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Marketing Essays

International Expansion of Tesco PLC Into Austria

Executive Summary Tesco Plc is a multinational company based in the UK that operates in retail. The organisation operates in other European markets, including Hungary, Germany, the Czech Republic, and Slovakia. It is seeking to venture into another country. Austria is an ideal investment destination for Tesco because it is located in central Europe and ... Read More
Pages: 14       Words: 3576

Research Proposal- Woolworths Retailers

Introduction and rationale Social media’s rise has changed how organizations interact with their stakeholders. In this digital age, one of the most significant communication media is WOM (word-of-mouth), the informal sharing of people’s opinions, recommendations, and experiences between individuals. This behavioral trend significantly affects consumers, so businesses should know how to understand and manage it ... Read More
Pages: 9       Words: 2445
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Proposed Marketing Positioning Strategy for Amazon

Strategic positioning, in a fiercely competitive retail landscape, lies at the pinnacle for businesses that wish to differentiate themselves and be able to command market share. Amazon, a global e-commerce giant, is well known for its persistent innovation orientation and customer-centric business. This paper digs into Amazon’s competitive differences, current position, and product positioning in ... Read More
Pages: 6       Words: 1392

The Role of Dominant Retails, Such As H&M, in Regulating the Wages and Working Conditions of Workers in Their Supply Chain.

Introduction  The global fashion industry is hugely important to large retailers like H&M because it helps determine wages and employment in their supply chains. This essay reflects deeply into the nature of payment standardization and the way of life of labour dealing with retail trade, also unwrapping complexities affecting the entire industry of clothes making ... Read More
Pages: 6       Words: 1638

The Role of Culture and National Identity in International Marketing

Introduction The article selected for this reflective essay is “The Role of Culture and National Identity in International Marketing: A Synthesis with Reference “A Review and Future Research Directions” by Yipeng Liu and Isabelle Scheduling from their 2021 Journal of International Marketing. The article elaborates on the central role of cultural and national identities as ... Read More
Pages: 5       Words: 1251

Coventry Tavern Marketing Metric Analysis Report

Data Dashboard Figure 1: Data dashboard. Showing several metrics and their corresponding findings. Data from the provided metrics data from the assessment. Section 1: Marketing Metric Analysis and Insights  According to the Coventry Tavern metric data, the findings indicate that there has been a slight decline in the company revenues, which has impacted the Pub’s ... Read More
Pages: 12       Words: 3111

Revitalizing Snapple: A Transformative 4P Strategy for the UAE Market

Introduction There is much competition, repeatedly changing consumer demands, and new product introductions to the beverage industry. Therefore, it is essential to be ready for brand updates or evolutions forever, stay on top of fashion news, and stay connected to clients. This document presents a four-pronged strategic strategy for Snapple Company, the famous soda manufacturer, based ... Read More
Pages: 6       Words: 1490

Capturing the Chinese Market: An Effective Digital Advertising Strategy to Increase Enrollment in Mem (School of Management, Economics, and Mathematics)

Introduction China’s market presents MEM with a significant chance to get more students and improve global recognition. As more ambitious Chinese students want to acquire quality education outside of their native country, MEM can specifically focus on this market segment. Chinese Students make the academic environment of MEM more diverse and globally respected with their ... Read More
Pages: 8       Words: 1932

Strategic Brand Development Plan for Showmethejourney.com

Executive Summary The travel sector, an environment much more lively by the minute, requires Establishing a solid and identifiable brand to succeed. Showmetheworld.com, a travel website trying to become visible to attract its prospective clients, demands a good brand strategy that will make a difference and hit the hearts of its customers. This report aims ... Read More
Pages: 4       Words: 1012

The Influence of Corporate Social Responsibility on Consumer Behavior (CSR)

Research Question: How does corporate social responsibility impact consumer behavior in purchasing decisions? From the research question, two key variables can be identified. Corporate social responsibility and consumer behavior. Corporate social responsibility entails the operations of the particular company, including ethical and sustainable considerations, with the social and environmental implications of their operations in play (Zaman ... Read More
Pages: 9       Words: 2313

