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Marketing Essays

Situation and SWOT Analysis – Coca-Cola Company

The first stage in creating a successful marketing plan for a brand or product is conducting a thorough Situation and SWOT Analysis. Marketers can utilize the information gleaned from a SWOT analysis to assess the state of a brand’s internal and external environments and formulate more effective advertising strategies. This essay will do a Situation ... Read More
Pages: 13       Words: 3354

Shgardi Company Analysis

Introduction Due to the competitive nature of the Shgardi Company, it is looking into developing a comprehensive digital marketing strategy. This paper aims to analyze the various factors affecting the company’s digital presence and develop a plan to help it achieve its goals. The rise of social media and the internet has drastically changed how ... Read More
Pages: 10       Words: 2720
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The Potential Market for Quorn in Canada

Executive Summary: This report examines the potential market for Quorn in Canada and recommends marketing strategies to achieve the company’s objectives. The report proposes that Quorn should focus on increasing brand awareness, differentiating from competitors, expanding its product line, and increasing distribution. To achieve this, Quorn should leverage social media marketing, in-store promotions, and product ... Read More
Pages: 16       Words: 4140

Strategic Marketing Plan

Background Strategy refers to the means through which organizational goals and objectives are consciously, continually pursued, and achieved over time (Mittelstaedt, 2020). Therefore, organizational strategy is the patterns of decisions made by a company determining and revealing its objectives, purposes, or goals, producing the principal policies and plans for attaining these goals, defining the range ... Read More
Pages: 11       Words: 2886

Marketing Report: Bunnings

Introduction Bunnings are the top home and lifestyle goods retailer for residential and business customers in Australia and New Zealand (Bunnings 2021). The business is a significant supplier to residential construction companies, commercial tradespeople, and project builders. The company has established a strong brand and customer base over the years. However, the market is dynamic, ... Read More
Pages: 6       Words: 1444

PopCap Games, Inc. Market Analysis

Introduction Background PopCap Games, Inc. is an American company headquartered in Seattle that develops video games. PopCap Games is a subsidiary of Electronic Arts, a company that develops and delivers games, content, and online services for consumers using internet-connected consoles, mobile devices, and personal computers. John Vechey, Brian Fiete, and Jason Kapalka founded PopCap Games ... Read More
Pages: 9       Words: 2398

Glo-Bus Final Report

Introduction The Glo-bus firm has been successful at every level because of its intelligent business practices. This has been crucial in elevating the company to its present status in the camera market. Managers at all levels of the business use a combination of technical expertise and ethical principles to further the company’s mission. Because of ... Read More
Pages: 8       Words: 2038

The Peak Fitness Club Business Plan

Executive summary The fitness industry has been experiencing a significant increase in demand over the years, and there is a growing need for versatile fitness options. Many fitness enthusiasts are looking for facilities where they can exercise indoors and outdoors to soak up the benefits of training in different environments. The Peaks Fitness Club is ... Read More
Pages: 17       Words: 4485

IKEA Value Chain

A value chain refers to a cycle of activities perfumed by given firms in an industry intending to produce quality products and extend them to the end customers. It involves the design, production, and distribution of the products and other processes that take place from start to end when the product is being created. It ... Read More
Pages: 4       Words: 853

Factors Affecting the Successful Expansion of Comvita Limited in France

Expansion of operations and business is always a long-term goal for many organizations (Esteeves, 2008). The point of expansion arrives when the business is doing well and generating maximum profits. At his point, the business is at a point of growth and key strategies should be laid down to ensure successful transitions during the business’s ... Read More
Pages: 4       Words: 1029

Grainger Company Review

Brief Summary of the Company Company Grainger dates back to 1927 after William Wallace Grainger, a young electrical engineer, established a wholesale business dealing with electric motors distribution in Chicago, West Cermak Avenue. The first company branch was founded in 1933, and after-sales dropped in 1932. Later on, in 1934, Grainger opened other branches in ... Read More
Pages: 8       Words: 1978

Food Versus Oil and Gas Sectors via Porter’s Model

Porter’s five forces of competition framework often determine the industry’s profitability based on how the five sources of competitive pressure integrate the rate of return on capital and cost of capital. According to Grant (2022), five forces of competitiveness comprise the three “horizontal” competition sources: competition from entrants, substitutes, and established competitors. The others are ... Read More
Pages: 6       Words: 1527

The Impact of Disruptive Technologies on Customer Acquisition and Retention in the Grocery Store Industry: An Analysis of Current and Future Trends

1.0 Introduction. Businesses now need disruptive technology to survive and grow in today’s cutthroat marketplace. This technology is an example of innovation that shatters the existing market, products, and services to create a new one. Disruptive technology has significantly changed the grocery store industry, allowing grocery stores to improve customer experiences and gain a competitive ... Read More
Pages: 12       Words: 3108

Streaming Services Using Advertisements

The increasing presence of advertising in subscription-based streaming services initially created for entertainment without any advertising has been a point of contention for consumers. As streaming services look to advertising as a new source of revenue, it is important to consider how consumers will respond to this shift. Streaming services need to consider the type ... Read More
Pages: 8       Words: 2070

Value Stream Mapping

Value Stream Mapping (VSM) is a technique used to identify obstacles and constraints that prevent a company from achieving its efficiency goals and desired performance objectives (Dadashnejad & Valmohammadi, 2019). This method starts by mapping out the present state of the values stream, including all the activities and processes used in producing a product. After ... Read More
Pages: 3       Words: 813
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