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Marketing Essays

Integrated Marketing Communications (IMC)

Introduction Integrated marketing communication (IMC) is considered the hottest global concept in the marketing field and one of the significant communication advancements of the past and present decades (Madhavaram et al., 2016). It has swept the global business marketing sector, becoming both a norm and a necessity for firms to win the race in attracting ... Read More
Pages: 13       Words: 3322

Components of Marketing

INTRODUCTION Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The goal of marketing is to create value for both the customer and the company by delivering products and services that meet the needs and wants of the target market. Marketing ... Read More
Pages: 10       Words: 2632
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The Role of the Internet, Mobile Phones, Ethics, and Social Responsibility in International

Role of Internet and Cell phones in International Marketing; The Internet and mobile phones have completely altered how companies communicate with their clients and potential clients worldwide. Because of advancements in technology in the 21st Century, it is now much more straightforward than ever before for businesses to communicate with consumers and prospects worldwide (Kotabe ... Read More
Pages: 7       Words: 1899

Research Plan for a Focus Group Study on Digital Marketing Trends

In the fast-paced world of digital marketing, keeping up with the latest trends is a top priority for many businesses. Companies can use focus groups to gain valuable insights into new digital marketing trends, helping them stay ahead of the curve. A focus group study is an in-depth examination of a small group of people ... Read More
Pages: 9       Words: 2315

Report of Direct Service Provision in Harrow Bough

Abstract: This report analyzes the borough of Harrow, its health services, and a proposed service/product to better address a key identified health priority. The report includes PEST analysis, competition analysis, health data analysis, and a marketing plan for the proposed service or product. The plan includes a service delivery model recommendation to the borough’s commissioners ... Read More
Pages: 11       Words: 2871

Identifying Customers in the Retail, Banking, and Healthcare Industries

Identifying customers can be difficult for any company, as customers may sometimes be willing or able to provide direct contact information or engage in conversation with representatives. However, companies need to be able to identify customers to establish trust and create meaningful relationships with them. It is especially true in certain industries, such as retail, ... Read More
Pages: 3       Words: 709

The TikTok Company Overview

Overview of TikTok The primary intention of TikTok was to create and share fast online content, which was limited to a playtime of 15 seconds. The online media include homemade short videos that include dancing, lip-syncing and different challenges (Feldkamp, 2021). This unique type of online media content has inspired the success of TikTok to ... Read More
Pages: 14       Words: 3761

Social Media Marketing in Hospitality Industry

The Kraft Heinz Company, Canada The Kraft Heinz Company is known for its production and distribution of delicious and nutritious food materials in Canada and other parts of the world. It is a global company, thus serving a broad customer base. The company provides high quality, great taste, and nutrition for all eating occasions, whether ... Read More
Pages: 4       Words: 960

The Cause Celebre of Body Positivity and Inclusivity in Marketing Campaigns

Most often than not, it is usually universally acknowledged that most people tend to draw self-confidence from body positivity. Body positivity not only refers to appreciating one’s body and how it looks in terms of appearance but also loving it and gaining self-confidence (Pascual, 2021). Unlike in the olden days, body positivity is highly regarded ... Read More
Pages: 7       Words: 1760

Case Analysis Centre for Arts

Recommendation for Erin White in terms of achieving break even for scheduled Halo performance Erin White is responsible for ensuring Halo becomes a grand success by achieving its short-term and long-term objectives. It is pertinent to acknowledge that arranging meetings play a significant role in assessing the feasibility, effectiveness, and appropriateness of the decisions undertaken ... Read More
Pages: 8       Words: 1955

Pre 1970 Alcohol Ads

Alcohol advertising has been around for centuries, but it was in the early 20th century that it became a major industry. Pre-1970 alcohol ads were often humorous and lighthearted, with themes of fun and relaxation. The content of these ads often featured attractive people enjoying alcoholic beverages, often accompanied by catchy jingles and slogans. Ads ... Read More
Pages: 6       Words: 1567

Is Digital Marketing More Effective Than Traditional Marketing?

Section One; Definition and Description of the Marketing Approaches. Because it is a cost-effective and time-saving method for companies to communicate with prospective clients, digital marketing is quickly becoming an industry standard strategy for promoting products and services. On the other hand, traditional marketing is still an option for companies ready to engage in it ... Read More
Pages: 5       Words: 1326

International Market, Entry Plan, and Strategy for Luscombe Drinks Company

Introduction Luscombe drinks is a private limited company that makes organic soft drinks, juices, and mixers. The drinks are handcrafted in a firm in Devon in small batches. They are usually made from the finest raw organic and wild ingredients and spring water from Dartmoor. It started trading on 30th November 1987, with its headquarters ... Read More
Pages: 16       Words: 4383

Demand Management Plan

Introduction Demand management is an integral part of any business. It involves forecasting, inventory management, and scheduling, which are used to meet customer demands in the most efficient way possible. This demand management plan will analyze the impact of advertising on product demand, forecast the need for espresso beans, create an inventory management analysis, and ... Read More
Pages: 18       Words: 4852
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