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Marketing Essays

Embracing Diversity: The Importance of Inclusive Marketing

I. Introduction In contemporary society, it is increasingly crucial for enterprises to integrate inclusive marketing into their overall strategies to boost their customer numbers and satisfaction. Inclusive marketing involves developing tailored content and campaigns that accurately reflect various individuals and communities. This implies that enterprises are more than just recognizing and commemorating dissimilarities but also ... Read More
Pages: 15       Words: 4087

Elements of Marketing

Introduction The advent of modern technology has allowed marketing to develop into something much more data-driven, customer-centric, and individual. The latest iteration of marketing, dubbed “Marketing 5.0,” emphasizes human-centric and empathetic approaches to business to generate value for customers. It leverages technology, data, and human insight to provide customers with a unified and tailored service. ... Read More
Pages: 3       Words: 763
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Culture Jam of Cover Girl’s “Easy, Breezy, Beautiful”

“Unrealistic, Insecure, Unattainable” For this culture-jamming task, I chose to use the advertisement by Cover Girl, a makeup brand that has been criticized for promoting narrow beauty standards. I have decided to replace their initial slogan for their promotion from “easy breezy beautiful” to “unrealistic, insecure, unattainable.” Importance of the Culture Jamming Ad The selection ... Read More
Pages: 3       Words: 802

Crumlin Market Research

1.0 Market Research Crumlin and its neighboring villages, such as Glenavy and Ballindery, have grown immensely in their populations, economy, and infrastructures. This has been facilitated by the establishment of the Dublin Corporation, which led to the construction of more than 702 houses in Crumlin. High-end cocktail bars in Crumlin have grown recently, with an ... Read More
Pages: 6       Words: 1456

Costco’s Business Model

Costco’s business model is very different from the traditional discounted retailers. Costco usually uses a member-based model where customers are required to pay an annual fee to access the company’s products in its stores. To pay the prize, Costco offers high-quality products to its clients at a reasonably low price (Sarisa, 2021). In this business ... Read More
Pages: 4       Words: 923

CommonBond Email Marketing Case Study

An email creation strategy and process can bring several benefits to a company. To communicate with customers and achieve business objectives, CommonBond, a financial technology company that provides student loan refinancing, needed to develop a robust email creation process. One of the primary advantages of developing an email creation strategy is that it aids in ... Read More
Pages: 4       Words: 853

Zara Case Study

Competitive advantage denotes the distinctive set of qualities and resources a company possesses that permits it to outdo its rivals in the market. These qualities and resources can be tangible assets, i.e., proprietary technology, patents, and physical infrastructure, or intangible assets, i.e., brand reputation, customer loyalty, and specialized knowledge. A competitive advantage permits a business ... Read More
Pages: 10       Words: 2602

Social Media Marketing

Introduction Marketing entails an array of company activities related to buying and selling a product or service, such as advertising, delivering items to customers, and offering a service. Technology expertise and global competition have advanced the promotion of marketing initiatives. As a consequence, digital marketing methods, social media use, and mobile applications are gradually growing ... Read More
Pages: 14       Words: 3652

Consulting Project for MixMag

Executive Summary This consultancy report examined the feasibility of Mixmag, a UK-based music and dance magazine, expanding into the Asian and North American markets. The report utilized a PESTEL analysis to explore the political, economic, social, technological, environmental, and legal factors that could impact Mixmag’s expansion into Asia and North America. The report also discusses ... Read More
Pages: 20       Words: 5234

Strategic Analysis for Verizon Communications

Introduction Verizon is a multinational telecommunication company that operates in the B2C ecommerce industry. It deals with a portfolio of customer-centred products and services such as business 5G devices, smartphones, and internet dial services. Most of its services are offered online through the online retail platform and Verizon Wireless. Since Verizon operates in a competitive ... Read More
Pages: 9       Words: 2464

Marketing Project Proposal for Occasion Ltd.’s New Smartwatch (LifeTime)

This business report presents a marketing project proposal for the new smartwatch (lifetime) to help Occasion Ltd penetrate the market. It proposes a marketing plan that will last twelve weeks with a budget of £100,000. It also states the specific marketing goals that the marketing project and plan will achieve within the first quarter of ... Read More
Pages: 9       Words: 2410

An International Marketing Strategy for Primark’s Entry Into Cyprus

Introduction The global fashion industry is highly competitive and is characterized by constantly changing consumer preferences, trends, and demands. The industry has recently experienced massive capitalization growth, with top brands such as Gucci, Prada, Louis Vuitton, Zara, and Burberry setting the pace. Primark is a leading Irish brand specializing in affordable clothing and apparel. Market ... Read More
Pages: 13       Words: 3430

Situation and SWOT Analysis – Coca-Cola Company

The first stage in creating a successful marketing plan for a brand or product is conducting a thorough Situation and SWOT Analysis. Marketers can utilize the information gleaned from a SWOT analysis to assess the state of a brand’s internal and external environments and formulate more effective advertising strategies. This essay will do a Situation ... Read More
Pages: 13       Words: 3354

Shgardi Company Analysis

Introduction Due to the competitive nature of the Shgardi Company, it is looking into developing a comprehensive digital marketing strategy. This paper aims to analyze the various factors affecting the company’s digital presence and develop a plan to help it achieve its goals. The rise of social media and the internet has drastically changed how ... Read More
Pages: 10       Words: 2720

The Potential Market for Quorn in Canada

Executive Summary: This report examines the potential market for Quorn in Canada and recommends marketing strategies to achieve the company’s objectives. The report proposes that Quorn should focus on increasing brand awareness, differentiating from competitors, expanding its product line, and increasing distribution. To achieve this, Quorn should leverage social media marketing, in-store promotions, and product ... Read More
Pages: 16       Words: 4140
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