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Coca-Cola Marketing Plan

1. Introduction Coca-Cola is one of the world’s top manufacturers and providers of nonalcoholic beverages (Gomez, 2019). The business, which has its headquarters in Atlanta, Georgia, is best known for its flagship beverage, Coca-Cola. It is currently a well-known soft drink company aiming to broaden the brand’s appeal. The majority of soft drinks sold in ... Read More
Pages: 11       Words: 2953

Intercultural Communication Issues in Marketing

Intercultural communication is significant in marketing and advertisement due to globalization and international marketing. Multinational firms like Coca-Cola and Apple Company’s products are used globally. Therefore, intercultural communication skills help marketers reach different markets segmented in terms of culture to promote and sell their products. Martin & Nakayama (2017) defines intercultural communication as sharing information ... Read More
Pages: 4       Words: 1056
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Implications of the Culture on Organizational Behavior and Leadership

Introduction Organizational behavior is the study of how people interact in organizations, and the impact their behavior has on the organization’s performance. It is a field of study that combines knowledge from many disciplines, including psychology, sociology, anthropology, and economics. It focuses on how individual, group, and organizational processes interact to influence behavior within an ... Read More
Pages: 9       Words: 2438

How Logos, Pathos and Ethos Work Together Using Two Ads

From a definition perspective, Aristotelian rhetoric constitutes the ability to convince a given audience to accept what is presented to them by standing up as being highly credible, appealing to their emotions and being logically clear by providing linking reasons why a presentation stands the way it was presented. In other words, Aristotle considered persuasion ... Read More
Pages: 6       Words: 1616

How Can “Gambling Recovery Therapy” Effectively Use SEO as a Marketing Tool To Develop Its Online Presence: Management Implications and Insights for SMEs

Search Engine Optimisation SEO is optimising a website for search engines. Many factors go into making a website “search engine-friendly,” from incorporating keywords to following best practices regarding page structure and content. SEO success is mainly dependent on the amount of time one spends working on it, their understanding of SEO principles, and how much ... Read More
Pages: 14       Words: 3829

History of Experiential Marketing

Experiential marketing commonly referred to as “engagement marketing” or “event marketing,” is the practice of providing customers with immersive, interactive experiences (Gruen, 2018). Other than only promoting goods or services via conventional channels like advertising, this strategy seeks to establish enduring and meaningful ties between customers and businesses (Kumar, 2019). Although experiential marketing has been ... Read More
Pages: 13       Words: 3452

Capital Healthcare Strategic Marketing Plan

Executive Summary A marketing plan is a comprehensive company strategy created specifically with measurable goals and deadlines. You need a solid system for the marketing strategy to be implemented successfully. The track record and experience of a firm, as well as details on prior advancements and ongoing operations, may all be included in market research ... Read More
Pages: 20       Words: 5293

Brandwatch – Local Food

Creating awareness about a topic and advancing it requires prior knowledge about that interesting topic. Social media platforms play a crucial role in providing this information, and one such platform is Brandwatch, a consumer intelligence and social media management tool that gives information about the mentioned volume from Twitter, forums, news, and reviews about a ... Read More
Pages: 7       Words: 1768

Brand and Strategy

Executive Summary This report has critically evaluated the Celine brand and company by surveying 20 people and interviewing 15-20 individuals to gather their views on the brand. The report also considered the approach the brand owners took, the brand’s positioning compared to its competitors, brand authenticity, brand architecture, secondary brand associations, and brand community. Using ... Read More
Pages: 8       Words: 2195

Greenwashing in Fast Fashion Brands

The fast fashion industry is undergoing massive growth triggered by the constant need to reshape consumer needs, behaviors, and preferences. Fashion companies are pressured to consistently produce new designs in large volumes to meet this high demand. The massive production of these clothes exerts extreme pressure on the environment (Sagapova & Buchtele, 2022). Pressured to keep ... Read More
Pages: 14       Words: 3710

Company Review: Apple Inc.

 Introduction Apple Inc. is a global company specializing in consumer electronics such as PCs, computer software, and commercial servers. Besides, the company divested the distribution of digital media content through its innovative iTunes Music Store in 2003. Its core products include Macintosh Computers, I pads, tablet PCs, iPhones, and iPod portable media players. The company ... Read More
Pages: 10       Words: 2718

Optimizing Organization Performance

Organizations face several unfavorable obstacles to optimizing performance in today’s business environment. Regarding this, companies must concentrate on various techniques to ensure that they are enhancing their performance. According to Clauss et al. ( 2019), a sustainable competitive advantage is a basis for above-average long-term profitability. Low cost and distinctiveness are the two primary competitive ... Read More
Pages: 10       Words: 2514

Event Sponsorship’s Marketing Plan

Event sponsorship effectively informs the target market about a company’s goods and services, making it a more creative marketing technique than other initiatives like advertisements and product promotional campaigns. The effectiveness of media advertising as a marketing strategy has decreased over time, due to the expanding number of media channels available to clients today and ... Read More
Pages: 6       Words: 1569

International Strategic Plan

Executive Summary Before deciding on internationalization and growth strategies, conducting a strategic analysis for small and medium enterprises is necessary. This report has explained the analysis of an SME called W. K. Thomas & Associates General Contractors, a family-owned corporation based in the United States of America. The report is partitioned into four main sections; ... Read More
Pages: 13       Words: 3570

Impact of Social Media on Brand Perception and Loyalty

Abstract The roles of corporations and customers began to shift with the advent of the Internet towards the end of the twentieth century. By the twenty-first century, customers began to have a say in the digital world, earning the label of “user.” While companies began to supply content for users, people began to create their ... Read More
Pages: 12       Words: 3122
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