Foxall, G. R. (2021). Intentional behaviorism. In Contemporary Behaviorisms in Debate (pp. 151-189). Springer, Cham.
The author of this journal, Gordon Foxall, is an associate of Cardiff Business School in the UK and an expert in the business field, making them authentic and credible. Additionally, they have published many articles related to consumer behavior and choice. This study is relevant to this assignment because it provides consumer behavior by explaining the actual consumption activity using intentional interpretation and assesses how the concept is supported in the literature. The research presents evidence-based facts gathered during a literature review. Moreover, the author emphasizes the difficulties of using prediction to estimate the validity of intentional interpretation.
This paper gives a comprehensive insight into intentional behaviorism, which the authors describe as theoretical minimalism or a developed behavior tested using third-person techniques involving theoretical analysis. This concept recognizes how additional information is broken down, requiring the researcher to resolve intentionality to account for actions. Another strategy involved in this concept is accounting for consumer action, which is considered an economic and local system optimization.
Araiba, S. (2020). Current diversification of behaviorism. Perspectives on Behavior Science, 43(1), 157-175.
Sho Arabia, the author of this study, is a behaviorist at Positive Behavior Supports Corporation in Honolulu, Hawaii. He is experienced in conducting research regarding consumer behavior. The study is relevant to the assignment because the author analyzes the causes of diversification of behaviorism that have been observed in the market over the years. Furthermore, he identifies the factors that might have contributed to these causes using the adaptive radiation biology evolution concept. The study also discusses how issues encountered in different opportunities have shaped the condition of consumerism in the contemporary world.
The author posits that behaviorism has diversified over the past years such that intellectuals and experts from the field of psychology and other domains are not sure what exactly behaviorism is. The diversification of behaviorism has been integrated into many areas, increasing the number of its characteristics. Some factors of consumerism have changed over time, while others have remained constant. An example of evolved factor is the agent-free method evaluation of consumer behavior. This technique has been criticized by all domains putting it under selective pressure.
Foxall, G. R. (2016). Consumer behavior analysis comes of age. The routledge companion to consumer behavior analysis, 3-21.
The author of this article, Gordon Foxall, is an expert in behavioral studies. This paper is essential for this assignment because it introduces programs developed from consumer behavior analysis. The author explains that consumer behavior combines marketing science, behavioral economics, and psychology. Therefore, analysts study these aspects to acquire maximum comprehension regarding consumer behavior. The article’s writer also emphasizes that consumer behavior is oriented toward population economic behavior in natural environments.
The author ascertains the contribution of behavioral psychology to consumerism behavior. The paper also analyses the extent of behaviorism as an approach to presenting consumer choice. It also discusses the behavioral economic analysis of consumer choice and the interpretation of sophisticated consumer behavior directly related to correlational research. The author argues that consumer behavior is affected by technical and economic factors of products in one aspect and the social perception of purchasing, owning, and using on the other hand. Consumer behavior is affected by specific factors in an environment that set the consequences of consumption.
Aktaş, H., & Simsek, G. (Eds.). (2020). Consumer Behavior Models. Peter Lang.
Hasret Aktas, one of the authors of this paper, is an expert in social marketing and social marketing. He works in the public relations and information department at Selcuk University in Konya, Turkey. Goksel Simsek is an expert in marketing, advertisement, and brand management. These authors are credible, considering their business background and skills. This paper is relevant to the assignment because it identifies and explains the approaches applied, such as personal, environmental, and social, in social cognitive theory. The authors posit that social cognitive processes are expressed through the consumer’s actions, emotions, and motivation.
They explain that the theory has contributed to the effects of consumer behavior by analyzing different situations from people’s perceptions. The social-cognitive approach was developed because of deficiencies in the behavioral approach and its insufficiency in providing a satisfying explanation of the events happening in social structure and developments in behavioral studies. Behaviorism is important in molding the viewpoints of young children for application in the coming generations to supplement behavioral deficits and suggest alternative models and approaches.
Wells, V. K. (2014). Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management, 30(11-12), 1119-1158.
Dr. Victoria Wells is a Lecturer at Durham University Business school and other institutions. She is an expert in marketing, and her research is based on the application of behavioral psychology to consumer choice. In this article, Dr. Wells provides a review of behavioral psychology research and applications for intellectuals who are not experienced in the field. The author also suggests further research approaches to identify the potential development of behavioral psychology techniques for marketing researchers and consumers.
The paper is more detailed and contains up-to-date reviews than other research. It also combines an evaluation of classical and operant conditioning, foraging, and matching concepts and gives future research objectives regarding consumer behavior. The author gives an overview of the current state of behavioral psychology approaches and their applications to consumer behavior and advertising research. The author explains that behaviorism is a concept that was established in the early 20th century. This idea suggested that psychological behavior was observable as a function of the factors in the environment.
Priest, J., Carter, S., & Statt, D. A. (2013). Consumer behaviour. Edinburgh Business School, Hariot–Watt University, UK.
Jane Priest and Professor Stephen Carter are educators in Edinburgh business school, and Priest teaches marketing courses and consumer behavior courses. She is experienced in technological advancements. Professor Carter is a leader in social and emotional expertise and global marketing. David Statt is formerly the director of Edinburgh Business school. All the authors are experienced in business and behavioral studies. The paper is relevant to the assignment because it emphasizes the importance of understanding consumer behavior for effective marketing and helping business managers to determine the appropriate people to target in different settings.
