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Marketing Essays

Thought Leadership in Digital Marketing

A thought leader helps organizations adapt to the constantly shifting digital marketing environment. This article explores the significance of thought leadership and strives to showcase the execution of a robust digital marketing plan centered around content. It also conducts an in-depth examination of effective content strategies, the importance of customization, Customer Relationship Management (CRM) program fundamentals, ... Read More
Pages: 4       Words: 921

Introduction of Solar Technology Company

Superstar Solar The company was established to find an energy source to ease the burden on the energy industry and offer cleaner power to the world. Our goal is to shape a more environmentally conscious future for generations by creating energy while eliminating pollution from fossil fuels. Our company mission revolves around “developing eco energy ... Read More
Pages: 3       Words: 823
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Navigating Communication Concepts in the Digital Age

Concept 1-Communication Technology/Channel (Medium) Communication technology covers a variety of channels and instruments, including print media, radio, television, the internet, social media, and more. This concept has its roots in the evolution of communication stretching back to ancient times when early humans relied on cave paintings and oral storytelling as their primary methods of sharing ... Read More
Pages: 5       Words: 1231

Case Study- a Sweet Breakfast Memory That Connects With the Wrong Market

Abstract This paper focuses on a case study of Cow Wow Cereal Milk, a business that sells milk flavoured with morning cereal that particularly appeals to kids between the ages of 5 and 12. However, the product deviated from its initial target demographic and became well-liked among millennials due to unanticipated media attention and prosperous ... Read More
Pages: 7       Words: 1803

Reflection on Good School-Community Relations and Community Partnerships

School-community relationships are essential in establishing a holistic environment where learners can attain essential knowledge and practical skills to achieve a unified set of behaviors and expectations both within their current learning environment and in their future careers. In this context, learning institutions often establish community partnerships to expand both the ways and time students ... Read More
Pages: 5       Words: 1329

Influencers and Social Media

Introduction “Influencers,” people with large followings on social media platforms like Facebook, Twitter, Instagram, and YouTube, have emerged in recent years. These influencers can impact attitudes, shape preferences, and even impact purchasing decisions among their followers. Influencer marketing has become crucial to brand promotion and customer interaction methods. This literature review explores social media influencers’ ... Read More
Pages: 11       Words: 2857

Impact of Nikes Advertisement on Consumer Behavior

Nike is one of the world-recognized brands; its advertisements are usually one of the most viewed, and hence, they are created to create a substantial impact on the customers’ behaviour and even go further as attracting new customers to their brand and therefore attracting them to their products. Their advertising strategies focus on emotional and ... Read More
Pages: 3       Words: 648

Creative Brief and Supporting Evidence

Creative Brief for Cleanery Marketing Communications Campaign Business Issue Cleanery, an upcoming addition to the sustainable cleaning goods industry in New Zealand, is preparing to roll out a complete national marketing campaign. The campaign’s strategic goals are to increase brand recognition and persuade customers to switch to Cleanery’s environmentally friendly product options. Cleanery hopes to ... Read More
Pages: 8       Words: 2061

Nvidia Metaverse Hub

Value Proposition To meet the rising demand from customers for improved gaming experiences, improved creative work processes, and seamless interaction inside the metaverse, Nvidia has developed the Metaverse Hub, a transformational and immersive platform. By offering a holistic solution that uses Nvidia’s knowledge of graphics processing units (GPUs) and artificial intelligence (AI), we want to ... Read More
Pages: 6       Words: 1386

Building an Effective Website Using Wix Website Builder

Introduction In today’s digital age, businesses and individuals need a strong online presence to reach more people and achieve their goals. This requires a well-designed and functional website. This report will cover our method for developing a website using Wix Website Builder and our sitemap structure decision. Step 1: Reading the Wix Website Builder Article ... Read More
Pages: 3       Words: 712

Gender in Advertising and Media

Introduction Gender portrayal in advertising and media has sparked intense fascination and heated debates, reflecting the ever-evolving societal attitudes towards gender roles. Throughout the years, advertising campaigns have immensely influenced and shaped gender perceptions, either perpetuating conventional stereotypes or daringly challenging them to foster inclusivity and gender equality (Larissa,2013). The representation of men and women ... Read More
Pages: 6       Words: 1560

Experiential Marketing; Case Studies in Customer Experience

Introduction Notably, in the rapidly evolving virtual environment, Google, Apple, Amazon, and Facebook corporations have revolutionized the customer experience in a span of ten years. Through leveraging information, smartphones, and personalized interfaces, these digital companies have become pioneers in purchaser-centricity, forming a benchmark across numerous sectors. Thus the report explores the achievements and marketing strategies ... Read More
Pages: 7       Words: 1895

Enhancing Lululemon’s Sports Marketing

Lululemon, a well-known sports retail business, has cultivated a strong reputation in the sports industry due to its highly demanded yoga and athlete’s clothes. This paper seeks to design a marketing plan following the principle of sports marketing to increase brand recognition for Lululemon, encourage consumer involvement, and increase sales in the sporting context. Implementing ... Read More
Pages: 3       Words: 728

Product Differentiation and Integration

Product differentiation is a marketing strategy distinguishing a product or service from competitors (Abdulwase et al., 2020). Product difference creates a competitive advantage that makes customers think the product is better than others. Customer perceptions determine product differentiation. Marketing, branding, quality, design, functionality, and customer experience can affect customer perceptions. Positive consumer perceptions boost brand ... Read More
Pages: 6       Words: 1477

Milk Nutrition and Its Effect on Children

Abstract The content analysis paper will focus on identifying the processed milk is suitable for young children. Milk is an integral part of children’s diet which makes it a vital part of research to demystify the various types of milk, their sources, methods of preservation and their nutritional content that makes suitable or not suitable ... Read More
Pages: 36       Words: 9768
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