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Marketing Essays

Sustainable Marketing Practices in the Ukrainian Context

As Ukraine endures tremendous hardship amidst Russia’s invasion, businesses exploring opportunities face a markedly changed consumer environment. Purchasing behaviors, shopping habits and lifestyle patterns have transformed as Ukrainians economize essential spending while curtailing discretionary purchases. Updated insights into these consumption changes can inform market entry and engagement strategies for multinationals like Amazon. The paper will ... Read More
Pages: 3       Words: 713

Global Success: Nestlé MILO’s Strategic Market Approach

Introduction Nestlé MILO, a globally recognized chocolate malt beverage, has accurately handled the characteristics of global markets with marketing endeavors. The Nestlé Group came up to serve this much-loved brand, which can be traced back to the Anglo-Swiss Condensed Milk Company, founded in 1867. Currently, Nestlé MILO proves that the company is highly creative in ... Read More
Pages: 19       Words: 5055
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Marketing Efforts Implementation Challenges

Patient experience data is essential to healthcare marketing initiatives because it provides important information on patient satisfaction and the standard of service rendered. Healthcare companies must understand and bolster the patient experience to succeed in today’s patient-centered care healthcare system. This information is used to make decisions inside the clinic and is also a valuable ... Read More
Pages: 5       Words: 1131

Siemens Health Solutions

Executive Summary Siemens Health Solutions deals with medical equipment supply in Vancouver, Canada, and enjoys a market share through its revitalized innovations that have since made the Company acquire its competitive edge in the industry. However, following its rapid expansion, the Company needs to introduce a marketing department to help circulate information in and outside ... Read More
Pages: 7       Words: 1791

Segmentation, Targeting, and Positioning Analysis

Introduction The iPhone15 PROMAX focuses on improving its success in the smartphone market by addressing the specific needs of the target audience. This paper shows a strategic approach for market segmentation inclusive of psychographic, behavioral, and demographic aspects. By thoroughly examining these segmentation bases, Apple targets a specific market that resonates with the diverse features ... Read More
Pages: 4       Words: 915

The Use of Computational Technologies Has Enhanced Marketing and Advertising.

Introduction  Computational advertising is an all-encompassing, data-driven advertising strategy that uses technological infrastructure, improved processing power, algorithms, and mathematical models to generate and distribute messages and track and analyze individual user activity. This covers every aspect of the advertising procedure, including creating ads, placing them in the media, analyzing market situations, segmenting the market, focusing ... Read More
Pages: 10       Words: 2632

The Role of Social Media in Events Imagineering; the Use of Instagram in Imaginative Event Experiences

Abstract This research aims to investigate the role of social media in event imaging and the use of Instagram in imaginative event experiences. With an increasing degree of digital connectivity and virtually everything becoming a click away, social media such as Facebook and Twitter are playing an integral role amongst us, completely transforming our activities ... Read More
Pages: 32       Words: 8783

The Hard Skills and Soft Skills of a Creative Director

In advertising campaigns, creative directors can play a vital role in shaping both the conceptual and the visual direction. Mostly, effective advertising is determined by how well an advertiser, through the directors, utilizes effective visuals and concepts in the advertising campaign. Creative directors lead the advertising agencies by working with the creative team to create, ... Read More
Pages: 12       Words: 3289

Marketing Practices in Ukraine

Introduction Ukraine has been experiencing a difficult marketing problem following its geopolitical conflict with the Russian Federation. However, large multinational organizations such as Amazon have supported Ukrainians in adopting suitable marketing strategies. The paper explores the best and most bearable marketing strategies Ukrainians can adopt with the help of large global firms such as Amazon. ... Read More
Pages: 3       Words: 743

Brand Audit: Subway’s Market Standing

1.0 Introduction The world’s leading chain of fast food restaurants, Subway, has to delve much deeper into its brand identity and positioning (Sandis et al., 2023, p. 2051). In a world that has been witnessing a growing shift in preference towards looking at healthy food choices and digital ordering, Subway must know the brand perception ... Read More
Pages: 17       Words: 4517

Strategic Insights Into Property Businesses

Executive Summary UK’s commercial real estate market aims to disrupt by placing constraints on urbanization to accommodate growing demand. Our strategic business plan focuses on securing investments, increasing the market share, projecting the cash flow, and obtaining a competitive edge. We request funding for the development of the office, marketing, hiring staff, and working capital ... Read More
Pages: 10       Words: 2621

Exploring Trends and Strategies in Consumer Behaviour

Introduction The increasingly complex consumer behaviour sphere, with the psychological, sociocultural, and technological reshaping every step of the way, creates favourable conditions for brands that invest energy and means in understanding the trends and constructing marketing strategies for this age. Technological evolution has redefined the way consumers interact with products and services. Further, there is ... Read More
Pages: 10       Words: 2589

An Evaluation of the Digital Marketing Strategies and Related Ethical Issues at Ryan’s World

Introduction and Case Study Overview Digital marketing is using any digital channels to market products or services. This marketing concept and field has evolved over the years since the advent of the internet in the 1990s to presently integrate digital goals, audiences, platforms, devices, media, data and technologies to facilitate the marketing process and influence ... Read More
Pages: 10       Words: 2525

Pet Grooming Marketing Plan

The business concept is to offer a professional home-based salon for pet grooming services for cats and dogs in the neighborhood. The salon is to be envisioned in a dedicated place at my house, complying with the requisite licensing and zoning regulations. The services will consist of basic grooming such as bathing, brushing, haircut, nail ... Read More
Pages: 6       Words: 1511

The Mediated Experience of Live Events and Emotional Connection

In a fast-growing international gaming market, ABZ Corporation stands as an ambitious business looking to expand into four different markets: Japan, the US, Korea, and Germany. Through strategic analysis, this research looks into four separate markets within the gaming industry. Observing market sizes, consumer trends, and technological advances, consumers are playing international games differently. This ... Read More
Pages: 5       Words: 1197
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