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Marketing Essays

Brand Audit: Subway’s Market Standing

1.0 Introduction The world’s leading chain of fast food restaurants, Subway, has to delve much deeper into its brand identity and positioning (Sandis et al., 2023, p. 2051). In a world that has been witnessing a growing shift in preference towards looking at healthy food choices and digital ordering, Subway must know the brand perception ... Read More
Pages: 17       Words: 4517

Strategic Insights Into Property Businesses

Executive Summary UK’s commercial real estate market aims to disrupt by placing constraints on urbanization to accommodate growing demand. Our strategic business plan focuses on securing investments, increasing the market share, projecting the cash flow, and obtaining a competitive edge. We request funding for the development of the office, marketing, hiring staff, and working capital ... Read More
Pages: 10       Words: 2621
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Exploring Trends and Strategies in Consumer Behaviour

Introduction The increasingly complex consumer behaviour sphere, with the psychological, sociocultural, and technological reshaping every step of the way, creates favourable conditions for brands that invest energy and means in understanding the trends and constructing marketing strategies for this age. Technological evolution has redefined the way consumers interact with products and services. Further, there is ... Read More
Pages: 10       Words: 2589

An Evaluation of the Digital Marketing Strategies and Related Ethical Issues at Ryan’s World

Introduction and Case Study Overview Digital marketing is using any digital channels to market products or services. This marketing concept and field has evolved over the years since the advent of the internet in the 1990s to presently integrate digital goals, audiences, platforms, devices, media, data and technologies to facilitate the marketing process and influence ... Read More
Pages: 10       Words: 2525

Pet Grooming Marketing Plan

The business concept is to offer a professional home-based salon for pet grooming services for cats and dogs in the neighborhood. The salon is to be envisioned in a dedicated place at my house, complying with the requisite licensing and zoning regulations. The services will consist of basic grooming such as bathing, brushing, haircut, nail ... Read More
Pages: 6       Words: 1511

The Mediated Experience of Live Events and Emotional Connection

In a fast-growing international gaming market, ABZ Corporation stands as an ambitious business looking to expand into four different markets: Japan, the US, Korea, and Germany. Through strategic analysis, this research looks into four separate markets within the gaming industry. Observing market sizes, consumer trends, and technological advances, consumers are playing international games differently. This ... Read More
Pages: 5       Words: 1197

Reflective Report on Sales Cloud: Boost Sales Productivity With Sales Cloud CRM

While exploring Sales Cloud, Salesforce’s flagship product tailored for sales professionals, I was intrigued by its potential impact on marketing strategies. This reflective report goes into my discoveries, illustrating key insights and drawing connections between Sales Cloud functionalities and real-world marketing scenarios (Zoltners et al., (2021). Throughout this reflection report, I have understood how versatile ... Read More
Pages: 5       Words: 1167

Investing and Financial Markets

Celsius Holding Inc Business Analysis:Celsius Holding Inc was established in April 2004 by Carl DeSantis, and, with time, it came up with a flagship brand, CELSIUS® (Celsius). The company’s mission is to be the global leader in terms of branded portfolios that provide health benefits that are clinically proven and proprietary. Celsius Holding Inc. is ... Read More
Pages: 3       Words: 725

Navigating the Digital Skies: A Strategic Insight Into Airbus and Boeing’s Aerospace Digital Marketing Landscape

Introduction In the dynamically evolving aerospace enterprise, the importance of virtual advertising cannot be overstated. As the industry undergoes fast technological advancements, Airbus and Boeing leverage virtual strategies to beautify brand visibility, interact with worldwide audiences, and exhibit their present-day innovations. In today’s digital world, there is a one-of-a-kind way to meet with all kinds ... Read More
Pages: 5       Words: 1306

Market Research on Customized Clothing Industry in Canada

Introduction The surge in the customized clothing industry globally reflects a paradigm shift in consumer preferences toward unique and personalized fashion experiences. The positive effects demonstrate a fundamental change from consumers to favor standardized clothing and individual clothes. This recalibration, however, is most visible in Canada, where individualistic culture meets increasing interest in personalized clothing. ... Read More
Pages: 4       Words: 912

Market Plan for the Introduction of BEAP Conglomerate’s Tiger Nut Juice Into the Canadian Market

Summary The work describes the launch of BEAP Conglomerate’s new, healthful beverage, tiger nut juice, into the Canadian market. Because of its distinct flavor and nutritional content, Tiger nut juice appeals to health-conscious consumers looking for alternative beverage options. The analysis details the product’s marketing mix, entry strategy, market analysis, and market formulation. Introduction Following ... Read More
Pages: 6       Words: 1559

Market Expansion Recommendations for PwC in Japan

The strategic choice in terms of preparation for PricewaterhouseCoopers (PwC) expansion into a foreign market would be Japan. It is because of the emerging demand in the country for a professional service and its developed economy. The recommendations cover the marketing strategy, sales appeal, ethics, and regulatory requirements. It also explores the cultural and social ... Read More
Pages: 3       Words: 652

The Triple Catalyst Model: Case of Netflix

Executive Summary A prime example of the strength of vision and consumer insight is Netflix’s transformation from a faltering DVD rental business to a massive global streaming behemoth. This change demonstrates the value of the Triple Catalyst model, which highlights insight, vision, and foresight’s role in fostering innovation and successful strategy. Netflix’s success has been ... Read More
Pages: 7       Words: 1729

UK Supermarket Industry Market Report

Abstract This paper provides a comprehensive analysis of the industry through a strategic marketing lens, focusing on evaluating PESTEL analysis, Porter’s Five Forces analysis, and the importance of Corporate Social Responsibility (CSR). The PESTEL study emphasizes how the industry is impacted by elements related to politics, economy, society, technology, environment, and the law. Political dynamics ... Read More
Pages: 12       Words: 3078
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Essays On Marketing

Maybe you’re looking for a career in it or simply are interested in the power behind marketing. Either way, it’s an excellent topic for multiple essay topics. Marketing is what business uses to gain the attention of their potential customer. They use it to entice what users are looking to get and how their products or services can fulfill those needs.

It’s a blend of subliminally speaking to a consumer and using messaging in various mediums. This includes print, images and video to get to a psychological point of view. With Digital marketing and globalization it’s only become more complex. New markets are always opening up and new ways of sending out marketing messages.

It’s quite a diverse topic that looks at everything from what advertising looks like to how to capture someone’s attention in a matter of seconds. With technology, it’s also easier to capture marketing data points, helping to shift marketing from a creative field to an innovative and data-driven area. Items such as target audience and segmentation can be easily tracked so marketers can properly drive their efforts to the right consumers who will eventually buy the product or service.

How to write an essay about marketing

There are a lot of different avenues to go with marketing. You can look at how it’s a critical component of sales in general for business or, what consumer behavior looks like and how marketing works with it. There are also different types of marketing to consider as well.

Or you can go towards the psychology of consumerism and how marketing plays a critical role, and ensure that you cite plenty of use cases and data sets related to this topic. Technology also continues to grow in this field, with numerous marketing tools to help marketers in their roles. Looking at such technology, or the future of marketing technology will make for an excellent essay topic.

Topics to consider for essays on marketing:

• The importance of marketing in the modern business world
• The different types of marketing
• The marketing mix
• The marketing research process
• Consumer behavior
• The future of marketing

So, try looking through the samples on this page. They will help you see different people’s points of view on marketing and create your own masterpiece!

Popular Essay Topics