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Marketing Essays

Critical Analysis of Marketing Strategy of Starbucks

Executive Summary This report seeks to analyze the marketing strategy of Starbucks. The report begins with a description of Starbucks in terms of structure and size. Further, the description also highlights the markets that Starbucks serves, its target customers, and the nature of products it offers. The next section after the description of the firm ... Read More
Pages: 15       Words: 4051

Consumers’ Power To Change the Brand Narrative

Power of Consumers Childhood memories of fairy tales, fables, and campfires often come to mind when one thinks about storytelling. As a type of human communication, stories play an important role in conveying cultural values and customs. Using tales to teach children is a common practice, and there’s a good reason why. The human brain ... Read More
Pages: 23       Words: 6101
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Essay on Company Rebranding

Rebranding involves the process of changing the corporate image of a firm. Rebranding is a market strategy that ensures that an already established brand is given a new name, symbol, or structure to come up with a different identity in the market from the other competitors. Successful businesses have a great connection with their customers, ... Read More
Pages: 6       Words: 1382

Essay on Color Communication

Introduction Color is both a scientific and an artistic endeavor. Colors influence the way people communicate, but they also convey meanings. As with language, the importance of color can vary greatly depending on the culture, religion, and society. Color communication has been studied in depth by scholars in the United States. They did their research ... Read More
Pages: 9       Words: 2267

Buying Behavior and STP Analysis of Vivo Hair Salon

Introduction With the massive growth of the New Zealand hair care industry, many companies have opened to maximize sales and reach out to the readily available customer base. One of such companies is Vivo Hair Salon, one of the fast-growing hair salons in New Zealand, showcased by its 85 salons across New Zealand. Vivo Hair ... Read More
Pages: 6       Words: 1573

Annotated Bibliography: Behaviorist Approach to Consumer Behavior

Foxall, G. R. (2021). Intentional behaviorism. In Contemporary Behaviorisms in Debate (pp. 151-189). Springer, Cham. The author of this journal, Gordon Foxall, is an associate of Cardiff Business School in the UK and an expert in the business field, making them authentic and credible. Additionally, they have published many articles related to consumer behavior and choice. This ... Read More
Pages: 8       Words: 2087

Advertising, Media and Branding

Crowdsourcing of  YouTube with advantages and disadvantages YouTube is the most widely used video-sharing website on the planet. It has evolved into an essential tool in the development of brand communication and advertising strategies. This is because they are able to produce audiovisual content that is highly relevant. The content can be shared, commented on, ... Read More
Pages: 6       Words: 1648

Essay on Trust Marketing

Introduction The topic of trust marketing has come up several times. People sometimes appear to be living in a post-trust era, in which nothing and no one is beyond blame. Organizations employ stock-in-trade to build trust with their consumers, meaning that how they reach and engage our audiences must be deliberate and courteous. Their data ... Read More
Pages: 11       Words: 2846

Sports Marketing Project

American professional basketball club the New York Knicks, abbreviated and more frequently known as the New York Knicks, is headquartered in Manhattan, New York. This NBA team is part of the Atlantic Division of the Eastern Conference. In addition to the New York Rangers, they share Madison Square Garden for home games. Knicks first head ... Read More
Pages: 4       Words: 1058

Sponsorship and How It Affects Marketing Communications

Introduction Sponsorship is a two-way, mutually beneficial agreement between an organisation sponsored and sponsoring them. Essentially, sponsorship is built on the notion that affiliation has a substantial influence on the sponsor’s image and that the sponsor may trade money, goods, or services in return for providing the connection that sponsorship provides in exchange for the ... Read More
Pages: 13       Words: 3308

Marketing Plan for Samsung

1 EXECUTIVE SUMMARY Samsung Electronics Inc. is a worldwide association gotten comfortable South Korea and one of the world’s most monster cell and other grouped devices creators. The association is centered around making best in class developments and movements that make new business areas, work on people’s lives, and endeavor to make the brand an ... Read More
Pages: 11       Words: 3004

Marketing Management: Huawei

Introduction Aside from the Internet, the cell phone sector is among the fastest-growing industries. The mobile phones industry have undergone significant changes, and their market has increased internationally. From 1995, the mobile phone industry has expanded from 20 million to over 200 million wireless cellphones and other devices in use globally. Aside from the Internet, ... Read More
Pages: 9       Words: 2290

Marketing Management Fundamentals

Cell phones have become a massive part of human existence because of the highly technological society that we live in. People feel passionate about various brands of cellphones because it is an integral part of modern life and contains various specific features that make life easier and enjoyable. The Apple iPhone is a renowned phone ... Read More
Pages: 5       Words: 1186

Ethics in Marketing

Ethical issues relating to marketing concepts are sometimes hard to understand, especially regarding pricing. Business researchers have argued that one of the essential factors when making decisions in the market is pricing a product. Businesses that engage in ethical pricing strategies tend to gain more profits, and at the same time, they earn a good ... Read More
Pages: 11       Words: 2920

Marketing Case Study

Introduction With the advancement in technology, consumers have become more sophisticated than before. Unlike before, when it was enough to engage consumers and the outcome was a success, you have to surpass their expectations today. The exact reason many companies have been considering incorporating both augmented and virtual reality in their marketing strategies. Consumer sights ... Read More
Pages: 6       Words: 1602
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