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Marketing Essays

Determinants of Young Generation’s Green Purchase Intention From the Knowledge, Attitude, and Emotional Aspects in the Chinese Market

1. Introduction 1.1 Research Context and Problem Statement Rapid technological and economic growth demands have imposed huge pressure on earth’s natural resources. Not only have these factors exerted too much pressure on natural resources, but they have also led to pollution and increased destruction of the planet. The biggest harm to the natural ecosystem has ... Read More
Pages: 15       Words: 3874

Current Trends in Consumer Behavior

Introduction According to Kumar and Nayak (2019), consumer behavior studies all purchasing, usage, and disposal behaviors regarding individuals, groups of people, or even organizations. It is multidisciplinary, incorporating ideas from various fields such as behavioral economics, sociology, psychology, and economics, among others. Kumar and Nayak (2019) further remark that consumer behavior studies and analyzes how ... Read More
Pages: 10       Words: 2592
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Competency Discussion: Strategies and Decisions on Healthcare Marketing

Mark is a professional pharmacist and a skilled community health worker in Maryland who also provides healthcare services at local clinics and pharmaceutical companies. He has vast experience in pricing and providing suitable healthcare costs to patients in various hospitals. He has participated in pricing programs that seek to deliver drugs and healthcare products depending ... Read More
Pages: 3       Words: 601

Essay on Advertisements

An advertisement in a business setting plays an essential role in influencing consumers’ purchase behavior. It impacts their buying behavior by creating a desire to purchase the products, arousing their interest, and attracting attention. A good advertisement elevates brand awareness and increases sales. Primarily, it is an excellent way for consumers to explore the products ... Read More
Pages: 3       Words: 676

Assess Key Metrics in Marketing Communications Assignment

Marketers, like any other professionals, rely on authentic data measurement strategies to arrive at fast and meaningful decisions. Based on Google reports, an estimated 83% of marketers contemporarily depend on Google’s Cookie marketing program to formulate effective marketing response strategies. This aspect is a threat as Google projects to terminate Cookies-based marketing programs. Marketers must ... Read More
Pages: 4       Words: 1073

Database and Customer Relationship Marketing Assignment

EXECUTIVE SUMMARY The primary purpose of the discussion is to analyse the food subscription industry, focusing on Green Chef. The company has been offering vast arrays of food options, including Keto+Paleo, Mediterranean, Fast & Fit, and Vegan. The discussion first defined the target market and consumers for the company and discussed the prospects of loyalty ... Read More
Pages: 16       Words: 4171

Analyzing Environment & Understanding Market

In a broader sense, demographic and technological factors are crucial since they have a significant influence on the decision of a French cosmetic firm to employ the pop-up store method. The study of demography examines how people are made up, including details on their age, gender, size, and job. The demographic backdrop and market growth ... Read More
Pages: 5       Words: 1258

Omni-Channel Retail Marketing

Introduction The introduction of Omni channel retail marketing was based on the need to have a smart growth strategy. Life pharmacy is an example of such retailers that aims to grow. Growth is mainly experienced through revenue growth, customer satisfaction, client retention rate, amount of sales and profits (Bèzes, 2019). Life Pharmacy is a leading ... Read More
Pages: 9       Words: 2459

Amazon Strategy Case Study

Summary of the case The case study, Analysis of Amazon: Customer-Centric Approach by Baboolal-Frank (2021) unpacks the various strategic marketing concepts that Amazon has adopted to improve its internal and external marketing. The customer-centric approach to marketing requires corporate organizations to strive to meet customers’ needs and wants to obtain mutual benefits and ensure business continuity due ... Read More
Pages: 5       Words: 1368

Discussing the Factors That Influence Consumption Practices for Cultural Subjects in the Creative Industries

Introduction While cultural indulgence and appreciation tend to cut across social class inequalities, the general conception is that people of a higher social class are exposed to platforms that enable them to consume more cultural products than the average art enthusiast or people of a lower social class. For instance, it appears that most attendees ... Read More
Pages: 13       Words: 3531

Market Research on the Internet, Advantages and Disadvantages Comparison With More Traditional Methods

Question: d) Outline with examples the advantages and disadvantages of conducting market research on the internet compared with more traditional methods: Introduction Market research is critical in tourism industry. It helps understand the complexity of tourist behavior and motivation. Market managers seek to understand customer behaviors and the characteristic market dynamics (Pereira, 2015). Market research ... Read More
Pages: 7       Words: 1889

Marketing Plan: Comfort Space

Introduction Coworking space service is a business concept where a company offers a work environment to people from different backgrounds working independently or together (Schuermann, 2014). The business model targets self-employed people, freelancers, small businesses, start-ups, consultants, and people working from home. In addition, a typical coworking office space provides the necessary equipment to their ... Read More
Pages: 8       Words: 1962

Essay on Digital Marketing

Synopsis Digital marketing is a non-conventional platform that uses the internet for the purposes of promoting goods and services offered by producers, connecting consumers and understanding the needs of consumers. It is incorporated in different brands such as search engine marketing and social media advertising. There are many players in digital marketing including Google, Bing, ... Read More
Pages: 9       Words: 2246

Management & Organisations

Introduction Stating out as a local sports merchandise vendor in 1982, Sports Direct PLC was founded by Mike Ashley as a subsidiary of Frasers Group PLC (Frasers Group, 2021). The chain outlet has since grown into a reputable international multi-retailer of a wide range of sporting goods. It is UK’s largest sports vendor by revenue ... Read More
Pages: 11       Words: 2771

A Project Proposal for a Digital Marketing Strategy for Action Challenge

Executive Summary This report analyses the current situation of Action Challenge and determines a beneficial solution that may help overcome any problems the company may face. The report begins with a situational analysis of the company using the SWOT framework. This framework analyses the strengths, weaknesses, opportunities, and threats the company may be facing. It ... Read More
Pages: 22       Words: 6033
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