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Marketing Essays

Celebrity Endorsement in Social Media

1. Introduction and Background Social media platforms, including Facebook and Twitter, account for a significant share of all social media users. Facebook, Twitter, and Instagram have billions of registered users. In these social media, there is the existence of celebrities who have a huge following (McCracken, 1989). These celebrities include singers, movie stars, sports stars, and ... Read More
Pages: 10       Words: 2688

Strengths and Limitations of Linked as a Social Media Tool

LinkedIn, developed in 2003, is a networking social media tool that connects prominent professionals with their respective fields of operation within varied industries, intending to enable professional communication, mentorship, and potential job opportunities (Crant, 2014). Moreover, LinkedIn is a platform businesses use to market their products and services to recruit potential employees and interact with ... Read More
Pages: 3       Words: 720
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Literature Review on the Effects of Instagram Ads on Small Scale Business Using Hashtags

Introduction Instagram, an online entertainment application gained by Facebook, is a stage for clients to share pictures and recordings. There are approximately 1.2 billion active users of this application each month. The purpose for which this application is used varies from account to account based on the user’s goals. Meme pages, animal pages, personal accounts, ... Read More
Pages: 14       Words: 3774

Enhancing Brand Engagement and Trust: A Strategic Analysis for Nike Australia’s Health-Conscious Millennial Consumer Segment

Executive Summary Specifically geared for the top marketers of Nike Australia, this paper examines the demographic of health-conscious millennials. This research provides important insights into this group’s distinct desires, requirements, and value expectations from the brand by delving into the psychographic, demographic, geographic, and behavioural factors that make them up. Our research shows that this ... Read More
Pages: 9       Words: 2385

Marketing Strategies of Australian Airlines Post COVID-19

The aviation sector suffered significant setbacks due to the worldwide Covid-19 outbreak. Covid-19’s rapid global spread created unprecedented difficulties for carriers like those in Australia. Before the pandemic, Australian airlines, like their foreign rivals, concentrated on providing a comprehensive variety of local and international flying services. The company’s ads emphasized the importance of the consumers’ ... Read More
Pages: 3       Words: 662

AI-Powered Customer Experience Strategy for a Consumer Goods Company

Introduction Customer experience (CX) refers to a customer’s holistic perception of a business or brand. It is the quality of the engagements between an organization and its customers at every purchase process step. The experience may begin at the marketing and advertisement level, progress through sales, and involve customer service by summing all customer interactions ... Read More
Pages: 6       Words: 1581

Personalized Customer Care

Introduction An overview of the many businesses today reveals the nature of their personalized content to their customers, offering them a competitive advantage in marketing. Personalized customer services through mass media platforms and adverts focus on technological aspects in capturing the specific audience for specific people who might be potential customers in the future. For ... Read More
Pages: 6       Words: 1612

International Marketing Evaluation of Nestle in the UK and Bangladesh

Abstract International marketing strategies are of fundamental importance in the dynamic landscape of global business. This paper broadly assesses Nestle’s international marketing efforts, explicitly focusing on its endeavours in the UK and Bangladesh. Understanding the intricacies of marketing approaches in culturally diverse markets is essential for creating effective global business strategies. The study begins bordering ... Read More
Pages: 20       Words: 5240

Data Analytics in the Retail Industry: Uncovering Insights for Enhanced Customer Experience

The retail enterprise, characterized by its ever-changing landscape and purchaser-pushed dynamics, remains a pivotal area in global trade. As patron preferences and behaviors evolve, outlets face the consistent project of supplying remarkable studies to retain patron loyalty. Data analytics has emerged as a transformative tool that empowers outlets to navigate those challenges by extracting treasured ... Read More
Pages: 7       Words: 1812

Facebook Privacy Breach

Social media platforms have access to a considerable amount of personal information. Despite these companies possessing many personal information, many people seem to care less about their privacy. When this information is handled carelessly, it ends up in illegal hands and may be misused. This results in horror when providing information on social media as ... Read More
Pages: 3       Words: 663

Competition of Businesses

Competing in the intense business world is a considerable challenge for small businesses. They often find themselves battling against industry giants. With the right approach to sales strategy, though, these businesses can survive and thrive. Here are three ways they can stand out: Embrace Niche Marketing Small companies can succeed in niches instead of competing ... Read More
Pages: 3       Words: 606

Overcoming Negative Public Relations Disaster

Zero Sum Game A non-zero-sum recreation, an idea in recreation, departs from zero-sum scenarios, allowing gamers to gain outcomes without a strict one-to-one trade-off between profits and losses. Unlike zero-sum games, wherein one player’s win at once corresponds to any other participant’s loss, non-zero-sum video games allow cooperative techniques leading to mutual advantages(Ngoc et al.,2023). ... Read More
Pages: 5       Words: 1335

International Marketing Strategy Analysis: A Case Study of the Coca-Cola Company

Introduction International marketing is a pivotal aspect of today’s globalised business landscape, wherein brands seek to expand their presence beyond domestic borders to tap into diverse markets and reach a broader audience. It involves tailoring marketing strategies and tactics to suit different countries’ and cultures’ unique characteristics and preferences (Kotabe and Helsen, 2022; Dwivedi et al., 2022). ... Read More
Pages: 10       Words: 2699

Consumer Behavior Term Paper: The Key Elements in Consumer Behavior

Introduction The examination of consumer behavior holds significant importance for marketers during the operational procedures within a specific market. The term “consumer behavior” refers to the cognitive and physical actions undertaken by individuals and collectives to assess, organize, obtain, and utilize goods and services to meet their respective needs (Babin et al., 2022). This essay ... Read More
Pages: 6       Words: 1464

An In-Depth Exploration of Apple’s Premier Flagship: iPhone 12 Pro Max Review

Delve into an extensive and comprehensive iPhone 12 Pro Max analysis, dissecting its advanced features, benefits, drawbacks, and comparative analysis with alternatives. Equip yourself with informed insights to determine if this cutting-edge smartphone aligns with your preferences. Introduction In the contemporary landscape dominated by smartphones, the quest for a device that seamlessly harmonizes innovation, performance, ... Read More
Pages: 6       Words: 1407
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