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Apple Inc. Review

Apple Inc. is a global American technology business with its main office in Cupertino, California. The business creates, produces, and markets internet services, computer software, and consumer devices. The iPhone, iPad, Mac, Apple Watch, Apple TV, and AirPods are just a few of the products offered by Apple. The corporation also provides several services, including the App Store, Apple Music, iCloud, Apple Arcade, and Apple Pay.

Apple’s net sales for the fiscal year 2021 were $365.7 billion, up 33.8% from the prior fiscal year. The company’s net income increased by 60.4% to $86 billion during the same period. As of March 2023, Apple had a market value of almost $3 trillion, making it one of the most valuable corporations in the world (EPI., 2022). Apple is active in several industries, including those for smartphones, computers, wearables, and services. Depending on the market, the company’s market share changes. According to IDC, Apple is a significant smartphone player, with a 28.4% worldwide market share in Q4 2021. According to Gartner, Apple had a 7.5% market share in the computer industry in Q4 2021. According to IDC, Apple dominates the wearables sector, with a 35.1% market share in Q3 2021 (IBIS World., 2022). Apple is a major player in the services business, with 660 million claimed to pay members across its numerous services as of January 2022.

Apple competes fiercely in the market for software and consumer gadgets. The market is not entirely competitive but is also not a monopoly. Samsung, Google, and Microsoft are only a few of Apple’s many rivals, which shows that the market is oligopolistic (IBIS World., 2022). High entry hurdles, such as the requirement for substantial investments in R&D, marketing, and distribution, characterize the market. The market is not a monopoly, though, as no one company dominates it.

Design, functionality, and software integration work together to set Apple’s products apart from its rivals, including the iPhone, iPad, MacBook, and Apple Watch. Apple has held a substantial market share in the premium sector of the market because of this differentiation approach (EPI, 2022). Although there are other high-end devices on the market, Apple has held a dominant market position because of its strong brand recognition and devoted client base.

Apple has also entered into alliances and strategic acquisitions to improve its market position. For instance, Apple’s entry into the premium headphone industry was made possible by the purchase of Beats Electronics, and collaborations have increased the reach of Apple Pay with significant credit card issuers. These tactical maneuvers aid Apple’s competitiveness in a changing market.

With a presence in practically every nation on earth, Apple does domestically and abroad business. The business works in over 120 countries and retail locations in over 25. The Americas, Apple’s largest market, contributed over 46% of the company’s net revenue in the fiscal year 2020. (EPI., 2022). Moreover, Apple has a sizable market share in Greater China, where it accounts for about 15% of net sales, and Europe, where it accounts for around 23% of net sales.

With retail locations in virtually every state, Apple products are broadly accessible nationwide. The business also has an internet store that caters to people all around the nation. Apple is the dominant participant in the US smartphone industry, with a market share of almost 50%. (IBIS World., 2022). Apple has a reduced (13% market share) but a considerable position in the American computer market. Apple’s overseas business expansion has been essential to that expansion in recent years. The business has had great success in China, as Chinese customers are growing increasingly accustomed to buying iPhone items. The business has also entered new areas, such as India, where its sales have recently increased significantly.


Apple Inc. has several rivals in many markets where it conducts business. Some of its most formidable rivals include. Samsung Electronics Company, Inc. The South Korean multinational firm Samsung is active in several sectors, including electronics, appliances, and mobile technology. Samsung, which also sells comparable products with comparable features, is a major rival of Apple in the smartphone and tablet sectors.

Windows Corporation Microsoft is a multinational American technology business that creates, licenses, and markets personal computers, consumer electronics, and computer software. With devices like the Microsoft Surface comparable to Apple’s MacBook and iMac, Microsoft competes with Apple in the personal computer industry. Google: Alphabet Inc. Internet-related services and products are the focus of Google, an American multinational technology company (IBIS World, 2022). Being a provider of the Android operating system, which competes with Apple’s iOS, Google is a rival to Apple in the market for mobile operating systems.

Inc. Digital streaming, cloud computing, e-commerce, and artificial intelligence are the main areas of interest for Amazon, a global technology business based in the United States. In the market for digital media, Amazon is a rival to Apple since it sells items like the Kindle Fire that compete with the iPad. Huawei Technologies Co. Huawei is a Chinese multinational technology corporation that manufactures, markets, and distributes consumer electronics and telecoms hardware. In the smartphone business, Huawei is Apple’s rival, especially in China, where it has recently accumulated a substantial market share.

Two economic concepts

Two economic concepts have been effectively used to Apple Inc.’s benefit. The first is product differentiation: Apple is renowned for its distinctive, premium products with unique designs and aesthetics. The user-friendly design, security features, and interoperability of Apple devices, including iPhones, iPads, Macs, and AirPods, have made them popular worldwide (EPI., 2022). Apple’s ability to differentiate its products has allowed the business to command higher prices for its goods while also fostering customer loyalty to the brand.

