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People Like Us Do Stuff Like This

Introduction In recent decades, marketing has shifted from broadcast advertising to more subtle forms of communication. In this chapter, we apply the ideas of prominent people like Seth Godin and Kevin Kelly to our own marketing approach. In addition, we take into account the rhizome model established by Deleuze and Guattari, which postulates that authority ... Read More
Pages: 6       Words: 1527

Marketing Plan for Bioko Treats in Malaysia

Introduction The global chocolate market has regional variations in chocolate preferences (MarketsandMarkets, 2022). The demand for artisanal, or bean-to-bar, chocolate, which is the kind made by Bioko Treats, has increased recently. An in-house manufacturer of handcrafted dark and milk chocolate utilizing beans with provenance from Ghana’s Eastern Region, Bioko Treats is situated in Ghana (Bioko ... Read More
Pages: 7       Words: 1680
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Developing a Marketing Strategy for Travelodge’s Expansion Into Eritrea

Executive summary Travelodge is a European motel chain looking to extend its operations outdoors in the European Union, mainly in Eritrea. To acquire this purpose, a complete advertising method that considers the neighbourhood marketplace and client conduct desire to be advanced. Travelodge’s strong brand and competitive gain within the hospitality industry make it well-positioned to ... Read More
Pages: 10       Words: 2616

Cultural Considerations for Glimmer in South Africa

Introduction In today’s globalized economy, businesses are growing internationally to access new markets and boost revenues (Khanna et al., 2015). One such developing company that intends to increase its global marketing activities is the jewelry company Glimmer, which is situated in the UK. However, cross-cultural marketing can be difficult, especially when comprehending cultural concerns in ... Read More
Pages: 4       Words: 1007

Cultural Considerations for Glimmer in Malaysia

Introduction Businesses must consider the cultural ramifications of marketing internationally as they seek to expand into new markets (Luo & Tung, 2007). Glimmer may find it challenging to enter a new market, such as Malaysia, given how important the jewelry industry is as a global cultural artifact. There are many different ethnic groups in Malaysia, ... Read More
Pages: 4       Words: 1023

Cultural Considerations for Glimmer in China

Introduction Expanding into foreign markets has been a typical strategy for many firms to attain growth and sustainability in today’s worldwide business climate (Kotabe & Helsen, 2022). It is important to carefully evaluate cultural differences and their business ramifications when entering a new market, especially one as complicated as China. This essay provides the opportunity ... Read More
Pages: 4       Words: 979

Marketing Strategy for Burberry

Executive Summary The marketing plan report covers Burberry’s fragrance line, which is a part of the London-based luxury fashion brand. The report examines the fragrance market’s strategic position and provides a mission statement for Burberry. Brexit and digitalisation challenges are identified through PESTLE analysis, whilst Porter’s Five Forces analysis shows that new entrants are fragmenting ... Read More
Pages: 18       Words: 4747

Fashion in Metaverse

Many goods, including those from Nike, Dolce, and Gabbana, and fashion digital natives’ businesses, are paving the way for the met averse (Sayem, 2022). Digital clothing design allows consumers to gather and style products while allowing firms and designers to monitor their production. The process of making actual clothes serves as inspiration for fashion design, ... Read More
Pages: 3       Words: 631

Past Marketing Efforts

Nike’s marketing strategy has enabled the brand to differentiate from competitors such as Adidas and Puma and maintain its status as the dominant market. For years of significant success, Nike has employed a marketing communications mix approach that utilizes different channels to communicate with consumers. This mixed communications strategy has enabled the company to market ... Read More
Pages: 4       Words: 851

PepsiCo Hosts an Integrated Marketing “Dance Off” To Promote Healthy Living

Leading international food, snack, and beverage company PepsiCo has existed for over a century. The “Dance Off” campaign, which the corporation created in 2010 to encourage healthy living and fight kid obesity, was one of its most effective public relations initiatives. This campaign illustrates proactive public relations and shows how integrated marketing can help a ... Read More
Pages: 5       Words: 1112

Online Shopping Habits in Singapore

Executive Summary The report aims to investigate Singaporeans’ online shopping behaviors between the ages of 18 and 25. A survey collected data from 100 participants. Secondary data from reliable sources support the findings. Lazada and Shopee lead mobile internet shopping, according to the data. Most individuals bought clothes and accessories, then electronics and gadgets. Most ... Read More
Pages: 15       Words: 3865

Digital Marketing & Social Media Project

Introduction Understanding the market share for growing sales is crucial business in any business. The company Tesco is not an exception in this case. The renowned and world-known retail organization Tesco is not an exception in this case. That is the reason, the company is intending to enhance digital marketing planning and also reduce the ... Read More
Pages: 13       Words: 3481

Corporate Social Responsibility as a Factor Influencing Consumer Behavior

Introduction The underlying principles of corporate management entail its social responsibilities, which are essential in performance measures and forecasting the sales of an establishment. In this point of view, these principles determine consumer behavior in different ways, including their perception of the products of an establishment. Analyzing the correlation between corporate social responsibility and consumer ... Read More
Pages: 12       Words: 3297

AI-Powered Virtual Assistant: Strategic Marketing Launch Plan

Executive Summary: This thorough and detailed strategic marketing launch strategy provides a framework for presenting the ground-breaking AI-powered virtual assistant developed by the University of Hertfordshire Business School to transform customer assistance. Essential elements covered in the process include product design, business model, stakeholder analysis, launch plan, brand positioning, marketing objectives, budget allotment, performance indicators, ... Read More
Pages: 6       Words: 1486

The Detroit Pistons

The Pistons are an American basketball team based in Detroit. The Pistons participate in the National Basketball Association (NBA) as an Eastern Conference Central Division League member. Their home games are played at Little Caesars Arena in Midtown. The team was founded in 1937 and has won three NBA championships (Beard, 2021). The following presentation ... Read More
Pages: 5       Words: 1258
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