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Marketing Essays

Effective Use of Social Media as a Marketing Strategy

Executive Summary The concern of organizations is to make profits or maximize them, which is the primary purpose for their existence. However, this success depends on engaging customers as much as possible. The current world makes this easy through the increasing use of the internet, which has birthed social media. Therefore, most companies use social ... Read More
Pages: 7       Words: 1812

Dove: Campaign and Brand Analysis

Introduction Advertisers are tasked with generating solid, elevated leads for their companies. These include either short-range or long objectives. But just how will they go about achieving these objectives? Obviously, you can do this by conducting numerous campaigns. This also implies that they must assess whether their efforts are worthwhile. This is when campaign numbers ... Read More
Pages: 16       Words: 4375
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Event Planning, Coordination and Photography Enterprise

Background In the modern world, events such as weddings, graduation ceremonies, birthday parties, baby showers, corporate meetings, award ceremonies, auditions, etc., have become a significant part of human life. However, these moments are quickly forgotten, and eventually, people can no longer connect with their past or are disappointed due to poor planning and coordination of ... Read More
Pages: 5       Words: 1128

Borderless Media: Rethinking International Marketing

International marketing and influence of social media Over the last few decades, social media have received massive usage for various reasons, and enormous use has been domestic and international marketing. In other words, social media have affected marketing in the same way marketers have shifted from traditional retailing to online retailing because of the accessibility, ... Read More
Pages: 3       Words: 618

Marketing Strategies Analysis: Sony Group Corporation

Sony Group Corporation Japanese conglomerate Sony Group Corporation, better known as Sony and stylised as SONY, is based in Konan, Minato and Tokyo, Japan. While also being a notable technology company, it is the world’s largest producer of consumer and professional electrical equipment as well as the world’s largest console manufacturer and publisher. It offers ... Read More
Pages: 9       Words: 2269

Self-Marketing Plan

Introduction Personal marketing is a crucial activity for a job seeker who is seeking for a new position to join. Higher education at colleges and universities is primarily concerned with instilling knowledge and skills into the brains of students. Following graduation, the student enters the job market to gain the necessary experience for the career ... Read More
Pages: 15       Words: 4100

Marketing for a Digital World

Introduction Dartmoor Tea Estate is located in Ashburton, United Kingdom, at Furzeleigh Farm. With a vast tea plantation and a tea house, the Dartmoor Tea Estate has dabbled in agriculture and beverage production (Dartmoor Estate Tea, n.d). Dartmoor Tea Estate is part of the agricultural production and beverage industry, historically sponsored by the United Kingdom ... Read More
Pages: 15       Words: 4076

Research-Based Marketing Plan Initial Proposal – Internal and External Marketing Environments

Analysis of key External Factors in the Market Porter’s Five Forces Model Porter’s five forces model is a strategic analytical framework for any market organization to study the various rivals in the market and determine their strengths and weaknesses. Every firm uses it to assess the amount of competition in the market for their products, ... Read More
Pages: 6       Words: 1376

GMO Flowers Marketing and Safety

Introduction Genetically modified organisms (GMO) are organisms whose genetic components have undergone modifications in a lab to improve certain preferred traits. For many decades, the practice has been there and has had its main application in crop farming, livestock production, and pet breeding. In some GMO practices, genome modification involves combining genes from species that ... Read More
Pages: 6       Words: 1442

Brand Business Principles and Fundamentals

Individual branding refers to a marketing technique where the parent brand provides a new identity by giving it an exclusive brand name that allows it to be marketed independently. For instance, the Nando company founded in Johannesburg deals with Portuguese food, although they have an individual branding of Peri-Peri chicken, a unique brand name. On ... Read More
Pages: 9       Words: 2332

Bootstrap Marketing Essay

Bootstrap marketing is the most convenient form of marketing for most startups and small businesses. Bootstrap marketing involves the use of little or no budget and creativity to reach a business’s target audience and make them possible clients for the business. This paper will analyze the importance of market research for bootstraps, how a business ... Read More
Pages: 3       Words: 650

Bellevue Hospital Market Strategic Plan

Introduction The Bellevue Hospital began as a six-bed infirmary located in the Almshouse in New York, United States of America. The Hospital has tremendously grown, becoming the core academic institution internationally with a renowned reputation. Bellevue’s mission aims to deliver and provide the best quality of care to the New York people, offering patient care ... Read More
Pages: 8       Words: 2178

Trends in Marketing

Introduction and Background A common trend in marketing is to advertise “retailer exclusive” products that cut across various products and all types. However, few researchers have focused their attention on the idea and existence of an advertised retailer exclusive productive. Thus, this raises the critical research question of the consumer perception of such advertising and ... Read More
Pages: 11       Words: 2925

Tesla Marketing Strategies

A solid marketing strategy needs to focus on the firm’s value proposition, which tells customers what the company stands for, how it runs, and why they should do business with it. Therefore, the marketing strategy is considered a detailed outline of the marketing plan, which is a document that outlines the many sorts of marketing ... Read More
Pages: 9       Words: 2239

Race Process Reflection

I enrolled in the introduction to public relations course at Kwantlen Polytechnic University in (month and year) as part of my learning phase. The course covers a variety of subject matter including the study of public, media and press relations, philosophy and public relations in business, government, education and other institutions. For our assignment in ... Read More
Pages: 7       Words: 1692
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