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Marketing Essays

Principles of Marketing

This study paper considers two sections with the first section indicating the recent purchase that I made of one of the high-involvement products. In this case, I followed the decision-making process before buying the product. According to the University of Minnesota Press (2015), some processes include need recognition and searching for more product information. In ... Read More
Pages: 5       Words: 1329

Global Marketing and Corporate Social Responsibility

Global Marketing Internationalization has accelerated the need for global marketing in organizations to balance the need for local responsiveness with the need for corporate coordination and consistency. An effective global marketing organization structure should enable the company to respond effectively to differences in international market environments while leveraging valuable corporate knowledge and resources. To achieve ... Read More
Pages: 3       Words: 821
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Launching a Product in China

Part 1: Country Analysis China is a country with a rich history and unique cultural heritage. Located in East Asia, it is the most populous country in the world, with over 1.4 billion people. The country’s rich and diverse culture emphasises family and community values (Chan & Franke, 2019). The Chinese language, Mandarin, is the ... Read More
Pages: 6       Words: 1542

The Influence of Cultural Diversity on Consumer Behaviour

Introduction Global consumer behavior is usually influenced by cultural diversity. People from various cultures and backgrounds have distinctive ways of feeling, thinking, and acting when it comes to choosing what to buy. Their cultural norms, values, and beliefs are to blame for this. Any successful firm in today’s society must comprehend and value the impact ... Read More
Pages: 10       Words: 2525

Symbian Case Study

Symbian is a renowned brand dealing with operating systems; therefore, it is normal to face stiff competition from new entrants in the market, such as Apple. The best way to react to this new threat is to develop a strategy that will match the competition while still catering to the client’s needs and the company’s ... Read More
Pages: 3       Words: 650

Social Media Marketing Assignment

Company Bio Brief History The Hyatt Regency Toronto opened its doors in 1990 as a holiday Inn named the Holiday In on King. It was renovated in 2009, and its name was changed to the Hyatt Regency Hotel, operating under the brand Hyatt. The Hyatt was founded in 1957 by Jay Pritzker with the first ... Read More
Pages: 7       Words: 1738

Women and Gender Studies

Introduction Advertising is a potent weapon that businesses employ to sell goods and shape customer behavior. Unfortunately, this frequently results in the objectification of women, turning them into nothing more than objects for sexual gazing. The extent to which this objectification is common in advertising and how it contributes to the sexualization of culture are ... Read More
Pages: 4       Words: 1083

How Social Media Can Help the Organization Improve and Reach Its Goal

Introduction The success of an organization is not solely dependent on economic factors. Other trends, such as social media, influence an organization’s success positively or negatively (Tam et al., 2020). Technology advisement and global economic growth led to a boom in social media usage. People use mostly social media platforms for socialization and fun moments, ... Read More
Pages: 5       Words: 1365

Future Care Packaging Website Review

Part 1 Future Care Packaging has been selected as the company that will be used in this task of website review. No matter where they are in the world, everyone can view the company’s website by going to the URL “” The headquarters of the company is located in Toronto in, Canada. The simplicity with ... Read More
Pages: 5       Words: 1363

Business Consultancy Project: Loeen Co. LTD

Executive summary In summary, the following is a summary of the case. It puts the analysis and findings into a written report. Based on PESTLE analysis, it is evident that external factors affect the organization. The macro environment’s political, social, technological, and economic factors positively affect the Loeen Co. ltd organization. On a larger scale, ... Read More
Pages: 16       Words: 4132

Brand Element Analysis

Executive Summary This study aims to decide the best course of action to manage and preserve a new brand in the fiercely competitive business; Slate Corporation is researching branding strategies. Slate will base the choice of its strategy on a thorough brand research of its two main rivals, Apple and Samsung. This in-depth research will ... Read More
Pages: 21       Words: 5570

Marketing Mix Report for Nike Shoe Brand

Introduction: Nike is one of the largest sportswear companies in the world, with a strong presence in the athletic footwear market. It is one of the world’s most recognizable and successful sports apparel and footwear brands. Founded in 1964 by Bill Bowerman and Phil Knight, Nike has grown from a small start-up to a global ... Read More
Pages: 5       Words: 1106

McDonald’s Marketing Plan

Introduction This report will provide an in-depth situation analysis of McDonald’s in Singapore. In doing so, it will analyze the internal and external environment influencing the company’s operation in Singapore as it introduces new services and products in this region. In doing so, the report will provide an overview of the brand and then discuss ... Read More
Pages: 5       Words: 1187

Marketing in Hospitality Industry

The hospitality industry is one of the most competitive businesses that require effective competitive strategy and follow-ups into the latest trends to ensure that the business is not left out. A hospitality business focuses on providing food, beverages, hotel services like rooms for rent, and tourism (Peterdy, 2022). The business can focus on providing new ... Read More
Pages: 6       Words: 1570

The Louis Vuitton $2900 Smartwatch—High Tech or High Fashion?

Louis Vuitton is one of the world’s leading international fashion houses. The company’s success is attributed to its authentic Louis Vuitton bags, which are handstitched by experienced craftsmen. The company takes pride in producing impeccable products from only the finest and highest quality materials. The brand is synonymous with luxury, exclusivity and high quality, creating ... Read More
Pages: 7       Words: 1802
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