Marketing Essays

Case Study of a Recent (Within the Last Ten Years) Creative Communications Campaign

Communication forms an essential part of the success of any organization. Viewing the actions of organizations through attribution of the campaigns rolled out for communicative purposes is one of the ways that various organizations reach their targets. There are several issues involved in the communications approaches that the organizations or individuals aim to use in ... Read More

Pages: 5       Words: 1313

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The Strategy of Hermes in France and China

Abstract Hermes is a luxury company that was started in 1837 by a person called Hermes. It is based in France and it is one of the few companies that boast of handcrafted collections of clothes, leather accessories especially bags, watches, perfumes and even jewellery. In France, it is a well-known company as it has ... Read More

Pages: 12       Words: 3190

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Tesla Marketing Plan for Southeast Asia

Section 1: Executive summary Tesla Inc. is one of the largest companies in the world and automaker. The company is quite famous for its electric vehicles. The company’s CEO is Elon Musk and aims at mitigating climate change by reducing the emission of greenhouse gases by carbon-fueled vehicles. Tesla Inc. is the leading global manufacturer ... Read More

Pages: 14       Words: 3750

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Public Relation Campaign

1.0 Executive summary The study shows the public relation of HNA Technology Investments Holdings company in Hong Kong. Since it is a technological company, the study will develop its strategic planning budgets and social media advertisement that will make the company improve its PR (Casanova & Miroux, 2019). HNA company is a technology company that ... Read More

Pages: 9       Words: 2240

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Promotional Writing in English – Foodpanda

Description Foodpanda is one of the significant online delivery organizations that are well known and developed in Hong Kong. After its establishment in 2014, this organization has managed to expand its operation in various parts of Hong Kong (Sharma, 2017). It was ranked as one of the iconic delivery service organizations in Hong Kong as ... Read More

Pages: 7       Words: 1914

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Marketing Communications Campaign Plan for Fresh Alive Juice Brand

Executive Summary Marketing communications is one of the vital initiatives that account for the success of brands in market penetration and market expansion. This technique implies the use of communications theories as a guide of the activities and considerations in strategic marketing communications. Compiled herein is a report on the communications campaign plan for Company ... Read More

Pages: 13       Words: 3398

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Individual Learning Journal

1.0 My Future Career Career goals are important as they can act as a guide on what should be done for one to achieve their dreams in the cooperate world. I have always wanted to become a director of marketing in a big company so that I can help the organization achieve greater heights (McKean ... Read More

Pages: 10       Words: 2487

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Facebook Rebranding to Metaverse

Introduction The change in Facebook’s name to Meta is meant to help the company go forward with building the Metaverse and the ensuing electronic boondocks. In addition, the board believes it will help Facebook withstand the onslaught of criticism directed at its private messaging networks. Facebook joins Instagram, WhatsApp, and other services under the Meta ... Read More

Pages: 12       Words: 3213

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MBA Strategic Marketing

A brand name is the most crucial element and soul essence for any business as it is the face of the product. Choosing an effective brand name will either attract more consumers or distract consumers from the product. A vital characteristic a business person should consider in selecting a brand name is distinctiveness (Voella, 2018). ... Read More

Pages: 3       Words: 786

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Marketing Plan for Nando Company

Introduction Marketing plan is essential because it describes how a company is going to market its products and services. It is therefore, pivotal to come up with effective marketing plan. Basically, a marketing plan comprises information concerning things such as consumer behavior in which it outlines the target segment and their purchasing behavior. Additionally, a ... Read More

Pages: 17       Words: 4445

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International Marketing Plan for Dong Fend Motors Corporation

Executive Summary Dong Feng Motor Company is a China automobile manufacturer owned entirely by the China government. It has done well in the local and regional markets, but its brand is hardly recognized internationally. Therefore, Dong Feng Motor Company firm has reached a point where it must aggressively enter the foreign market. Nigeria has been ... Read More

Pages: 12       Words: 3101

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Functions and Intentions of Advertisement

Introduction Advertising is a type of marketing that employs non-personal or publicly sponsored messaging to sell or promote ideas, products, and services through communication. People that favor commercials are totally business-oriented, hence they are fully supportive of promoting one’s services and products. Advertising and public relations are quite different since, in advertising, the person who ... Read More

Pages: 4       Words: 862

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Do We Really Need This?

This assignment showcases PLO 1 as an advertisement of the KOHLER intelligent toilets. The advertisement shows the effects of advertising through the advertisement of the toilet. The advertisement shows how technology has effectively improved and marketed the toilet. In the essay, we talk about the importance of technology in advertisement and several policies used in ... Read More

Pages: 6       Words: 1500

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The Best and Worst Digital Ad Campaign: Greenpeace and Dolce & Gabbana

Digital advertising is a powerful tool for digital marketers today, as they allow digital marketers to market to their consumers more precisely, efficiently, creatively, powerfully and cheaply than ever before. While some digital advertising campaigns have succeeded brilliantly, others have failed miserably. This essay will discuss the Greenpeace digital advertising campaign against LEGO’s partnership with ... Read More

Pages: 3       Words: 669

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Examining the Antecedents of Consumer Behaviour in Relation to Outcomes of Cause-Related Marketing

1. Introduction 1.1. Research Background In the contemporary market, there are several companies competing to survive and the inundation of companies in the market has saturated the feasibility of brand differentiation which is based on traditional attributes such as quality and price (Adiwijaya and Fauzan, 2012). The pressure for brands to differentiate themselves is more ... Read More

Pages: 77       Words: 21096

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