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Marketing Essays

Women and Gender Studies

Introduction Advertising is a potent weapon that businesses employ to sell goods and shape customer behavior. Unfortunately, this frequently results in the objectification of women, turning them into nothing more than objects for sexual gazing. The extent to which this objectification is common in advertising and how it contributes to the sexualization of culture are ... Read More
Pages: 4       Words: 1083

How Social Media Can Help the Organization Improve and Reach Its Goal

Introduction The success of an organization is not solely dependent on economic factors. Other trends, such as social media, influence an organization’s success positively or negatively (Tam et al., 2020). Technology advisement and global economic growth led to a boom in social media usage. People use mostly social media platforms for socialization and fun moments, ... Read More
Pages: 5       Words: 1365
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Future Care Packaging Website Review

Part 1 Future Care Packaging has been selected as the company that will be used in this task of website review. No matter where they are in the world, everyone can view the company’s website by going to the URL “www.futurecarepackaging.com/.” The headquarters of the company is located in Toronto in, Canada. The simplicity with ... Read More
Pages: 5       Words: 1363

Business Consultancy Project: Loeen Co. LTD

Executive summary In summary, the following is a summary of the case. It puts the analysis and findings into a written report. Based on PESTLE analysis, it is evident that external factors affect the organization. The macro environment’s political, social, technological, and economic factors positively affect the Loeen Co. ltd organization. On a larger scale, ... Read More
Pages: 16       Words: 4132

Brand Element Analysis

Executive Summary This study aims to decide the best course of action to manage and preserve a new brand in the fiercely competitive business; Slate Corporation is researching branding strategies. Slate will base the choice of its strategy on a thorough brand research of its two main rivals, Apple and Samsung. This in-depth research will ... Read More
Pages: 21       Words: 5570

Marketing Mix Report for Nike Shoe Brand

Introduction: Nike is one of the largest sportswear companies in the world, with a strong presence in the athletic footwear market. It is one of the world’s most recognizable and successful sports apparel and footwear brands. Founded in 1964 by Bill Bowerman and Phil Knight, Nike has grown from a small start-up to a global ... Read More
Pages: 5       Words: 1106

McDonald’s Marketing Plan

Introduction This report will provide an in-depth situation analysis of McDonald’s in Singapore. In doing so, it will analyze the internal and external environment influencing the company’s operation in Singapore as it introduces new services and products in this region. In doing so, the report will provide an overview of the brand and then discuss ... Read More
Pages: 5       Words: 1187

Marketing in Hospitality Industry

The hospitality industry is one of the most competitive businesses that require effective competitive strategy and follow-ups into the latest trends to ensure that the business is not left out. A hospitality business focuses on providing food, beverages, hotel services like rooms for rent, and tourism (Peterdy, 2022). The business can focus on providing new ... Read More
Pages: 6       Words: 1570

The Louis Vuitton $2900 Smartwatch—High Tech or High Fashion?

Louis Vuitton is one of the world’s leading international fashion houses. The company’s success is attributed to its authentic Louis Vuitton bags, which are handstitched by experienced craftsmen. The company takes pride in producing impeccable products from only the finest and highest quality materials. The brand is synonymous with luxury, exclusivity and high quality, creating ... Read More
Pages: 7       Words: 1802

Marketing in a Digital Age and Corporate Social Responsibility

Introduction Marketing has become increasingly sophisticated and reliant on internet media in the digital era. This has resulted in an explosion of digital marketing tools and methods and heightened scrutiny of how businesses employ these resources. Corporate social responsibility (CSR) has also evolved as an essential component of sustainable company operations in the digital age. ... Read More
Pages: 12       Words: 3142

Marketing: Weekly Test Your Knowledge Questions

SWOT analysis of NIKE NIKE is a leading athletic footwear and apparel company known for its strong brand recognition, diverse product line, and robust marketing campaigns. The company’s focus on innovation and product development, through intense research and development capabilities, has driven brand loyalty among consumers and helped maintain its position as a leader in ... Read More
Pages: 12       Words: 3151

Online Marketing Strategies

Introduction Online marketing, also known as internet marketing, involves using interactive, intelligent, and virtual components to promote and advance business ventures and commodities on the internet. Organizations have increasingly incorporated technology in their marketing strategies to make strategic changes to client-focused marketing, integrative innovative marketing activities, and utilize digital marketing to achieve the primary marketing ... Read More
Pages: 7       Words: 1878

International Marketing Plan

Issue and Purpose of the Report Dutch Bros Coffee is an American-based coffee company known for its specialty coffee drinks, smoothies, and blended beverages. With more than 320 locations in the U.S., the company is looking to expand its operations into the Japanese market. To effectively enter the Japanese market, it is important to understand ... Read More
Pages: 18       Words: 4900

Marketing in a Digital Age and Corporate Social Responsibility

Introduction In the digital age, marketing has become increasingly complex and reliant on online channels. This has led to a proliferation of digital marketing tools and strategies and increased scrutiny of how companies use these tools and resources. Corporate social responsibility (CSR) has also emerged as an important component of sustainable business practices in the ... Read More
Pages: 12       Words: 3198

Is Internet Marketing a Viable Promotional Tool?

Introduction The automotive industry is ever-evolving, with technological advances and environmental changes leading to the development of new products, services and marketing strategies. Internet marketing is one such tool that has become increasingly popular within the automotive industry over the past few years due to the rise of digital platforms and the convenience of online ... Read More
Pages: 13       Words: 3424
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