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Marketing Essays

Synopsis of Place as an Element of Marketing Mix

The article under review is “Marketing Mix Theoretical Aspects” by Margarita Isoraite. The journal’s primary aim was to analyze the theoretical aspects of the marketing mix (Isoraite Pp 1-13). It also examines that a marketing mix is a powerful tool for setting goals, objectives, and marketing budget measures. It further asserts that the importance of ... Read More
Pages: 4       Words: 849

Stealth Marketing Business Memo

Stealth Marketing Stealth marketing is a marketing strategy where businesses attempt to make their advertisements covert or unnoticed by the public. Stealth marketing, also known as guerrilla or buzz marketing, relies on a high level of secrecy to take the target market by surprise. It entails advertising a product or service in ways that will ... Read More
Pages: 4       Words: 925
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Social Media Campaign: Only You Campaign by Spotify

Introduction Social media campaigns are emerging trends in the social media field. ‘Only You’ Campaign aimed to increase the quality of listening experience for Spotify users. It created personalized listening data and suggested content that the listener might want to try. The campaign began in June 2021 to offer a quality listening experience to its ... Read More
Pages: 5       Words: 1190

Social Media Analysis Report for Ford Motor Company

Executive summary Social media marketing makes it convenient for people to connect globally through social media. The incorporation of social media advertising into businesses is no longer an option but a necessity. Ford has incorporated social media marketing tools into its marketing campaigns to increase the demand for its cars and brand awareness. Even so, ... Read More
Pages: 4       Words: 1066

Research Paper on Online Marketing

Abstract Marketing environment is constantly shifting and evolving, and the tools used in the decision-making process are changing along with it. Because of the rise in internet users and applications over the last three decades, businesses have begun to shift their attention away from offline marketing and toward online marketing in order to reach out to ... Read More
Pages: 10       Words: 2562

Position Paper – Tesco Company

Introduction Using social media, Tesco can better target customers based on their preferences and demographics. Companies can target a particular set of people using social media platforms like Facebook and Twitter. This allows Tesco to identify the student group so that it may target them with special discounts and offers (Aiello, 2020). Traders know Tesco ... Read More
Pages: 5       Words: 1185

Synopsis Assignment: Branding

Introduction The relevance of locally supported brands and enterprises has been growing significantly over the last decade. Today, youthful audiences push global brands to develop more authentic communication channels between themselves and their target audiences. Essentially, the multinational players are required to display a deeper comprehension of their markets’ preferences- the brand has to demonstrate ... Read More
Pages: 10       Words: 2665

Marketing Strategy and Product Mix

Situation analysis Business situation analysis aims to better understand the business scope and current state of the state-owned Scorpions Enterprise through product analysis, market, and competition. Primary and secondary research, including information from the company and an audit of documents and data from other sources, is used to conduct audits. The client’s firm has built greater ... Read More
Pages: 10       Words: 2642

Marketing Plan for New West Symphony Company

What is the age demographic of people that buy and sell NFTs? Research shows that people invest in NFTs for various reasons. However, there is no guarantee that people of all ages and genders buy or trade NFTs. However, return on investment seems to be the main reason. In terms of demography, individuals aged between ... Read More
Pages: 6       Words: 1453

Marketing Concept and Marketing Myopia

Effective marketing remains the most critical aspect of a business, following that the success of a business heavily relies on the marketing strategies such as advertising, promotions, and successful execution of sales and public relations. The implication is that without proper marketing strategy as part of the business plan, an organization with the great services ... Read More
Pages: 4       Words: 922

Literature Review: Market Segmentation

Overview Organizations may not be able to exceed all the customers’ expectations; because of the varied preference of products from individuals; therefore, one product cannot satisfy everyone. In this regard, many organizations have adopted a market segmentation approach to identify the needs and wants of the target customers. Market segmentation is becoming essential and crucial ... Read More
Pages: 7       Words: 1735

L’Oreal Marketing Mix

Introduction L’Oreal is the world’s most prominent organization in the individual consideration industry. The base camp of this overall magnificence and beauty care products organization, established in 1909, is in Paris. L’Oreal is engaged with different areas, including tissue designing, toxicology, dermatology, and biopharmaceutical research. L’Oréal’s advertising strategy examines the brand using the showcase blend ... Read More
Pages: 4       Words: 955

Evaluation of How Various Market Research Methods Affect the Results of Product Team Cialis: Getting Ready To Market Case Study

Introduction The world is constantly changing. One of the industries affected significantly is that of business and marketing. Even though there are numerous changes, the need for marketing research remains constant. Marketing research remains an essential tool for effective identification of marketing strategies and evaluation of decisions that involve the use of information. As one ... Read More
Pages: 7       Words: 1704

Entrepreneurial Marketing (EM) Theory Development and Practice for Growth of Organizations

Executive summary This discussion explains EM theory development and practices for the organization’s growth. EM are activities implemented by an organization to identify opportunities, using innovative risk management approaches, resource leveraging, and value creation to acquire and retain customers. EM creates an idea or product then finds a market, focuses on innovation, risk-taking, proactiveness, value ... Read More
Pages: 9       Words: 2414

Effective Use of Social Media as a Marketing Strategy

Executive Summary The concern of organizations is to make profits or maximize them, which is the primary purpose for their existence. However, this success depends on engaging customers as much as possible. The current world makes this easy through the increasing use of the internet, which has birthed social media. Therefore, most companies use social ... Read More
Pages: 7       Words: 1812
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