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Netflix’s 2020 Strategy for Battling Rivals in the Global Streaming Video Market

Introduction The streaming video giant Netflix, as the industry’s first movers, changed the way people enjoy entertainment. By 2020, the company started facing stiff competition from new streaming services such as Disney+ and HBO Max. With a three-pronged strategy, Netflix aimed at safeguarding its dominant position. It first pursued aggressive international expansion to access foreign ... Read More
Pages: 7       Words: 1781

Image and Brand Management Crossroads: A Case Study

Abstract This case study aims to create a communication plan for a fashion influencer in significant life changes. Through social listening, content analysis, and the opinion of buyers, the audience’s current brand image and values were used to get the all-around picture of it. The in-depth analysis was used to define the objectives, methods, timetable, ... Read More
Pages: 6       Words: 1475
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Brand Reputation and Purchase Decision

The decisions made by customers to purchase electronic products are highly dependent on the reputation of the particular brand within Malaysia (Rahman et al., 2020). The brand reputation often determines the product’s quality, reliability, and overall trustworthiness and significantly attracts customers. Research done by Mbete & Tanamal (2020) states that the psychological phenomenon of brand ... Read More
Pages: 11       Words: 2836

Marketing Organic Consumer Products: The Use of the Availability Heuristic and Recall Ease

1.0 INTRODUCTION 1.1 Background The market for biological consumer goods has grown significantly in recent years, indicating a growing trend toward healthier and more ecologically friendly products. The market topographies items developed without synthetic pesticides or genetically modified organisms, and it is a thriving sector of the food and commerce industry. Organic products appeal for ... Read More
Pages: 11       Words: 2797

Final Examination Equivalent Project

SECTION A QUESTION 1 Based on the above given EV case, please discuss five (5) major elements of each of the SWOT variables that would affect/influence the progress of the EV industry in Malaysia. Introduction Malaysia’s electric vehicle (EV) industry is experiencing rapid growth and transformation, driven by increasing environmental concerns, technological advancements, and government ... Read More
Pages: 17       Words: 4587

Topic: Strategic Marketing in a Global Context

Introduction In a global environment, strategic marketing is a rapidly evolving and complicated discipline that centers on developing and putting into practice marketing plans to break into foreign markets (Clarkson, 2023). Businesses are increasingly going outside of their own country to take advantage of new growth prospects and achieve a competitive advantage in today’s globally ... Read More
Pages: 19       Words: 4967

The Influence of Streaming Services

Introduction/Background to the Research The entertainment industry has changed a lot lately due to the massive and remarkable rise of on-demand platforms like Netflix and Amazon Prime. These digital platforms have ushered in an era of unprecedented convenience that provides customers with various content from their homes. However, this technological revolution has inevitably increased customer ... Read More
Pages: 11       Words: 3016

Negative Connotations of Persuasion

On the one hand, persuasion is mostly related to such issues as effective communication or negotiation and, in many cases, is very positively treated by people. However, it can bear negative connotations for some audiences. These perceptions mostly have negative connotations to issues involving manipulating someone, trying to persuade using others, and even being dishonest ... Read More
Pages: 4       Words: 892

The Impact of Influencer Marketing on Modern Business

Introduction Businesses rely on various marketing strategies to succeed in their ventures. The strategies encompass influencer marketing, a form of marketing strategy where a business depends on public endorsements from influencers. The influencers have a substantial online presence and can impact the audience following them (Vrontis et al., 2021). Influencer marketing is the go-to rubric ... Read More
Pages: 8       Words: 2021

Sustaining Long-Term Client Relationships

My approach to the upcoming negotiation with the category manager and her director uses a more complicated reading mode, as articulated in the following videos on handling customer price demands. After all, long-term relationships have also served as proof that the commitment delivered by our services does deliver consistent revenues and mutually beneficial breakthrough projects; ... Read More
Pages: 3       Words: 565

Features of Consumer Behaviour in Relation to European Luxury Fashion Houses in Japan and the Republic of Korea in 2010–2023

Introduction Academic Relevance The paper will study how consumer behaviour in the Republic of Korea and Japan has changed in relation to European Luxury brands, together with factors that have facilitated these changes. The study will also compare the differences and similarities between Japan and Korea as well as how they relate to the global ... Read More
Pages: 11       Words: 2877

Brand Audit: Subway’s Digital Presence and Market Standing

1.1 Introduction Founded in 1965 by Fred DeLuca and Peter Buck, Subway has grown into an international fast-food giant with a reputation based on vast arrays of customized sandwiches (Subway, 2018). It is operational in over a hundred nations and has continued flourishing because of its dedication to fresh produce and customization. 1.2 Evolution in ... Read More
Pages: 10       Words: 2652

Exam Questions Concerning German Automaker Entry to European Markets

Given a chance to be the marketing manager for a German automaker that is competing against Chinese electric vehicle(EV) competitors, I will know for sure that there will be several challenges standing in my way. To start with, the fact that Chinese EV manufacturers enjoy a cost advantage that allows them to sell their EV ... Read More
Pages: 6       Words: 1504

Management Report on Marketing Dashboard

Executive Summary This project entails building a marketing dashboard for Company X to monitor the significant metrics that will enable informed decision-making at the company’s board. Company X is an e-commerce business that is interested in using product analytics to boost its marketing performance. The first step involved collecting data on relevant variables, including date, ... Read More
Pages: 7       Words: 1850
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