number ... Read More
Pages: 9       Words: 2475

HydroTech Harmony: Developing a Strategic Marketing Plan for the Smart Water Bottle in Collaboration With Tesco

Introduction In the evolving health and wellness environment, introducing new products is crucial. This report centers around fostering an exhaustive marketing strategy and execution plan for a game-changing expansion to the wellbeing-cognizant market: a smart water bottle (Borofsky et al. 2018). This attempt aims to take advantage of emerging trends and meet the rising demand ... Read More
Pages: 17       Words: 4672
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Fabcos Data Analysis

1.1. Introduction FABCO, an online retailer, needs more sales growth on its website. To boost key conversion metrics like add-to-basket rates and completed sales, they recently tested a redesigned website layout (Version B) and want to analyse if the changes drove a positive impact versus their original site (Version A). This report aims to provide ... Read More
Pages: 17       Words: 4465

Retail Product or Service Failures.

Introduction Failing products, failing services Retail is an evolving marketplace where failures will happen. The only way to keep customers and protect the brand is to handle these failures well. This paper will explore the actions a retailer should take to handle retail product or service failures, drawing insights from the principles discussed in the ... Read More
Pages: 4       Words: 838

Irn Bru International Market Expansion Strategy in France

Introduction As an iconic Scottish brand, Irn-Bru seeks to thoughtfully expand its geographical footprint beyond its home market into new international territories, leveraging its unique product proposition and brand equity to resonate with aligned consumer values and tastes. The research aims to develop a successful go-to-market strategy for Irn Bru in France, a country prioritising ... Read More
Pages: 11       Words: 3018

American Express New Business Venture

Introduction  Good morning! I appreciate your time for this meeting to discuss the proposed new project, Amex MoneyMentor. I am eager to explore and share comprehensive details about this innovative service and its potential to transform our company. By the end of our conversation, I am confident that you will be prepared to initiate and ... Read More
Pages: 13       Words: 3409

The Plan for Exploring and Developing Broadcasting Talents Focused on Creating an Online Streaming Program.

Introduction Today, streaming platforms can birth more original projects demonstrating native art talents in Hong Kong. This can start a new variety show in Hong Kong that shall provide room to diverse talents of origin and make them better stars. This could have been an avenue where aspiring artists could showcase their talents, grow audiences, ... Read More
Pages: 3       Words: 712

Unveiling the Impact of Coca-Cola’s ‘Share a Coke’ Campaign Through Maslow’s Lens

Introduction Maslow’s Hierarchy of Wants A fundamental psychological concept, this divides human needs into five categories, from the most basic physiological to higher ones like self-actualization. This notion illuminates the forces that determine human behaviour (Zebo & Qizi, 2022). Looking at Maslow’s need for higher theory today, there is an extremely important event. In particular, ... Read More
Pages: 5       Words: 1327

Understanding Consumer Decision-Making in the Fast-Moving Consumer Goods (FMCG) Category

Introduction Essential household commodities, known as Fast-Moving Consumer Goods (FMCG), make up a big part of what people spend because these commodities are comparatively affordable, used up quickly, and often bought because of their high demand. One can get them in retail stores, supermarkets, and convenience stores. Examples of FMCG include soda, toilet paper, and ... Read More
Pages: 6       Words: 1380

Topic: Attitudes and Psychographic Principles Behind the Consumption of Starbucks Coffee for Millennials in the UK

INTRODUCTION Different factors interact with each other in influencing the decisions of the buyer. With a focus on two principles in consumer psychology, the analysis will integrate attitude towards and brand and psychographic dimensions and main influencers in the case study brand ( Hoyer et al., 2018). Under the consumer goods category of food as ... Read More
Pages: 9       Words: 2347

Departmental Plan To Address the Corporate Initiative of Doubling Sales

Introduction The call for a paradigm shift rings especially clear in the ever-changing environment of Atha Corporation’s sales and marketing department. Understanding and accepting the directive of our president that we achieve a doubling of sales, the pulse of the departmental agenda beats with vitality and planning. Although much work has been done to improve ... Read More
Pages: 7       Words: 1757

BOV Malta (Bank of Valletta) Marketing Campaign

1) An Overview of BOV Malta (BANK OF VALLETTA) Marketing Campaign + caption illustrations of the media campaigns The Bank of Valletta (BOV) has used creative marketing strategies to connect with its target clientele to increase its brand awareness, broaden its consumer base, and emphasize its dedication to providing financial services that put the needs ... Read More
Pages: 6       Words: 1544

Book Report on the Anatomy of Buzz

“The Anatomy of Buzz” by Emanuel Rosen is an interesting look into powerful word-of-mouth advertising. I read this book because it connects with school learning and real-world knowledge. That made it a good choice for people who enjoy marketing or work in the field. The advice was from my strong interest in learning about modern ... Read More
Pages: 5       Words: 1139

Target Corp. Expanding to China

Target Corporation earns through merchandise sales and credit card profit sharing, among other revenues, by providing discounts to their customers. This retail corporation operates as a chain of discount department stores and hypermarkets in the US, making it one of the world’s most recognized brands. As America’s leading retailer, researchers surveyed and evaluated how the ... Read More
Pages: 6       Words: 1425

Global Marketing and Consumer Psychology

Introduction This area of marketing is quite dynamic; hence, it should be understood and the various strategies applied appropriately. The first section of this essay compares and differentiates between two common marketing methods -the four P’s framework and the value-based approach. This is followed by examining various advertisements using Maslow’s hierarchy of needs theory and ... Read More
Pages: 4       Words: 833
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