Second, achieving economies of scale: By manufacturing its goods in huge quantities, Apple has obtained economies of scale. Apple’s production procedures have been enhanced for optimal effectiveness and cost savings. In addition, the business’s large-scale production has also allowed it to bargain with suppliers favorably, resulting in cheaper pricing for raw materials and components (EPI., 2022). Because of this, Apple has preserved its profit margins while keeping its pricing low compared to the competition. These economic ideas have allowed Apple to gain a competitive edge in the market and hold onto its position as the market leader in the technology sector.

Several noteworthy occurrences and changes have had an impact on Apple. The COVID-19 pandemic is one of these occurrences, which led to Apple’s physical retail locations closing and disrupting its supply chain. In response, the business shifted its emphasis to online sales and unveiled fresh items, including the iPhone SE and Apple Watch Series 6. Also, Epic Games’ antitrust litigation against Apple regarding the App Store’s payment structure and the European Union’s inquiry into the company’s App Store activities are legal problems that Apple has had to deal with.

The growing rivalry in the smartphone industry from Chinese rivals like Huawei and Xiaomi has had a big impact on Apple. As a result, Apple, one of its biggest marketplaces, has seen a decline in market share. To counterbalance the diminishing sales of its physical goods, Apple has concentrated on growing its services sector, such as Apple Music and the App Store (IBIS World., 2022). The business has also kept up its investment in R&D, which has produced new technologies like the M1 processor and the just-released Apple AirTag.

Lastly, Apple’s capacity to manufacture its goods has been hampered by the worldwide chip shortage, which has caused several product releases to be delayed. To lessen the effects of scarcity, the firm has aggressively protected its supply chain and invested in its own production capacity.

A potential answer to the problems.

By expanding its product offerings and emphasizing innovation and technical improvement, Apple Inc. will be better able to address the problems it confronts. Apple can diversify into new product categories, such as wearable technology or home automation devices, to increase its market share and stay ahead of the competition as the smartphone and PC markets become more saturated. Apple can also concentrate on developing cutting-edge products and enhancing current ones to stay relevant in the quickly changing technology sector.

Apple can also respond to difficulties by addressing issues with sustainability and moral business conduct. Consumer desire for businesses to prioritize sustainability and ethical standards has increased over the past several years. Apple may satisfy this need by using more environmentally friendly production techniques and enhancing working conditions throughout its supply chain. By doing this, Apple can increase sales and profits by satisfying consumer demand while enhancing its reputation and image in the public eye.

Apple may also consider venturing into new areas, particularly those in underdeveloped nations where the technology sector still has a lot of space to expand. Apple can increase its consumer base and diversify its revenue streams by focusing on these markets and offering low-cost goods suited to regional demands.

The significant recent market occurrences.

Apple has experienced difficulties recently due to shifting consumer demand and competition. For instance, businesses like Samsung and Huawei have increased rivalry between corporations in the smartphone sector. Also, Apple’s sales have been hurt by the downturn in the worldwide smartphone industry (IBIS World., 2022). The business has also encountered legal challenges associated with its use of technology and privacy problems, such as the continuing dispute with the FBI over iPhone encryption. Apple has responded to these difficulties by making significant investments in R&D to produce new goods and features and by entering new sectors, such as wearables and services. Likewise, the business has concentrated on boosting client retention and loyalty with initiatives like Apple Music and the Apple Card. Ultimately, Apple has proven willing to innovate and adapt in response to market changes and difficulties.

First, Apple can keep emphasizing product distinction and innovation. Apple is known for producing high-quality goods with unique features and designs. Apple may continue to make research and development investments to produce new and superior goods to uphold this reputation and differentiate itself from rivals.

Analyzing how Apple may respond to its issues more effectively.

Second, Apple may diversify its income streams by extending its product ranges. Apple may concentrate on its other goods and services, such as the Apple Watch, AirPods, and Apple Music, even if its current income primarily comes from the sales of iPhones and iPads. Lastly, Apple should strengthen its advertising and marketing plans to target new client groups and raise brand recognition. Targeting younger audiences can include increasing its advertising efforts in developing nations or forming alliances with well-known social media influencers.

As a last option, Apple might look for strategic alliances or acquisitions to increase its scope and capabilities. This can entail buying businesses specializing in artificial intelligence or other cutting-edge technology or partnering with well-established players in sectors like banking or healthcare. Overall, Apple has a solid reputation for quality and a strong brand, but it has to keep innovating and adapting to be competitive in a market that is changing quickly.


In conclusion, Apple Inc. is a leading worldwide technology company with incredible success because of its cutting-edge products and clever business methods. The firm has maintained its competitive edge in the sector because of its strategy of product differentiation, significant R&D investments, and successful marketing efforts. However, Apple also confronts several difficulties, including fierce competition, shifting customer tastes, and geopolitical threats. The business may expand its focus on product diversity, look for new market prospects, and improve its customer interaction techniques to solve these issues. Moreover, continuing R&D expenditures and collaborations with other businesses might assist Apple in advancing technology and fostering future growth. Therefore, Apple’s success, in the long run, will depend heavily on its capacity to adjust and change along with shifting market trends.


EPI. (2022). The productivity–pay gap. Economic Policy Institute.

IBIS World. (2022, February). Apple Inc.


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