Introduction:
Kylie Cosmetics is more than just a brand; it represents an entire global empire headed by Kylie Jenner, a name inseparable from success in the beauty industry. This reflective journey explores how Jenner conquered such a challenging path with multiple product categories and a creative marketing campaign. More than that, the paper introduces a new product line for her brand, provides a detailed step-by-step plan, analyzes the cognitive factors and motives that drive her success, and looks into the IPO model for creative team effectiveness and the management of organizational growth.
The Key to Kylie’s Success:
Creative combinations of new products and intelligent marketing methods fueled Kylie Jenner’s rise to business eminence. The strength for her success was born out of her ability to sense an unfulfilled area and focus her efforts on only teenagers. The introduction of an affordable ‘lip kit’ was not only based on a keen comprehension of customer needs but also fuelled Kardashian’s rapid expansion in the beauty industry (Dawson et al., 2021). Quality products coupled with the practical application of social media as an adaptable platform for marketing ultimately proved successful in Jenner.
New Product Proposal and Action Plan:
The proposal of this new product as a consultant for Kylie Jenner includes a deep examination of present marketing tendencies, knowledgeable apprehension of consumer desires, a careful examination of the character of this particular business style, and so on. A strategic move is creating a new skincare line and leveraging the increasing demand for a complete skincare routine, fueled by Jenner’s successes in the cosmetic industry. Intensive market research is carried out before any action plan, which involves scrutinizing the different aspects of skin care choice, emergent trends, and gaps within this population (Dawson et al., 2021). This phase is critical to a painstakingly detailed product development process, as it positions the new skincare line in harmony with the brand’s ethos and expectations of consumers who are avid fans of Kylie Cosmetics. There is a need for partnerships with skincare experts and formulators to provide products that are more than what consumers anticipate.
Anticipation will be built towards creating a significant impact through an incremental launch. A vital aspect of the strategy involves using Kylie Jenner’s prominent presence on social media, including Instagram, Snapchat, and Twitter, through teaser campaigns to create hype and intrigue. Also, partnerships with influential players in the beauty and skincare space allow the campaign to have a broader impact, resulting in more incredible excitement and interest (Vandor). By combining market insights, a careful product development process, and a phase launch technique, this proffered skincare line will follow the brand’s path, making the launch an overwhelming and momentous experience in the cosmetic industry.
Cognitive Factors and Motivations:
Revealing the cognitive elements and triggers of Kylie Jenner’s success gives us an exciting story. Cognitive factors fuel her entrepreneurial effort include creativity, strategic thinking, and an appreciation of her audience. Jenner does it through making profits but also through his passionate spirit about makeup and an urge from within him to solve problems within the cosmetic industry (2021). Jenner sells and builds rapport among her customers through regular communication with her fan base on different media outlets. It becomes easier for these connections because they feel like one another as people strive to be as cool as Jenner’s lifestyle.
Application of the IPO Model:
Understanding and improving how Kylie’s Creative Team works is made possible using the Inputs-Processes-Outcomes (IPO) model. In it, heterogeneous inputs comprising different talents and creativity bundles are deliberately used. A carefully selected team ensures that a mix of skills, experiences, and views is required for creative thinking and innovation. Co-brainstorming becomes a primary process based on intercrossing ideas between people, contributing to joint creativity. Another significant process in the IPO model is the streamlining of communication channels, which helps free information flow and interaction among players (Vandor, 2021). Thus, the members of the creativity team are sure about the brand’s vision and mission; this results in reduced misunderstandings, hence an increase in production levels.
However, beyond this, it is about building a collaborative and enthusiastic environment among creative professionals. Consequently, the IPO model aims to ensure an environment where people are encouraged to be innovative (Ferrari, 2020). It encourages employees in the team to have their views and contribute them, thus cultivating an environment of vibrancy and creativity that reflects the brand’s nature for innovation.
Managing Growth with the IPO Model:
A phased and strategic approach should be adopted to manage Kylie Cosmetics’ ongoing growth through an IPO model. This implies recruiting various creative teams at the level of complementary inputs regarding skills while working together. Projects include effective project management systems, open communication channels, and lifelong learning processes (Ferrari, 2020). These expected outcomes comprise continued expansion, further brand innovation, and increased market share in total commitment to the team’s health and creativity.
Conclusion:
The link between product innovation and strategic marketing best illustrates the development story of Kylie Jenner, an erstwhile reality TV icon turned creative business person. Therefore, Jenner gained exceptional fame and revolutionized the cosmetics industry by having an ear on the market needs, social media interactiveness, and an innovative environment for production. Jenner’s proposed skincare line based on the IPO model will offer another avenue for the expansion of products and services as well as show that she is a consumer-driven entrepreneur. Kylie Jenner’s stamina, adaptability, and creativity persistence are why she will remain unbeatable in inventive entrepreneurship as the aesthetic industry grows.
References
Dawson, P., Andriopoulos, C., Andriopoulos, C. (2021). Managing Change, Creativity and Innovation. United Kingdom: SAGE Publications.
Ferrari, F. (2020). Brand Awareness by using a Fashion Celebrity on Social Media. https://theses.ubn.ru.nl/handle/123456789/9609\
Vandor, P. (2021). Are voluntary international migrants self-selected for entrepreneurship? An analysis of entrepreneurial personality traits. Journal of World Business, 56(2), 101142. https://www.sciencedirect.com/science/article/pii/S1090951620300705
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