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Marketing Essays

Case Study- a Sweet Breakfast Memory That Connects With the Wrong Market

Abstract This paper focuses on a case study of Cow Wow Cereal Milk, a business that sells milk flavoured with morning cereal that particularly appeals to kids between the ages of 5 and 12. However, the product deviated from its initial target demographic and became well-liked among millennials due to unanticipated media attention and prosperous ... Read More
Pages: 7       Words: 1803

Reflection on Good School-Community Relations and Community Partnerships

School-community relationships are essential in establishing a holistic environment where learners can attain essential knowledge and practical skills to achieve a unified set of behaviors and expectations both within their current learning environment and in their future careers. In this context, learning institutions often establish community partnerships to expand both the ways and time students ... Read More
Pages: 5       Words: 1329
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Influencers and Social Media

Introduction “Influencers,” people with large followings on social media platforms like Facebook, Twitter, Instagram, and YouTube, have emerged in recent years. These influencers can impact attitudes, shape preferences, and even impact purchasing decisions among their followers. Influencer marketing has become crucial to brand promotion and customer interaction methods. This literature review explores social media influencers’ ... Read More
Pages: 11       Words: 2857

Impact of Nikes Advertisement on Consumer Behavior

Nike is one of the world-recognized brands; its advertisements are usually one of the most viewed, and hence, they are created to create a substantial impact on the customers’ behaviour and even go further as attracting new customers to their brand and therefore attracting them to their products. Their advertising strategies focus on emotional and ... Read More
Pages: 3       Words: 648

Creative Brief and Supporting Evidence

Creative Brief for Cleanery Marketing Communications Campaign Business Issue Cleanery, an upcoming addition to the sustainable cleaning goods industry in New Zealand, is preparing to roll out a complete national marketing campaign. The campaign’s strategic goals are to increase brand recognition and persuade customers to switch to Cleanery’s environmentally friendly product options. Cleanery hopes to ... Read More
Pages: 8       Words: 2061

Nvidia Metaverse Hub

Value Proposition To meet the rising demand from customers for improved gaming experiences, improved creative work processes, and seamless interaction inside the metaverse, Nvidia has developed the Metaverse Hub, a transformational and immersive platform. By offering a holistic solution that uses Nvidia’s knowledge of graphics processing units (GPUs) and artificial intelligence (AI), we want to ... Read More
Pages: 6       Words: 1386

Building an Effective Website Using Wix Website Builder

Introduction In today’s digital age, businesses and individuals need a strong online presence to reach more people and achieve their goals. This requires a well-designed and functional website. This report will cover our method for developing a website using Wix Website Builder and our sitemap structure decision. Step 1: Reading the Wix Website Builder Article ... Read More
Pages: 3       Words: 712

Gender in Advertising and Media

Introduction Gender portrayal in advertising and media has sparked intense fascination and heated debates, reflecting the ever-evolving societal attitudes towards gender roles. Throughout the years, advertising campaigns have immensely influenced and shaped gender perceptions, either perpetuating conventional stereotypes or daringly challenging them to foster inclusivity and gender equality (Larissa,2013). The representation of men and women ... Read More
Pages: 6       Words: 1560

Experiential Marketing; Case Studies in Customer Experience

Introduction Notably, in the rapidly evolving virtual environment, Google, Apple, Amazon, and Facebook corporations have revolutionized the customer experience in a span of ten years. Through leveraging information, smartphones, and personalized interfaces, these digital companies have become pioneers in purchaser-centricity, forming a benchmark across numerous sectors. Thus the report explores the achievements and marketing strategies ... Read More
Pages: 7       Words: 1895

Enhancing Lululemon’s Sports Marketing

Lululemon, a well-known sports retail business, has cultivated a strong reputation in the sports industry due to its highly demanded yoga and athlete’s clothes. This paper seeks to design a marketing plan following the principle of sports marketing to increase brand recognition for Lululemon, encourage consumer involvement, and increase sales in the sporting context. Implementing ... Read More
Pages: 3       Words: 728

Product Differentiation and Integration

Product differentiation is a marketing strategy distinguishing a product or service from competitors (Abdulwase et al., 2020). Product difference creates a competitive advantage that makes customers think the product is better than others. Customer perceptions determine product differentiation. Marketing, branding, quality, design, functionality, and customer experience can affect customer perceptions. Positive consumer perceptions boost brand ... Read More
Pages: 6       Words: 1477

Milk Nutrition and Its Effect on Children

Abstract The content analysis paper will focus on identifying the processed milk is suitable for young children. Milk is an integral part of children’s diet which makes it a vital part of research to demystify the various types of milk, their sources, methods of preservation and their nutritional content that makes suitable or not suitable ... Read More
Pages: 36       Words: 9768

Importance of Effective Marketing in the International Context

Introduction Marketing plays a crucial part in the success of businesses working in a worldwide setting. It empowers companies to get it and react to clients’ different needs and inclinations from diverse nations and societies. This report investigates the scope and critical concepts of worldwide displaying and highlights its noteworthy contribution to trade procedures within ... Read More
Pages: 9       Words: 2390

Wheel of International Marketing

Introduction This marketing report references Bunnings Warehouse to describe the marketing approaches and environmental impacts of global marketing. It will apply the two inner layers (HUB and SPOKES) of the Wheel of International Marketing Framework to assess how Bunnings Warehouse leverages its internal environment (HUB) to explore attractive expansion opportunities in the external environment (SPOKES). ... Read More
Pages: 11       Words: 3008

The Evolution of Marketing in Healthcare

Digital transformation remains the most revolutionary aspect shaping the evolution of healthcare marketing. Product and service marketing has been explosively impacted by digital platforms leading to transformational changes in the health protection approach to reaching clients (Nabi, 2015). Among the transformative innovation in technology leading the evolution of advertising include patient portals, electronic health record ... Read More
Pages: 12       Words: 3279
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