Marketing Essays

American Express New Business Venture

Introduction  Good morning! I appreciate your time for this meeting to discuss the proposed new project, Amex MoneyMentor. I am eager to explore and share comprehensive details about this innovative service and its potential to transform our company. By the end of our conversation, I am confident that you will be prepared to initiate and ... Read More

Pages: 13       Words: 3409

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The Plan for Exploring and Developing Broadcasting Talents Focused on Creating an Online Streaming Program.

Introduction Today, streaming platforms can birth more original projects demonstrating native art talents in Hong Kong. This can start a new variety show in Hong Kong that shall provide room to diverse talents of origin and make them better stars. This could have been an avenue where aspiring artists could showcase their talents, grow audiences, ... Read More

Pages: 3       Words: 712

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Unveiling the Impact of Coca-Cola’s ‘Share a Coke’ Campaign Through Maslow’s Lens

Introduction Maslow’s Hierarchy of Wants A fundamental psychological concept, this divides human needs into five categories, from the most basic physiological to higher ones like self-actualization. This notion illuminates the forces that determine human behaviour (Zebo & Qizi, 2022). Looking at Maslow’s need for higher theory today, there is an extremely important event. In particular, ... Read More

Pages: 5       Words: 1327

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Understanding Consumer Decision-Making in the Fast-Moving Consumer Goods (FMCG) Category

Introduction Essential household commodities, known as Fast-Moving Consumer Goods (FMCG), make up a big part of what people spend because these commodities are comparatively affordable, used up quickly, and often bought because of their high demand. One can get them in retail stores, supermarkets, and convenience stores. Examples of FMCG include soda, toilet paper, and ... Read More

Pages: 6       Words: 1380

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Topic: Attitudes and Psychographic Principles Behind the Consumption of Starbucks Coffee for Millennials in the UK

INTRODUCTION Different factors interact with each other in influencing the decisions of the buyer. With a focus on two principles in consumer psychology, the analysis will integrate attitude towards and brand and psychographic dimensions and main influencers in the case study brand ( Hoyer et al., 2018). Under the consumer goods category of food as ... Read More

Pages: 9       Words: 2347

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Departmental Plan To Address the Corporate Initiative of Doubling Sales

Introduction The call for a paradigm shift rings especially clear in the ever-changing environment of Atha Corporation’s sales and marketing department. Understanding and accepting the directive of our president that we achieve a doubling of sales, the pulse of the departmental agenda beats with vitality and planning. Although much work has been done to improve ... Read More

Pages: 7       Words: 1757

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BOV Malta (Bank of Valletta) Marketing Campaign

1) An Overview of BOV Malta (BANK OF VALLETTA) Marketing Campaign + caption illustrations of the media campaigns The Bank of Valletta (BOV) has used creative marketing strategies to connect with its target clientele to increase its brand awareness, broaden its consumer base, and emphasize its dedication to providing financial services that put the needs ... Read More

Pages: 6       Words: 1544

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Book Report on the Anatomy of Buzz

“The Anatomy of Buzz” by Emanuel Rosen is an interesting look into powerful word-of-mouth advertising. I read this book because it connects with school learning and real-world knowledge. That made it a good choice for people who enjoy marketing or work in the field. The advice was from my strong interest in learning about modern ... Read More

Pages: 5       Words: 1139

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Target Corp. Expanding to China

Target Corporation earns through merchandise sales and credit card profit sharing, among other revenues, by providing discounts to their customers. This retail corporation operates as a chain of discount department stores and hypermarkets in the US, making it one of the world’s most recognized brands. As America’s leading retailer, researchers surveyed and evaluated how the ... Read More

Pages: 6       Words: 1425

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Global Marketing and Consumer Psychology

Introduction This area of marketing is quite dynamic; hence, it should be understood and the various strategies applied appropriately. The first section of this essay compares and differentiates between two common marketing methods -the four P’s framework and the value-based approach. This is followed by examining various advertisements using Maslow’s hierarchy of needs theory and ... Read More

Pages: 4       Words: 833

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Company Selection To Expand Into Another Country

Introduction In this line, P&G has an understanding of the religiosity issues, gender dynamics, cultural differences, and the lack of stability of the currencies (Roy, 2020). For instance, P&G, an American consumer product company, can be successful in India when it moves into a sustainability direction. As such, the MPI notes that it is becoming ... Read More

Pages: 4       Words: 828

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Analyzing Coca-Cola’s Marketing Strategies in the USA and India

Introduction This report delves into the intricacies of an influential marketing campaign, focusing on the strategies employed by Coca-Cola within the United States. Coca-Cola, a renowned global brand, has consistently demonstrated its prowess in crafting compelling marketing narratives that capture the essence of diverse cultures and appeal to a broad spectrum of consumers (Holt and ... Read More

Pages: 5       Words: 1284

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Tesla Analysis: Navigating the Electric Vehicle Landscape

Tesla, the pioneer of electric vehicles, has created a special niche in the fabulous automotive industry. Tesla, a company that was founded in 2003 with lofty aspirations to fast-track the world’s transition into sustainable energy, has evolved from an obscure niche player to become the dominant force in the electric vehicle market. It currently has ... Read More

Pages: 6       Words: 1474

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Secondary Customer Profile for GoGirlGifts.com – Targeting Carlos

Introduction In the fast-paced world of marketing, where personalization dominates, comprehending and serving particular customer segments is integral for the survival of any business. A secondary customer profile for GoGirlGifts.com, an online outlet dedicated to a wide range of gifts usually aimed at females aged 18–34, is analyzed in this detailed study. Although a customer ... Read More

Pages: 4       Words: 1003

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The Peace Coffee Yard Business Plan

Executive Summary Since Ugandans have traditionally not been ardent coffee drinkers, the coffee business sector has been dormant for many years. Coffee remained an impressive cash crop amongst Ugandans and was encouraged by the government only for its impressive revenue generation figures for the government and coffee farmers as an export. This delay in the ... Read More

Pages: 22       Words: 5944

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