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Marketing Essays

Research-Based Marketing Plan Initial Proposal – Internal and External Marketing Environments

Analysis of key External Factors in the Market Porter’s Five Forces Model Porter’s five forces model is a strategic analytical framework for any market organization to study the various rivals in the market and determine their strengths and weaknesses. Every firm uses it to assess the amount of competition in the market for their products, ... Read More
Pages: 6       Words: 1376

GMO Flowers Marketing and Safety

Introduction Genetically modified organisms (GMO) are organisms whose genetic components have undergone modifications in a lab to improve certain preferred traits. For many decades, the practice has been there and has had its main application in crop farming, livestock production, and pet breeding. In some GMO practices, genome modification involves combining genes from species that ... Read More
Pages: 6       Words: 1442
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Brand Business Principles and Fundamentals

Individual branding refers to a marketing technique where the parent brand provides a new identity by giving it an exclusive brand name that allows it to be marketed independently. For instance, the Nando company founded in Johannesburg deals with Portuguese food, although they have an individual branding of Peri-Peri chicken, a unique brand name. On ... Read More
Pages: 9       Words: 2332

Bootstrap Marketing Essay

Bootstrap marketing is the most convenient form of marketing for most startups and small businesses. Bootstrap marketing involves the use of little or no budget and creativity to reach a business’s target audience and make them possible clients for the business. This paper will analyze the importance of market research for bootstraps, how a business ... Read More
Pages: 3       Words: 650

Bellevue Hospital Market Strategic Plan

Introduction The Bellevue Hospital began as a six-bed infirmary located in the Almshouse in New York, United States of America. The Hospital has tremendously grown, becoming the core academic institution internationally with a renowned reputation. Bellevue’s mission aims to deliver and provide the best quality of care to the New York people, offering patient care ... Read More
Pages: 8       Words: 2178

Trends in Marketing

Introduction and Background A common trend in marketing is to advertise “retailer exclusive” products that cut across various products and all types. However, few researchers have focused their attention on the idea and existence of an advertised retailer exclusive productive. Thus, this raises the critical research question of the consumer perception of such advertising and ... Read More
Pages: 11       Words: 2925

Tesla Marketing Strategies

A solid marketing strategy needs to focus on the firm’s value proposition, which tells customers what the company stands for, how it runs, and why they should do business with it. Therefore, the marketing strategy is considered a detailed outline of the marketing plan, which is a document that outlines the many sorts of marketing ... Read More
Pages: 9       Words: 2239

Race Process Reflection

I enrolled in the introduction to public relations course at Kwantlen Polytechnic University in (month and year) as part of my learning phase. The course covers a variety of subject matter including the study of public, media and press relations, philosophy and public relations in business, government, education and other institutions. For our assignment in ... Read More
Pages: 7       Words: 1692

Montana Mountain Biking

MMB five phases of Customer Loyalty We will learn that customer loyalty results from personal interactions between the customer and the firm as we examine the five stages of customer loyalty. The first of the five phases, awareness, is considered the most fragile. At this stage, the consumer has not had a chance to know ... Read More
Pages: 5       Words: 1234

Marketing Health Insurance

Introduction One of the best aspects that keep health insurance companies in the business is advancement in marketing. Currently, the eruption of the covid-19 pandemic has increased the influx of people who need health insurance covers. Insurers are struggling due to increased demand for online and offline support services. To keep up with the pace ... Read More
Pages: 6       Words: 1501

Essay on Digital Marketing

Keywords refer to the flags or important word components used by different search engines in digital marketing to help identify relevant content that can fit the searches conducted. The keywords match the words searched and the keywords they identify on the websites. They are essential components of digital marketing. They help one access the information ... Read More
Pages: 6       Words: 1473

Zara Marketing Strategy

Executive Summary The aim of the study is to highlight the marketing strategies of a fast-fashion retail store by the name Zara. Zara is a fast-fashion store that is owned by a holding company called Inditex, the organization has been able to lead the fast-fashion store with over 2200 outlets across the globe. The study ... Read More
Pages: 14       Words: 3809

B2B Online Procurement: Achievements and Ways To Mitigate

Abstract The goal of this study to better understand existing B2B e-procurement practises by highlighting the parts that have worked and those that have failed in the corporate environment. Those who belong to the Council of Logistics Management and the Institute for Supply Management were asked to complete a survey. The data was analysed using ... Read More
Pages: 6       Words: 1643

Marketing Management and Strategy Task

Marketing Audit for Adidas Group’s Company Executive Summary Companies use marketing to interact with their customers and potential buyers in order to persuade them to acquire their merchandise. This essay examines Adidas Group’s marketing approach, focusing on how it has impacted the firm’s industry stance. Since its founding, the corporation has preserved a market governance ... Read More
Pages: 9       Words: 2234
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