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Marketing Essays

A Framework for an Industry Supported Destination Marketing Information System

Tourism destination marketing is of great significance due to its role in forming a strong bond between the private-public enterprises. Tourism destination marketing is also of great significance in the sense that it helps in improving destination competitiveness. That enables a destination to attract more tourists. Destination marketing information systems are of great significance due ... Read More
Pages: 3       Words: 639

Target Corporation’s Marketing Strategy

Introduction The current marketing strategy at Target Corporation lacks the essential foundation to steer it into a global big box store. Currently, Target Corporation is the seventh largest retail store in the United States, but adopting the marketing strategies stated by Greg Marshall in his marketing management would make increase its competitive ability and achieve ... Read More
Pages: 5       Words: 1255
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Rhetorical Analysis of Ad

The power of an advert is its ability to convince the audience to believe its message. Advertisers employ pathos, ethos, and logos to persuade their audience to buy their products. The effectiveness of these appeals determines the power of an advert to persuade the audience believes whichever information is being given. One of the brands ... Read More
Pages: 5       Words: 1137

Marketing Strategy of Huawei Company

1. Introduction Huawei Technologies Co., Ltd., a worldwide Chinese technology firm with Chinese operations, is headquartered in Shenzhen, Guangdong, China. It creates and sells cutting-edge telecommunications equipment for both consumers and businesses. Ren Zhengfei, the company’s founder and a former commander in the Liberation People’s Army (PLA). Huawei was originally a manufacturer of telephone switches. ... Read More
Pages: 11       Words: 2977

Marketing Mix, Marketing Process, and Product Life Cycle

Marketing Mix According to Al Badi (2018), the marketing mix is the set of strategies that a business utilizes to sell its product brand. A typical marketing mix comprises the 4 Ps: price, product, promotion, and place. In some ways, balancing the 4 Ps to meet customer needs is comparable to leveraging the mix. The ... Read More
Pages: 4       Words: 959

International Marketing Plan

1.0 Introduction Cosmetic Y is a UK-based cosmetics company that specializes in a broad selection of vegan and plant-based products that are palm-oil free, skin-friendly, and organic. There are presents for the house as well as products for the bath and the face and body like soaps and oils. The firm was founded in 2016 ... Read More
Pages: 13       Words: 3554

Effect of Celebrity Endorsement on Promoting Sustainable Food Products

Celebrity endorsements are considered a form of advertising in which a person with a high level of popularity utilizes it to promote a product they use daily by featuring it in a commercial. Celebrities frequently incentivize businesses, organizations, or political figures (Fan, 2020). Studies have primarily assessed celebrity endorsements according to the food products advertisement ... Read More
Pages: 3       Words: 689

Digital Marketing Strategies

About 93% of online customers go through the reviews before making purchases, and around 45% of them shop online and pick up their products in the stores. These statistics have been facilitated by the rise of internet users globally over recent years and hence have mobilized many businesses to opt for digital marketing (Goldfarb & ... Read More
Pages: 3       Words: 678

Advertising in the 1920s

Advertising informs most decisions that consumers make in the marketplace. All choices between products are influenced by the marketing language and material that individuals consume consciously and subconsciously through the media. It is essential to note that the current trends in society influence the marketing decisions of companies. Marketers play on existing trends and social ... Read More
Pages: 5       Words: 1228

Marketing Mix: 4Ps

Introduction If you want to sell more of your product or service, you must carefully consider the four Ps and strategically use them in your marketing strategy. What you sell, where you sell it, how you promote it, and how much you charge are the four Ps of marketing. The marketing mix consists of the ... Read More
Pages: 4       Words: 896

Entrepreneurship in Music Industry

The paper focuses on the analysis of entrepreneurship and entrepreneurial aspects from the perspective of a management setup. Successful Entrepreneurial factors include commitment, whereby an individual should dedicate themselves to what they are doing. It is a decisiveness whereby individuals should be able to make perfect decisions faster and team building. Under that, an individual ... Read More
Pages: 6       Words: 1407

Tourism – Destination Marketing

Abstract New options for the design and marketing of tourist attractions are being examined in both the real world and the online sphere due to the fast adoption of technology, with the internet as its focal point. Destinations that want to improve their competitive position should prioritise creating powerful brands and facilitating enjoyable and memorable ... Read More
Pages: 16       Words: 4270

Digital Marketing Plans Final Goals

Introduction A company’s success depends on its ability to communicate with its customers through marketing. Because of this, firms must exercise caution when making their choice of marketing instrument. All of these operations are instances of marketing, which is the process by which an organization tries to make clients aware of its products and services, ... Read More
Pages: 12       Words: 3251

Determinants of Young Generation’s Green Purchase Intention From the Knowledge, Attitude, and Emotional Aspects in the Chinese Market

1. Introduction 1.1 Research Context and Problem Statement Rapid technological and economic growth demands have imposed huge pressure on earth’s natural resources. Not only have these factors exerted too much pressure on natural resources, but they have also led to pollution and increased destruction of the planet. The biggest harm to the natural ecosystem has ... Read More
Pages: 15       Words: 3874

Current Trends in Consumer Behavior

Introduction According to Kumar and Nayak (2019), consumer behavior studies all purchasing, usage, and disposal behaviors regarding individuals, groups of people, or even organizations. It is multidisciplinary, incorporating ideas from various fields such as behavioral economics, sociology, psychology, and economics, among others. Kumar and Nayak (2019) further remark that consumer behavior studies and analyzes how ... Read More
Pages: 10       Words: 2592
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