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Marketing Essays

Amazon Strategy Case Study

Summary of the case The case study, Analysis of Amazon: Customer-Centric Approach by Baboolal-Frank (2021) unpacks the various strategic marketing concepts that Amazon has adopted to improve its internal and external marketing. The customer-centric approach to marketing requires corporate organizations to strive to meet customers’ needs and wants to obtain mutual benefits and ensure business continuity due ... Read More
Pages: 5       Words: 1368

Discussing the Factors That Influence Consumption Practices for Cultural Subjects in the Creative Industries

Introduction While cultural indulgence and appreciation tend to cut across social class inequalities, the general conception is that people of a higher social class are exposed to platforms that enable them to consume more cultural products than the average art enthusiast or people of a lower social class. For instance, it appears that most attendees ... Read More
Pages: 13       Words: 3531
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Market Research on the Internet, Advantages and Disadvantages Comparison With More Traditional Methods

Question: d) Outline with examples the advantages and disadvantages of conducting market research on the internet compared with more traditional methods: Introduction Market research is critical in tourism industry. It helps understand the complexity of tourist behavior and motivation. Market managers seek to understand customer behaviors and the characteristic market dynamics (Pereira, 2015). Market research ... Read More
Pages: 7       Words: 1889

Marketing Plan: Comfort Space

Introduction Coworking space service is a business concept where a company offers a work environment to people from different backgrounds working independently or together (Schuermann, 2014). The business model targets self-employed people, freelancers, small businesses, start-ups, consultants, and people working from home. In addition, a typical coworking office space provides the necessary equipment to their ... Read More
Pages: 8       Words: 1962

Essay on Digital Marketing

Synopsis Digital marketing is a non-conventional platform that uses the internet for the purposes of promoting goods and services offered by producers, connecting consumers and understanding the needs of consumers. It is incorporated in different brands such as search engine marketing and social media advertising. There are many players in digital marketing including Google, Bing, ... Read More
Pages: 9       Words: 2246

Management & Organisations

Introduction Stating out as a local sports merchandise vendor in 1982, Sports Direct PLC was founded by Mike Ashley as a subsidiary of Frasers Group PLC (Frasers Group, 2021). The chain outlet has since grown into a reputable international multi-retailer of a wide range of sporting goods. It is UK’s largest sports vendor by revenue ... Read More
Pages: 11       Words: 2771

A Project Proposal for a Digital Marketing Strategy for Action Challenge

Executive Summary This report analyses the current situation of Action Challenge and determines a beneficial solution that may help overcome any problems the company may face. The report begins with a situational analysis of the company using the SWOT framework. This framework analyses the strengths, weaknesses, opportunities, and threats the company may be facing. It ... Read More
Pages: 22       Words: 6033

Fundamentals of Consumer Behavior

Red Bull has maintained a sizable market position in the energy drink industry for an extended period, despite the entry of large firms such as Coca-Cola. Over the preceding two decades, Red Bull has established itself as one of the most recognizable energy beverages in the world (Amy et al., 2022). Today, it is also ... Read More
Pages: 3       Words: 713

Essay in Service Marketing, In-Depth Discussion, and Analysis in a Case Study

A loyalty program is an e-commerce marketing strategy that encourages customers to keep buying from a brand by rewarding the clients (Keskin, 2022). First, a good royalty program should identify a customer base based on its products. Second, the company should find a way of making a relationship with clients. Thirdly, the customer should motivate ... Read More
Pages: 3       Words: 766

Critical Analysis of Marketing Strategy of Starbucks

Executive Summary This report seeks to analyze the marketing strategy of Starbucks. The report begins with a description of Starbucks in terms of structure and size. Further, the description also highlights the markets that Starbucks serves, its target customers, and the nature of products it offers. The next section after the description of the firm ... Read More
Pages: 15       Words: 4051

Consumers’ Power To Change the Brand Narrative

Power of Consumers Childhood memories of fairy tales, fables, and campfires often come to mind when one thinks about storytelling. As a type of human communication, stories play an important role in conveying cultural values and customs. Using tales to teach children is a common practice, and there’s a good reason why. The human brain ... Read More
Pages: 23       Words: 6101

Essay on Company Rebranding

Rebranding involves the process of changing the corporate image of a firm. Rebranding is a market strategy that ensures that an already established brand is given a new name, symbol, or structure to come up with a different identity in the market from the other competitors. Successful businesses have a great connection with their customers, ... Read More
Pages: 6       Words: 1382

Essay on Color Communication

Introduction Color is both a scientific and an artistic endeavor. Colors influence the way people communicate, but they also convey meanings. As with language, the importance of color can vary greatly depending on the culture, religion, and society. Color communication has been studied in depth by scholars in the United States. They did their research ... Read More
Pages: 9       Words: 2267

Buying Behavior and STP Analysis of Vivo Hair Salon

Introduction With the massive growth of the New Zealand hair care industry, many companies have opened to maximize sales and reach out to the readily available customer base. One of such companies is Vivo Hair Salon, one of the fast-growing hair salons in New Zealand, showcased by its 85 salons across New Zealand. Vivo Hair ... Read More
Pages: 6       Words: 1573

Annotated Bibliography: Behaviorist Approach to Consumer Behavior

Foxall, G. R. (2021). Intentional behaviorism. In Contemporary Behaviorisms in Debate (pp. 151-189). Springer, Cham. The author of this journal, Gordon Foxall, is an associate of Cardiff Business School in the UK and an expert in the business field, making them authentic and credible. Additionally, they have published many articles related to consumer behavior and choice. This ... Read More
Pages: 8       Words: 2087
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