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Marketing Essays

Ethics in Marketing

Ethical issues relating to marketing concepts are sometimes hard to understand, especially regarding pricing. Business researchers have argued that one of the essential factors when making decisions in the market is pricing a product. Businesses that engage in ethical pricing strategies tend to gain more profits, and at the same time, they earn a good ... Read More
Pages: 11       Words: 2920

Marketing Case Study

Introduction With the advancement in technology, consumers have become more sophisticated than before. Unlike before, when it was enough to engage consumers and the outcome was a success, you have to surpass their expectations today. The exact reason many companies have been considering incorporating both augmented and virtual reality in their marketing strategies. Consumer sights ... Read More
Pages: 6       Words: 1602
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Consumer Behavior Theory Analysis Apple ‘Get a Mac’ Case Study

Introduction Consumer behavior refers to the psychological analysis of how people make purchasing decisions, including their motivating factors. Through consumer behavior analysis, a brand can understand the consumers feeling towards their product or service offering, their motivating factors, environmental factors in consumers’ immediate environment that influence their buying behavior, and consumer decision making either in ... Read More
Pages: 14       Words: 3626

Marketing Plan of UNIT9 in the UK

Executive Summary UNIT9 is a multidisciplinary registered small-medium enterprise (SME) film production company in the United Kingdom. Established in the last twenty years, the company has evolved technology models used by popular media, such as television business production firms, Hollywood studios as well as gaming production studios, to build personalised, integrated solutions to promotion deadlines ... Read More
Pages: 15       Words: 4041

Brighton Palace Pier Marketing Plan

Executive Summary A significant percentage of firms in the contemporary world are battling with consistent client involvement in addition to continuous growth in sales volume. Consequently, a marketing plan is essential since it specifies a company’s advertising approach for the eventual achievement of organizational financial goals (Srimek, Pranee, Suwandej, and Saisama, 2022). The marketing plan ... Read More
Pages: 13       Words: 3480

Introduction to Marketing

Introduction Depending on the organization’s functional characteristics, a company’s marketing process may or may not be exclusively concerned with sales. Unlike other company functions, marketing does not fall under the purview of any specific department. On the other hand, marketing has a complicated strategy implemented throughout the organization. Marketers must first understand and then act ... Read More
Pages: 7       Words: 1675

International Marketing Strategy for Global Expansion

Introduction Globalization has taken an essential role in many businesses, companies, and people’s lives today, based on International Products’ utility for daily use and leisure. Additionally, many consumers tend to choose products from other countries over the local products based on different perspectives, facts, and logic. The main reason for this is the quality of ... Read More
Pages: 9       Words: 2240

Integrated Marketing Communication

Introduction In this assignment, two different brand-related marketing communications campaigns are selected and evaluated. These campaigns include different main tools that comprise a TV and social media. The two marketing campaigns selected for this assignment are “Tesco’s Christmas ad: Do not stop this woman from having a real good time” conducted on TV and Debenham’s ... Read More
Pages: 6       Words: 1617

Gold’s Gym Marketing Strategy

1.0 Introduction Joe Gold, a former bodybuilder and the US Marine started a gym in Venice, California, in 1965 for the sole purpose of training with his fellow bodybuilders and Marine buddies. Every bodybuilder worth their salt was invited to join Joe’s Gym for $60 a year, which Joe kept low by constructing his own ... Read More
Pages: 15       Words: 4012

Global Marketing and Sales Management Assignment

Abstract The overall context has specified about the Kraft Heinz international (business) marketing strategies in two culturally different countries; United Arab Emirate and the United Kingdom. The first part is about the introduction in which the overall structure of the task has been discussed with a brief illustration about the role of international marketing strategies ... Read More
Pages: 17       Words: 4573

Differences Between Infomercials and Commercials

An infomercial refers to a longer structure of video or television advertisement that stands alone as a program intended to pitch a product or service with a call to action. They are distinct from orderly television commercials because of airplay time and do not have breaks in the program. As a result, infomercials can disclose ... Read More
Pages: 3       Words: 589

Digital Marketing Plan for Red Bull

Executive Summary Red Bull has been inventive throughout its history, advocating a way of life rather than a commodity. As a result, the company’s digital strategy reflects its stimulating and revitalizing brand identity that promotes a modish and trendy image. Symbolically, the Red bull logo design resonates with its brand identity, with the red denoting ... Read More
Pages: 14       Words: 3761

Digital Marketing Plan

This digital marketing strategy will improve the campaign’s online presence cost-effectively, practically, and ultimately. In particular, these digital platforms allow the creation of high-quality content that is both engaging and relevant (Strauss et al., 2014). Furthermore, this will increase traffic to social media platforms while encouraging two-way contact and involvement with the audience. The planned ... Read More
Pages: 6       Words: 1401

Consumer Behavior in Business Administration

Executive Summary Consumer behavior is a transitional topic that is highly dependent on various factors and has been a constant subject of change post world war 11. In the essay, cultural aspects of societies that include values, language, religion, economics, and business ethics have been dissected to try and give an insight into how consumers ... Read More
Pages: 8       Words: 2171
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