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Marketing Essays

Fans’ Reaction to the Proposed European Super League: An Analysis of Twitter Reaction by Manchester United Fans

Chapter 1: Introduction Research Background The European Super League (ESL) launch was a controversial decision by twelve of European’s big teams to form an international football league that would compete with and gradually replace the UEFA Champions League (MacInnes, 2023 ). The announcement, made in April 2021, was met with major criticisms from fans, politicians, ... Read More
Pages: 12       Words: 3300

Global Marketing Plan – Сemex, India

Executive summary The report develops the global marketing plan for Cemex’s entry into the Indian construction industry. Cemex deals with selling cement into the global market, with operations in 28 countries. The analysis of the external micro and macro environment indicates that there are favorable factors that attract Cemex into the Indian market. These include; ... Read More
Pages: 12       Words: 3097
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Dutch Bros Coffee Swot Analysis

Executive summary It is discussed that the privately owned Dutch Bros Coffee is an American coffee franchise with more than 400 stores spread across 11 states. In Grants Pass, Oregon, the business began as a single coffee cart in 1992 and has since grown quickly. For example, Dutch Bros Coffee offers various coffee beverages, smoothies, ... Read More
Pages: 6       Words: 1412

Conversational AI Chatbots

Introduction Businesses do not operate in isolation if they have to achieve to competitive advantage. In essence, they interact with both the external and internal factors that shape the way they traverse the market. Marketing consultancy services, with vast technological knowledge and experience in situational analysis and marketing campaign strategies, are essential for the successful ... Read More
Pages: 6       Words: 1480

Individual Report – McDonald’s UK

Executive Summary This social media marketing plan seeks to help McDonald’s UK achieve its corporate objectives by focusing greatly on its rewards app. By conducting a situation analysis, stating objectives, gathering insights into the target audience, selecting social media zones and vehicles, creating an experience strategy, establishing an action plan, and measuring performance, this plan ... Read More
Pages: 17       Words: 4525

Target Customer Analysis

Introduction To gather sales data, several sorts of marketing materials can be employed. For instance, social media sites like Facebook, Twitter, and Instagram may be used to improve the efficiency and effectiveness of the sales effort. These social media platforms will enable us to compile information regarding the issues our customers are experiencing. We can ... Read More
Pages: 9       Words: 2453

Distribution Channels for Two-Person Camping Tents

Introduction Acadia Park Equipment Co is an organization that focuses on high-quality ecologically conscious outdoor merchandise. Siblings who wished to serve the public launched the business. They have a strong affinity for the outdoors, but expensive goods have constrained their goals. Despite having high-quality items available, the firm needs help selling its two-person camping tent, ... Read More
Pages: 8       Words: 1934

Deconstructing and Analyzing an Advertisement

The selected advertisement for this paper is Coca-Cola’s ad promoting the “Taste the Feeling” campaign. I found the advertisement on Yahoo Finance website under finance news. The ad is part of Coca-Cola’s campaign to counter negative publicity that associates its sugary drinks with the consumer’s health concerns. The ad shows a picture of a young ... Read More
Pages: 3       Words: 712

Reflection: Chicken Treat’s Sds and Customer Experience Report

Introduction This paper reflects on my experiences and role in the teamwork designing, development, and submission of the well-articulated and justified SDS and Customer experience report for the Chicken Treat service-based organization. Adopting Gibbs’s reflective framework will enable me to capture all the major aspects of my experience during the entire SDS and Customer experience ... Read More
Pages: 10       Words: 2479

Entrepreneurship Marketing

Introduction Entrepreneurship, marketing, and innovation are three interconnected ideas that assume a vital part in driving financial development and improvement. Entrepreneurial marketing is a process of identifying, assessing, and taking advantage of chances to make and convey worth to clients through innovative and unique systems. This essay plans to exhibit how marketing, entrepreneurship, and innovation ... Read More
Pages: 14       Words: 3620

Data-Driven Marketing

Technological advancements are critical in contemporary commercial activities, and reaching out to clients is no exception (Chaffey & Ellis-Chadwick, 2019). Digital marketing influences business enterprises’ communication patterns and analogies to advertise, attract, and sell products and services in the virtual environment. According to Ryan (2016), business organisations require a digital marketing approach to gain opportunities ... Read More
Pages: 15       Words: 3957

Mid-Century Advertising in the United States

In the 1950s, American society was marked by technological wealth, with rising stress on technology and science in many arenas of daily life. A major example of this trend was TV’s swift spread, which became a famous post-World War II consumer good. In the post-WWII, advertisers used ads to emphasize the improvements of specific TV ... Read More
Pages: 3       Words: 778

Cultural Considerations for Glimmer in India

India has a rich cultural legacy, and Indian culture is fundamentally centered around jewelry (Banerjee, 2008). Indians have long used jewelry to represent their wealth, position, and beauty. Therefore, Glimmer must comprehend and respect the traditional significance of jewelry in Indian society if it wants to join the market there successfully. This essay will critically ... Read More
Pages: 4       Words: 999

3rd-Degree Price Discrimination

Introduction Liu & Serfes (2014) define 3rd-degree price discrimination as a strategy that firms and sellers use to charge higher prices in solid markets and lower costs in weak markets. The scheme aims to increase the firms’ revenue by assigning the same product at different prices depending on the buyer’s willingness and ability to pay. ... Read More
Pages: 6       Words: 1428

Marketing Plan for Bioko Treats in India

Executive Summary: The techniques Bioko Treats can employ to grow its business in the Indian market are laid out in this marketing plan. Ghana-based Bioko Treats crafts handmade chocolate from ingredients obtained locally. Bioko Treats has the chance to enhance its clientele and boost sales as the Indian chocolate market is expanding quickly. To succeed ... Read More
Pages: 6       Words: 1508
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