Need a perfect paper? Place your first order and save 5% with this code:   SAVE5NOW
Home › Marketing

Marketing Essays

Unlocking Value: The Role and Importance of Marketing Channels in Business Success

Introduction Marketing channels are crucial linkages between producers of goods and services and the targeted end users, which comprise consumers and business users. Marketing channels are integral to the distribution and promotion process, ensuring that the intended market receives the product on time and correctly (Li et al., 2023). Marketing channels mainly include a set ... Read More
Pages: 11       Words: 2781

Nike: The Unrivaled Champion in the Athletic Brand Arena

The world of athletic brands is wildly competitive, with giants like Nike, Adidas, and Puma competing for consumer focus and devotion. Among these titans, Nike is a reference point for greatness and development. Through a blend of unrivaled promoting systems, item quality, and brand reverberation, Nike has reliably outperformed its rivals, securing itself as the ... Read More
Pages: 13       Words: 3535
Don't know how to write a paper for the grade you need?
Use our paper writing services and get assistance necessary to get the grade you want.
Place an order

Effective E-businesses Use ICT Effectively to Change Processes

Introduction With e-business and e-marketing becoming dynamic fields, the judicious employment of information and communication technology is essential for organisations to compete and achieve an edge. This introduction delves into the transformative role of ICT within the retail sector, focusing on two industry giants: Amazon.com and the most prominent American company, Walmart. As leaders in ... Read More
Pages: 13       Words: 3532

International Marketing Strategies in Global Business Expansion

The article of Cho, Atukeren, and Yim (2023) focuses on the overseas market expansion strategy of Samsung Electro-Mechanics by analyzing technology, organization, and environmental factors. The outlined results emphasize a complex pattern of placing international marketing decisions, thus requiring a deep examination of internal resources and external market factors (Cho et al., 2023). The research ... Read More
Pages: 5       Words: 1143

Strategic Business Plan Development for FreshFade Barber Lounge

Introduction Overview of the Proposed Business Idea FreshFade Barber Lounge concept was the up-to-date and expensive barber shop that was giving much more than just haircuts. It is oriented to provide customers with a complete grooming service, which consists of modern grooming solutions and environmentally friendly product production. The urban lounge caters to professionals, youthful ... Read More
Pages: 10       Words: 2748

Unveiling Luxury: A Strategic Analysis of Mulberry’s Market Positioning and Growth Trajectory

Abstract This report will thoroughly evaluate Mulberry, the brand acclaimed worldwide for its perfection in craftsmanship and eminent recognition. By touching not only on the external and the internal environments, but also on the main obstacles and the decision-making directions, this investigation uses the SWOT, PESTLE, and Porter’s Five Forces frameworks to a great extent. ... Read More
Pages: 11       Words: 2913

Subway Brand Audit and Leverage Proposal

1.0 Introduction According to Modi, Subway was founded by Fred DeLuca in 1965 with the help of Dr. Peter Buck, and it has grown into a global franchise with more than 40,000 locations in more than 100 countries. While DeLuca died in 2015, Subway is still turning heads and has gained the status of a ... Read More
Pages: 13       Words: 3351

Build-a-Bear Workshop Marketing Case Analysis

Background Build-A-Bear Workshop has positioned itself as a unique and one-of-a-kind retail business providing an interactive platform for designing customized stuffed toys. The personalized shopping experience provided by the retailer through in-store engagement accounts for the company’s competitive advantage. Since its founding in 1997 by Maxine Clark, the brand has more than 400 locations in ... Read More
Pages: 6       Words: 1491

Impactful Innovator Redefining Healthy Frozen Foods

Introduction In this technological era, with tech giants reigning and billionaires ruling, the real revolution tends to be silent, redesigning industries and transforming lives in ways virtually unseen. Among these unsung heroes, standing tall in his idiosyncratic method of associating and questioning two essential skills outlined in the Innovator’s DNA is Lauren Watkins. At that ... Read More
Pages: 4       Words: 985

Amplifying Social Impact Through Digital Marketing: A Strategic Approach for “The Circle”

Background The Circle is a non-profit organization based in Scotland that supports social enterprises and third-sector organizations in the Dundee and Angus regions. Their mission is to empower these organizations to start, develop, and grow, ultimately maximizing their social impact (The Circle, 2024). The Circle offers up to five days of free business support through ... Read More
Pages: 12       Words: 3038

Company Case OfferUp: A Mobile Solution for the Mobile Era

Executive Summary: OfferUp’s biggest problem is positioning and growing in the competitive online marketplace where Craigslist dominates. OfferUp’s mobile platform has improved user engagement and experience, distinguishing it from competitors. OfferUp must improve its market presence and revenue strategy to survive and succeed. OfferUp should expand its monetization beyond premium listings and targeted advertising. Subscription ... Read More
Pages: 3       Words: 744

Crafting a Strategic Digital Marketing Plan for Aloe Tax

Strategic Choice for Aloe Tax Business Model Companies were constantly exploring innovative ways to diversify revenue streams and ensure client engagement in the vigorous business landscape. Aloe Tax, a famous leader in the tax services company based in the United Kingdom was no exception (Team#1, n.d). As the establishment seeked to solidify its position in ... Read More
Pages: 5       Words: 1274

A Plan to Attract More College Students to Better Horizons Credit Union

Business Brief Introduction Marketing for companies serves a precious role as it creates brand awareness, drives profit and growth, enhances engagement, and acquires and retains customers. In the case of Haniz Zogby and Christine, marketing is aimed at maintaining and attracting customers. With marketing to the younger demographics as a challenging market area, Haniz Zogby, ... Read More
Pages: 5       Words: 1185

Possible Foreign Market Entry Strategies for Anker to Enter the U.S. Market

The Strategy of Export Entry Mode To enter an international market, one approach is to practice the rate of exporting, which involves the company producing the product in its home country and then exporting it to a separate foreign market. This application of the indirect export technique aims at reducing neither the local participation nor ... Read More
Pages: 6       Words: 1593

Marketing Strategies to Increase Organ Donation and Procurement in Spain, Utilizing Concepts of Marketing Mix and Swot Analysis

Introduction Organ transplantation is a lifesaving treatment for patients with organ failure. However, the shortage of donor organs limits the number of transplants that can be performed. In Spain, organ donation rates are high relative to other countries, but organ shortage remains a barrier to meeting demand. This paper analyzes the marketing mix and SWOT ... Read More
Pages: 9       Words: 2280
1 2 3 4 5 6 7 … 53
Need a plagiarism free essay written by an educator?
Order it today

Popular Essay Topics