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Marketing Strategy Essays

Peloton’s Ride to Growth

Key Marketing Strategy Issue #1: Competition due to lack of product differentiation Summary Peloton faces stiff competition from other brands selling similar products and services to the target market. According to Dopson (2020), the Peloton bike needs more product differentiation making other brands develop similar exercise bikes but more functional and affordable. Peloton faces competition ... Read More
Pages: 6       Words: 1409

Marketing NIT Essay

Introduction New product creation, pilot programs, intended consumers, niche market identification, and managerial implications are all discussed in this article. This essay will outline the most important takeaways from case study analysis, industry trend discussion, and empirical evidence for successfully developing, marketing, and implementing new goods and services. This essay will provide strategic insight into ... Read More
Pages: 4       Words: 977
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The Zoological Society of London

Company profile The Zoological Society of London is an international charity organization primarily focused on issues of wildlife and nature. The organization has been undertaking activities mostly in the United Kingdom. However, there are other areas where it is reaching out to help others trying to conserve the environment, especially through wildlife protection. The organization ... Read More
Pages: 13       Words: 3301

Comparison of Union Grocery on Lillooet and Caribou Streets

Introduction Factor rating methods compare two or more items based on certain predetermined criteria, including the store’s location, customer service, product variety and quality, convenience, store layout, price, and promotions (Burt, 2000). The rating method can be used to determine which option is more suitable for our customers. For example, suppose Union Grocery in Lillooet ... Read More
Pages: 5       Words: 1128

Components of Marketing

INTRODUCTION Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The goal of marketing is to create value for both the customer and the company by delivering products and services that meet the needs and wants of the target market. Marketing ... Read More
Pages: 10       Words: 2632

International Market, Entry Plan, and Strategy for Luscombe Drinks Company

Introduction Luscombe drinks is a private limited company that makes organic soft drinks, juices, and mixers. The drinks are handcrafted in a firm in Devon in small batches. They are usually made from the finest raw organic and wild ingredients and spring water from Dartmoor. It started trading on 30th November 1987, with its headquarters ... Read More
Pages: 16       Words: 4383

Hilton Hotel Marketing Plan

Introduction Hilton Hotels is one of the world’s most well-known and renowned hotel chains. With hotels in over 100 countries, Hilton is a hospitality industry leader with a reputation for innovative marketing (Wang et al., 2011). In order to preserve its position as a leading worldwide brand, Hilton must develop an efficient marketing strategy that ... Read More
Pages: 19       Words: 5147

Launching a Product in China

Part 1: Country Analysis China is a country with a rich history and unique cultural heritage. Located in East Asia, it is the most populous country in the world, with over 1.4 billion people. The country’s rich and diverse culture emphasises family and community values (Chan & Franke, 2019). The Chinese language, Mandarin, is the ... Read More
Pages: 6       Words: 1542

Social Media Marketing Assignment

Company Bio Brief History The Hyatt Regency Toronto opened its doors in 1990 as a holiday Inn named the Holiday In on King. It was renovated in 2009, and its name was changed to the Hyatt Regency Hotel, operating under the brand Hyatt. The Hyatt was founded in 1957 by Jay Pritzker with the first ... Read More
Pages: 7       Words: 1738

McDonald’s Marketing Plan

Introduction This report will provide an in-depth situation analysis of McDonald’s in Singapore. In doing so, it will analyze the internal and external environment influencing the company’s operation in Singapore as it introduces new services and products in this region. In doing so, the report will provide an overview of the brand and then discuss ... Read More
Pages: 5       Words: 1187

Online Marketing Strategies

Introduction Online marketing, also known as internet marketing, involves using interactive, intelligent, and virtual components to promote and advance business ventures and commodities on the internet. Organizations have increasingly incorporated technology in their marketing strategies to make strategic changes to client-focused marketing, integrative innovative marketing activities, and utilize digital marketing to achieve the primary marketing ... Read More
Pages: 7       Words: 1878

International Marketing Plan

Issue and Purpose of the Report Dutch Bros Coffee is an American-based coffee company known for its specialty coffee drinks, smoothies, and blended beverages. With more than 320 locations in the U.S., the company is looking to expand its operations into the Japanese market. To effectively enter the Japanese market, it is important to understand ... Read More
Pages: 18       Words: 4900

A Case Study of Tsuki Restaurant

Executive Summary The internet economy is proximally replacing the block-and-mortar market system. The positional development for developing business systems establishes a new business to create its social media existence. Social media in itself as a market segment in its versatility continues to grow with over a billion subscribers and average use of 94% daily. Instagram, ... Read More
Pages: 14       Words: 3818

Tesco Marketing Strategy

Introduction Tesco Company is a general multinational retailer with merchandise and fast food sales. Tesco Company was established in Britain in 1919 by Jack Cohen, who was founded to provide people with a better quality of life through convenience and value for money. With just one store in Southend-On-Sea, Tesco became Britain’s first supermarket when ... Read More
Pages: 13       Words: 3306

Small Business Management

Introduction Business management is the act of unifying people to accomplish desired goals and objectives of a business. To create a successful brand, creative strategies and a business plan are essential to provide efficient services. Thus, it encompasses planning, organizing, directing, and controlling a business to accomplish its goals of the business (Storey, 2016). According ... Read More
Pages: 9       Words: 2462
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