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Marketing Essays

Global Market Economic Evaluations

Mode of Entry The choice of an entry mode is most crucial to the consideration that concerns entry to the Scottish whisky industry – and this involves some critical trade-offs. An already established market presence, several well-known brands, and a strong customer base come with acquiring an existing distillery. Nippa et al. (2019) evaluated that ... Read More
Pages: 7       Words: 1746

Digital Campaign Document

Executive Summary The proposed ASV digital campaign is based on the phrase “One Village, Every Lifestyle,” which promotes brand diversity and inclusivity while appealing to consumers of all ages. With a $100,000 budget strategically allocated between website development, social media advertising, email marketing, promotional offers, and video production, the campaign attempts to enhance brand awareness ... Read More
Pages: 14       Words: 3735
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Lora Gene Individual Marketing Plan Report: Building a Sustainable Fashion Brand in the UK

Introduction Lora Gene The company has built a solid reputation as a sustainable and ethical brand five years into its existence. This individual marketing plan report highlights the brand’s present status, market analysis, target market, marketing goals, tactics, and budget. The fashion business has been closely scrutinized recently because of its detrimental effects on the ... Read More
Pages: 6       Words: 1642

Digital Marketing and Its Impact on Small Businesses

Executive Summary Small businesses major challenge is marketing due to the high costs involved in the process. The traditional forms of communication, such as radio and television, have a higher cost that small businesses cannot afford to reach their customers. The objective of this study is to evaluate the impact of digital marketing on small ... Read More
Pages: 7       Words: 1778

Level of Purchase Process From Pizzahut

Introduction Everyone has always loved pizza, which has always been popular. Whether you’re eating pizza to commemorate a momentous occasion, enjoying a get-together with friends, or simply satisfying a sudden craving, it can transform ordinary moments into unforgettable ones. In pizza, few names are as well-known as Pizza Hut, a multinational company satisfying customers’ cravings ... Read More
Pages: 17       Words: 4539

Comparison Between the Marketing Mix of PlayStation 5 and Nintendo Switch

Executive summary Using the 4Ps marketing mix strategy, this paper thoroughly analyses the distinctions and similarities between the Nintendo Switch and Sony’s PlayStation 5 (PS5) game systems. With Nintendo and X boxer game consoles as its primary rivals, the PS5 currently holds a 52% market share. The marketing and distribution approaches used by Nintendo and ... Read More
Pages: 6       Words: 1549

Expanding Market Reach and Enhancing Online Presence

Introduction Mint Cleaning is a Canadian-based small and medium business enterprise that deals with the production of eco-friendly luxury cleaning products made with pure essential oils. Mint Cleaning products include a range of household cleaners, disinfectants, and other specialized cleaning solutions. These products are offered in the Canadian market for both residential and commercial markets. ... Read More
Pages: 6       Words: 1387

Navigating Pricing Quandaries in Managerial Marketing: The Atlantic Computer Case

Introduction The example of Atlantic Computer entails a complex pricing problem that requires rigorous analysis and strategic decision-making. A newly hired product manager at Atlantic Computer, Inc., Jason Jowers, is at the main core of this challenge as he works to design a pricing plan for the “Atlantic Bundle.” Atlantic Nevertheless, the computer has a ... Read More
Pages: 6       Words: 1428

Starbucks: Global Marketing Strategies Analysis

Introduction International marketing is one of the significant components of the dynamic business world and refers to developing goods and services according to other nations’ needs and tastes. The strategy increases the company’s customer variety and introduces the company to different market conditions, competitors, and consumer behavior. Therefore, knowing how an American company adjusts to ... Read More
Pages: 5       Words: 1189

Marketing Plan Essay: InnovateX Solutions

Introduction As innovators, InnovateX Solutions leads in the introduction of new technologies in electronic products; the QX SmartLens is ready for market entry. This revolutionary device will change how people see and use the virtual environment by applying mixed, augmented reality, artificial intelligence, and top-of-the-line optics in a compact package to make it accessible to ... Read More
Pages: 10       Words: 2555

Entry Challenges and Strategies for Netflix in the Asia Pacific Region

Executive Summary This extensive Netflix Asia Pacific Region (APR) research covers vital concerns and offers strategic solutions. Netflix is crucial in the diversified APR and has spread globally. The significant hurdles include cultural differences, rigorous rules, and competition with local and international streaming services. Several approaches are given for these challenges. First, establish cultural consultancy ... Read More
Pages: 12       Words: 3111

The Use of Influencers To Promote Business on Social Media.

Introduction. An influencer has a large social media following and presence capable of swaying public opinion. Influencers are increasingly becoming popular in modern marketing as the world is increasingly dependent on the Internet for various services. Using influencers on social media is an increasing trend where marketers use influencers and their ability to sway public ... Read More
Pages: 6       Words: 1616

How Collaborations and Licensing Agreements Impact Trademark Protection in the Fashion Sector

ABSTRACT Deeply rooted in the colorful lifeblood of the global fashion scene, this essay takes readers on a thrilling tour of the complex relationships between trademark protection, licensing agreements, and cooperative synergies. Based on the incessant drive and unwavering quest for novelty that define the fashion sector, our research reveals the subtle tactics fashion labels ... Read More
Pages: 11       Words: 2925

Brand Renaissance Strategy

Brand Selection: BlackBerry Blackberry is a Canadian brand that attained prominence for its pioneer innovative mobile devices and software solutions. Founded in 1984 by Douglas Fregnin and Mike Lazaridis, the firm revolutionized the communications and mobile landscape. The brand was popular because it introduced smartphones, the trade-mark QWERTY keyboards, and numerous email capabilities. The BlackBerry ... Read More
Pages: 7       Words: 1713
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