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Marketing Essays

The Role of Social Media as a Marketing Tool in the Streaming Service Industry.

Social media is a unique digital environment that goes beyond traditional communication barriers and allows people to create, share, and interact with each other. In general, social media is more like a vibrant and complex environment that allows online communication and interaction among people with different content. Social media is varied by its wide range ... Read More
Pages: 8       Words: 1995

Marketing Strategy for Women’s Health Services at the Regional Health System

Developing a comprehensive marketing mix strategy for the East Chestnut Regional Health System requires careful consideration of each element: Product, Pricing, Placement, and Promotion. This is the plan that covers each of these components: Part I: Product Strategy Value Proposition Customer Value: The East Chestnut Regional Health System will include a comprehensive Women’s Health Clinic which ... Read More
Pages: 4       Words: 1077
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Enhancing Licensing Opportunities for the LA Lakers

Introduction Sparkling with glorious history and immensely loved by the folks, the L. The Lakers hold the top spot among the rungs in the NBA. Although they already boast a prospering business, their unexplored avenue of selling more products is high as their program has yet to be maximized. By tweaking the assortment of merchandise ... Read More
Pages: 4       Words: 933

Leadership Development and Feedback Paper

Part 1: Interview with Someone in a Desired Future Role Introduction: For the next three to five years to come, my idea is to be a prosperous business leader. On March 1, 2024, in the course of realizing this dream, I talked to John Smith, who had been working as Acme Corporation’s chief marketing officer ... Read More
Pages: 14       Words: 3675

Social Media Marketing Plan

Introduction Social media marketing is one of the most potent ways to create product awareness and advertisement in general. The coverage capacity of social media cannot be underestimated because of its comprehensive coverage; a variety of clients and customers are communicated to, especially on brand awareness. Facebook, for example, is a perfect platform that can ... Read More
Pages: 4       Words: 904

Project Proposal for Dan Farmaroot Company

Introduction The Canadian Farmaroot Company recognized as a leader in the agricultural business, is a company with roots in the production and selling of ginseng-based appetizers, which are known for their premium quality. Originating two decades back, Dan’s Farmaroot LLC is known for its superior service in growing and processing 100% AAA Canadian Ginseng, which ... Read More
Pages: 15       Words: 4059

Marketing Research Analysis on Pricing and Promotions

For this assignment, I have chosen to analyze the pricing strategy and promotional tactics employed by Apple Inc. for its flagship product, the iPhone. The pricing strategy, as well as promotional tactics that Apple employs, will be my areas of interest and research. This choice is of great relevance nowadays, given that the iPhone has ... Read More
Pages: 5       Words: 1109

International Growth Strategies for Customized Clothing: UK Tailoring Trends

Introduction  Retailing is purchasing clothing from producers and reselling it to customers. Three to six months before a buyer acquires an item of clothing in-store, retailers make their initial purchases for resale. Consumers in a store look through and purchase clothing. In order to boost a business’s sales and profitability, fashion marketing is controlling the ... Read More
Pages: 13       Words: 3533

reMarkable: E-writing the Future Case Study

Introduction This case study is about reMarkable and how it reimagines the future of writing. The manager is aware that reMarkable could transform the daily lives of individuals. However, the challenge remains in identifying the group that would readily adapt and depart from the traditional paper model and the best ways to cater for them. ... Read More
Pages: 5       Words: 1346

Strategic Distribution Approaches for Consumer Brands

Direct-to-consumer (DTC) distribution has emerged as an innovative approach for consumer brands to interact more directly with their customers. In a traditional retail model, brands rely on third-party intermediaries like wholesale distributors and retailers to get their products into consumers’ hands. However, with DTC distribution, brands are able to sell goods straight to customers by ... Read More
Pages: 6       Words: 1547

Navigating Market Evolution: Analyzing the Impact of Product Lifecycle Stages on Dynamic Marketing Strategies

Abstract This paper examines the advantages of dynamic marketing tactics and how they are impacted by stages in the product lifecycle. It looks at a PLC from launch to breakpoint. It also identifies opportunities and challenges along the way and monitors the effectiveness of marketing tactics. Some crucial subjects are discussing how to integrate marketing ... Read More
Pages: 20       Words: 5400

The Ethics of Targeting Uninformed Consumers in Marketing

It is unethical for firms to deceive or target ignorant consumers with dishonest marketing strategies and false claims. Consumers should have the right to make informed decisions based on factual information about products and services. When firms exploit consumers’ ignorance or overwhelm them with unclear jargon and small print, that is a flagrant breach of ... Read More
Pages: 3       Words: 729

Marketing Strategy for a New Social Media Site: ConnectSphere

Social media marketing has become eminent in the past ten years. It has helped organizations market their product and create awareness among social media users. Our company is looking forward to creating a new social media site to market the organization’s products and services. As the marketing manager in the company, I will present the ... Read More
Pages: 5       Words: 1277

A Study of Brand Loyalty of Apple Product Users in Malaysia

Behavioral intention and brand loyalty are essential in understanding the attitude of people based on a particular brand. According to Roy (2023), customer behavioral intention involves the manner in which an individual is likely to behave while purchasing a given product. Brand loyalty mainly provides for the decision of the customer to choose a given ... Read More
Pages: 8       Words: 2198
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Essays On Marketing

Maybe you’re looking for a career in it or simply are interested in the power behind marketing. Either way, it’s an excellent topic for multiple essay topics. Marketing is what business uses to gain the attention of their potential customer. They use it to entice what users are looking to get and how their products or services can fulfill those needs.

It’s a blend of subliminally speaking to a consumer and using messaging in various mediums. This includes print, images and video to get to a psychological point of view. With Digital marketing and globalization it’s only become more complex. New markets are always opening up and new ways of sending out marketing messages.

It’s quite a diverse topic that looks at everything from what advertising looks like to how to capture someone’s attention in a matter of seconds. With technology, it’s also easier to capture marketing data points, helping to shift marketing from a creative field to an innovative and data-driven area. Items such as target audience and segmentation can be easily tracked so marketers can properly drive their efforts to the right consumers who will eventually buy the product or service.

How to write an essay about marketing

There are a lot of different avenues to go with marketing. You can look at how it’s a critical component of sales in general for business or, what consumer behavior looks like and how marketing works with it. There are also different types of marketing to consider as well.

Or you can go towards the psychology of consumerism and how marketing plays a critical role, and ensure that you cite plenty of use cases and data sets related to this topic. Technology also continues to grow in this field, with numerous marketing tools to help marketers in their roles. Looking at such technology, or the future of marketing technology will make for an excellent essay topic.

Topics to consider for essays on marketing:

• The importance of marketing in the modern business world
• The different types of marketing
• The marketing mix
• The marketing research process
• Consumer behavior
• The future of marketing

So, try looking through the samples on this page. They will help you see different people’s points of view on marketing and create your own masterpiece!

Popular Essay Topics