What Are the Challenges for Sports Marketers To Engage International Sports Fans? How Can Sports Brands Maintain Engagement With Fans Across Various Media Types and Platforms Globally?
A complex problem with obstacles arising from language and cultural differences, time zone differences, different media platform preferences worldwide, and complicated data privacy, e. How should marketers go about making international sports fans their own? One can only avoid existing in sports marketing. Alienation and achieving a real relationship with the international audience by overcoming ... Read More
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