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Marketing Essays

Crafting a Strategic Digital Marketing Plan for Aloe Tax

Strategic Choice for Aloe Tax Business Model Companies were constantly exploring innovative ways to diversify revenue streams and ensure client engagement in the vigorous business landscape. Aloe Tax, a famous leader in the tax services company based in the United Kingdom was no exception (Team#1, n.d). As the establishment seeked to solidify its position in ... Read More
Pages: 5       Words: 1274

A Plan to Attract More College Students to Better Horizons Credit Union

Business Brief Introduction Marketing for companies serves a precious role as it creates brand awareness, drives profit and growth, enhances engagement, and acquires and retains customers. In the case of Haniz Zogby and Christine, marketing is aimed at maintaining and attracting customers. With marketing to the younger demographics as a challenging market area, Haniz Zogby, ... Read More
Pages: 5       Words: 1185
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Possible Foreign Market Entry Strategies for Anker to Enter the U.S. Market

The Strategy of Export Entry Mode To enter an international market, one approach is to practice the rate of exporting, which involves the company producing the product in its home country and then exporting it to a separate foreign market. This application of the indirect export technique aims at reducing neither the local participation nor ... Read More
Pages: 6       Words: 1593

Marketing Strategies to Increase Organ Donation and Procurement in Spain, Utilizing Concepts of Marketing Mix and Swot Analysis

Introduction Organ transplantation is a lifesaving treatment for patients with organ failure. However, the shortage of donor organs limits the number of transplants that can be performed. In Spain, organ donation rates are high relative to other countries, but organ shortage remains a barrier to meeting demand. This paper analyzes the marketing mix and SWOT ... Read More
Pages: 9       Words: 2280

Leveraging Digital Initiatives for Customer Engagement and Loyalty at Starbucks

Introduction In modern business, the digital setting has been positioned as a pervasive area for building customer loyalty and interaction. With digital strategies being the main focus of his meetings with customers, Adam Brotman, the Chief Digital Officer of Starbucks, the world’s giant coffeehouse chain, has always kept sight of the purpose of connecting with ... Read More
Pages: 3       Words: 673

Consumer Insights and Advertising Strategies for Offshore Wind Technology

1. Background/Brand Discovery Offshore wind has made a huge technological contribution toward increasing generating electricity capabilities to meet the growing demand for clean energy (Fernandez et al.,2023). This type of technology is nowadays more capital-intensive as compared to fossil fuels, which, in turn, facilitates its higher interest rates. Offshore wind farms invest in new technology ... Read More
Pages: 6       Words: 1462

Sephora’s Market Expansion and New Technology Thrust Into the Spotlight

1. Executive Summary The executive summary summarizes Sephora’s fantastic story, which is that of a leading provider of beauty and cosmetics services in the industry (Kumar et al., 2021). Sephora has built up a leading position in cosmetics retail thanks to the strategic threading of new markets combined with innovative thinking. The study thoroughly examines ... Read More
Pages: 7       Words: 1702

Investigate Theoretical Models for Marketing of Charity Services

The PIE training offered by St. Basil’s Charity is quite dominant in this change approach. It is meant to improve the psychological awareness of the organizations and understand the prevailing market insights. In line with sustainability and efforts to expand operations, creating the Ansoff Matrix will play a strategic role in analyzing the marketing strategy. ... Read More
Pages: 5       Words: 1218

Strategic Market Entry Plan for Lark Spirits: Navigating the U.S. Craft Spirits Landscape

Introduction and Overview of Lark Lark, a renowned Australian spirits distiller, is celebrated for its excellent range of premium alcoholic beverages (Allen, 2020). Lark is deeply anchored in Australian traditions, and it has managed to get a powerful position in the domestic market, where they exhibit their primary quality products. Among its objectives, Lark seeks ... Read More
Pages: 10       Words: 2646

Enhancing E-commerce Strategy: A Comprehensive Approach

Introduction In the modern business arena, e-commerce is no longer just an option; it has become essential for any business that wishes to succeed in the digital era. Because online purchases are becoming more common and there are changes in consumer behavior, a solid electronic commerce strategy must be considered for the businesses of our ... Read More
Pages: 8       Words: 2099

The Role of Social Media as a Marketing Tool in the Streaming Service Industry.

Social media is a unique digital environment that goes beyond traditional communication barriers and allows people to create, share, and interact with each other. In general, social media is more like a vibrant and complex environment that allows online communication and interaction among people with different content. Social media is varied by its wide range ... Read More
Pages: 8       Words: 1995

Marketing Strategy for Women’s Health Services at the Regional Health System

Developing a comprehensive marketing mix strategy for the East Chestnut Regional Health System requires careful consideration of each element: Product, Pricing, Placement, and Promotion. This is the plan that covers each of these components: Part I: Product Strategy Value Proposition Customer Value: The East Chestnut Regional Health System will include a comprehensive Women’s Health Clinic which ... Read More
Pages: 4       Words: 1077

Enhancing Licensing Opportunities for the LA Lakers

Introduction Sparkling with glorious history and immensely loved by the folks, the L. The Lakers hold the top spot among the rungs in the NBA. Although they already boast a prospering business, their unexplored avenue of selling more products is high as their program has yet to be maximized. By tweaking the assortment of merchandise ... Read More
Pages: 4       Words: 933

Leadership Development and Feedback Paper

Part 1: Interview with Someone in a Desired Future Role Introduction: For the next three to five years to come, my idea is to be a prosperous business leader. On March 1, 2024, in the course of realizing this dream, I talked to John Smith, who had been working as Acme Corporation’s chief marketing officer ... Read More
Pages: 14       Words: 3675
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Essays On Marketing

Maybe you’re looking for a career in it or simply are interested in the power behind marketing. Either way, it’s an excellent topic for multiple essay topics. Marketing is what business uses to gain the attention of their potential customer. They use it to entice what users are looking to get and how their products or services can fulfill those needs.

It’s a blend of subliminally speaking to a consumer and using messaging in various mediums. This includes print, images and video to get to a psychological point of view. With Digital marketing and globalization it’s only become more complex. New markets are always opening up and new ways of sending out marketing messages.

It’s quite a diverse topic that looks at everything from what advertising looks like to how to capture someone’s attention in a matter of seconds. With technology, it’s also easier to capture marketing data points, helping to shift marketing from a creative field to an innovative and data-driven area. Items such as target audience and segmentation can be easily tracked so marketers can properly drive their efforts to the right consumers who will eventually buy the product or service.

How to write an essay about marketing

There are a lot of different avenues to go with marketing. You can look at how it’s a critical component of sales in general for business or, what consumer behavior looks like and how marketing works with it. There are also different types of marketing to consider as well.

Or you can go towards the psychology of consumerism and how marketing plays a critical role, and ensure that you cite plenty of use cases and data sets related to this topic. Technology also continues to grow in this field, with numerous marketing tools to help marketers in their roles. Looking at such technology, or the future of marketing technology will make for an excellent essay topic.

Topics to consider for essays on marketing:

• The importance of marketing in the modern business world
• The different types of marketing
• The marketing mix
• The marketing research process
• Consumer behavior
• The future of marketing

So, try looking through the samples on this page. They will help you see different people’s points of view on marketing and create your own masterpiece!

Popular Essay Topics