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Marketing Essays

Bridging the Advertising Gap: The Digital Age, Google’s Advantage, and Future Trajectories

The world of advertising is dynamic, where resource allocation is determined by the constantly changing desires of consumers and the changing nature of media consumption. The fundamental element driving this change is the ongoing discrepancy between traditional television (TV) and the Internet, which has drawn the attention of advertising and corporations. The persistent disparity between ... Read More
Pages: 3       Words: 607

Global Health & Beauty Company

Strategic Questions for TBL People Question: How well can we address the needs of our clients and shareholders while fostering diversity and inclusion in our sales and marketing teams to support CSR goals? The SWOT analysis aligns with fostering diversity and inclusion in our sales and marketing teams. It acknowledges the strengths of these initiatives, such ... Read More
Pages: 8       Words: 1934
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The Polysemic Consumer Appeal of Human Brands

Introduction In the entertainment industry, celebrities have become viewed as brands in themselves. Archived Brands is a brand strategy in which celebrities create a classic brand that enables them to establish a marketing image using their fame and status (Eng and Jarvis, 2020, p.838). The transformation is not a result of their fame but a ... Read More
Pages: 5       Words: 1292

Scaling Enoch’s Greetings – A Large-Scale Business Execution Plan

Enoch’s Greetings started modestly but is a foundation for designer cards. This business expansion and future vision respond to increased demand for something physical with a handmade feeling. The first venture’s success shows the need for a comprehensive plan to address development, stability, compliance, technology involvement, and resource allocation. This strategy aims to expand Enoch’s ... Read More
Pages: 12       Words: 3127

Marketing in the Age of Intelligent Connectivity

Introduction Marketing includes strategies, procedures, and actions to assess consumer needs, increase product/service awareness and demand, and manage customer relationships. Marketing traditionally focuses on promotion, product design, price, distribution, sales, and market research to outperform competitors (Kotler & Keller, 2016). Digitization has altered marketing by providing firms with extensive data-gathering and analytics tools to gain ... Read More
Pages: 8       Words: 1996

Critical Thinking Scholarly Activity #6-Kylie Jenner: The Art of Creative Entrepreneurship and Strategic Growth

Introduction: Kylie Cosmetics is more than just a brand; it represents an entire global empire headed by Kylie Jenner, a name inseparable from success in the beauty industry. This reflective journey explores how Jenner conquered such a challenging path with multiple product categories and a creative marketing campaign. More than that, the paper introduces a ... Read More
Pages: 4       Words: 1007

Product History: Nike

As a global sportswear stalwart, Nike, Inc. exemplifies innovation and style. Since its 1964 inception as Blue Ribbon Sports, founded by Bill Bowerman and Phil Knight, the brand evolved into the recognizable figurehead it is today. The shift came in 1971 when the company rebranded as Nike, introducing the iconic swoosh logo, and began a ... Read More
Pages: 4       Words: 1009

International and Multinational Marketing

Introduction How businesses function has been completely transformed by technology, and most companies now manage their operations without any problems, even when their offices are spread out across different regions. Global corporations often establish frameworks that help them establish a standard operating procedure across different geographies. However, different locations have distinct demands and customs; therefore, ... Read More
Pages: 5       Words: 1125

Personal Reflection on Marketing Strategy Knowledge

Introduction Marketing is one of the most essential elements of conducting any business, which contributes significantly to the performance of businesses. Understanding marketing strategies that businesses must employ in daily operations is essential as a student because it lays the foundation of the overall understanding of the entire business-related concepts. A marketing strategy refers to ... Read More
Pages: 6       Words: 1637

Case Study Analysis: Akron Children’s Hospital

Introduction Akron Children’s Hospital, a pediatric caregiver based in Northeastern Ohio, faces significant bed occupancy level challenges due to stiff competition from other regional rivals. Its main rivals have top ranks in the healthcare provision sector in the region, with their exceptional brand excellence and reputations. It needs to gain more excellent competitive edges regarding ... Read More
Pages: 7       Words: 1691

Analyzing the Financial Landscape of Our New Product Launch

Data analysis is a significant tool for leaders attempting to manage the intricacies of product performance and market dynamics in the ever-changing business world. This paper will explore more the cost, revenue, and profit related to the introduction of a business executive who is eager to assess the performance of a recent product launch. This ... Read More
Pages: 3       Words: 724

Article: “Importance of Marketing Mix in Successful Positioning of Products and Their Services on the Market”

Introduction Achieving business excellence in today’s dynamic business landscape demands strategic excellence across every facet of marketing, including positioning (Thanseer et al., 2022). A key strategy businesses employ to flourish in their markets is the effective positioning of products and services; one key determinant in successful positioning is the marketing mix (Product, Price, Placement, and ... Read More
Pages: 5       Words: 1125

ProConnect Going Global

Introduction The disadvantages of operating in one market lead businesses to venture into the global market to achieve a competitive edge by giving them access to new markets and customers. It allows the business to find new customers, leave the saturated domestic market, and increase its visibility (Zoya et al., 2020). The limitations of the ... Read More
Pages: 11       Words: 2823

Comparison and Contrast Between Starbucks and Einstein Bros.Bagels

Starbucks is a multinational chain of coffeehouses founded in 1971. The company has various hot and cold coffee, whole-bean coffee, espresso, caffe latte, pastries, micro-ground instant coffee, tea, and Frappuccino beverages. The company offerings are seasonal and specific to the store’s locality. Most locations have free internet WI-FI for customers as they enjoy their drinks. ... Read More
Pages: 3       Words: 765

Highpoint Women’s Apparel

Introduction Highpoint is a start-up luxury brand entering the women’s luxury apparel niche. It is poised to revolutionize the luxury industry by specializing in custom designs for women only using the finest quality. The company also offers an option of using organic materials as it also wants to transform the industry from animal cruelty materials. ... Read More
Pages: 12       Words: 3271
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