Marketing Essays

Event Sponsorship as a Marketing Tool

A New Hotel: Hard Rock Hotel What kind of event should they host? Explain. An occasion that would appeal to Millennials and young people searching for a distinctive and thrilling experience needs to be held at the Hard Rock Hotel. The celebration should honor Madrid’s art, music, and culture and include hands-on activities, live performances, ... Read More

Pages: 6       Words: 1589

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A Case Study of Tsuki Restaurant

Executive Summary The internet economy is proximally replacing the block-and-mortar market system. The positional development for developing business systems establishes a new business to create its social media existence. Social media in itself as a market segment in its versatility continues to grow with over a billion subscribers and average use of 94% daily. Instagram, ... Read More

Pages: 14       Words: 3818

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Disney Company Analysis

Introduction Disney is one of the world’s most beloved companies and a leader in the entertainment industry. The Walt Disney Company was founded in 1923 and is now a global media conglomerate with operations in theme parks, television, film, music, and other forms of entertainment. Disney is a diversified American mass media and entertainment conglomerate ... Read More

Pages: 12       Words: 3150

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Impacts of Cultural Diversity on the Promotion and Growth of International Entrepreneurs in the Food Industry

Abstract The study aimed to determine the impacts of cultural diversity on the promotion and growth of international entrepreneurs and ascertain the correlation between cultural diversity and the rise of foreign entrepreneurs. The study adopted an inductive method, a model of interpretative research that entails acquiring data and formulating a hypothesis due to data analysis ... Read More

Pages: 41       Words: 11030

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Zara’s Cultural Difference Management

Introduction Zara company will serve as the primary subject of this paper. This article’s primary focus will be on addressing whether or not Zara is a multinational corporation, and supporting evidence will be presented. The notion of managing cultural differences will also be subjected to critical analysis in this essay, and the essential international tactics ... Read More

Pages: 13       Words: 3555

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Sourcing and Its Importance in Business

The sourcing process involves determining an organization’s needs, researching the available possibilities, analyzing the possible risks, and quickly concluding appropriate contracts and buying orders. Conducting market and source research may help businesses avoid unnecessary hazards. If you take a random look at any company’s supply chain, you’ll see that the process we term “sourcing” is ... Read More

Pages: 5       Words: 1104

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Nike: Strategic and Tactical Marketing Plan

Executive Summary The customer persona is a young female athletic customer who lives in the suburbs and has a moderate income. She is highly active and prioritizes the functionality and performance of her shoes when working out while also valuing the aesthetic and style of the shoes. In conducting a marketing mix analysis of Nike’s ... Read More

Pages: 13       Words: 3476

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Non-Marketing Issue and Strategic Approach

Introduction Company Background Hong Kong Ocean Park is a renowned theme park in operation for over four decades. The company is known for its ocean-themed attractions and entertainment, and it is one of the major tourist attractions in Hong Kong. The park is situated in Wong Chuk Hang and Nam Long Shan in the Southern ... Read More

Pages: 13       Words: 3504

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New Product Development at Apple Inc.

Apple Inc. is an electronics company that designs, manufactures, and markets Apple hardware, software, and service work. The company currently deals with mobile phones, computers, tablets, and wearables and offers related service works. Its products are highly differentiated with brand names such as iPhone, iMac, iTunes, iPad, AirPods, and Apple Watch. The company is based ... Read More

Pages: 3       Words: 800

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Netflix Marketing Strategy

Analysis Marketing strategies are a business’s comprehensive approach to meeting customer demands and expanding its market share over time. They include identifying a company’s target audience and selecting the most effective distribution methods. This paper will analyze Netflix’s marketing strategy focusing on its product/service and pricing strategies. Netflix is highly sought after as a production ... Read More

Pages: 6       Words: 1542

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Marketing an Innovative Product

Introduction The selected product is the Body Comp body scan system by Withings Company. The product is unique and featured among one of the most innovative products of 2022 (Tommorow’s World Today, 2022). Additionally, the product shifts away from telecommunication and other home appliances, dominating the innovative list for a significant period. The body scan ... Read More

Pages: 6       Words: 1502

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Implementing Marketing Strategies for Baker Brothers Jewelry Limited

Introduction Making a popular website is essential in today’s commercial world, but more is needed. Bookmarking, subscribing to email lists and making purchases are all goals of most commercial websites. To repeat, the principal objective of most firms is to develop a website that generates cash and delivers users and customers a complete or fantastic ... Read More

Pages: 18       Words: 4705

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Digital Marketing Metrics (MAR7509-A)

Introduction: Lululemon is a company that deals with men’s and women’s technical athletic apparel. The company in itself is yoga-inspired, and it originated from an establishment that was a design studio by day and operated as a yoga studio at night. It later became a store in the year 2000 November. The company was founded ... Read More

Pages: 8       Words: 2178

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Consumer Psychology of Nike

Introduction The report analysis will be examining the brand Nike. How people feel about Nike, and does that affect their decision to buy Nike products? What, if anything, about the Nike brand keeps customers coming back? An important focus of this research is on the role that consumers’ own sense of identity plays as an ... Read More

Pages: 10       Words: 2746

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IKEA Marketing Strategy in Chinese Market

The business world offers lessons on how best companies can strategize to increase market penetration. Businesses are working to increase their profits through sales, and thus the need to study customer behavior. With increased competition and preference for products in the market, customer experience and satisfaction remains among the critical factors that facilitate an increase ... Read More

Pages: 6       Words: 1377

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