Need a perfect paper? Place your first order and save 5% with this code:   SAVE5NOW
Home › Marketing

Marketing Essays

Digital Marketing Metrics (MAR7509-A)

Introduction: Lululemon is a company that deals with men’s and women’s technical athletic apparel. The company in itself is yoga-inspired, and it originated from an establishment that was a design studio by day and operated as a yoga studio at night. It later became a store in the year 2000 November. The company was founded ... Read More
Pages: 8       Words: 2178

Consumer Psychology of Nike

Introduction The report analysis will be examining the brand Nike. How people feel about Nike, and does that affect their decision to buy Nike products? What, if anything, about the Nike brand keeps customers coming back? An important focus of this research is on the role that consumers’ own sense of identity plays as an ... Read More
Pages: 10       Words: 2746
Don't know how to write a paper for the grade you need?
Use our paper writing services and get assistance necessary to get the grade you want.
Place an order

IKEA Marketing Strategy in Chinese Market

The business world offers lessons on how best companies can strategize to increase market penetration. Businesses are working to increase their profits through sales, and thus the need to study customer behavior. With increased competition and preference for products in the market, customer experience and satisfaction remains among the critical factors that facilitate an increase ... Read More
Pages: 6       Words: 1377

Coca-Cola Marketing Plan

1. Introduction Coca-Cola is one of the world’s top manufacturers and providers of nonalcoholic beverages (Gomez, 2019). The business, which has its headquarters in Atlanta, Georgia, is best known for its flagship beverage, Coca-Cola. It is currently a well-known soft drink company aiming to broaden the brand’s appeal. The majority of soft drinks sold in ... Read More
Pages: 11       Words: 2953

Intercultural Communication Issues in Marketing

Intercultural communication is significant in marketing and advertisement due to globalization and international marketing. Multinational firms like Coca-Cola and Apple Company’s products are used globally. Therefore, intercultural communication skills help marketers reach different markets segmented in terms of culture to promote and sell their products. Martin & Nakayama (2017) defines intercultural communication as sharing information ... Read More
Pages: 4       Words: 1056

Implications of the Culture on Organizational Behavior and Leadership

Introduction Organizational behavior is the study of how people interact in organizations, and the impact their behavior has on the organization’s performance. It is a field of study that combines knowledge from many disciplines, including psychology, sociology, anthropology, and economics. It focuses on how individual, group, and organizational processes interact to influence behavior within an ... Read More
Pages: 9       Words: 2438

How Logos, Pathos and Ethos Work Together Using Two Ads

From a definition perspective, Aristotelian rhetoric constitutes the ability to convince a given audience to accept what is presented to them by standing up as being highly credible, appealing to their emotions and being logically clear by providing linking reasons why a presentation stands the way it was presented. In other words, Aristotle considered persuasion ... Read More
Pages: 6       Words: 1616

How Can “Gambling Recovery Therapy” Effectively Use SEO as a Marketing Tool To Develop Its Online Presence: Management Implications and Insights for SMEs

Search Engine Optimisation SEO is optimising a website for search engines. Many factors go into making a website “search engine-friendly,” from incorporating keywords to following best practices regarding page structure and content. SEO success is mainly dependent on the amount of time one spends working on it, their understanding of SEO principles, and how much ... Read More
Pages: 14       Words: 3829

History of Experiential Marketing

Experiential marketing commonly referred to as “engagement marketing” or “event marketing,” is the practice of providing customers with immersive, interactive experiences (Gruen, 2018). Other than only promoting goods or services via conventional channels like advertising, this strategy seeks to establish enduring and meaningful ties between customers and businesses (Kumar, 2019). Although experiential marketing has been ... Read More
Pages: 13       Words: 3452

Capital Healthcare Strategic Marketing Plan

Executive Summary A marketing plan is a comprehensive company strategy created specifically with measurable goals and deadlines. You need a solid system for the marketing strategy to be implemented successfully. The track record and experience of a firm, as well as details on prior advancements and ongoing operations, may all be included in market research ... Read More
Pages: 20       Words: 5293

Brandwatch – Local Food

Creating awareness about a topic and advancing it requires prior knowledge about that interesting topic. Social media platforms play a crucial role in providing this information, and one such platform is Brandwatch, a consumer intelligence and social media management tool that gives information about the mentioned volume from Twitter, forums, news, and reviews about a ... Read More
Pages: 7       Words: 1768

Brand and Strategy

Executive Summary This report has critically evaluated the Celine brand and company by surveying 20 people and interviewing 15-20 individuals to gather their views on the brand. The report also considered the approach the brand owners took, the brand’s positioning compared to its competitors, brand authenticity, brand architecture, secondary brand associations, and brand community. Using ... Read More
Pages: 8       Words: 2195

Greenwashing in Fast Fashion Brands

The fast fashion industry is undergoing massive growth triggered by the constant need to reshape consumer needs, behaviors, and preferences. Fashion companies are pressured to consistently produce new designs in large volumes to meet this high demand. The massive production of these clothes exerts extreme pressure on the environment (Sagapova & Buchtele, 2022). Pressured to keep ... Read More
Pages: 14       Words: 3710

Company Review: Apple Inc.

 Introduction Apple Inc. is a global company specializing in consumer electronics such as PCs, computer software, and commercial servers. Besides, the company divested the distribution of digital media content through its innovative iTunes Music Store in 2003. Its core products include Macintosh Computers, I pads, tablet PCs, iPhones, and iPod portable media players. The company ... Read More
Pages: 10       Words: 2718

Optimizing Organization Performance

Organizations face several unfavorable obstacles to optimizing performance in today’s business environment. Regarding this, companies must concentrate on various techniques to ensure that they are enhancing their performance. According to Clauss et al. ( 2019), a sustainable competitive advantage is a basis for above-average long-term profitability. Low cost and distinctiveness are the two primary competitive ... Read More
Pages: 10       Words: 2514
1 … 35 36 37 38 39 40 41 … 47
Need a plagiarism free essay written by an educator?
Order it today

Popular Essay Topics