Introduction
Allied Sanitation Company is the owner and operator of a solid waste collection business. The company provides services for non-hazardous garbage pickup, transition, reprocessing, and treatment of waste. The company is located in Phoenix, Arizona; as things stand, it is a leading company in the solid waste industry in the U.S. with Roughly ten million apartment buildings, and the corporation serves commercial and manufacturing customers.
Challenges of electronic marketing of ASC services
First, we have a challenge with privacy. Consumers beyond the United States are hesitant to adopt E-commerce owing to increasing confidentiality. The ASC group should know that acquiring goods or services online necessitates disclosing personal details. Some clients are adamant that obtaining a product via E-commerce does not make concessions to their confidential info. Others prefer to purchase through traditional sales channels since they are worried about their information being viewed by a third party. The second challenge is the unfamiliarity with the company’s products and services. Clients who reside outside the U.S. prefer to purchase through traditional sales channels. Consumers are reluctant to change and will only appreciate online transactions if they have the necessary condition details on buying products they cannot physically inspect (Wild & Wild, 2016). Consequently, if the product does not correspond to its partial requirement of being faulty or oversize, it will consume more time to return and wait for a suitable alternative.
Issues ASC needs to consider before launching its product for electronic commerce.
The company must first consider the consumer encounter; when ASC unveils an electronic marketing enterprise, the consumer experience remains crucial. Customers will anticipate fair service, just as they would when acquiring an item from a store. However, due to the ability to handle pricing, customer insights, and analytics, ASC may need help meeting new demand. As a result, for a positive journey, ASC must preserve an e-commerce space with clear product offerings, costs, and refund policies. The company also considers order fulfilment (Vatsa, Ma, & Zhou, 2021). Only some things will go as the company plans in its effective plan to launch the electronic marketing strategy. For instance, some argue that electronic marketing gets more overwhelmed with orders than scheduled. When such a problem arises, the Allied Sanitation Company should guarantee order contentment but find another source for the third party whenever possible to evade postponement. Lastly, the company needs to consider cybersecurity issues. When a company chooses an electronic marketing strategy, there is a need to assess data susceptibility practices. A business must concentrate on electronic commerce policies, space and procedures to develop a solid cybersecurity outline. Therefore, the company needs appropriate cybersecurity guidelines for the data safety of its clients.
Issues that ASC must analyze
Allied Sanitation Company must evaluate the following factors: their ability to enlarge in separate territories regardless of interconnection thresholds, their leadership in monitoring and coordinating online transactions such as ordering and shipping without disruptions, the team’s tranquillity and abilities, and the effectiveness of the online services and products they will assure their consumers. They must examine their online marketing strategies and their efficiency and effectiveness in providing quality services and products to their customer.
Conclusion
In conclusion, the Allied Sanitation Company team should be accustomed to issues such as confidentiality and inexperience, particularly for consumers outside the U.S. Also, before deploying, the team must assess the concerns that ASC will face, such as internet security, delivery of products, and consumer engagement. As a result, in addition to maintaining minimal sales, e-commerce will help reach numerous consumers who trust the item and have a more excellent purchasing encounter.
References
Vatsa, P. 1., Ma, W. 1., & Zhou, X. 2. (2021). An Experimental Pricing Framework for E-Commerce. Journal of Theoretical and Applied Electronic Commerce Research; 2571. Retrieved from https://www.proquest.com/scholarly-journals/experimental-pricing-framework-e-commerce/docview/2727618803/se-2
Wild, J. J., & Wild, K. L. (2016). International Business: The Challenges of Globalization (Eighth Edition ed.). Pearson Education. Inc.
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