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Marketing Essays

The Evolution of Marketing in Healthcare

Digital transformation remains the most revolutionary aspect shaping the evolution of healthcare marketing. Product and service marketing has been explosively impacted by digital platforms leading to transformational changes in the health protection approach to reaching clients (Nabi, 2015). Among the transformative innovation in technology leading the evolution of advertising include patient portals, electronic health record ... Read More
Pages: 12       Words: 3279

Personal Business Plan

Business name: Best Choice Eateries and Deliveries Executive summary This personal business plan outlines what I plan to do after I leave university. The name of the business in mind is Best Choice Eateries and Deliveries, which will work according to the needs of many people who need more time to make meals. The company ... Read More
Pages: 7       Words: 1794
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UK Bottled Water Market

Introduction Recent years have witnessed a significant growth and transformation in the UK bottled water industry driven by shifting consumer preferences and a heightened awareness of health-conscious trends (Pell et al., 2021). This analysis aims to critically evaluate the UK bottled water industry, which involves both local and international companies operating in the still and ... Read More
Pages: 7       Words: 1821

Shell Global PLC

Background Shell Global plc, known as Shell, is a global energy firm with a century-long history. The Royal Dutch Petroleum Company and Shell Transport and Trading Company amalgamated to establish Royal Dutch Shell in 1907(Shell Global, (n.d). In 1833, the Shell Transport and Trading Company began transporting products to the Far East, while the Royal ... Read More
Pages: 7       Words: 1890

Simulation Game: A Critical Reflection on Strategic Marketing for the Gucci Brand

Introduction By playing the Gucci simulation game, participants had the chance to apply marketing principles in the real world, make strategic choices, and assess the outcomes of those choices in a fast-paced, cutthroat corporate environment. This individual reflection examines how the learner and the group interacted during the simulation and evaluates the simulation’s value in ... Read More
Pages: 16       Words: 4190

Digital Marketing Strategy for a New Pet Product; ‘Reggie Daily Dog Supplements’

Introduction Digital marketing is one of the game changers for companies’ business models and structures. The rise of technology has brought an evolution to the marketing sector. Digital marketing links customers to various networks using electronic devices such as mobile phones to make accessibility of marketing information easier (Piñeiro-Otero & Martínez-Rolán, 2016). Digital marketing needs ... Read More
Pages: 15       Words: 3944

Digital Management Resources, Inc. (DMRI)

Executive Summary This report aims to thoroughly analyze DMRI’s website to assess its efficacy as an asset in bolstering the organization’s digital marketing endeavours. The assessment will consider several critical factors such as company background, industry and customer analyses, and development aspects, including strengths, weaknesses and potential areas for improvement. This will be achieved by ... Read More
Pages: 10       Words: 2690

Data, Marketing, Results & Innovation (DMRI)

Executive Summary This report aims to thoroughly analyze DMRI’s website to assess its efficacy as an asset in bolstering the organization’s digital marketing endeavors. The assessment will consider several critical factors such as company background, industry and customer analyses, and development aspects, including strengths, weaknesses, and potential areas for improvement. This will be achieved by ... Read More
Pages: 10       Words: 2566

Comparing Hong Kong and Japan Cross-Cultural Marketing Communication

Introduction The way individuals think, interact, and make decisions is influenced by cultural beliefs. Marketing professionals may create material that appeals to diverse demographic groups by understanding how culture affects various categories of consumers. Brands may interact with individuals on a positive note through culture marketing. Long is recognized as impacting communication and the likelihood ... Read More
Pages: 12       Words: 3098

Lee Donuts: Understanding Diverse Customer Base in Vancouver

Marketing research Customer analysis Demographics: To gain insight into Lee Donut’s customers, it is important to consider their demographics; the diverse clientele is guaranteed by attracting people from various age groups. Young adults and professionals represent a considerable proportion of those using their services, while many people seek fast and delicious snacks to treat themselves ... Read More
Pages: 8       Words: 1962

Absorb Software Inc.

Target Market Segment Over the last couple of years, Absorb Software Inc. has become one of the market’s leading cloud-based technology company due to the adoption of innovative technology services that has led to the development of eLearning platforms providing learners with the best search results based on behavior and allowing administrators the ability to ... Read More
Pages: 5       Words: 1219

Marketing Communications Campaigns by the American Heart Association

The American Heart Association (AHA) is a well-known non-profit organisation whose objectives include improving patient care, reducing heart disease and stroke, and promoting cardiovascular health. This report thoroughly analyses AHA’s marketing communications methods and tactics, highlighting its strengths and weaknesses to analyse its most recent campaigns. It seeks to provide insights that enhance research and ... Read More
Pages: 10       Words: 2611

Market Penetration Strategy

Abstract Implementation of an effective marketing strategy is an essential component of a profitable company. It is equally important to develop a good marketing strategy as it is to put that strategy into action. Implementing marketing strategies allows companies to use limited resources by using their marketing capabilities to achieve their objectives. In this case, ... Read More
Pages: 6       Words: 1480

Exploring Communication Styles in Japanese Culture

Communication plays a vital role in understanding and connecting with different cultures and subcultures. This paper explores and analyzes Japanese culture’s written, verbal, and nonverbal communication styles. We will investigate how communication is conducted in different domains, such as trade, currency, and language, to understand Japanese communication patterns better by examining relevant academic sources. Written ... Read More
Pages: 3       Words: 705

Challenges in Implementing Marketing Efforts: Analysis of Patient Experience Data

Introduction Marketing efforts in healthcare organisations face unique challenges in achieving a balance between patient experience, care quality, and cost. This assignment aims to analyse patient experience data from Herzing Health System’s outpatient clinics and provide recommendations on utilising this data for marketing strategies. Analysis of Patient Experience Data Analysis of patient experience data plays ... Read More
Pages: 4       Words: 955
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