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Marketing Essays

Transforming Brand Experiences With Augmented Reality: A Case Study Analysis

In the dynamic marketing world where the AIDA funnel model is being superseded by technologies and changing customer behaviours, traditional models are being redesigned. The other improvement is the Presence–Focus–Participation funnel, a concept developed by Ferenci based on AR which makes brands engaging. This essay covers the effects of AR on brand engagement, discussing how ... Read More
Pages: 5       Words: 1298
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Psychographic 3: Consumer Behavior and Lifestyle Preferences of Photography Enthusiasts

Introduction  An essential key to success for businesses that have the primary goal of creating the best possible consumer-oriented marketing strategies is the analysis of consumer behavior (Babin & Harris, 2018). Market research emphasizing consumer activities, interests, and opinions (AIO) provides some light on the psychological barriers of behavioral patterns and mental states. Specifically, these ... Read More
Pages: 4       Words: 1051

Promotional Analysis and Sales Plan

Red Bull is a multimillion-dollar energy drink corporation with great success. Three varieties of a new line of coffee energy drinks will be introduced to cater to those who like a pick-me-up in the afternoon but dislike the taste of regular energy drinks. Below is a summary of the Red Bull company’s and promotional analysis ... Read More
Pages: 5       Words: 1347

Exploring Consumer Behavior and Brand Engagement in the Reddit Makeup Addiction Community: A Netnographic Study

Introduction Digital marketing research is vital for understanding consumer behavior and brand engagement in the digital domain. Through immersion in online communities, researchers will get a lot of helpful information on the detailed characteristics of consumer preferences, trends, and interactions with brands. However, the Reddit Makeup Addiction community offers an excellent platform for the ethnographic ... Read More
Pages: 8       Words: 1978

An Analytical Review of Web Analytics Metrics and User Engagement

Introduction Web analytics in the present moment act as a powerful compass to navigate digital marketing strategies. Users can clearly understand a website’s engagement and reach when a user is analyzed through a Google Analytics dashboard, showing key indicators of web analytics or metrics. This analysis will involve tracking the bounce rate, the number of ... Read More
Pages: 4       Words: 1035

The Impact of Culture on Global Marketing

Introduction The current globalization and internationalization trends have created new markets for multinational corporations (MNCs) such as Kentucky Fried Chicken (KFC), an American-based fast-food founded in 1952 as a franchise. Nonetheless, market liberalization policies and the free trade flow have seen the franchise expand to the global market beyond the Western nations. The brand is ... Read More
Pages: 5       Words: 1224

Marketing Strategy for Coastal Community Foundation

Executive Summary Comprehensive preparation and consultations with stakeholders brought a wealth of information that serves as a basis for wise strategic planning and equitable resource distribution. The study results illustrate the need to develop good community partnerships, implement donor engagement strategies and implement interventions to fix pressing social problems (Lambin, 2024). Moreover, the research suggests ... Read More
Pages: 8       Words: 2023

Marketing Plan: Introducing a Campus Food Delivery Service at CBU

Executive Summary The executive summary covers the in-depth preparation of the marketing strategy by ELTM CBU to be launched for the new food delivery service on campus. The main purpose is to provide convenience to people but also, at the same time, meet diverse needs. In this unique food delivery service on campus, people can ... Read More
Pages: 12       Words: 3278

Branding: Strategies, Applications, and Discussions

Branding in Marketing Management Branding is a multidimensional factor in marketing management as it involves the development, promotion, and retention of brands which in turn can differentiate products and services from competitors. A brand’s core element is an original identity, value proposition, and building an emotional association with consumers (Iyer et al. 2021). Branding is not just ... Read More
Pages: 4       Words: 943

Importance of Customer Engagement in Modern Marketing Strategies

Customer engagement is a necessity in modern marketing strategies. It involves maintaining a connection with customers that goes beyond effortless purchases where customers are actively involved through interactions, communication, and relationship-building initiatives; customer satisfaction assesses how much a customer loves their experience (Roy et al., 2022). In contrast, customer experience involves the whole customer journey, from ... Read More
Pages: 5       Words: 1353

Unlocking Value: The Role and Importance of Marketing Channels in Business Success

Introduction Marketing channels are crucial linkages between producers of goods and services and the targeted end users, which comprise consumers and business users. Marketing channels are integral to the distribution and promotion process, ensuring that the intended market receives the product on time and correctly (Li et al., 2023). Marketing channels mainly include a set ... Read More
Pages: 11       Words: 2781

Nike: The Unrivaled Champion in the Athletic Brand Arena

The world of athletic brands is wildly competitive, with giants like Nike, Adidas, and Puma competing for consumer focus and devotion. Among these titans, Nike is a reference point for greatness and development. Through a blend of unrivaled promoting systems, item quality, and brand reverberation, Nike has reliably outperformed its rivals, securing itself as the ... Read More
Pages: 13       Words: 3535

Effective E-businesses Use ICT Effectively to Change Processes

Introduction With e-business and e-marketing becoming dynamic fields, the judicious employment of information and communication technology is essential for organisations to compete and achieve an edge. This introduction delves into the transformative role of ICT within the retail sector, focusing on two industry giants: Amazon.com and the most prominent American company, Walmart. As leaders in ... Read More
Pages: 13       Words: 3532

International Marketing Strategies in Global Business Expansion

The article of Cho, Atukeren, and Yim (2023) focuses on the overseas market expansion strategy of Samsung Electro-Mechanics by analyzing technology, organization, and environmental factors. The outlined results emphasize a complex pattern of placing international marketing decisions, thus requiring a deep examination of internal resources and external market factors (Cho et al., 2023). The research ... Read More
Pages: 5       Words: 1143
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