Week 3 Marketing for Managers Case Study

Shopify, a big ecommerce player, is often a concealed wire capable of pulling together the most successful direct-to-consumer (DTC) brands with complete internet sales solutions. In the early days, the platform was designed to tackle rowboard sales, but now it powers more types of online shops across the spectrum, including high-profile names like Kylie Cosmetics. ... Read More
Pages: 3       Words: 674

Red Bull’s Marketing Mastery: Defying Conventions, Dominating the Market

Introduction The evolution of Red Bull from a mere energy drink to a huge lifestyle brand is an amazing success. It is one of the emblems of creative marketing and branding tactics that defy and go beyond conventional methods. Interweaving its identity with the high-velocity universe of extreme sports, culture, and entertainment, Red Bull has ... Read More
Pages: 4       Words: 957

Analyzing Market Entry Strategies for XYZ Pharmaceuticals in China

Introduction 1.1 Introduction to the Organization XYZ Pharmaceuticals, a company that leads the pharmaceutical industry in the US, has been given lots of credit for its unfaltering innovation and steadfastness towards global healthcare improvement (Smith, 2019). XYZ Pharmaceuticals has developed a broad portfolio that comprises cutting-edge pharmaceuticals evenly distributed across different therapeutic domains. This is ... Read More
Pages: 8       Words: 2077

Market Segmentation and Competitive Landscape

Segmentation will enable Halalmart Inc. to pinpoint its customer base precisely and customize its marketing according to the market’s needs (Zabin & Brebach, 2004). Since the Halal food market is multifaceted, segmentation will be the factor in identifying various customer groups’ unique needs and tastes. The Company should consider Muslim and health-conscious consumers. These followers ... Read More
Pages: 3       Words: 778

Case Study: Asahi Group Expansion in the UK Market

The case is predicated on the strategic entry of Asahi’s into the UK beer market to identify its key issues and prospects through channels such as distribution expansion, effective marketing strategies, and localization. It is the idea that one must keep Asahi’s original brand identity while designing the products for diverse consumer groups. The recommendations encompass channeling ... Read More
Pages: 7       Words: 1655
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Essays On Marketing

Maybe you’re looking for a career in it or simply are interested in the power behind marketing. Either way, it’s an excellent topic for multiple essay topics. Marketing is what business uses to gain the attention of their potential customer. They use it to entice what users are looking to get and how their products or services can fulfill those needs.

It’s a blend of subliminally speaking to a consumer and using messaging in various mediums. This includes print, images and video to get to a psychological point of view. With Digital marketing and globalization it’s only become more complex. New markets are always opening up and new ways of sending out marketing messages.

It’s quite a diverse topic that looks at everything from what advertising looks like to how to capture someone’s attention in a matter of seconds. With technology, it’s also easier to capture marketing data points, helping to shift marketing from a creative field to an innovative and data-driven area. Items such as target audience and segmentation can be easily tracked so marketers can properly drive their efforts to the right consumers who will eventually buy the product or service.

How to write an essay about marketing

There are a lot of different avenues to go with marketing. You can look at how it’s a critical component of sales in general for business or, what consumer behavior looks like and how marketing works with it. There are also different types of marketing to consider as well.

Or you can go towards the psychology of consumerism and how marketing plays a critical role, and ensure that you cite plenty of use cases and data sets related to this topic. Technology also continues to grow in this field, with numerous marketing tools to help marketers in their roles. Looking at such technology, or the future of marketing technology will make for an excellent essay topic.

Topics to consider for essays on marketing:

• The importance of marketing in the modern business world
• The different types of marketing
• The marketing mix
• The marketing research process
• Consumer behavior
• The future of marketing

So, try looking through the samples on this page. They will help you see different people’s points of view on marketing and create your own masterpiece!

Popular Essay Topics