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Marketing Essays

Strategic Planning Case Study

Competitive Profile Matrix A competitive profile matrix can be used to analyze competition among rivals in a specific industry. The results from the matrix can then be used to rank the businesses according to the specified market factors. The firm with the highest total weighted score is considered the strongest player in the market, with ... Read More
Pages: 5       Words: 1288

Nike Company’s Social Media and Marketing

Nike is among the leading sportswear companies worldwide, which has existed for a longest time. A close examination of the company’s mission reveals that the firm focuses on inspiring and innovating sportswear customized according to an individual or a group of athletes’ needs. In order to communicate its strategies and products, the firm has continued ... Read More
Pages: 3       Words: 691
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Market Orientation and Marketing in Non-profit Organizations: Indications for Fundraising from Victoria

Introduction The research paper “Market orientation and marketing in non-profit organizations. Indications for fundraising from Victoria” by Brady, Brace-Govan, Brennan, and Conduit (2011) looks into the influence of market orientation on marketing techniques utilized by non-profit organizations in the state of Victoria, Australia. The author’s goals are to determine the characteristics that influence the capacity ... Read More
Pages: 5       Words: 1151

Service Marketing (Rixos Hotel UAE)

Introduction Rixos Hotels is a luxury hotel chain of Turkish origin based in the UAE. The hotel chain was founded in 2000. In addition, the headquarters of the company are located in Dubai. The company operates other resorts and hotels in the Middle East and Europe. This chain also incorporates properties in Egypt, Russia, Ukraine, ... Read More
Pages: 10       Words: 2722

Marketing Analysis of Bunnings

Introduction Bunnings Warehouse is a leading retail home improvement one-stop shop for most of Australia’s population. Despite being a force to reckon with in the home improvement sector in Australia, the retail store has challenges that inhibit it from soaring to greater heights. The main issues are tied to the stores’ marketing strategy, which needs ... Read More
Pages: 10       Words: 2669

Feasibility Analysis: Spa Business

Introduction The proposed business, in this case, is a 24-hour spa, massage, and wellness centre. A 24-hour spa, massage, and wellness centre is a type of business arrangement that offers services to customers needing relaxation during the day and at night. In the world today, people are more concerned about their general health. Therefore, they ... Read More
Pages: 3       Words: 698

Proposed Business Report

Executive summary The proposed business is a hair growth and service store named Fidbra Personal Care, which will offer hair products and services for people experiencing hair loss in China. The store’s mission will be to offer customers quality and affordable hair growth products and services that are natural and organic, safe and scientifically proven. ... Read More
Pages: 22       Words: 5796

Segmentation, Communication, and Pricing Strategies

Part 1: Segmentation strategy Segmentation Plan The marketing idea of segmentation refers to classifying prospective customers or segments with similar demands and responses to marketing initiatives. Market segmentation enables organizations to target distinct categories of consumers who perceive the value of various products and services differently (Cortez et al., 2021). According to the needs and ... Read More
Pages: 13       Words: 3550

A Critical Analysis of the Marketing Strategies of Bamboo Airways

Executive Summary This audit report presents an analysis of Bamboo airways regarding marketing strategies. The primary focus will be on the tactical aspect and the strategic measures. Also, through competitors, industry, customer, and company analysis, the report will identify the weakness and strengths that Bamboo airways have as marketing strategies. The tactical aspect will involve ... Read More
Pages: 6       Words: 1586

Research Paper on Counterfeit Products

Executive summary This research paper specifically will aim at counterfeit products and whether they affect the brand image and the consumption of products. In recent years, experts have argued that counterfeit products are increasing at a higher rate, and in the 21st century, it will be the biggest crime that every company will have to ... Read More
Pages: 12       Words: 3160

LEGO Group Marketing Analysis

Part A How LEGO Reinvents Constantly The company’s history is important in understanding how it continues reinventing itself and adapting to changing market environment and consumer demands and behavior over time. The firm was started in Denmark in 1932 by a carpenter, Kirk Ole Christiansen. He started designing wooden toys and, later in the 1950s, ... Read More
Pages: 7       Words: 1816

Integrated Marketing Communications (IMC)

Introduction Integrated marketing communication (IMC) is considered the hottest global concept in the marketing field and one of the significant communication advancements of the past and present decades (Madhavaram et al., 2016). It has swept the global business marketing sector, becoming both a norm and a necessity for firms to win the race in attracting ... Read More
Pages: 13       Words: 3322

Components of Marketing

INTRODUCTION Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The goal of marketing is to create value for both the customer and the company by delivering products and services that meet the needs and wants of the target market. Marketing ... Read More
Pages: 10       Words: 2632

The Role of the Internet, Mobile Phones, Ethics, and Social Responsibility in International

Role of Internet and Cell phones in International Marketing; The Internet and mobile phones have completely altered how companies communicate with their clients and potential clients worldwide. Because of advancements in technology in the 21st Century, it is now much more straightforward than ever before for businesses to communicate with consumers and prospects worldwide (Kotabe ... Read More
Pages: 7       Words: 1899

Research Plan for a Focus Group Study on Digital Marketing Trends

In the fast-paced world of digital marketing, keeping up with the latest trends is a top priority for many businesses. Companies can use focus groups to gain valuable insights into new digital marketing trends, helping them stay ahead of the curve. A focus group study is an in-depth examination of a small group of people ... Read More
Pages: 9       Words: 2315
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