Siemens Health Solutions

Executive Summary

Siemens Health Solutions deals with medical equipment supply in Vancouver, Canada, and enjoys a market share through its revitalized innovations that have since made the Company acquire its competitive edge in the industry. However, following its rapid expansion, the Company needs to introduce a marketing department to help circulate information in and outside the Company to increase its brand awareness and products. For the Company to maximize its growth, it needs a marketing team to disseminate its product information and brand awareness and, in general, to increase sales. The Company must embrace marketing to make people aware of the products and the value they bring to the market.

Business Proposal

1.1 Introduction

Siemens Healthcare Solutions Company offers medical solutions by selling medical equipment to entire Canada, with its headquarters in Vancouver. The family-owned enterprise started in the early 2000s with a family member as the primary staff. The Company’s mission is to care with innovations by providing healthcare providers with world-class medical solutions in their constant pursuit of better patient care. It then progressed to an increased staff population of about 115 individuals.

It has developed over the years and is posting a total revenue of 13% in its second quarter from its improved operational performance and dedicated staff. Siemens has increased its client base and is preparing to serve neighboring countries such as Mexico, the US, and Brazil. The Company enjoys a market share through its revitalized innovations that have since made it acquire its competitive edge in the industry. However, following its rapid expansion, the Company needs to introduce a marketing department to help circulate information in and outside the Company to increase its brand awareness and products (Guffey et al., 2022).

2.0 Background

Siemens Healthcare Solutions, being a small family-owned company, has had, over the years, a competitive strategy that has since embraced entrepreneurial flexibility into giving the healthcare industry solutions to increase its profitable growth and offer quality care to its patients with an aim of satisfaction to the clientele served. For the Company to maximize its growth, it needs a marketing team to dispense its product information and brand awareness and, in general, to increase sales (Yulan, 2017). The Company must embrace marketing as a tool for making people aware of the products and the value they bring to them. Lack of such a crucial department in a company usually takes a lot of work and time to find prospective clients without referrals. The more effectively you promote your business, the more people become aware of your products and services, leading to better chances of turning them into customers. For years, marketing has been a remarkable tool for organizations yarning for growth and increased sales through building their brand awareness. Brand awareness is inculcating into people’s minds the exact service or product that satisfies their needs.

Siemens Healthcare Solutions needs a marketing team to help promote its products and services. Despite making sales without a marketing team, the Company risks putting the business inside a bubble by drastically limiting its reach without promoting its products and services. The Company needs to reach more potential customers who might have learned of the Company’s products through marketing. The Company also needs to tap the marketing aspect that opens the organization to more feedback that would help improve the Company’s offer over time. Therefore, there is a need for Siemen Health Solution to consider onboarding a marketing team to help tap into more customers and establish a relationship with the clients; that would help in receiving feedback that would help in identifying areas to improve on and meeting the customer’s changing demands.

This step remains crucial for businesses intending to expand into neighboring countries, creating and building on brand awareness. The step will aid in a smooth entry into the country’s competitive market, acquiring a new customer, and increasing their sales. Marketing also helps identify the gaps within the market and develop various products and services that would fill the niche by ensuring customer satisfaction.

3.0 Proposal Plan

3.1 Marketing Summary

Despite the Company’s market share through its revitalized innovations that have since made it acquire its competitive edge in the industry. However, following its rapid expansion, the Company needs to introduce a marketing department to help circulate information in and outside the Company to increase its brand awareness and products. Siemens Health Solutions aims to use the business-to-business marketing strategy, which refers to a business process that aims to promote products and services to other companies to help improve their operations. The Company’s B2B marketing strategies include content, social media, email, events, and advertising.

Content marketing will include SEO content on the company website through videos explaining how the products work and how they will help their customers. The Company will use educational content on industry trends and strategies targeting their customers. The company marketing team will also use social media platforms such as X, YouTube, and TikTok through videos showcasing product demonstrations, success stories and tutorials, and paid adverts in search engines and local media (Razdan et al., 2023).

3.2 Mission statement

Siemens Health Solutions will rely on the Company’s unique selling proposition as ‘A reliable hospital health solution that provides top-quality medical supplies for better patient outcomes.’ The Company aims to care with innovations by providing healthcare providers with world-class medical solutions in the constant pursuit of better patient care.

