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Marketing Essays

Evaluating the Business Model of BYD

Introduction BYD Company Limited is a high-tech company that develops technological solutions to improve customers’ lives. With more than 20 years of operation in the industry, BYD has set itself as a major industrial player in providing technology-oriented products such as new energy vehicles, rechargeable batteries, handset components, and other zero-emission products (BYD Interim Report, ... Read More
Pages: 9       Words: 2473

Data Analytic Tools

One of the problems that a firm may face is marketing. A firm may experience challenges getting new customers for its business, expanding brands, or keeping up with global industry changes. As such, having working solutions is imperative in keeping the company running. Data analytic tools, including prescriptive, predictive, descriptive, cognitive, and visualization, are methods ... Read More
Pages: 8       Words: 2168
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Assessing the American Soft Drink Market

Introduction Two firms have controlled the U.S. soft drink market for over a century. These two businesses hold around 70% of the market dominance for the industry. Coca-Cola and PepsiCo. The two businesses have economies of scale that allow them to charge low prices, preventing smaller businesses from entering the market. They have also developed ... Read More
Pages: 7       Words: 1719

Crunchy Fries Limited Marketing Plan

Introduction After reading feedback from part B, I am confident to proceed to part C of the marketing plan. That is because the feedback indicates that all components of Part B were covered satisfactorily. The brand strategy covered all four branding elements satisfactorily; the primary and secondary target markets were also accurately identified and explained ... Read More
Pages: 8       Words: 2089

Case Analysis: “Using Importance-Performance Analysis To Develop Health Care Marketing Strategies.”

Introduction Providing high-quality healthcare services that satisfy patients’ various needs and expectations is a convoluted process that necessitates continuous improvement. Healthcare providers need help pinpointing areas for improvement in their services, mainly when there exist differences in perceptions between providers and patients regarding the importance and performance of healthcare services. To overcome this issue, healthcare ... Read More
Pages: 10       Words: 2604

Apple Marketing Plan

Purpose/Mission The Apple Company intends to introduce a new product into the market: the latest Apple phone version. The purpose of Apple introducing the latest Apple phone version includes having a competitive advantage, attracting new sales, and impressing consumers. Apple has a variety of competitors. For instance, by releasing an updated Apple phone, Samsung has ... Read More
Pages: 6       Words: 1621

Principles of Marketing

This study paper considers two sections with the first section indicating the recent purchase that I made of one of the high-involvement products. In this case, I followed the decision-making process before buying the product. According to the University of Minnesota Press (2015), some processes include need recognition and searching for more product information. In ... Read More
Pages: 5       Words: 1329

Global Marketing and Corporate Social Responsibility

Global Marketing Internationalization has accelerated the need for global marketing in organizations to balance the need for local responsiveness with the need for corporate coordination and consistency. An effective global marketing organization structure should enable the company to respond effectively to differences in international market environments while leveraging valuable corporate knowledge and resources. To achieve ... Read More
Pages: 3       Words: 821

Launching a Product in China

Part 1: Country Analysis China is a country with a rich history and unique cultural heritage. Located in East Asia, it is the most populous country in the world, with over 1.4 billion people. The country’s rich and diverse culture emphasises family and community values (Chan & Franke, 2019). The Chinese language, Mandarin, is the ... Read More
Pages: 6       Words: 1542

The Influence of Cultural Diversity on Consumer Behaviour

Introduction Global consumer behavior is usually influenced by cultural diversity. People from various cultures and backgrounds have distinctive ways of feeling, thinking, and acting when it comes to choosing what to buy. Their cultural norms, values, and beliefs are to blame for this. Any successful firm in today’s society must comprehend and value the impact ... Read More
Pages: 10       Words: 2525

Symbian Case Study

Symbian is a renowned brand dealing with operating systems; therefore, it is normal to face stiff competition from new entrants in the market, such as Apple. The best way to react to this new threat is to develop a strategy that will match the competition while still catering to the client’s needs and the company’s ... Read More
Pages: 3       Words: 650

Social Media Marketing Assignment

Company Bio Brief History The Hyatt Regency Toronto opened its doors in 1990 as a holiday Inn named the Holiday In on King. It was renovated in 2009, and its name was changed to the Hyatt Regency Hotel, operating under the brand Hyatt. The Hyatt was founded in 1957 by Jay Pritzker with the first ... Read More
Pages: 7       Words: 1738

Women and Gender Studies

Introduction Advertising is a potent weapon that businesses employ to sell goods and shape customer behavior. Unfortunately, this frequently results in the objectification of women, turning them into nothing more than objects for sexual gazing. The extent to which this objectification is common in advertising and how it contributes to the sexualization of culture are ... Read More
Pages: 4       Words: 1083

How Social Media Can Help the Organization Improve and Reach Its Goal

Introduction The success of an organization is not solely dependent on economic factors. Other trends, such as social media, influence an organization’s success positively or negatively (Tam et al., 2020). Technology advisement and global economic growth led to a boom in social media usage. People use mostly social media platforms for socialization and fun moments, ... Read More
Pages: 5       Words: 1365

Future Care Packaging Website Review

Part 1 Future Care Packaging has been selected as the company that will be used in this task of website review. No matter where they are in the world, everyone can view the company’s website by going to the URL “www.futurecarepackaging.com/.” The headquarters of the company is located in Toronto in, Canada. The simplicity with ... Read More
Pages: 5       Words: 1363
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