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Marketing Essays

Comparative Report on Neuromarketing and Traditional Marketing

Executive Summary Neuromarketing, a revolutionary combination of marketing strategies and neuroscience, has arisen in the quickly changing marketing field. This report will thoroughly examine and compare the two fields to shed light on the approaches, efficacy, and consequences of neuromarketing and traditional marketing for modern marketers. Introduction Understanding customer behavior has traditionally been based on ... Read More
Pages: 11       Words: 2905

A Review of Smith’s Analysis of Consumer Behavior and Product Innovation

General Overview Consumer behaviour is an important trigger that influences product development in the context of market dynamics. The paper under review, titled “Exploring Market Dynamics: Smith’s Analysis on the Interrelationship Dynamics between Consumer Behaviour and Product Innovations reviewed in “A review of Smith’s Analysis on Consumer Behaviour and Product Innovations”, explores the complex realm ... Read More
Pages: 3       Words: 679
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Market Plan Business Report: Expanding Tesla Into the South Korean Market

Introduction Over the past few years, there has been a steady shift in people’s view of automobiles around the world, and electric vehicles (EVs) are at our vanguard. This landscape was shaped largely by Tesla, a pioneer manufacturer of electric vehicles. The following Market Plan Business Report analyzes the potential for Tesla in South Korea, ... Read More
Pages: 11       Words: 2981

Demand and Order Management’s Impact on Customer Service

Nike is a huge brand in the sporting world. Its products are top-notch, and its designs always come with hot collaborations with elite athletes (Adefioye, 2023). Not only does Nike offer outstanding products, but it also makes a point of providing high-quality customer service. These are the best ways to stimulate consumer loyalty and establish ... Read More
Pages: 3       Words: 556

What Are the Challenges for Sports Marketers To Engage International Sports Fans? How Can Sports Brands Maintain Engagement With Fans Across Various Media Types and Platforms Globally?

A complex problem with obstacles arising from language and cultural differences, time zone differences, different media platform preferences worldwide, and complicated data privacy, e. How should marketers go about making international sports fans their own? One can only avoid existing in sports marketing. Alienation and achieving a real relationship with the international audience by overcoming ... Read More
Pages: 13       Words: 3367

The Evolving Role of Creativity in Advertising: Perspectives From Academia, Industry, and Millennials

Do Millennials Distinguish Between Media as Consumers? The article “Has Advertising Lost its Meaning? Views of UK and US Millennials” by Laurie, Mortimer and Beard (2018) examines whether the term “advertising” continues to capture marketing communications in the digital world adequately. It explores the meaning of advertising for Millennial consumers in the UK and US. ... Read More
Pages: 5       Words: 1340

Assessing the Marketability of Healthcare Organizations in Austin, Texas

Organizations must prepare strategically to overcome challenges in the ever-changing healthcare industry. Like navigating Daedalus’ challenging labyrinth, this strategic journey begins with a detailed analysis of customer behaviors and market factors, which can result in monumental success or critical failures. The marketing mix, which has transcended its commercial starting points, is crucial to healthcare organizations’ long-term ... Read More
Pages: 7       Words: 1675

Global Market Economic Evaluations

Mode of Entry The choice of an entry mode is most crucial to the consideration that concerns entry to the Scottish whisky industry – and this involves some critical trade-offs. An already established market presence, several well-known brands, and a strong customer base come with acquiring an existing distillery. Nippa et al. (2019) evaluated that ... Read More
Pages: 7       Words: 1746

Digital Campaign Document

Executive Summary The proposed ASV digital campaign is based on the phrase “One Village, Every Lifestyle,” which promotes brand diversity and inclusivity while appealing to consumers of all ages. With a $100,000 budget strategically allocated between website development, social media advertising, email marketing, promotional offers, and video production, the campaign attempts to enhance brand awareness ... Read More
Pages: 14       Words: 3735

Lora Gene Individual Marketing Plan Report: Building a Sustainable Fashion Brand in the UK

Introduction Lora Gene The company has built a solid reputation as a sustainable and ethical brand five years into its existence. This individual marketing plan report highlights the brand’s present status, market analysis, target market, marketing goals, tactics, and budget. The fashion business has been closely scrutinized recently because of its detrimental effects on the ... Read More
Pages: 6       Words: 1642

Digital Marketing and Its Impact on Small Businesses

Executive Summary Small businesses major challenge is marketing due to the high costs involved in the process. The traditional forms of communication, such as radio and television, have a higher cost that small businesses cannot afford to reach their customers. The objective of this study is to evaluate the impact of digital marketing on small ... Read More
Pages: 7       Words: 1778

Level of Purchase Process From Pizzahut

Introduction Everyone has always loved pizza, which has always been popular. Whether you’re eating pizza to commemorate a momentous occasion, enjoying a get-together with friends, or simply satisfying a sudden craving, it can transform ordinary moments into unforgettable ones. In pizza, few names are as well-known as Pizza Hut, a multinational company satisfying customers’ cravings ... Read More
Pages: 17       Words: 4539

Comparison Between the Marketing Mix of PlayStation 5 and Nintendo Switch

Executive summary Using the 4Ps marketing mix strategy, this paper thoroughly analyses the distinctions and similarities between the Nintendo Switch and Sony’s PlayStation 5 (PS5) game systems. With Nintendo and X boxer game consoles as its primary rivals, the PS5 currently holds a 52% market share. The marketing and distribution approaches used by Nintendo and ... Read More
Pages: 6       Words: 1549

Expanding Market Reach and Enhancing Online Presence

Introduction Mint Cleaning is a Canadian-based small and medium business enterprise that deals with the production of eco-friendly luxury cleaning products made with pure essential oils. Mint Cleaning products include a range of household cleaners, disinfectants, and other specialized cleaning solutions. These products are offered in the Canadian market for both residential and commercial markets. ... Read More
Pages: 6       Words: 1387

Navigating Pricing Quandaries in Managerial Marketing: The Atlantic Computer Case

Introduction The example of Atlantic Computer entails a complex pricing problem that requires rigorous analysis and strategic decision-making. A newly hired product manager at Atlantic Computer, Inc., Jason Jowers, is at the main core of this challenge as he works to design a pricing plan for the “Atlantic Bundle.” Atlantic Nevertheless, the computer has a ... Read More
Pages: 6       Words: 1428
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