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Marketing Essays

Introduction to Marketing

Introduction Depending on the organization’s functional characteristics, a company’s marketing process may or may not be exclusively concerned with sales. Unlike other company functions, marketing does not fall under the purview of any specific department. On the other hand, marketing has a complicated strategy implemented throughout the organization. Marketers must first understand and then act ... Read More
Pages: 7       Words: 1675

International Marketing Strategy for Global Expansion

Introduction Globalization has taken an essential role in many businesses, companies, and people’s lives today, based on International Products’ utility for daily use and leisure. Additionally, many consumers tend to choose products from other countries over the local products based on different perspectives, facts, and logic. The main reason for this is the quality of ... Read More
Pages: 9       Words: 2240
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Integrated Marketing Communication

Introduction In this assignment, two different brand-related marketing communications campaigns are selected and evaluated. These campaigns include different main tools that comprise a TV and social media. The two marketing campaigns selected for this assignment are “Tesco’s Christmas ad: Do not stop this woman from having a real good time” conducted on TV and Debenham’s ... Read More
Pages: 6       Words: 1617

Gold’s Gym Marketing Strategy

1.0 Introduction Joe Gold, a former bodybuilder and the US Marine started a gym in Venice, California, in 1965 for the sole purpose of training with his fellow bodybuilders and Marine buddies. Every bodybuilder worth their salt was invited to join Joe’s Gym for $60 a year, which Joe kept low by constructing his own ... Read More
Pages: 15       Words: 4012

Global Marketing and Sales Management Assignment

Abstract The overall context has specified about the Kraft Heinz international (business) marketing strategies in two culturally different countries; United Arab Emirate and the United Kingdom. The first part is about the introduction in which the overall structure of the task has been discussed with a brief illustration about the role of international marketing strategies ... Read More
Pages: 17       Words: 4573

Differences Between Infomercials and Commercials

An infomercial refers to a longer structure of video or television advertisement that stands alone as a program intended to pitch a product or service with a call to action. They are distinct from orderly television commercials because of airplay time and do not have breaks in the program. As a result, infomercials can disclose ... Read More
Pages: 3       Words: 589

Digital Marketing Plan for Red Bull

Executive Summary Red Bull has been inventive throughout its history, advocating a way of life rather than a commodity. As a result, the company’s digital strategy reflects its stimulating and revitalizing brand identity that promotes a modish and trendy image. Symbolically, the Red bull logo design resonates with its brand identity, with the red denoting ... Read More
Pages: 14       Words: 3761

Digital Marketing Plan

This digital marketing strategy will improve the campaign’s online presence cost-effectively, practically, and ultimately. In particular, these digital platforms allow the creation of high-quality content that is both engaging and relevant (Strauss et al., 2014). Furthermore, this will increase traffic to social media platforms while encouraging two-way contact and involvement with the audience. The planned ... Read More
Pages: 6       Words: 1401

Consumer Behavior in Business Administration

Executive Summary Consumer behavior is a transitional topic that is highly dependent on various factors and has been a constant subject of change post world war 11. In the essay, cultural aspects of societies that include values, language, religion, economics, and business ethics have been dissected to try and give an insight into how consumers ... Read More
Pages: 8       Words: 2171

Branding in Men’s and Women’s Sports

Abstract Research studies on the gap in branding disparity between men’s and women’s sports are becoming fewer, and they are often distributional in character. This is because managers and human resource professional in sports choose to capitalize in men’s sports over women’s sports have been the subject of little investigation to far. A significant void ... Read More
Pages: 30       Words: 7979

Brand Analysis: Apple Inc. and iPhones

Introduction Apple Inc. is consistently ranked as one of the most financially viable corporations in the United States, as proved by its inclusion on the top performing corporations. The primary reason the corporation’s product lines, particularly the iPhone, were chosen as the subject of discussion is that, while they are extremely popular in North America, they ... Read More
Pages: 17       Words: 4490

Case Study Analysis: Integrated Marketing Communications

Question 1: Gateway’s Decisions to Change Advertising Agencies The primary goal of any company or business is to increase profits by maximizing sales. Gateway Company owner Ted Waitt has different reasons for changing advertising agencies for the past six years. Gateway Company markets its products with the same apparent goals, including boosting customer awareness, market ... Read More
Pages: 8       Words: 2121

Value Proposition for Beatus

Today’s customer expects instant gratification and continual connectivity, which is challenging to maintain their desires. Companies constantly seek new methods to communicate their value offer to the consumers. When clients conduct internet research, they know what they want (Walters, 2012 p.178). As a result, if a plan is not made, the organization cannot satisfy its ... Read More
Pages: 14       Words: 3590

Understanding the Role of Artificial Intelligence in Marketing of Organisations

Introduction Firm strategy and business paradigms vary because of technological breakthroughs, such as PCs, the Internet, and cell phones. As a result of these improvements, firms are better able to manage consumer needs and deliver services. Aside from these findings, it has been found that knowledge-based organisations develop, share, and utilise knowledge as a fundamental ... Read More
Pages: 9       Words: 2447
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