The authors suggest that all elements in a marketing plan are important as it helps incomprehension of the customer and the changing landscape of consumer markets in the contemporary world. The study places the consumer in context by describing the meaning of existing in a global consumer society. The authors use two complementary perspectives, including individual and social, to explore psychological processes such as personality, motivation, and learning. The perception of the consumer by society involves influence by groups, norms, culture, family, and attitudes. The study finally considers the decisions made by the consumer and the effects.
Fotis, J. N. (2015). The Use of social media and its impacts on consumer behaviour: the context of holiday travel (Doctoral dissertation, Bournemouth University).
The writer of this paper is a marketing consultant experienced in hospitality marketing and tourism. He conducted this research during his stay at Bournemouth University, where he was a lecturer and a leader in marketing for tourism and hospitality. The research is crucial to the assignment because it analyses the importance of social media in consumer behavior. The writer argues that social media is an important source of consumer knowledge. His focus is specifically on the tourism sector, and he explains that the impacts of social media on tourism consumption are significant.
Fotis’ research explores the use and impacts of social media on consumer behavior, specifically on holiday travel. He used qualitative methodology to provide a viewpoint on how consumers utilize social media during the holiday in their travels and, therefore, affect tourism’s consumerism. The research was conducted involving different groups of social media users who had traveled within the past 12 months. The results indicated that social media was used throughout the process of travel. Therefore, the author concludes that social media should be enabled as a travel model to comprehend its impacts on holiday travel.
Anandarajan, S., & Sakthivel, G. (2016). CONSUMER BEHAVIOUR TOWARDS DURABLE AND NON-DURABLE GOODS. Asia Pacific Journal of Research, 2, 187-192.
The authors of this article, Dr. Anandarajan, and Mr. Sakthivel, are researchers in the department of commerce at Sri Vinayaga College of arts and science. The study is important for this assignment because it considers the factors that affect consumer behavior. These factors include durability of goods, price, quality, and other available options. The writers explain that many factors are considered during the purchase of goods in the contemporary world, not only the price. The research is conducted in the automobile sector and two-wheeler companies that have rapidly grown over the past years. Customers of the future will mostly consider credit purchases, and there will be an increase in population. Therefore, Healthcare will be an essential part of society. The authors describe consumer behavior as a combination of four aspects: preference, decision, behavior, and satisfaction.
Hořejší, D. K. B. IS CONSUMER A RATIONAL DECISION-MAKER? COMPARATIVE ANALYSIS OF RATIONAL CHOICE THEORY AND BEHAVIORAL APPROACH.
Darya Korlyakova is a Ph.D. student at Charles University in Prague. They are involved in large-scale online experiments on the discrimination of minorities. Bronislava Hořejší is an expert in applied and general economics. This study is relevant to the assignment because it analyses the idea of rationality from a behavioral and economic perspective. The writers explain that traditional economists describe a rational decision-maker as an individual that considers the feasible choices that they rank according to the level of their preferences. They argue that the rational choice approach fails to represent realities because it does not consider the psychological differences of consumers. The authors also criticize behaviorists based on wrong assumptions drawn from blind experiments.
Ateke, B. W., & Akekue-Alex, N. (2017). Perspectives to the study of consumer behaviour: an overview. NIMN, 123.
Ateke Brown Walter is an associate at Rivers State University of Science and Technology in Port Harcourt. He is experienced in the field of marketing. Akuekue-Alex, Nennaaton is a marketing expert in Polytechnic in Bori, Nigeria. The authors imply that consumers are the essential component of any market. All the activities in the market depend on the dynamics of the consumer. The study proposes several models to explain consumer behavior, considering sociological, psychological, anthropological, and economic biases. The authors found out from their research that consumer behavior has different aspects. The methods used in the research were positivist and interpretivist. Since settings socially mold consumer behavior, marketers should pay attention to consumers’ purchases consumption processes. Finally, the paper suggests that marketers should integrate the contributions of all the involved models in the study of consumer behavior to achieve their marketing objectives.
References
Aktaş, H., & Simsek, G. (Eds.). (2020). Consumer Behavior Models. Peter Lang.
Anandarajan, S., & Sakthivel, G. (2016). CONSUMER BEHAVIOUR TOWARDS DURABLE AND NON-DURABLE GOODS. Asia Pacific Journal of Research, 2, 187-192.
Araiba, S. (2020). Current diversification of behaviorism. Perspectives on Behavior Science, 43(1), 157-175.
Ateke, B. W., & Akekue-Alex, N. (2017). Perspectives to the study of consumer behaviour: an overview. NIMN, 123.
Fotis, J. N. (2015). The Use of social media and its impacts on consumer behaviour: the context of holiday travel (Doctoral dissertation, Bournemouth University).
Foxall, G. R. (2016). Consumer behavior analysis comes of age. the routledge companion to consumer behavior analysis, 3-21.
Foxall, G. R. (2021). Intentional behaviorism. In Contemporary Behaviorisms in Debate (pp. 151-189). Springer, Cham.
Hořejší, D. K. B. IS CONSUMER A RATIONAL DECISION-MAKER? COMPARATIVE ANALYSIS OF RATIONAL CHOICE THEORY AND BEHAVIORAL APPROACH.
Priest, J., Carter, S., & Statt, D. A. (2013). Consumer behaviour. Edinburgh Business School, Hariot–Watt University, UK.
Wells, V. K. (2014). Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management, 30(11-12), 1119-1158.
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