3.3 Marketing Objectives

Siemens Health Solutions’ marketing objectives include enhancing healthcare output for a better patient experience; another goal is to ensure constant engagement with the relevant and personalized timely outreach to healthcare providers, increase the consumer base by retaining the existing clients through feedback engagements, and also to build on the brand awareness in the market through advertisement of its products and services.

3.4 SWOT Analysis

The SWOT analysis will help the Company identify its strengths, weaknesses, opportunities, and threats.

Source (author, 2024)

3.5 Market Research

Siemens Health Solutions faces stiff competition from Medline Canada, applied Health Physics, Biomedical Research, Karl Kolb, and E-TakesCare, which focuses on healthcare products and services such as medical equipment, design and manufacturing of carts, and carrier systems. The Company aims to target local private and government healthcare providers within the country and in neighboring countries such as Brazil, which have a high demand for their products and services. The Company also targets palliative home care providers for equipment such as adjustable beds, breathing machines, and other equipment to improve patient care.

3.6 Marketing Strategy

Simen Health Solutions’ marketing strategy involves a business-to-business marketing strategy that refers to a business process that aims to promote products and services to other companies to help improve their operations (Seebacher, 2021). Its primary marketing channels will include content marketing, social media marketing, email marketing, event marketing, and advertising. Content marketing will include SEO content on the company website through videos explaining how the products work and how they will help their customers. The Company will use educational content on industry trends and strategies targeting their customers. The company marketing team aims to use social media platforms such as X (Twitter), YouTube, and TikTok to share its videos by showcasing product demonstrations, success stories and tutorials, and paid adverts in search engines and local media.

4.0 Staffing

Staffing is the managerial function of recruiting, training, developing, and promoting personnel. Staffing is crucial to the success of a marketing plan, whereby there is a need to break down marketing activities into steps by estimating both the skills and the time required at every level. The marketing team will require at least 15 team members as a department, with each person allocated to a region to promote the Company’s products and services. The marketing team would be recruited based on their merits, academic qualifications, and experience to capture the best talents. Regular training is to be carried out regularly, and individuals would be allowed to attend workshops to attract new ideas and trends to counter the stiff competition within the industry.

5.0 Budget

Siemens Health Solutions must commit 2% of its operating revenue to cater to marketing activities.

Budget $100,000

Training and Recruitment – $10,000

Salary and Remunerations (Logistics) -$ 15,000

Advertisement- $45,000

Social media Marketing -$10,000

Purchase of Advanced marketing gadgets-$ 8000

(software, video, and branding)

User testing and launch- $ 12,000

6.0 Conclusion

Marketing is a crucial aspect that would help provide information in and outside the Company to increase its brand awareness and products. The Company will use educational content on industry trends and strategies targeting their customers. Therefore, there is a need for Siemen Health Solution to consider onboarding a marketing team to help tap into more customers and establish a relationship with the clients; that would help in receiving feedback that would help in identifying areas to improve on and meeting the customer’s changing demands. The Company targets local private and government healthcare providers within the country and neighboring countries such as Brazil, which have a high demand for their products and services. The Company also targets palliative home care providers by supplying equipment such as adjustable beds, breathing machines, and other equipment to improve patient care. This step remains crucial for businesses intending to expand onto neighboring countries, creating and building on brand awareness. This will aid in a smooth entry into the country’s competitive market, acquire a new customer, and increase their sales.

References

Guffey, M. E., & Loewy, D. (2022). Essentials of Business Communication (12th ed.). Cengage Learning US.

Seebacher, U. (2021). B2B marketing. Springer International Publishing.

Razdan, A., Faezy, R. F., Danaei, A., & Vakil, A. Y. (2023). Development of a Qualitative Model of Social Media Marketing in the Purchase of Medical Equipment in the Conditions of Corona Disease in Order to Improve the General Health of the Society.

Yulan, Z. (2017). Discussion on Marketing Strategies for Medical Facilities under the New Environment. Journal of Commercial Biotechnology, 23(3), 15–20.