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Marketing Essays

Case Study Analysis: Integrated Marketing Communications

Question 1: Gateway’s Decisions to Change Advertising Agencies The primary goal of any company or business is to increase profits by maximizing sales. Gateway Company owner Ted Waitt has different reasons for changing advertising agencies for the past six years. Gateway Company markets its products with the same apparent goals, including boosting customer awareness, market ... Read More
Pages: 8       Words: 2121

Value Proposition for Beatus

Today’s customer expects instant gratification and continual connectivity, which is challenging to maintain their desires. Companies constantly seek new methods to communicate their value offer to the consumers. When clients conduct internet research, they know what they want (Walters, 2012 p.178). As a result, if a plan is not made, the organization cannot satisfy its ... Read More
Pages: 14       Words: 3590
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Understanding the Role of Artificial Intelligence in Marketing of Organisations

Introduction Firm strategy and business paradigms vary because of technological breakthroughs, such as PCs, the Internet, and cell phones. As a result of these improvements, firms are better able to manage consumer needs and deliver services. Aside from these findings, it has been found that knowledge-based organisations develop, share, and utilise knowledge as a fundamental ... Read More
Pages: 9       Words: 2447

Synopsis of Place as an Element of Marketing Mix

The article under review is “Marketing Mix Theoretical Aspects” by Margarita Isoraite. The journal’s primary aim was to analyze the theoretical aspects of the marketing mix (Isoraite Pp 1-13). It also examines that a marketing mix is a powerful tool for setting goals, objectives, and marketing budget measures. It further asserts that the importance of ... Read More
Pages: 4       Words: 849

Stealth Marketing Business Memo

Stealth Marketing Stealth marketing is a marketing strategy where businesses attempt to make their advertisements covert or unnoticed by the public. Stealth marketing, also known as guerrilla or buzz marketing, relies on a high level of secrecy to take the target market by surprise. It entails advertising a product or service in ways that will ... Read More
Pages: 4       Words: 925

Social Media Campaign: Only You Campaign by Spotify

Introduction Social media campaigns are emerging trends in the social media field. ‘Only You’ Campaign aimed to increase the quality of listening experience for Spotify users. It created personalized listening data and suggested content that the listener might want to try. The campaign began in June 2021 to offer a quality listening experience to its ... Read More
Pages: 5       Words: 1190

Social Media Analysis Report for Ford Motor Company

Executive summary Social media marketing makes it convenient for people to connect globally through social media. The incorporation of social media advertising into businesses is no longer an option but a necessity. Ford has incorporated social media marketing tools into its marketing campaigns to increase the demand for its cars and brand awareness. Even so, ... Read More
Pages: 4       Words: 1066

Research Paper on Online Marketing

Abstract Marketing environment is constantly shifting and evolving, and the tools used in the decision-making process are changing along with it. Because of the rise in internet users and applications over the last three decades, businesses have begun to shift their attention away from offline marketing and toward online marketing in order to reach out to ... Read More
Pages: 10       Words: 2562

Position Paper – Tesco Company

Introduction Using social media, Tesco can better target customers based on their preferences and demographics. Companies can target a particular set of people using social media platforms like Facebook and Twitter. This allows Tesco to identify the student group so that it may target them with special discounts and offers (Aiello, 2020). Traders know Tesco ... Read More
Pages: 5       Words: 1185

Synopsis Assignment: Branding

Introduction The relevance of locally supported brands and enterprises has been growing significantly over the last decade. Today, youthful audiences push global brands to develop more authentic communication channels between themselves and their target audiences. Essentially, the multinational players are required to display a deeper comprehension of their markets’ preferences- the brand has to demonstrate ... Read More
Pages: 10       Words: 2665

Marketing Strategy and Product Mix

Situation analysis Business situation analysis aims to better understand the business scope and current state of the state-owned Scorpions Enterprise through product analysis, market, and competition. Primary and secondary research, including information from the company and an audit of documents and data from other sources, is used to conduct audits. The client’s firm has built greater ... Read More
Pages: 10       Words: 2642

Marketing Plan for New West Symphony Company

What is the age demographic of people that buy and sell NFTs? Research shows that people invest in NFTs for various reasons. However, there is no guarantee that people of all ages and genders buy or trade NFTs. However, return on investment seems to be the main reason. In terms of demography, individuals aged between ... Read More
Pages: 6       Words: 1453

Marketing Concept and Marketing Myopia

Effective marketing remains the most critical aspect of a business, following that the success of a business heavily relies on the marketing strategies such as advertising, promotions, and successful execution of sales and public relations. The implication is that without proper marketing strategy as part of the business plan, an organization with the great services ... Read More
Pages: 4       Words: 922

Literature Review: Market Segmentation

Overview Organizations may not be able to exceed all the customers’ expectations; because of the varied preference of products from individuals; therefore, one product cannot satisfy everyone. In this regard, many organizations have adopted a market segmentation approach to identify the needs and wants of the target customers. Market segmentation is becoming essential and crucial ... Read More
Pages: 7       Words: 1735

L’Oreal Marketing Mix

Introduction L’Oreal is the world’s most prominent organization in the individual consideration industry. The base camp of this overall magnificence and beauty care products organization, established in 1909, is in Paris. L’Oreal is engaged with different areas, including tissue designing, toxicology, dermatology, and biopharmaceutical research. L’Oréal’s advertising strategy examines the brand using the showcase blend ... Read More
Pages: 4       Words: 955
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