Tourism destination marketing is of great significance due to its role in forming a strong bond between the private-public enterprises. Tourism destination marketing is also of great significance in the sense that it helps in improving destination competitiveness. That enables a destination to attract more tourists. Destination marketing information systems are of great significance due to their good role in promoting tourism. Some players have criticized destination marketing information systems that do not reflect the true information on what is happening in the industry. That has majorly been pushed by the fact that most of the destination marketing information is designed by governments with little involvement with the key players in the tourism sector. The government always aims to improve its tourism before the world so that it can earn more foreign exchange from it.
The use f DMIS in Alberta is of great significance in the sense that it provides value to both the theoreticians and the practitioners. The system offers the type of information that the tour operators can use so that they will make good decisions in the industry. That is very important in adding value to the whole industry. The DMIS also offers information that will help address some of the needs that the tourists come up with. That implies that industry-supported destination market information system provides holistic information concerning what to expect in the market. The situation in Alberta has been of great significance in the sense that it has provided a rigorous explanation of how destination market information systems can be of great significance. The DMIS is also effective because it endorses provincial industry operators who will gain more value from it.
The destination market information system gets merit in the sense that it also considers the views of the industry operators. That means that all the factors that are affecting the industry will be included in it. That is a matter of great significance. The destination marketing information system needs more scientific research to boost people’s confidence in it. It needs more research so that it can be improved further. That will help in making it better. The destination marketing information system also helps identify why industry players need to come together. It provides the reasons why industry players need to act as one so that they all raise important concerns that will help grow the industry. Implementing the destination marketing information systems required a large and diverse group to collaborate to build primary demands for their goods. That is the right manner to improve the field of tourism. The destination marketing information systems also provide the understanding that tourism has some incentive for the cooperation of the firms. It also provides avenues for firms to try and become more competitive than their competitors. By being competitive, they will command a big share of the market.
The destination marketing information system also provides an avenue for firms that are outside the tourism sector. It provides an opportunity for large firms to collaborate and encourage the widespread adoption of recent technologies in their operations. That is another reason why the rate of technological adoption has risen in the tourism sector. Travel Alberta has shown the importance of information systems. It has helped spread the information that information system provides an enabling environment to most firms. It enables the firms to adopt good strategies to help them compete favorably. However, it is still good for the DMOs to keep their eyes open. They need to ensure that they are watchful since the tourism industry is not operating in a vacuum. Paying greater attention to the competitors will make the DMIS work for them.
References
Ritchie, R. J., & Ritchie, J. B. (2002). A framework for an industry-supported destination marketing information system. Tourism Management, 23(5), 439-454.
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