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Marketing Essays

Marketing Strategy for a New Social Media Site: ConnectSphere

Social media marketing has become eminent in the past ten years. It has helped organizations market their product and create awareness among social media users. Our company is looking forward to creating a new social media site to market the organization’s products and services. As the marketing manager in the company, I will present the ... Read More
Pages: 5       Words: 1277

A Study of Brand Loyalty of Apple Product Users in Malaysia

Behavioral intention and brand loyalty are essential in understanding the attitude of people based on a particular brand. According to Roy (2023), customer behavioral intention involves the manner in which an individual is likely to behave while purchasing a given product. Brand loyalty mainly provides for the decision of the customer to choose a given ... Read More
Pages: 8       Words: 2198
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The Impact of Direct to Consumer (DTC) Advertising

Chapter One: Introduction  Advertising is a significant marketing weapon companies use to influence consumers’ behavior and patterns. The marketing mix is comprised of four main components, which include promotion, product, price, and place. Advertising is an element of the promotional marketing mix and is considered by marketers to be crucial because it influences the purchasing ... Read More
Pages: 23       Words: 6276

Research Question: To What Extent Have Different Factors Played a Role in Tesla’s Decision To Move Away From Its Self-Proclaimed Zero-Dollar Traditional Advertising Strategy in China?

Introduction Tesla is an American multinational company that designs and distributes diverse electric vehicles. The company’s product line consists of sedans, SUVs, and pickup trucks. Tesla also manufactures clean energy products like solar roof tiles, electric batteries, and solar panels to ensure sustainability (Khan 213). For years, Tesla has boasted its zero-dollar marketing strategy in ... Read More
Pages: 18       Words: 4904

Desorption of the Company and Product Audited

Abstract Tiffany & Co. is a jewellery company in the United States. It commands a significant market share in the industry, making it one of the market leaders. It was founded in 1837 by Tiffany Charles and John Yong. The company operates in multiple locations, including Malaysia, the United States, Austria, the United Kingdom, South ... Read More
Pages: 12       Words: 3148

Strategic Visual Communication in Business

Business Communication: Developing Communication Skills through Visuals by Kitty O. Locker and Stephen Kyo Kaczmarek, titled “Using Visuals,” carefully illustrates how visuals help enhance business communication. This module emphasizes the life-changing power of visuals when they are used to share challenging information effectively and attractively by leading the readers through the process of choosing, designing, ... Read More
Pages: 3       Words: 667

Critical Evaluation of International Marketing Strategies of Brands Muji and Uniqlo in India and the US

1.0 Introduction This essay entails evaluating the marketing strategies of MUJI and UNIQLO within emerging and developing countries. In this case, the UK was adopted as a representative of a developed country, while India represented the developing country. Founded in 1980, MUJI originated from the rationalisation of simple, good-quality and low-cost products in Japan (Toda, ... Read More
Pages: 17       Words: 4568

Marketing Case Analysis

Kraft Heinz’s Situation Kraft Heinz’s struggle is rooted in changing consumer behaviors (Almeida). A myriad of factors influence the decisions people make. These include: Social Factors: These include family dynamics and social groups—a person’s role and status in the community shapes what they buy too. Most families with working adults have less time to cook ... Read More
Pages: 4       Words: 992

An Independent Brand Audit and Leverage Proposal for Subway Fast Food Chain

1.1 Introduction According to Keller, brand auditing is an in-depth analysis of a brand to assess its equity and consumer perception that informs strategic choices (Joe et al., 2020, p. 145). On the other hand, in Subway’s case, a fast-food chain leader, its brand audit echoes how a changing market is constantly driving its evolution, ... Read More
Pages: 12       Words: 3090

Sustainable Marketing Practices in the Ukrainian Context

As Ukraine endures tremendous hardship amidst Russia’s invasion, businesses exploring opportunities face a markedly changed consumer environment. Purchasing behaviors, shopping habits and lifestyle patterns have transformed as Ukrainians economize essential spending while curtailing discretionary purchases. Updated insights into these consumption changes can inform market entry and engagement strategies for multinationals like Amazon. The paper will ... Read More
Pages: 3       Words: 713

Global Success: Nestlé MILO’s Strategic Market Approach

Introduction Nestlé MILO, a globally recognized chocolate malt beverage, has accurately handled the characteristics of global markets with marketing endeavors. The Nestlé Group came up to serve this much-loved brand, which can be traced back to the Anglo-Swiss Condensed Milk Company, founded in 1867. Currently, Nestlé MILO proves that the company is highly creative in ... Read More
Pages: 19       Words: 5055

Marketing Efforts Implementation Challenges

Patient experience data is essential to healthcare marketing initiatives because it provides important information on patient satisfaction and the standard of service rendered. Healthcare companies must understand and bolster the patient experience to succeed in today’s patient-centered care healthcare system. This information is used to make decisions inside the clinic and is also a valuable ... Read More
Pages: 5       Words: 1131

Siemens Health Solutions

Executive Summary Siemens Health Solutions deals with medical equipment supply in Vancouver, Canada, and enjoys a market share through its revitalized innovations that have since made the Company acquire its competitive edge in the industry. However, following its rapid expansion, the Company needs to introduce a marketing department to help circulate information in and outside ... Read More
Pages: 7       Words: 1791

Segmentation, Targeting, and Positioning Analysis

Introduction The iPhone15 PROMAX focuses on improving its success in the smartphone market by addressing the specific needs of the target audience. This paper shows a strategic approach for market segmentation inclusive of psychographic, behavioral, and demographic aspects. By thoroughly examining these segmentation bases, Apple targets a specific market that resonates with the diverse features ... Read More
Pages: 4       Words: 915

The Use of Computational Technologies Has Enhanced Marketing and Advertising.

Introduction  Computational advertising is an all-encompassing, data-driven advertising strategy that uses technological infrastructure, improved processing power, algorithms, and mathematical models to generate and distribute messages and track and analyze individual user activity. This covers every aspect of the advertising procedure, including creating ads, placing them in the media, analyzing market situations, segmenting the market, focusing ... Read More
Pages: 10       Words: 2632
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