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Marketing Essays

Brand and Strategy

Executive Summary This report has critically evaluated the Celine brand and company by surveying 20 people and interviewing 15-20 individuals to gather their views on the brand. The report also considered the approach the brand owners took, the brand’s positioning compared to its competitors, brand authenticity, brand architecture, secondary brand associations, and brand community. Using ... Read More
Pages: 8       Words: 2195

Greenwashing in Fast Fashion Brands

The fast fashion industry is undergoing massive growth triggered by the constant need to reshape consumer needs, behaviors, and preferences. Fashion companies are pressured to consistently produce new designs in large volumes to meet this high demand. The massive production of these clothes exerts extreme pressure on the environment (Sagapova & Buchtele, 2022). Pressured to keep ... Read More
Pages: 14       Words: 3710
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Company Review: Apple Inc.

 Introduction Apple Inc. is a global company specializing in consumer electronics such as PCs, computer software, and commercial servers. Besides, the company divested the distribution of digital media content through its innovative iTunes Music Store in 2003. Its core products include Macintosh Computers, I pads, tablet PCs, iPhones, and iPod portable media players. The company ... Read More
Pages: 10       Words: 2718

Optimizing Organization Performance

Organizations face several unfavorable obstacles to optimizing performance in today’s business environment. Regarding this, companies must concentrate on various techniques to ensure that they are enhancing their performance. According to Clauss et al. ( 2019), a sustainable competitive advantage is a basis for above-average long-term profitability. Low cost and distinctiveness are the two primary competitive ... Read More
Pages: 10       Words: 2514

Event Sponsorship’s Marketing Plan

Event sponsorship effectively informs the target market about a company’s goods and services, making it a more creative marketing technique than other initiatives like advertisements and product promotional campaigns. The effectiveness of media advertising as a marketing strategy has decreased over time, due to the expanding number of media channels available to clients today and ... Read More
Pages: 6       Words: 1569

International Strategic Plan

Executive Summary Before deciding on internationalization and growth strategies, conducting a strategic analysis for small and medium enterprises is necessary. This report has explained the analysis of an SME called W. K. Thomas & Associates General Contractors, a family-owned corporation based in the United States of America. The report is partitioned into four main sections; ... Read More
Pages: 13       Words: 3570

Impact of Social Media on Brand Perception and Loyalty

Abstract The roles of corporations and customers began to shift with the advent of the Internet towards the end of the twentieth century. By the twenty-first century, customers began to have a say in the digital world, earning the label of “user.” While companies began to supply content for users, people began to create their ... Read More
Pages: 12       Words: 3122

Greenwashing and Businesses

Explain greenwashing and why businesses would participate in greenwashing. Giving false information or spreading false impressions about how environmentally friendly a company’s products are is known as “greenwashing.” It is regarded as an unsupported claim intended to lead customers to believe that a particular company’s products are always environmentally friendly. For instance, businesses that engage ... Read More
Pages: 3       Words: 559

Impact of Online Marketing on Brand Equity in Luxury Fashion

Abstract Luxury brands are increasingly embracing online marketing despite earlier doubts that search form of marketing would negatively impact their brand image as it would remove their essence of uniqueness and rarity. Many pieces of evidence are available on how online marketing influences the brand equity of luxury brands. This study explores the influence of ... Read More
Pages: 32       Words: 8577

Essay on Strategic Marketing

Introduction Marketing is all about coming up with and putting into action a marketing strategy. Recent reports about the biggest problems that marketers face raise a lot of questions about marketing strategy. Since coming up with and implementing a marketing strategy is a big part of what marketers do in the real world, research that ... Read More
Pages: 9       Words: 2345

Marketing Through TikTok

Introduction There is no doubt that TikTok has taken the social media world by storm. In just a few short years, the platform has amassed over 800 million active users, making it one of the most popular social networking apps on the planet. For brands like movies and electronics, TikTok presents a unique opportunity to ... Read More
Pages: 3       Words: 696

Marketing Strategy for Hera in Australia

Introduction Hera is a desktop DNA lab product that was developed to help in the amplification of DNA. Hera is a tool that shortens DNA amplification from 24 hours to 3 hours. It makes it easier for bone marrow donors and doctors to match and treat their genetic diseases as it gives doctors an easy ... Read More
Pages: 5       Words: 1254

Marketing Mix Analysis Grin Natural

Introduction Grin Natural is a company whose headquarters are in New Zealand that deals with natural toothpaste and oral care essentials. Since 2013 when there was a surge of natural foods and the use of organic products in the country, Grin Natural began to search for natural ingredients from their products. The company began in ... Read More
Pages: 6       Words: 1510

Marketing Mix Analysis: Bose SoundLink Micro Bluetooth Speaker

Introduction Since its conception in 1956 by Amar Bose, a teenage and electronics enthusiast, Bose has boasted a significant reputation in fulfilling its respective customers’ experiences (“The First 50 Years of Bose,” 2022). The website affirms that Bose is a product of an idea that became an obsession to a genius teenager who has proved ... Read More
Pages: 8       Words: 2178

Innovation in Marketing

Introduction Innovation is considered the foundation for a company’s market performance and development in a constantly changing environment. It results in the improvement of products and processes that enable the organization’s continuous advancement to withstand the competitive environment through an increased product lifecycle, facilitate its rapid growth and increase profitability levels. These factors elevate a ... Read More
Pages: 5       Words: 1291
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