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Marketing Essays

Enhancing Licensing Opportunities for the LA Lakers

Introduction Sparkling with glorious history and immensely loved by the folks, the L. The Lakers hold the top spot among the rungs in the NBA. Although they already boast a prospering business, their unexplored avenue of selling more products is high as their program has yet to be maximized. By tweaking the assortment of merchandise ... Read More
Pages: 4       Words: 933
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Leadership Development and Feedback Paper

Part 1: Interview with Someone in a Desired Future Role Introduction: For the next three to five years to come, my idea is to be a prosperous business leader. On March 1, 2024, in the course of realizing this dream, I talked to John Smith, who had been working as Acme Corporation’s chief marketing officer ... Read More
Pages: 14       Words: 3675

Social Media Marketing Plan

Introduction Social media marketing is one of the most potent ways to create product awareness and advertisement in general. The coverage capacity of social media cannot be underestimated because of its comprehensive coverage; a variety of clients and customers are communicated to, especially on brand awareness. Facebook, for example, is a perfect platform that can ... Read More
Pages: 4       Words: 904

Project Proposal for Dan Farmaroot Company

Introduction The Canadian Farmaroot Company recognized as a leader in the agricultural business, is a company with roots in the production and selling of ginseng-based appetizers, which are known for their premium quality. Originating two decades back, Dan’s Farmaroot LLC is known for its superior service in growing and processing 100% AAA Canadian Ginseng, which ... Read More
Pages: 15       Words: 4059

Marketing Research Analysis on Pricing and Promotions

For this assignment, I have chosen to analyze the pricing strategy and promotional tactics employed by Apple Inc. for its flagship product, the iPhone. The pricing strategy, as well as promotional tactics that Apple employs, will be my areas of interest and research. This choice is of great relevance nowadays, given that the iPhone has ... Read More
Pages: 5       Words: 1109

International Growth Strategies for Customized Clothing: UK Tailoring Trends

Introduction  Retailing is purchasing clothing from producers and reselling it to customers. Three to six months before a buyer acquires an item of clothing in-store, retailers make their initial purchases for resale. Consumers in a store look through and purchase clothing. In order to boost a business’s sales and profitability, fashion marketing is controlling the ... Read More
Pages: 13       Words: 3533

reMarkable: E-writing the Future Case Study

Introduction This case study is about reMarkable and how it reimagines the future of writing. The manager is aware that reMarkable could transform the daily lives of individuals. However, the challenge remains in identifying the group that would readily adapt and depart from the traditional paper model and the best ways to cater for them. ... Read More
Pages: 5       Words: 1346

Strategic Distribution Approaches for Consumer Brands

Direct-to-consumer (DTC) distribution has emerged as an innovative approach for consumer brands to interact more directly with their customers. In a traditional retail model, brands rely on third-party intermediaries like wholesale distributors and retailers to get their products into consumers’ hands. However, with DTC distribution, brands are able to sell goods straight to customers by ... Read More
Pages: 6       Words: 1547

Navigating Market Evolution: Analyzing the Impact of Product Lifecycle Stages on Dynamic Marketing Strategies

Abstract This paper examines the advantages of dynamic marketing tactics and how they are impacted by stages in the product lifecycle. It looks at a PLC from launch to breakpoint. It also identifies opportunities and challenges along the way and monitors the effectiveness of marketing tactics. Some crucial subjects are discussing how to integrate marketing ... Read More
Pages: 20       Words: 5400

The Ethics of Targeting Uninformed Consumers in Marketing

It is unethical for firms to deceive or target ignorant consumers with dishonest marketing strategies and false claims. Consumers should have the right to make informed decisions based on factual information about products and services. When firms exploit consumers’ ignorance or overwhelm them with unclear jargon and small print, that is a flagrant breach of ... Read More
Pages: 3       Words: 729

Marketing Strategy for a New Social Media Site: ConnectSphere

Social media marketing has become eminent in the past ten years. It has helped organizations market their product and create awareness among social media users. Our company is looking forward to creating a new social media site to market the organization’s products and services. As the marketing manager in the company, I will present the ... Read More
Pages: 5       Words: 1277

A Study of Brand Loyalty of Apple Product Users in Malaysia

Behavioral intention and brand loyalty are essential in understanding the attitude of people based on a particular brand. According to Roy (2023), customer behavioral intention involves the manner in which an individual is likely to behave while purchasing a given product. Brand loyalty mainly provides for the decision of the customer to choose a given ... Read More
Pages: 8       Words: 2198

The Impact of Direct to Consumer (DTC) Advertising

Chapter One: Introduction  Advertising is a significant marketing weapon companies use to influence consumers’ behavior and patterns. The marketing mix is comprised of four main components, which include promotion, product, price, and place. Advertising is an element of the promotional marketing mix and is considered by marketers to be crucial because it influences the purchasing ... Read More
Pages: 23       Words: 6276

Research Question: To What Extent Have Different Factors Played a Role in Tesla’s Decision To Move Away From Its Self-Proclaimed Zero-Dollar Traditional Advertising Strategy in China?

Introduction Tesla is an American multinational company that designs and distributes diverse electric vehicles. The company’s product line consists of sedans, SUVs, and pickup trucks. Tesla also manufactures clean energy products like solar roof tiles, electric batteries, and solar panels to ensure sustainability (Khan 213). For years, Tesla has boasted its zero-dollar marketing strategy in ... Read More
Pages: 18       Words: 4904
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