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Marketing Strategy Essays

Clothing Company Analysis

Nike Marketing Strategy Analysis Companies in today’s hypercompetitive business environment have to continually review and refine their marketing strategies if they are to maintain their competitive edge. Nike, an American multinational has successfully integrated radical marketing approaches into its operations to ensure it remains relevant. The company employs an emotional advertising and celebrity endorsements to ... Read More
Pages: 3       Words: 679

Zara Marketing Strategy

Executive Summary The aim of the study is to highlight the marketing strategies of a fast-fashion retail store by the name Zara. Zara is a fast-fashion store that is owned by a holding company called Inditex, the organization has been able to lead the fast-fashion store with over 2200 outlets across the globe. The study ... Read More
Pages: 14       Words: 3809
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Customer Value Management (a Case of McDonald’s)

PART A QUESTION 1: McDonald’s Marketing Strategy and Tactics Analysis The COVID-19 pandemic brought about havoc to the business industry, where all companies were affected in one way or another, with most of them being affected negatively. McDonald’s was no exception, and despite the company’s sophisticated marketing strategies and tactics, the effects have been dire. Here ... Read More
Pages: 13       Words: 3304

84 Years of Toyota Corporation

EXECUTIVE SUMMARY In this report I took a look at Toyota, with a particular focus on its business plan. An important aspect of this report is how the company stays on top of its game and how it may improve upon its current position in the market. The research I conducted was for the purposes ... Read More
Pages: 13       Words: 3528
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