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Marketing Essays

Business Consultancy Project: Loeen Co. LTD

Executive summary In summary, the following is a summary of the case. It puts the analysis and findings into a written report. Based on PESTLE analysis, it is evident that external factors affect the organization. The macro environment’s political, social, technological, and economic factors positively affect the Loeen Co. ltd organization. On a larger scale, ... Read More
Pages: 16       Words: 4132

Brand Element Analysis

Executive Summary This study aims to decide the best course of action to manage and preserve a new brand in the fiercely competitive business; Slate Corporation is researching branding strategies. Slate will base the choice of its strategy on a thorough brand research of its two main rivals, Apple and Samsung. This in-depth research will ... Read More
Pages: 21       Words: 5570
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Marketing Mix Report for Nike Shoe Brand

Introduction: Nike is one of the largest sportswear companies in the world, with a strong presence in the athletic footwear market. It is one of the world’s most recognizable and successful sports apparel and footwear brands. Founded in 1964 by Bill Bowerman and Phil Knight, Nike has grown from a small start-up to a global ... Read More
Pages: 5       Words: 1106

McDonald’s Marketing Plan

Introduction This report will provide an in-depth situation analysis of McDonald’s in Singapore. In doing so, it will analyze the internal and external environment influencing the company’s operation in Singapore as it introduces new services and products in this region. In doing so, the report will provide an overview of the brand and then discuss ... Read More
Pages: 5       Words: 1187

Marketing in Hospitality Industry

The hospitality industry is one of the most competitive businesses that require effective competitive strategy and follow-ups into the latest trends to ensure that the business is not left out. A hospitality business focuses on providing food, beverages, hotel services like rooms for rent, and tourism (Peterdy, 2022). The business can focus on providing new ... Read More
Pages: 6       Words: 1570

The Louis Vuitton $2900 Smartwatch—High Tech or High Fashion?

Louis Vuitton is one of the world’s leading international fashion houses. The company’s success is attributed to its authentic Louis Vuitton bags, which are handstitched by experienced craftsmen. The company takes pride in producing impeccable products from only the finest and highest quality materials. The brand is synonymous with luxury, exclusivity and high quality, creating ... Read More
Pages: 7       Words: 1802

Marketing in a Digital Age and Corporate Social Responsibility

Introduction Marketing has become increasingly sophisticated and reliant on internet media in the digital era. This has resulted in an explosion of digital marketing tools and methods and heightened scrutiny of how businesses employ these resources. Corporate social responsibility (CSR) has also evolved as an essential component of sustainable company operations in the digital age. ... Read More
Pages: 12       Words: 3142

Marketing: Weekly Test Your Knowledge Questions

SWOT analysis of NIKE NIKE is a leading athletic footwear and apparel company known for its strong brand recognition, diverse product line, and robust marketing campaigns. The company’s focus on innovation and product development, through intense research and development capabilities, has driven brand loyalty among consumers and helped maintain its position as a leader in ... Read More
Pages: 12       Words: 3151

Online Marketing Strategies

Introduction Online marketing, also known as internet marketing, involves using interactive, intelligent, and virtual components to promote and advance business ventures and commodities on the internet. Organizations have increasingly incorporated technology in their marketing strategies to make strategic changes to client-focused marketing, integrative innovative marketing activities, and utilize digital marketing to achieve the primary marketing ... Read More
Pages: 7       Words: 1878

International Marketing Plan

Issue and Purpose of the Report Dutch Bros Coffee is an American-based coffee company known for its specialty coffee drinks, smoothies, and blended beverages. With more than 320 locations in the U.S., the company is looking to expand its operations into the Japanese market. To effectively enter the Japanese market, it is important to understand ... Read More
Pages: 18       Words: 4900

Marketing in a Digital Age and Corporate Social Responsibility

Introduction In the digital age, marketing has become increasingly complex and reliant on online channels. This has led to a proliferation of digital marketing tools and strategies and increased scrutiny of how companies use these tools and resources. Corporate social responsibility (CSR) has also emerged as an important component of sustainable business practices in the ... Read More
Pages: 12       Words: 3198

Is Internet Marketing a Viable Promotional Tool?

Introduction The automotive industry is ever-evolving, with technological advances and environmental changes leading to the development of new products, services and marketing strategies. Internet marketing is one such tool that has become increasingly popular within the automotive industry over the past few years due to the rise of digital platforms and the convenience of online ... Read More
Pages: 13       Words: 3424

Globalization of Allied Sanitation Company

Introduction Allied Sanitation Company is the owner and operator of a solid waste collection business. The company provides services for non-hazardous garbage pickup, transition, reprocessing, and treatment of waste. The company is located in Phoenix, Arizona; as things stand, it is a leading company in the solid waste industry in the U.S. with Roughly ten ... Read More
Pages: 3       Words: 695

Gucci’s Marketing and Branding

Part 1: Gucci’s Online Presence and Digital Fashion Marketing Activity Gucci continues to be the leading luxury online brand thanks to the efforts the company’s digital marketing team has put in to ensure it stays ahead of its competition. Its success has been attributed to its constant drive to innovate and experiment online, leveraging digital ... Read More
Pages: 19       Words: 4976

Factor Rating Model

Introduction Using the Factor Rating Model, this article investigates the process of selecting a location for the next Hard Rock Café. Businesses utilize the Factor Rating Model to select the optimal site for their operations by assigning weights to various criteria and rating each possible location based on those factors. Demographics, visitor market, transportation, restaurants/nightclubs, ... Read More
Pages: 9       Words: 2433
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