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Marketing Essays

Reflective Report on Sales Cloud: Boost Sales Productivity With Sales Cloud CRM

While exploring Sales Cloud, Salesforce’s flagship product tailored for sales professionals, I was intrigued by its potential impact on marketing strategies. This reflective report goes into my discoveries, illustrating key insights and drawing connections between Sales Cloud functionalities and real-world marketing scenarios (Zoltners et al., (2021). Throughout this reflection report, I have understood how versatile ... Read More
Pages: 5       Words: 1167

Investing and Financial Markets

Celsius Holding Inc Business Analysis:Celsius Holding Inc was established in April 2004 by Carl DeSantis, and, with time, it came up with a flagship brand, CELSIUS® (Celsius). The company’s mission is to be the global leader in terms of branded portfolios that provide health benefits that are clinically proven and proprietary. Celsius Holding Inc. is ... Read More
Pages: 3       Words: 725
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Navigating the Digital Skies: A Strategic Insight Into Airbus and Boeing’s Aerospace Digital Marketing Landscape

Introduction In the dynamically evolving aerospace enterprise, the importance of virtual advertising cannot be overstated. As the industry undergoes fast technological advancements, Airbus and Boeing leverage virtual strategies to beautify brand visibility, interact with worldwide audiences, and exhibit their present-day innovations. In today’s digital world, there is a one-of-a-kind way to meet with all kinds ... Read More
Pages: 5       Words: 1306

Market Research on Customized Clothing Industry in Canada

Introduction The surge in the customized clothing industry globally reflects a paradigm shift in consumer preferences toward unique and personalized fashion experiences. The positive effects demonstrate a fundamental change from consumers to favor standardized clothing and individual clothes. This recalibration, however, is most visible in Canada, where individualistic culture meets increasing interest in personalized clothing. ... Read More
Pages: 4       Words: 912

Market Plan for the Introduction of BEAP Conglomerate’s Tiger Nut Juice Into the Canadian Market

Summary The work describes the launch of BEAP Conglomerate’s new, healthful beverage, tiger nut juice, into the Canadian market. Because of its distinct flavor and nutritional content, Tiger nut juice appeals to health-conscious consumers looking for alternative beverage options. The analysis details the product’s marketing mix, entry strategy, market analysis, and market formulation. Introduction Following ... Read More
Pages: 6       Words: 1559

Market Expansion Recommendations for PwC in Japan

The strategic choice in terms of preparation for PricewaterhouseCoopers (PwC) expansion into a foreign market would be Japan. It is because of the emerging demand in the country for a professional service and its developed economy. The recommendations cover the marketing strategy, sales appeal, ethics, and regulatory requirements. It also explores the cultural and social ... Read More
Pages: 3       Words: 652

The Triple Catalyst Model: Case of Netflix

Executive Summary A prime example of the strength of vision and consumer insight is Netflix’s transformation from a faltering DVD rental business to a massive global streaming behemoth. This change demonstrates the value of the Triple Catalyst model, which highlights insight, vision, and foresight’s role in fostering innovation and successful strategy. Netflix’s success has been ... Read More
Pages: 7       Words: 1729

UK Supermarket Industry Market Report

Abstract This paper provides a comprehensive analysis of the industry through a strategic marketing lens, focusing on evaluating PESTEL analysis, Porter’s Five Forces analysis, and the importance of Corporate Social Responsibility (CSR). The PESTEL study emphasizes how the industry is impacted by elements related to politics, economy, society, technology, environment, and the law. Political dynamics ... Read More
Pages: 12       Words: 3078

Online Shopping Stakeholders Analysis

In this digital age, online shopping has entrenched itself as an indispensable part of daily life, entirely modifying the consumer-business transaction paradigm. From clothes to electronics, food to home furnishings, shopping from home has drastically changed the whole structure of retail. But the influence of online shopping doesn’t stop at the level of consumer behavior; ... Read More
Pages: 5       Words: 1294

Weekend Max Mara IMC Proposal

Introduction In this project, the outlined strategy roadmap’s goals are to provide means for Weekend MaxMara – a competent player in cherishing the fashion industry- to develop ways of adjusting their production and business practices with the onset of changing consumer tastes, technological advancements and sustainability concerns. This all–inclusive strategy looks at the emergence of ... Read More
Pages: 15       Words: 3933

International Management: Communication Across Cultures

Case Italy’s D & G in China Reasons for D&G Backclash in China Dolce & Gabbana faced backlash from Chinese consumers due to several important factors. Firstly, many people thought the “Eating with Chopsticks” campaign was culturally insensitive. Chinese culture was deemed to be mocked and disrespected by the campaign’s depiction of Chinese women having ... Read More
Pages: 5       Words: 1110

The Evolution of Ford’s Marketing Strategies As Evidenced by Their Advertisements From 1900 to 1924

Ford’s ad promotion and style changed from the early 1900s until 1924. Technological advancement, consumer tastes, and societal perspectives, notably on gender roles and economic power, influenced these transformations. This study compares and contrasts 1908–1911 and 1924 ads to demonstrate how advertising strategies, demographics, and history evolved. By studying these commercials historically and sociologically, we ... Read More
Pages: 4       Words: 983

International Branding Analysis of Moutai

Introduction: Moutai, a renowned Chinese alcoholic beverage brand, has long gone worldwide, creating a stir in many regions and supplying a superb opportunity to examine its foreign branding methods. In this important essay, I will be searching at how Moutai constructed its brand, the way it tailored its persona to one-of-a-kind markets, how it used ... Read More
Pages: 8       Words: 2044

Professional Business Plan for Study Tech Rentals

Executive Summary Study Tech Rentals aspires to be a provider of more student-centered laptop rental services than are currently available at the New York Institute of Technology (NYIT) Vancouver campus. We will focus on quality laptops with great speed, customized for education purposes, and with significant settings like energy management and cybersecurity in mind. We ... Read More
Pages: 3       Words: 778
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