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Marketing Essays

Montana Mountain Biking

MMB five phases of Customer Loyalty We will learn that customer loyalty results from personal interactions between the customer and the firm as we examine the five stages of customer loyalty. The first of the five phases, awareness, is considered the most fragile. At this stage, the consumer has not had a chance to know ... Read More
Pages: 5       Words: 1234

Marketing Health Insurance

Introduction One of the best aspects that keep health insurance companies in the business is advancement in marketing. Currently, the eruption of the covid-19 pandemic has increased the influx of people who need health insurance covers. Insurers are struggling due to increased demand for online and offline support services. To keep up with the pace ... Read More
Pages: 6       Words: 1501
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Essay on Digital Marketing

Keywords refer to the flags or important word components used by different search engines in digital marketing to help identify relevant content that can fit the searches conducted. The keywords match the words searched and the keywords they identify on the websites. They are essential components of digital marketing. They help one access the information ... Read More
Pages: 6       Words: 1473

Zara Marketing Strategy

Executive Summary The aim of the study is to highlight the marketing strategies of a fast-fashion retail store by the name Zara. Zara is a fast-fashion store that is owned by a holding company called Inditex, the organization has been able to lead the fast-fashion store with over 2200 outlets across the globe. The study ... Read More
Pages: 14       Words: 3809

B2B Online Procurement: Achievements and Ways To Mitigate

Abstract The goal of this study to better understand existing B2B e-procurement practises by highlighting the parts that have worked and those that have failed in the corporate environment. Those who belong to the Council of Logistics Management and the Institute for Supply Management were asked to complete a survey. The data was analysed using ... Read More
Pages: 6       Words: 1643

Marketing Management and Strategy Task

Marketing Audit for Adidas Group’s Company Executive Summary Companies use marketing to interact with their customers and potential buyers in order to persuade them to acquire their merchandise. This essay examines Adidas Group’s marketing approach, focusing on how it has impacted the firm’s industry stance. Since its founding, the corporation has preserved a market governance ... Read More
Pages: 9       Words: 2234

Customer Value Management (a Case of McDonald’s)

PART A QUESTION 1: McDonald’s Marketing Strategy and Tactics Analysis The COVID-19 pandemic brought about havoc to the business industry, where all companies were affected in one way or another, with most of them being affected negatively. McDonald’s was no exception, and despite the company’s sophisticated marketing strategies and tactics, the effects have been dire. Here ... Read More
Pages: 13       Words: 3304

Corporate Communication and Integrated Marketing Communication

The nature of operations of any company breeds different perspectives and views from its vital stakeholders. It is important to note that the company’s future as well rests on how the management techniques employed implicate these key figures, among them being shareholders, consumers, employees, customers, the surrounding community, and employees, among many others. Some of ... Read More
Pages: 13       Words: 3507

Case Study of a Recent (Within the Last Ten Years) Creative Communications Campaign

Communication forms an essential part of the success of any organization. Viewing the actions of organizations through attribution of the campaigns rolled out for communicative purposes is one of the ways that various organizations reach their targets. There are several issues involved in the communications approaches that the organizations or individuals aim to use in ... Read More
Pages: 5       Words: 1313

The Strategy of Hermes in France and China

Abstract Hermes is a luxury company that was started in 1837 by a person called Hermes. It is based in France and it is one of the few companies that boast of handcrafted collections of clothes, leather accessories especially bags, watches, perfumes and even jewellery. In France, it is a well-known company as it has ... Read More
Pages: 12       Words: 3190

Tesla Marketing Plan for Southeast Asia

Section 1: Executive summary Tesla Inc. is one of the largest companies in the world and automaker. The company is quite famous for its electric vehicles. The company’s CEO is Elon Musk and aims at mitigating climate change by reducing the emission of greenhouse gases by carbon-fueled vehicles. Tesla Inc. is the leading global manufacturer ... Read More
Pages: 14       Words: 3750

Public Relation Campaign

1.0 Executive summary The study shows the public relation of HNA Technology Investments Holdings company in Hong Kong. Since it is a technological company, the study will develop its strategic planning budgets and social media advertisement that will make the company improve its PR (Casanova & Miroux, 2019). HNA company is a technology company that ... Read More
Pages: 9       Words: 2240

Promotional Writing in English – Foodpanda

Description Foodpanda is one of the significant online delivery organizations that are well known and developed in Hong Kong. After its establishment in 2014, this organization has managed to expand its operation in various parts of Hong Kong (Sharma, 2017). It was ranked as one of the iconic delivery service organizations in Hong Kong as ... Read More
Pages: 7       Words: 1914

Marketing Communications Campaign Plan for Fresh Alive Juice Brand

Executive Summary Marketing communications is one of the vital initiatives that account for the success of brands in market penetration and market expansion. This technique implies the use of communications theories as a guide of the activities and considerations in strategic marketing communications. Compiled herein is a report on the communications campaign plan for Company ... Read More
Pages: 13       Words: 3398

Individual Learning Journal

1.0 My Future Career Career goals are important as they can act as a guide on what should be done for one to achieve their dreams in the cooperate world. I have always wanted to become a director of marketing in a big company so that I can help the organization achieve greater heights (McKean ... Read More
Pages: 10       Words: 2487
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