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Marketing Essays

Relationship Marketing and ‘Every Good Endeavor’

Why has more progress been made on customer value differentiation than customer needs’ differentiation? Contemporary marketing has become customer-centric; however, the success of marketing depends on how a company differentiates its customers. Value differentiation focuses on how customers are categorized based on the value they provide to the company, while needs differentiation entails categorization based ... Read More
Pages: 6       Words: 1452

Peloton’s Ride to Growth

Key Marketing Strategy Issue #1: Competition due to lack of product differentiation Summary Peloton faces stiff competition from other brands selling similar products and services to the target market. According to Dopson (2020), the Peloton bike needs more product differentiation making other brands develop similar exercise bikes but more functional and affordable. Peloton faces competition ... Read More
Pages: 6       Words: 1409
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Samsung Poster Advertisement

Figure 1: Samsung Poster Introduction People constantly see marketing messages and commercials from the moment they wake up. Companies are continuously vying for our attention and trying to persuade us to buy their products, whether it is through social media, billboards, or TV advertising. Nevertheless, what distinguishes one advertisement from the others? Color and typography ... Read More
Pages: 8       Words: 1941

Marketing NIT Essay

Introduction New product creation, pilot programs, intended consumers, niche market identification, and managerial implications are all discussed in this article. This essay will outline the most important takeaways from case study analysis, industry trend discussion, and empirical evidence for successfully developing, marketing, and implementing new goods and services. This essay will provide strategic insight into ... Read More
Pages: 4       Words: 977

Market Structure Analysis – Amazon

One of the most prominent online merchants in the world is Amazon. Amazon runs a variety of e-commerce, cloud computing, and artificial intelligence services from its headquarters in Seattle, Washington. Amazon’s 518210 NAICS code (North American Industry Classification System) denotes electronic shopping and mail-order houses. As stated by the U.S. According to the Census Bureau, ... Read More
Pages: 4       Words: 929

Company: Magnolia Bakery

Executive Summary The culture of Magnolia Bakery places a premium on quality, consistency, and customer service. The leadership style is collaborative and customer-focused, and the organizational structure is hierarchical. The human resource strategy focuses on recruiting and maintaining qualified personnel. The firm invests in training and development programs to ensure staff has the skills to ... Read More
Pages: 16       Words: 4173

Analysis of Domino’s Business Strategies in the Chinese Market

Abstract China is a big market. The opportunity, the scalability is just mind-blowing. Some of the cities in China are the largest cities in the world, by far. Some of the challenges that Domino’s has as a brand, in China, are that pizza is still a relatively new food for the Chinese. I think what ... Read More
Pages: 23       Words: 6261

Amazon’s Kindle Fire

PART 1 Question 1 Define Amazon’s business-level strategy. Based on the five forces analysis, what changes should Bezos make to differentiate the company significantly? Amazon’s business strategy is based on improving logistics, securing invention through the acquisition of patents, enhancing web services, and investing in various technologies to ensure that customers’ needs are satisfied to ... Read More
Pages: 4       Words: 960

Analysis of the Integrated Marketing Communications of JD Sports: A Case Study of an Established Sportswear Brand in the UK

Introduction and general description of the JD Sports brand JD Sports is a popular retailer in the United Kingdom that caters to sports fans by stocking apparel, footwear, and accessories for males, females, and children. Among the many sports and fitness activities for which the brand is known are running, football, basketball, the gym, and ... Read More
Pages: 12       Words: 3291

The Value Proposition of Tesla Solar Panels and Strategies for Entering New Market Segments

Introduction Tesla Solar Panels is a revolutionary innovation that has changed the face of renewable energy production by providing customers with financial savings, convenience, and environmental benefits. This paper will discuss Tesla Solar Panel’s value proposition, developing new market segments, creating a persona for the new segment, and providing recommendations for marketing communication strategies. Primary ... Read More
Pages: 6       Words: 1522

Tesla Strategic Analysis

1.0 Introduction For every firm to achieve its objectives and maximize its profits, it must have appropriate strategists and be competitive. However, increased technological innovation and a competitive business environment have made firms face several strategic challenges that require appropriate considerations. These challenges include the disruptive development of new technologies and changing market conditions, and ... Read More
Pages: 11       Words: 2857

Instagram Company Review

Media Description Instagram was founded in 2010 as a photography app by Kevin Systrom, a Stanford University graduate. In 2012, it was acquired by Facebook. It is a free photo and video-sharing app available on Android and iPhone. Through a mobile app, users can edit and upload short videos and photos. They can also use ... Read More
Pages: 6       Words: 1649

Spy-Themed SafeHouse Restaurant

Executive Summary The anticipated spy-themed restaurant (“SafeHouse”) in Orchard Road, Singapore, is a novel venture to provide patrons with a unique and electrifying dining experience. The restaurant will feature a spy theme with a menu including international cuisine and creative cocktails. The target market for the restaurant is locals and tourists looking for a memorable ... Read More
Pages: 13       Words: 3494

Huawei Case Report

Executive Summary The paper explores Huawei’s strategic components (strategic analysis, directions/objectives, formulation, implementation, and evaluation). The Chinese company was founded in 1987 and entered Singapore in 2011. Strategic analysis shows that the company offers budget-friendly products due to economies of scale, invests heavily in innovation and R&D, and provides outstanding customer services. It has opportunities ... Read More
Pages: 16       Words: 4236
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