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Marketing Strategy Essays

Developing a Marketing Strategy for Travelodge’s Expansion Into Eritrea

Executive summary Travelodge is a European motel chain looking to extend its operations outdoors in the European Union, mainly in Eritrea. To acquire this purpose, a complete advertising method that considers the neighbourhood marketplace and client conduct desire to be advanced. Travelodge’s strong brand and competitive gain within the hospitality industry make it well-positioned to ... Read More
Pages: 10       Words: 2616

Marketing Strategy for Burberry

Executive Summary The marketing plan report covers Burberry’s fragrance line, which is a part of the London-based luxury fashion brand. The report examines the fragrance market’s strategic position and provides a mission statement for Burberry. Brexit and digitalisation challenges are identified through PESTLE analysis, whilst Porter’s Five Forces analysis shows that new entrants are fragmenting ... Read More
Pages: 18       Words: 4747
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Analysis of E-Marketing Strategies

Executive Summary This study thoroughly dissects the More established Big Brother in Glasgow to understand the Hotel better. The Big Brother Hotel, situated in the core of Glasgow, is a delightful 4-star inn offering 38 guest rooms, a restaurant, and a bar. The conference room can accommodate up to 50 people. Situated at the heart ... Read More
Pages: 15       Words: 3973

Operations Strategy for Industry

The case study organization is Apple Inc., a technological organization that designs, manufactures, and markets tablets, personal computers, wearable devices, and smartphones (Goyal & Gaur, 2023). In addition to this, the organization is also known for its innovative software applications and related services, accessories, and third-party digital content. This is one of the world’s most ... Read More
Pages: 16       Words: 4369

Cavoodle Capers Pty Ltd

Introduction Cavoodle Capers Pty Ltd is a small enterprise located on the outskirts of Sydney. It specializes in breeding and selling cavoodles, a small dog breeds popular among dog-loving Sydneysiders. The business succeeded from early 2020 until early 2022 but experienced a decline in demand in 2022 as the pandemic subsided and people turned their ... Read More
Pages: 10       Words: 2622

Entrepreneurship Marketing

Introduction Entrepreneurship, marketing, and innovation are three interconnected ideas that assume a vital part in driving financial development and improvement. Entrepreneurial marketing is a process of identifying, assessing, and taking advantage of chances to make and convey worth to clients through innovative and unique systems. This essay plans to exhibit how marketing, entrepreneurship, and innovation ... Read More
Pages: 14       Words: 3620

Data-Driven Marketing

Technological advancements are critical in contemporary commercial activities, and reaching out to clients is no exception (Chaffey & Ellis-Chadwick, 2019). Digital marketing influences business enterprises’ communication patterns and analogies to advertise, attract, and sell products and services in the virtual environment. According to Ryan (2016), business organisations require a digital marketing approach to gain opportunities ... Read More
Pages: 15       Words: 3957

New Market Entry

Executive Summary Globalman’s primary areas of expertise are the production and distribution of high-quality electronic gadgets and accessories. Due to the favourable reception of our products in a number of countries, This work intends to expand our business into a new nation. This expansion will require a global marketing strategy that takes into account the ... Read More
Pages: 13       Words: 3381

An International Marketing Strategy for Primark’s Entry Into Cyprus

Introduction The global fashion industry is highly competitive and is characterized by constantly changing consumer preferences, trends, and demands. The industry has recently experienced massive capitalization growth, with top brands such as Gucci, Prada, Louis Vuitton, Zara, and Burberry setting the pace. Primark is a leading Irish brand specializing in affordable clothing and apparel. Market ... Read More
Pages: 13       Words: 3430

Glo-Bus Final Report

Introduction The Glo-bus firm has been successful at every level because of its intelligent business practices. This has been crucial in elevating the company to its present status in the camera market. Managers at all levels of the business use a combination of technical expertise and ethical principles to further the company’s mission. Because of ... Read More
Pages: 8       Words: 2038

The Peak Fitness Club Business Plan

Executive summary The fitness industry has been experiencing a significant increase in demand over the years, and there is a growing need for versatile fitness options. Many fitness enthusiasts are looking for facilities where they can exercise indoors and outdoors to soak up the benefits of training in different environments. The Peaks Fitness Club is ... Read More
Pages: 17       Words: 4485

Peloton’s Ride to Growth

Key Marketing Strategy Issue #1: Competition due to lack of product differentiation Summary Peloton faces stiff competition from other brands selling similar products and services to the target market. According to Dopson (2020), the Peloton bike needs more product differentiation making other brands develop similar exercise bikes but more functional and affordable. Peloton faces competition ... Read More
Pages: 6       Words: 1409

Marketing NIT Essay

Introduction New product creation, pilot programs, intended consumers, niche market identification, and managerial implications are all discussed in this article. This essay will outline the most important takeaways from case study analysis, industry trend discussion, and empirical evidence for successfully developing, marketing, and implementing new goods and services. This essay will provide strategic insight into ... Read More
Pages: 4       Words: 977

The Zoological Society of London

Company profile The Zoological Society of London is an international charity organization primarily focused on issues of wildlife and nature. The organization has been undertaking activities mostly in the United Kingdom. However, there are other areas where it is reaching out to help others trying to conserve the environment, especially through wildlife protection. The organization ... Read More
Pages: 13       Words: 3301

Comparison of Union Grocery on Lillooet and Caribou Streets

Introduction Factor rating methods compare two or more items based on certain predetermined criteria, including the store’s location, customer service, product variety and quality, convenience, store layout, price, and promotions (Burt, 2000). The rating method can be used to determine which option is more suitable for our customers. For example, suppose Union Grocery in Lillooet ... Read More
Pages: 5       Words: 1128
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