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Marketing Essays

Online Marketing Strategies

Introduction Online marketing, also known as internet marketing, involves using interactive, intelligent, and virtual components to promote and advance business ventures and commodities on the internet. Organizations have increasingly incorporated technology in their marketing strategies to make strategic changes to client-focused marketing, integrative innovative marketing activities, and utilize digital marketing to achieve the primary marketing ... Read More
Pages: 7       Words: 1878

International Marketing Plan

Issue and Purpose of the Report Dutch Bros Coffee is an American-based coffee company known for its specialty coffee drinks, smoothies, and blended beverages. With more than 320 locations in the U.S., the company is looking to expand its operations into the Japanese market. To effectively enter the Japanese market, it is important to understand ... Read More
Pages: 18       Words: 4900
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Marketing in a Digital Age and Corporate Social Responsibility

Introduction In the digital age, marketing has become increasingly complex and reliant on online channels. This has led to a proliferation of digital marketing tools and strategies and increased scrutiny of how companies use these tools and resources. Corporate social responsibility (CSR) has also emerged as an important component of sustainable business practices in the ... Read More
Pages: 12       Words: 3198

Is Internet Marketing a Viable Promotional Tool?

Introduction The automotive industry is ever-evolving, with technological advances and environmental changes leading to the development of new products, services and marketing strategies. Internet marketing is one such tool that has become increasingly popular within the automotive industry over the past few years due to the rise of digital platforms and the convenience of online ... Read More
Pages: 13       Words: 3424

Globalization of Allied Sanitation Company

Introduction Allied Sanitation Company is the owner and operator of a solid waste collection business. The company provides services for non-hazardous garbage pickup, transition, reprocessing, and treatment of waste. The company is located in Phoenix, Arizona; as things stand, it is a leading company in the solid waste industry in the U.S. with Roughly ten ... Read More
Pages: 3       Words: 695

Gucci’s Marketing and Branding

Part 1: Gucci’s Online Presence and Digital Fashion Marketing Activity Gucci continues to be the leading luxury online brand thanks to the efforts the company’s digital marketing team has put in to ensure it stays ahead of its competition. Its success has been attributed to its constant drive to innovate and experiment online, leveraging digital ... Read More
Pages: 19       Words: 4976

Factor Rating Model

Introduction Using the Factor Rating Model, this article investigates the process of selecting a location for the next Hard Rock Café. Businesses utilize the Factor Rating Model to select the optimal site for their operations by assigning weights to various criteria and rating each possible location based on those factors. Demographics, visitor market, transportation, restaurants/nightclubs, ... Read More
Pages: 9       Words: 2433

Event Sponsorship as a Marketing Tool

A New Hotel: Hard Rock Hotel What kind of event should they host? Explain. An occasion that would appeal to Millennials and young people searching for a distinctive and thrilling experience needs to be held at the Hard Rock Hotel. The celebration should honor Madrid’s art, music, and culture and include hands-on activities, live performances, ... Read More
Pages: 6       Words: 1589

A Case Study of Tsuki Restaurant

Executive Summary The internet economy is proximally replacing the block-and-mortar market system. The positional development for developing business systems establishes a new business to create its social media existence. Social media in itself as a market segment in its versatility continues to grow with over a billion subscribers and average use of 94% daily. Instagram, ... Read More
Pages: 14       Words: 3818

Disney Company Analysis

Introduction Disney is one of the world’s most beloved companies and a leader in the entertainment industry. The Walt Disney Company was founded in 1923 and is now a global media conglomerate with operations in theme parks, television, film, music, and other forms of entertainment. Disney is a diversified American mass media and entertainment conglomerate ... Read More
Pages: 12       Words: 3150

Impacts of Cultural Diversity on the Promotion and Growth of International Entrepreneurs in the Food Industry

Abstract The study aimed to determine the impacts of cultural diversity on the promotion and growth of international entrepreneurs and ascertain the correlation between cultural diversity and the rise of foreign entrepreneurs. The study adopted an inductive method, a model of interpretative research that entails acquiring data and formulating a hypothesis due to data analysis ... Read More
Pages: 41       Words: 11030

Zara’s Cultural Difference Management

Introduction Zara company will serve as the primary subject of this paper. This article’s primary focus will be on addressing whether or not Zara is a multinational corporation, and supporting evidence will be presented. The notion of managing cultural differences will also be subjected to critical analysis in this essay, and the essential international tactics ... Read More
Pages: 13       Words: 3555

Sourcing and Its Importance in Business

The sourcing process involves determining an organization’s needs, researching the available possibilities, analyzing the possible risks, and quickly concluding appropriate contracts and buying orders. Conducting market and source research may help businesses avoid unnecessary hazards. If you take a random look at any company’s supply chain, you’ll see that the process we term “sourcing” is ... Read More
Pages: 5       Words: 1104

Nike: Strategic and Tactical Marketing Plan

Executive Summary The customer persona is a young female athletic customer who lives in the suburbs and has a moderate income. She is highly active and prioritizes the functionality and performance of her shoes when working out while also valuing the aesthetic and style of the shoes. In conducting a marketing mix analysis of Nike’s ... Read More
Pages: 13       Words: 3476

Non-Marketing Issue and Strategic Approach

Introduction Company Background Hong Kong Ocean Park is a renowned theme park in operation for over four decades. The company is known for its ocean-themed attractions and entertainment, and it is one of the major tourist attractions in Hong Kong. The park is situated in Wong Chuk Hang and Nam Long Shan in the Southern ... Read More
Pages: 13       Words: 3504
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