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Marketing Essays

Event Sponsorship’s Marketing Plan

Event sponsorship effectively informs the target market about a company’s goods and services, making it a more creative marketing technique than other initiatives like advertisements and product promotional campaigns. The effectiveness of media advertising as a marketing strategy has decreased over time, due to the expanding number of media channels available to clients today and ... Read More
Pages: 6       Words: 1569

International Strategic Plan

Executive Summary Before deciding on internationalization and growth strategies, conducting a strategic analysis for small and medium enterprises is necessary. This report has explained the analysis of an SME called W. K. Thomas & Associates General Contractors, a family-owned corporation based in the United States of America. The report is partitioned into four main sections; ... Read More
Pages: 13       Words: 3570
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Impact of Social Media on Brand Perception and Loyalty

Abstract The roles of corporations and customers began to shift with the advent of the Internet towards the end of the twentieth century. By the twenty-first century, customers began to have a say in the digital world, earning the label of “user.” While companies began to supply content for users, people began to create their ... Read More
Pages: 12       Words: 3122

Greenwashing and Businesses

Explain greenwashing and why businesses would participate in greenwashing. Giving false information or spreading false impressions about how environmentally friendly a company’s products are is known as “greenwashing.” It is regarded as an unsupported claim intended to lead customers to believe that a particular company’s products are always environmentally friendly. For instance, businesses that engage ... Read More
Pages: 3       Words: 559

Impact of Online Marketing on Brand Equity in Luxury Fashion

Abstract Luxury brands are increasingly embracing online marketing despite earlier doubts that search form of marketing would negatively impact their brand image as it would remove their essence of uniqueness and rarity. Many pieces of evidence are available on how online marketing influences the brand equity of luxury brands. This study explores the influence of ... Read More
Pages: 32       Words: 8577

Essay on Strategic Marketing

Introduction Marketing is all about coming up with and putting into action a marketing strategy. Recent reports about the biggest problems that marketers face raise a lot of questions about marketing strategy. Since coming up with and implementing a marketing strategy is a big part of what marketers do in the real world, research that ... Read More
Pages: 9       Words: 2345

Marketing Through TikTok

Introduction There is no doubt that TikTok has taken the social media world by storm. In just a few short years, the platform has amassed over 800 million active users, making it one of the most popular social networking apps on the planet. For brands like movies and electronics, TikTok presents a unique opportunity to ... Read More
Pages: 3       Words: 696

Marketing Strategy for Hera in Australia

Introduction Hera is a desktop DNA lab product that was developed to help in the amplification of DNA. Hera is a tool that shortens DNA amplification from 24 hours to 3 hours. It makes it easier for bone marrow donors and doctors to match and treat their genetic diseases as it gives doctors an easy ... Read More
Pages: 5       Words: 1254

Marketing Mix Analysis Grin Natural

Introduction Grin Natural is a company whose headquarters are in New Zealand that deals with natural toothpaste and oral care essentials. Since 2013 when there was a surge of natural foods and the use of organic products in the country, Grin Natural began to search for natural ingredients from their products. The company began in ... Read More
Pages: 6       Words: 1510

Marketing Mix Analysis: Bose SoundLink Micro Bluetooth Speaker

Introduction Since its conception in 1956 by Amar Bose, a teenage and electronics enthusiast, Bose has boasted a significant reputation in fulfilling its respective customers’ experiences (“The First 50 Years of Bose,” 2022). The website affirms that Bose is a product of an idea that became an obsession to a genius teenager who has proved ... Read More
Pages: 8       Words: 2178

Innovation in Marketing

Introduction Innovation is considered the foundation for a company’s market performance and development in a constantly changing environment. It results in the improvement of products and processes that enable the organization’s continuous advancement to withstand the competitive environment through an increased product lifecycle, facilitate its rapid growth and increase profitability levels. These factors elevate a ... Read More
Pages: 5       Words: 1291

Impacts of Depression on the Immune System

Abstract Healthcare providers advise people on the relationship between depression and the immune system. Various studies indicate that suffering from a particular illness can trigger the development of other diseases. In that light, investigating the prevalence of infections among people living with depression can enable scientists to determine the exact link between the two conditions. ... Read More
Pages: 4       Words: 930

How Departmental Managers Can Improve Sales Within an Organization

The job of a sales and marketing manager is to do market research, devise marketing strategies, and put those strategies into action (Khan et al., 2019). In addition to overseeing the marketing and sales teams, the sales and marketing manager is responsible for ensuring that the company’s operational goals are met. For a company’s products ... Read More
Pages: 6       Words: 1376

E-Marketing Strategies

E-marketing continues to be essential for organizations that want to dominate the internet, capture customers and expand profitability. Arguably, e-marketing has been crucial in obliging companies to adopt strategies aligned with the digital environment and customer features. Focus on the ability to attract clientele, stimulate transactions and provide unique product or service offerings have been ... Read More
Pages: 13       Words: 3497

Amazon Company E-Commerce and Social Media in Marketing

Amazon is a multinational company whose focus is artificial intelligence, digital streaming, cloud computing, and, most profoundly, e-commerce. It is classified as an online retailer in the technology industry where people have an interface to shop online for a variety of products that are shipped to their place of convenience. Generally, it is one of ... Read More
Pages: 7       Words: 1892
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