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Marketing Essays

Facebook Rebranding to Metaverse

Introduction The change in Facebook’s name to Meta is meant to help the company go forward with building the Metaverse and the ensuing electronic boondocks. In addition, the board believes it will help Facebook withstand the onslaught of criticism directed at its private messaging networks. Facebook joins Instagram, WhatsApp, and other services under the Meta ... Read More
Pages: 12       Words: 3213

MBA Strategic Marketing

A brand name is the most crucial element and soul essence for any business as it is the face of the product. Choosing an effective brand name will either attract more consumers or distract consumers from the product. A vital characteristic a business person should consider in selecting a brand name is distinctiveness (Voella, 2018). ... Read More
Pages: 3       Words: 786
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Marketing Plan for Nando Company

Introduction Marketing plan is essential because it describes how a company is going to market its products and services. It is therefore, pivotal to come up with effective marketing plan. Basically, a marketing plan comprises information concerning things such as consumer behavior in which it outlines the target segment and their purchasing behavior. Additionally, a ... Read More
Pages: 17       Words: 4445

International Marketing Plan for Dong Fend Motors Corporation

Executive Summary Dong Feng Motor Company is a China automobile manufacturer owned entirely by the China government. It has done well in the local and regional markets, but its brand is hardly recognized internationally. Therefore, Dong Feng Motor Company firm has reached a point where it must aggressively enter the foreign market. Nigeria has been ... Read More
Pages: 12       Words: 3101

Functions and Intentions of Advertisement

Introduction Advertising is a type of marketing that employs non-personal or publicly sponsored messaging to sell or promote ideas, products, and services through communication. People that favor commercials are totally business-oriented, hence they are fully supportive of promoting one’s services and products. Advertising and public relations are quite different since, in advertising, the person who ... Read More
Pages: 4       Words: 862

Do We Really Need This?

This assignment showcases PLO 1 as an advertisement of the KOHLER intelligent toilets. The advertisement shows the effects of advertising through the advertisement of the toilet. The advertisement shows how technology has effectively improved and marketed the toilet. In the essay, we talk about the importance of technology in advertisement and several policies used in ... Read More
Pages: 6       Words: 1500

The Best and Worst Digital Ad Campaign: Greenpeace and Dolce & Gabbana

Digital advertising is a powerful tool for digital marketers today, as they allow digital marketers to market to their consumers more precisely, efficiently, creatively, powerfully and cheaply than ever before. While some digital advertising campaigns have succeeded brilliantly, others have failed miserably. This essay will discuss the Greenpeace digital advertising campaign against LEGO’s partnership with ... Read More
Pages: 3       Words: 669

Examining the Antecedents of Consumer Behaviour in Relation to Outcomes of Cause-Related Marketing

1. Introduction 1.1. Research Background In the contemporary market, there are several companies competing to survive and the inundation of companies in the market has saturated the feasibility of brand differentiation which is based on traditional attributes such as quality and price (Adiwijaya and Fauzan, 2012). The pressure for brands to differentiate themselves is more ... Read More
Pages: 77       Words: 21096

Examine How Natural Selection Effects Consumer Behaviour

Natural selection is best known as a process whereby only the organisms who have best adapted to their environment survive and transmit their genetic characters while those who did not possess the proficiency to adapt tend to be eliminated and suffer fatalities (dictionary.com, N.D.). Humans still have certain traits of ancestors which derived from the ... Read More
Pages: 11       Words: 3002

Analysis of Unilever

Executive Summary Unilever is one company that has established its operations in various countries and has an ambitious plan for growing its business sustainably with a sense of social purpose and providing efficiency and innovation in its growth strategies. With having operations in various countries, the company gets the advantage of various regional markets and ... Read More
Pages: 11       Words: 2754

Analysing the Processes and Methods To Manage Consumer Behaviour

Gabriel and Lang (2006) theorised that consumers are unmanageable because consumers have different `faces` in different periods of their lives. This is contradicted by researchers like Hackley (2012) who feel this is not the case. In this essay, different theories and examples from personal experience have been used to discern to what extent Gabriel and ... Read More
Pages: 8       Words: 1956

3HK’s Commercial Advertising Campaigns

Over the years, content created for various mass communication channels has considerably impacted public awareness. This paper explains that to launch a new 5G plan, 3HK decided to plan an advertising song that will affect Hong Kong during the epidemic. “Meet Or Not To Meet” is a commercial song created by Hins Cheung and Ng ... Read More
Pages: 4       Words: 1076
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