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Marketing Essays

Brand Management Strategy for Colombia Tea Brand

Introduction For businesses to succeed in the modern business climate and acquire a competitive advantage, they need an efficient brand management plan. In order for enterprises to have a strong brand presence and match their product offerings with the cultural norms and viewpoints of their target audience, strategic brand management techniques are also essential (Li, ... Read More
Pages: 17       Words: 4624

Differentiation as a Generic Competitive Strategy

Competitions offer chances for development, education, and self-improvement. Differentiation is one of Michael Porter’s generalized competitive techniques. The goal of differentiation is to set a business apart from its rivals in the marketplace by developing an original and unique product or service. The differentiation technique is demonstrated using Apple Inc. and its flagship iPhone. Apple ... Read More
Pages: 3       Words: 696
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Term Project: Comfortable Step

Introduction In a highly competitive industry, shoe companies must offer various styles, from footwear to formal wear. Today’s consumers place a premium on a shoe’s resistance to regular use and deterioration. Consequently, there is a growing demand for fashionable and practical footwear. In this paper, We propose introducing the Comfortable Step shoe line to fill ... Read More
Pages: 11       Words: 2774

Fair-Trade Chocolate

Today, “Fair-trade chocolate” is famous. It refers to fair-trade chocolate. Child labor, farmer poverty, and environmental degradation plague the cocoa sector. This response addresses long-standing difficulties. Fair-trade chocolate addresses these issues by ensuring fair pay, better working conditions, and sustainable practices across the production chain. Cocoa has a centuries-old history. Cocoa has been vital to ... Read More
Pages: 7       Words: 1909

A Strategic Analysis of Exxon Mobil’s Marketing Strategies

Introduction: Exxon Mobil Corporation is a multinational energy company headquartered in Irving, Texas. With a rich history and extensive operations in the oil and gas industry, Exxon Mobil has established itself as one of the largest publicly traded companies globally. However, effective marketing strategies are crucial for maintaining and expanding market share in an ever-evolving ... Read More
Pages: 3       Words: 669

Starbucks’ Digital Transformation: Enhancing Customer Experience in the Digital Age

Introduction: Established as a global chain of cafes in 1971 to provide exceptional customer experience and high-quality coffee, Starbucks has consistently maintained this reputation. However, these efforts notwithstanding, the company faced difficulties maintaining its competitiveness and catering to evolving customer requirements due to rapid technological advancements and extensive use of digital platforms (Lee, 2020, p.1812). ... Read More
Pages: 9       Words: 2381

Promotional Efforts of Rolex Watch Company and Fossil Watches

The Rolex Watch Company and Fossil Watches are two watch businesses whose advertising strategies are the subject of this research report. By raising awareness, piquing interest, and influencing purchasing decisions, promotions are essential to marketing efforts. This essay looks at the idea of promotions, how it relates to consumer behavior, and compares how Rolex and ... Read More
Pages: 3       Words: 696

How Neighborhood and Localization Play a Role In-Store Design.

Location and neighborhood are essential factors that affect the design of makeup stores. The strategic selection of the store location is one of the critical decisions a retailer can make to influence the makeup store’s potential success in the future. The makeup store design and display consider storefront displays, furnishings, lighting, flooring, music, and store ... Read More
Pages: 6       Words: 1586

Assessing Maverick’s Strategic Decisions in a Business Simulation Game

1.0 Introduction Mavericks is a company committed to accomplishing stability and sustainable development in the strongly comparable company landscape. With a powerful focus on tactical objectives, we are dedicated to operating revenue, growing market share, fostering development, optimizing productivity, preserving a motivated employee, and ensuring outstanding quality. Our company goals revolve around the core fundamentals ... Read More
Pages: 27       Words: 7233

Marketing Strategy for Ajax Team’s Expansion Into Iran

Introduction The most important European sports organization The Ajax Team intends to grow outside the European Union by entering the Iranian market. They want to utilize their shared love of sports to inspire and enchant people all across the world. Ajax Team implements a strategic marketing strategy that aligns with its objective in order to ... Read More
Pages: 9       Words: 2380

Why Email Marketing Is Important for E-Commerce Sectors

Do you need a highly effective means to market your brand? Email marketing is the answer. Whether you have a small or a large business, email marketing is the best and most intelligent channel to sell, grow revenue, and build relationships with your existing and potential customers. Since e-commerce sectors are interested in optimizing their ... Read More
Pages: 4       Words: 918

Price Discrimination Discussion

Movie, theaters, airlines, and other businesses often charge customers different prices based on time of the day, age, and purchase dates. Why? Movie theaters, airlines, and other businesses frequently employ differential pricing strategies that charge customers different rates depending on various variables like time of day, age, or purchase date. Differentiated pricing practices serve multiple ... Read More
Pages: 3       Words: 686

Presenting the Report and Customer Journey Map on Amazon Music

Executive Summary In order to effectively market the music streaming service, this report presents a digital marketing plan for Amazon Music. The strategy seeks to draw in and keep target audiences, boost brand recognition, and encourage subscriptions. The target audience must first be identified, taking into account their demographics, musical tastes, and streaming habits. This ... Read More
Pages: 14       Words: 3788

One NZ Marketing Mix Analysis

Introduction Over the past years, marketing has become a critical operational function in business entities. In other words, this development has come directly following the acknowledgment that conventional business practice strategies are not significant in the cutting-edge business environment of the modern-day market. For quite a while, leadership in these business entities should have noticed ... Read More
Pages: 7       Words: 1757
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