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Essay on Digital Marketing

Synopsis Digital marketing is a non-conventional platform that uses the internet for the purposes of promoting goods and services offered by producers, connecting consumers and understanding the needs of consumers. It is incorporated in different brands such as search engine marketing and social media advertising. There are many players in digital marketing including Google, Bing, ... Read More
Pages: 9       Words: 2246

Management & Organisations

Introduction Stating out as a local sports merchandise vendor in 1982, Sports Direct PLC was founded by Mike Ashley as a subsidiary of Frasers Group PLC (Frasers Group, 2021). The chain outlet has since grown into a reputable international multi-retailer of a wide range of sporting goods. It is UK’s largest sports vendor by revenue ... Read More
Pages: 11       Words: 2771
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A Project Proposal for a Digital Marketing Strategy for Action Challenge

Executive Summary This report analyses the current situation of Action Challenge and determines a beneficial solution that may help overcome any problems the company may face. The report begins with a situational analysis of the company using the SWOT framework. This framework analyses the strengths, weaknesses, opportunities, and threats the company may be facing. It ... Read More
Pages: 22       Words: 6033

Fundamentals of Consumer Behavior

Red Bull has maintained a sizable market position in the energy drink industry for an extended period, despite the entry of large firms such as Coca-Cola. Over the preceding two decades, Red Bull has established itself as one of the most recognizable energy beverages in the world (Amy et al., 2022). Today, it is also ... Read More
Pages: 3       Words: 713

Essay in Service Marketing, In-Depth Discussion, and Analysis in a Case Study

A loyalty program is an e-commerce marketing strategy that encourages customers to keep buying from a brand by rewarding the clients (Keskin, 2022). First, a good royalty program should identify a customer base based on its products. Second, the company should find a way of making a relationship with clients. Thirdly, the customer should motivate ... Read More
Pages: 3       Words: 766

Critical Analysis of Marketing Strategy of Starbucks

Executive Summary This report seeks to analyze the marketing strategy of Starbucks. The report begins with a description of Starbucks in terms of structure and size. Further, the description also highlights the markets that Starbucks serves, its target customers, and the nature of products it offers. The next section after the description of the firm ... Read More
Pages: 15       Words: 4051

Consumers’ Power To Change the Brand Narrative

Power of Consumers Childhood memories of fairy tales, fables, and campfires often come to mind when one thinks about storytelling. As a type of human communication, stories play an important role in conveying cultural values and customs. Using tales to teach children is a common practice, and there’s a good reason why. The human brain ... Read More
Pages: 23       Words: 6101

Essay on Company Rebranding

Rebranding involves the process of changing the corporate image of a firm. Rebranding is a market strategy that ensures that an already established brand is given a new name, symbol, or structure to come up with a different identity in the market from the other competitors. Successful businesses have a great connection with their customers, ... Read More
Pages: 6       Words: 1382

Essay on Color Communication

Introduction Color is both a scientific and an artistic endeavor. Colors influence the way people communicate, but they also convey meanings. As with language, the importance of color can vary greatly depending on the culture, religion, and society. Color communication has been studied in depth by scholars in the United States. They did their research ... Read More
Pages: 9       Words: 2267

Buying Behavior and STP Analysis of Vivo Hair Salon

Introduction With the massive growth of the New Zealand hair care industry, many companies have opened to maximize sales and reach out to the readily available customer base. One of such companies is Vivo Hair Salon, one of the fast-growing hair salons in New Zealand, showcased by its 85 salons across New Zealand. Vivo Hair ... Read More
Pages: 6       Words: 1573

Annotated Bibliography: Behaviorist Approach to Consumer Behavior

Foxall, G. R. (2021). Intentional behaviorism. In Contemporary Behaviorisms in Debate (pp. 151-189). Springer, Cham. The author of this journal, Gordon Foxall, is an associate of Cardiff Business School in the UK and an expert in the business field, making them authentic and credible. Additionally, they have published many articles related to consumer behavior and choice. This ... Read More
Pages: 8       Words: 2087

Advertising, Media and Branding

Crowdsourcing of  YouTube with advantages and disadvantages YouTube is the most widely used video-sharing website on the planet. It has evolved into an essential tool in the development of brand communication and advertising strategies. This is because they are able to produce audiovisual content that is highly relevant. The content can be shared, commented on, ... Read More
Pages: 6       Words: 1648

Essay on Trust Marketing

Introduction The topic of trust marketing has come up several times. People sometimes appear to be living in a post-trust era, in which nothing and no one is beyond blame. Organizations employ stock-in-trade to build trust with their consumers, meaning that how they reach and engage our audiences must be deliberate and courteous. Their data ... Read More
Pages: 11       Words: 2846

Sports Marketing Project

American professional basketball club the New York Knicks, abbreviated and more frequently known as the New York Knicks, is headquartered in Manhattan, New York. This NBA team is part of the Atlantic Division of the Eastern Conference. In addition to the New York Rangers, they share Madison Square Garden for home games. Knicks first head ... Read More
Pages: 4       Words: 1058

Sponsorship and How It Affects Marketing Communications

Introduction Sponsorship is a two-way, mutually beneficial agreement between an organisation sponsored and sponsoring them. Essentially, sponsorship is built on the notion that affiliation has a substantial influence on the sponsor’s image and that the sponsor may trade money, goods, or services in return for providing the connection that sponsorship provides in exchange for the ... Read More
Pages: 13       Words: 3308
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