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Marketing Essays

Air Asia Company

1.0 Executive Summary This investigation looks at AirAsia, a noteworthy member of Malaysia’s aviation market. As a noticeable low-cost carrier, AirAsia experiences unmistakable deterrents and prospects within the benefits industry. The involvement has been chosen as the benefits characteristic beneath examination, emphasizing distinctive benefit interactions that affect the whole client travel. This approach handles promoting ... Read More
Pages: 14       Words: 3756

Zara’s Global Marketing and Sales Development Strategies in Nigeria and the UK

Executive Summary This paper explores Zara’s marketing and sales development strategies in Nigeria and the UK, revealing a fascinating connection between standardization and adaptation. Zara tailors its product offerings, distribution channels, and promotional tactics to cater to each market’s unique needs and preferences, even though a consistent brand image and efficient supply chain enhance its ... Read More
Pages: 17       Words: 4567
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Social Media Marketing and Brand Development

Social media marketing has become a pillar of modern brand development strategies, completely overturning old conceptions regarding digital promotion. The literature highlights the dominant role of social media in brand stories and direct consumer interaction. The explosive growth in social media is behind this transformation, compelling scholars to explore the profound effects of marketing techniques. ... Read More
Pages: 4       Words: 913

Analysis of InboundJoint.com: A Marketing Website for Startups

Introduction Incorporating digital marketing into one’s marketing plan is crucial for newcomers in the business realm. Given the dynamic character of contemporary businesses, digital marketing is crucial for their functioning. This is the primary cause. InboundJoint.com is committed to providing specialized marketing knowledge to address the distinct obstacles fledgling firms encounter. An effective approach to ... Read More
Pages: 16       Words: 4139

The Car Industry and Social Proof as a Concept

Explanation of the Social Proof Think of yourself sitting in an unfamiliar restaurant, reading a menu, and trying to decide what you want to eat among the other meals offered there. You realize that other clients nearby have ordered macaroni and cheese and seem quite happy while eating it. Even if you initially did not ... Read More
Pages: 7       Words: 1802

Effective Marketing Strategies

Developing useful marketing strategies necessitates a comprehensive interpretation of the four key approaches, which are market penetration, market development, product development, and diversification. It is important to stress the value of doing good marketing research before we dive into these tactics. This study forms the base for smart choices, helping companies move toward success. In ... Read More
Pages: 4       Words: 909

International Marketing Management

Introduction International marketing management is a quick-changing field where companies work hard to spread their business all over the world’s markets (Doole, Lowe and Kenyon, 2019). In the case of Central Furniture Manufacturing (CFM) Ltd. growing into the Swedish market, this study looks deeply at key parts related to entering a market, worldwide patterns and ... Read More
Pages: 12       Words: 3244

Future of Marketing

Marketing enables a business to attain its total capacity and delivers its proprietors a return on their investment by marketing its goods, services, and brands. This is achieved by raising client awareness of the brand, enhancing content engagement, and accelerating product and service sales. New trends in the market have emerged recently, forcing market managers ... Read More
Pages: 3       Words: 681

GEB Advanced Business Communications

Executive Summary Grubhub is a prominent online food delivery marketplace connecting diners with local restaurants. It operates in Chicago, Illinois, and has expanded its services globally. As a leader in the food delivery industry, Grubhub faces competition from other delivery platforms. To maintain its market position, Grubhub needs to enhance its customer service and address ... Read More
Pages: 9       Words: 2379

Comparative Report on Neuromarketing and Traditional Marketing

Executive Summary Neuromarketing, a revolutionary combination of marketing strategies and neuroscience, has arisen in the quickly changing marketing field. This report will thoroughly examine and compare the two fields to shed light on the approaches, efficacy, and consequences of neuromarketing and traditional marketing for modern marketers. Introduction Understanding customer behavior has traditionally been based on ... Read More
Pages: 11       Words: 2905

A Review of Smith’s Analysis of Consumer Behavior and Product Innovation

General Overview Consumer behaviour is an important trigger that influences product development in the context of market dynamics. The paper under review, titled “Exploring Market Dynamics: Smith’s Analysis on the Interrelationship Dynamics between Consumer Behaviour and Product Innovations reviewed in “A review of Smith’s Analysis on Consumer Behaviour and Product Innovations”, explores the complex realm ... Read More
Pages: 3       Words: 679

Market Plan Business Report: Expanding Tesla Into the South Korean Market

Introduction Over the past few years, there has been a steady shift in people’s view of automobiles around the world, and electric vehicles (EVs) are at our vanguard. This landscape was shaped largely by Tesla, a pioneer manufacturer of electric vehicles. The following Market Plan Business Report analyzes the potential for Tesla in South Korea, ... Read More
Pages: 11       Words: 2981

Demand and Order Management’s Impact on Customer Service

Nike is a huge brand in the sporting world. Its products are top-notch, and its designs always come with hot collaborations with elite athletes (Adefioye, 2023). Not only does Nike offer outstanding products, but it also makes a point of providing high-quality customer service. These are the best ways to stimulate consumer loyalty and establish ... Read More
Pages: 3       Words: 556

What Are the Challenges for Sports Marketers To Engage International Sports Fans? How Can Sports Brands Maintain Engagement With Fans Across Various Media Types and Platforms Globally?

A complex problem with obstacles arising from language and cultural differences, time zone differences, different media platform preferences worldwide, and complicated data privacy, e. How should marketers go about making international sports fans their own? One can only avoid existing in sports marketing. Alienation and achieving a real relationship with the international audience by overcoming ... Read More
Pages: 13       Words: 3367

The Evolving Role of Creativity in Advertising: Perspectives From Academia, Industry, and Millennials

Do Millennials Distinguish Between Media as Consumers? The article “Has Advertising Lost its Meaning? Views of UK and US Millennials” by Laurie, Mortimer and Beard (2018) examines whether the term “advertising” continues to capture marketing communications in the digital world adequately. It explores the meaning of advertising for Millennial consumers in the UK and US. ... Read More
Pages: 5       Words: 1340
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