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Marketing Strategy Essays

Amazon Strategy Case Study

Summary of the case The case study, Analysis of Amazon: Customer-Centric Approach by Baboolal-Frank (2021) unpacks the various strategic marketing concepts that Amazon has adopted to improve its internal and external marketing. The customer-centric approach to marketing requires corporate organizations to strive to meet customers’ needs and wants to obtain mutual benefits and ensure business continuity due ... Read More
Pages: 5       Words: 1368

Non-Profit Organizations: Marketing and Fundraising Strategies

Introduction Without a plan for acquiring funds, it may not be easy to maintain a non-profit organization. In the past, many non-profit organizations have welcomed the opportunity to reduce their budgeted expenses and spending. Some non-profit organizations may engage in business activities to raise funds for their operations (Hommerová & Severová 2019). On the other ... Read More
Pages: 6       Words: 1386
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Critical Analysis of Marketing Strategy of Starbucks

Executive Summary This report seeks to analyze the marketing strategy of Starbucks. The report begins with a description of Starbucks in terms of structure and size. Further, the description also highlights the markets that Starbucks serves, its target customers, and the nature of products it offers. The next section after the description of the firm ... Read More
Pages: 15       Words: 4051

Sports Marketing Project

American professional basketball club the New York Knicks, abbreviated and more frequently known as the New York Knicks, is headquartered in Manhattan, New York. This NBA team is part of the Atlantic Division of the Eastern Conference. In addition to the New York Rangers, they share Madison Square Garden for home games. Knicks first head ... Read More
Pages: 4       Words: 1058

Marketing Management: Huawei

Introduction Aside from the Internet, the cell phone sector is among the fastest-growing industries. The mobile phones industry have undergone significant changes, and their market has increased internationally. From 1995, the mobile phone industry has expanded from 20 million to over 200 million wireless cellphones and other devices in use globally. Aside from the Internet, ... Read More
Pages: 9       Words: 2290

Gold’s Gym Marketing Strategy

1.0 Introduction Joe Gold, a former bodybuilder and the US Marine started a gym in Venice, California, in 1965 for the sole purpose of training with his fellow bodybuilders and Marine buddies. Every bodybuilder worth their salt was invited to join Joe’s Gym for $60 a year, which Joe kept low by constructing his own ... Read More
Pages: 15       Words: 4012

Strategic Decision Making of Unilever

Introduction Unilever is one of the famous and old FMCG (Fast Moving Consumer Goods) producer companies in the world. Founded in 1929, this company has successfully extended its business and made its goods popular under different brand names in more than 190 countries. It has been recognized that when it comes to FMCG products, the ... Read More
Pages: 9       Words: 2433

Marketing Strategy and Product Mix

Situation analysis Business situation analysis aims to better understand the business scope and current state of the state-owned Scorpions Enterprise through product analysis, market, and competition. Primary and secondary research, including information from the company and an audit of documents and data from other sources, is used to conduct audits. The client’s firm has built greater ... Read More
Pages: 10       Words: 2642

Effective Use of Social Media as a Marketing Strategy

Executive Summary The concern of organizations is to make profits or maximize them, which is the primary purpose for their existence. However, this success depends on engaging customers as much as possible. The current world makes this easy through the increasing use of the internet, which has birthed social media. Therefore, most companies use social ... Read More
Pages: 7       Words: 1812

Tesla Marketing Strategies

A solid marketing strategy needs to focus on the firm’s value proposition, which tells customers what the company stands for, how it runs, and why they should do business with it. Therefore, the marketing strategy is considered a detailed outline of the marketing plan, which is a document that outlines the many sorts of marketing ... Read More
Pages: 9       Words: 2239

Clothing Company Analysis

Nike Marketing Strategy Analysis Companies in today’s hypercompetitive business environment have to continually review and refine their marketing strategies if they are to maintain their competitive edge. Nike, an American multinational has successfully integrated radical marketing approaches into its operations to ensure it remains relevant. The company employs an emotional advertising and celebrity endorsements to ... Read More
Pages: 3       Words: 679

Zara Marketing Strategy

Executive Summary The aim of the study is to highlight the marketing strategies of a fast-fashion retail store by the name Zara. Zara is a fast-fashion store that is owned by a holding company called Inditex, the organization has been able to lead the fast-fashion store with over 2200 outlets across the globe. The study ... Read More
Pages: 14       Words: 3809

Customer Value Management (a Case of McDonald’s)

PART A QUESTION 1: McDonald’s Marketing Strategy and Tactics Analysis The COVID-19 pandemic brought about havoc to the business industry, where all companies were affected in one way or another, with most of them being affected negatively. McDonald’s was no exception, and despite the company’s sophisticated marketing strategies and tactics, the effects have been dire. Here ... Read More
Pages: 13       Words: 3304

84 Years of Toyota Corporation

EXECUTIVE SUMMARY In this report I took a look at Toyota, with a particular focus on its business plan. An important aspect of this report is how the company stays on top of its game and how it may improve upon its current position in the market. The research I conducted was for the purposes ... Read More
Pages: 13       Words: 3528
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