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Marketing Essays

Red Bull’s New Coffee Energy Drinks

As the current market leader in the high-growth energy drink category, Red Bull wants to expand its customer base and sales further by augmenting its product line. Introducing coffee-flavored variations caters to strong consumer demand for caffeinated beverages, packing an energizing punch. This product analysis evaluates the target audience, branding approach, packaging, and market positioning ... Read More
Pages: 4       Words: 1054

Marketing Plan Project: Levi Strauss & Co

Executive Summary Levi Strauss & Co’s goals include growing its market share, sales revenue, and profits. Identifying and capitalizing on opportunities in the external environment is critical to achieving these goals. One business opportunity in the industry is the growing demand for gender-fluid fashion among young consumers. This market for gender-fluid fashion is projected to ... Read More
Pages: 10       Words: 2738
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Dell International Marketing Evaluation

1. Introduction SECTION ONE Brief overview of the company Dell Inc. is an American technology company that designs, markets, refurbishes and supports computers and their miscellaneous products or services. Michael Dell founded the company in 1984 from his University of Texas dorm room. Today, Dell Technologies is a leading technology company transforming people’s lives with ... Read More
Pages: 8       Words: 2122

The Evolution of Marketing in the Digital Age: Internet Impact and Integration of Digital Marketing Strategies

Introduction The digital revolution has completely disrupted traditional marketing approaches and models. Over the past few decades, the internet and associated technologies have radically transformed business marketing, enabling greater reach, personalized experiences, and integrated omnichannel strategies. Digital media has rewritten the playbook for how modern organizations promote products, interact with consumers, and drive demand. This ... Read More
Pages: 4       Words: 1078

Marketing Technology Stack

According to (Aaker et al.,2023), selecting the right marketing technology stack is critical for executing effective campaigns tailored to specific business goals. The stack must synergize to support essential objectives across channels and touchpoints. The marketing tech stack should align with the unique requirements to drive success for three distinct scenarios – a consumer tech ... Read More
Pages: 6       Words: 1459

Evolution in Modeling the Process of Managing Brands

The advent of brand management driven by the establishment of postmodern consumer culture represents a massive shift from the old models. Nowadays, branding goes beyond its usual purpose of making customers loyal to accept a more profound sense of community. The core of this shift lies in acknowledging consumers not only as not being passive ... Read More
Pages: 8       Words: 2041

Business Planning and Sustainable Entrepreneurship

Introduction EcoConvenience aims to redefine the delivery and transportation industry by offering sustainable, on-demand solutions for pharmaceutical and grocery deliveries. The company aims to make life more convenient for consumers while leaving a positive environmental impact. It targets the U.K.’s ageing population, including care homes and private healthcare facilities. EcoConvenience partners with Elmbridge’s care homes ... Read More
Pages: 8       Words: 2022

A Practical Odyssey in Sports Marketing and Fan Engagement

Introduction The fan engagement of sports marketing depends on the nature of sports communication, one of the key parts of the sports industry, as a dynamic and integral part of the sports industry. Identified as a situation where people within the sports arena exchange symbols to signify the meaning through interaction (Pedersen et al., 2007), ... Read More
Pages: 11       Words: 2824

Discuss the Social and Physical Dimensions of the Service Encounter, Explaining How Marketers Can Use These Dimensions To Improve the Quality of the Service Encounter.

The service encounter’s social and physical dimensions are as important in determining the quality of the consumers’ overall service experience. Thus, marketers can use these to improve the service encounter quality by changing employees’ behavior, communication, physical environment, accessibility, and personalization. The social dimension involves interaction between service providers and customers. Marketers can enhance this ... Read More
Pages: 3       Words: 672

Innovative Proposal: Sports Sponsorship

Executive Summary The sports industry is dynamic and competitive, prompting the need for organizations to develop innovative strategies to thrive and make lasting impacts. This proposal outlines the innovative strategy of the Young Lambs Sports Federation to enhance its sports sponsorship approach. Strategic partnerships and marketing initiatives are the main objectives of this proposed approach ... Read More
Pages: 4       Words: 954

The Tipping Point by Malcolm Gladwell

Introduction Malcolm Gladwell’s book “The Tipping Point” discusses how small changes can lead to significant impacts. It offers descriptive facts that are necessary for achieving the aims of generating uninhibited income for Vehicles for Change (VFC). Accordingly, a tipping point-type investigation done by Gladwell offers a practical mindset that would make VFC’s initiative viable and ... Read More
Pages: 3       Words: 686

Social Media Analytics for Tito’s Vodka

Social media analytics provide important insights for consumer products companies like Tito’s Handmade Vodka. Brands can monitor consumer interests and industry trends by tracking metrics around engagement, reach, mentions, impressions, hashtag performance, and audience demographics on platforms like Twitter and Instagram. Tito uses social listening tools to identify popular cocktail flavors, hashtags, and broader consumer ... Read More
Pages: 3       Words: 601

Topic: Use of Social Media in Product Promotion in India

Introduction: The present-day commercial enterprise panorama has undergone a transformative shift with the arrival of social media platforms, fundamentally altering the dynamics of product promotion. This essay comprehensively explores the strategic use of social media for product promotion in the Indian marketplace. The subsequent sections delve into the motives behind adopting social media for promotional ... Read More
Pages: 11       Words: 2995

Marketing Issues in Collegiate Athletics

Introduction: Historical Perspective of the Topic The marketing landscape in collegiate athletics has changed from localized events with little commercialization to one that prioritizes commercial viability and revenue generation. Early collegiate athletics were community-focused, encouraging local pride and solidarity. However, social dynamics and media technology changed, commercializing collegiate sports. Corporate sponsorship, televised broadcasts, and internet ... Read More
Pages: 7       Words: 1888

Changing Nature of the Global Landscape: Retail Industry of the UK

Introduction The global business environment is a complex environment that continues to shape the eventual fate of businesses. In the past few years, the global business has changed significantly. Nowadays, organizations may expect changes in the business sectors and economies because of the changing demands of society and consumers. Organizations that operate globally need to ... Read More
Pages: 9       Words: 2431
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