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Marketing Essays

Corporate Social Responsibility as a Factor Influencing Consumer Behavior

Introduction The underlying principles of corporate management entail its social responsibilities, which are essential in performance measures and forecasting the sales of an establishment. In this point of view, these principles determine consumer behavior in different ways, including their perception of the products of an establishment. Analyzing the correlation between corporate social responsibility and consumer ... Read More
Pages: 12       Words: 3297

AI-Powered Virtual Assistant: Strategic Marketing Launch Plan

Executive Summary: This thorough and detailed strategic marketing launch strategy provides a framework for presenting the ground-breaking AI-powered virtual assistant developed by the University of Hertfordshire Business School to transform customer assistance. Essential elements covered in the process include product design, business model, stakeholder analysis, launch plan, brand positioning, marketing objectives, budget allotment, performance indicators, ... Read More
Pages: 6       Words: 1486
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The Detroit Pistons

The Pistons are an American basketball team based in Detroit. The Pistons participate in the National Basketball Association (NBA) as an Eastern Conference Central Division League member. Their home games are played at Little Caesars Arena in Midtown. The team was founded in 1937 and has won three NBA championships (Beard, 2021). The following presentation ... Read More
Pages: 5       Words: 1258

Decisions on Entry Techniques and Organizational Frameworks

The exploration of Starbucks into the Indian market exemplifies the triumph of a multinational corporation in adjusting to a new cultural environment. Starbucks was able to access the Indian market and ensure a culturally sensitive approach to adapting its products by establishing a joint venture with the Tata Group. The partnership has facilitated Starbucks’ entry ... Read More
Pages: 7       Words: 1727

AZZA’s CRM Strategies

Introduction/Profile of the Organization. Azza gift stores have been operating successfully in BiH, the company’s headquarters, and in different locations worldwide. They can meet all their customers’ needs thanks to their wide range of products for every occasion. By adjusting their products and services to meet local legislative requirements and client preferences, they modify their ... Read More
Pages: 9       Words: 2392

Portfolio Management and Market Presence

Executive Summary The core objective of this report is to recommend marketing strategies to the marketing department of the LSST to enhance its market share and position in the UK education segment. Bumblebee Consulting firm has thoroughly analyzed LSST’s objectives, expectations, problems, and many more. Finally, this report will provide some recommendations for LSST. Introduction ... Read More
Pages: 11       Words: 2907

Using Personalized Marketing To Target Potential Customers

Introduction Personalized marketing has become a popular approach for firms to target potential customers. The practice includes using client records to tailor marketing efforts to personal customers’ choices and needs. While a few argue that customized advertising can cause improved sales and consumer loyalty, others query the ethics of accumulating and using purchaser statistics for ... Read More
Pages: 8       Words: 2079

Food and Beverage Top Three Performing

Introduction The purpose of this paper is to bring a distinction between the three food and beverage companies in the world. In the last few years, consumers have raised concerns about the healthiness of their consumed foods and beverages. In the past, people concerned themselves with eating foods that tasted good and filled their stomachs. ... Read More
Pages: 6       Words: 1584

Mud Jeans Marketing Communication Plan

Introduction Vast market shares for companies characterize today’s markets, and changing consumer preferences and trends force companies to adopt new strategies to navigate these markets. Among these strategies include the introduction of new brand extensions. This marketing communication strategy will enable MUD Jeans to launch a kid’s denim range that matches the adult ranges. The ... Read More
Pages: 7       Words: 1907

Analyzing Amazon Canada

SWOT Analysis of Amazon Canada Strengths The key strengths of Amazon Canada are that it engages in a wide variety of products, therefore, enabling clients to have the best experience while shopping. Pereira (2023) explains that brand recognition and an efficient distribution network are reasons Amazon maintains a competitive advantage. From the case study, there ... Read More
Pages: 3       Words: 629

ABC Pediatric Group: The Mission, Vision & Values in Marketing

Value, Mission & Vision Healthcare organizations provide various healthcare services to healthcare consumers across the region. Healthcare organizations often embrace values that guide members’ activities within the organizational structure (Hilt, 2019). ABC Pediatric Group comprises various medical professionals with varying skill sets and levels of experience in practice. The healthcare organization implements values aligned with ... Read More
Pages: 3       Words: 822

What Are the Contemporary Challenges and Trends Reshaping the Retail Industry?

The retail industry encompasses businesses that sell products and services directly to consumers for non-commercial, end-use. You might find anything from mom-and-pop stores to massive conglomerates in this sector. A large amount of consumer spending and employment opportunities for millions of individuals throughout the world are contributed to the global economy by the retail sector. ... Read More
Pages: 8       Words: 2102

Marketing Plan for Ritamon: A Novel PTSD Treatment

1.0 INTRODUCTION: BUSINESS MISSION STATEMENT This marketing strategy outlines the methods that will be employed to advertise Ritamon, a brand-new medication for treating post-traumatic stress disorder (PTSD). Ritamon presents a tremendous opportunity for our pharmaceutical company to establish an influential position in the mental health market, given the growing demand for PTSD treatments and societal ... Read More
Pages: 13       Words: 3538

Investigating the Trends of Omnichannel Retailing in the Amazon

There has been an important shift in the retail sector lately toward a customer-first approach, intending to offer consumers a streamlined and personalized experience. A significant development in commerce services and goods has emerged due to this change, known as “omnichannel commerce.” This development is a consequence of technological advancements and changing behavior among consumers. ... Read More
Pages: 12       Words: 3228

Strategic Management Project

Blue-Collar Pet store is experiencing growth and development. As the CEO, I have consulted with other shareholders in light of expanding internationally. They have provided a way forward by deciding we expand through quantitative and qualitative research of entry strategy to international markets. In this report, we will explore and research strategic options and alternatives ... Read More
Pages: 7       Words: 1914
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