Marketing Essays

Champion Foods Case Study

Part 1 Based on the facts of the case, the primary reason why the staff are not cooperating with Wilkes in implementing the new directives is resistance to change. Resistance to change is a common phenomenon when implementing change in an organization. Workers are usually resistant to change because of getting used to handling operations ... Read More

Pages: 6       Words: 1530

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Applying Consumer Concepts To Analyze Coca-Cola Brand

Introduction The Coca-Cola Company is an American corporation founded in 1892 ad primarily engages in the manufacturing and distributing of syrup and concentrate for coca cola. The sweetened carbonated beverage business sells its products in over 200 countries and territories, making it one of the most successful brands in marketing history (Brondoni, 2019). The company’s mission ... Read More

Pages: 11       Words: 2774

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Nike Presence, Marketing, and Advertising Strategies in Canada

Abstract Nike is one of the most well-known brands in the world and has a wide-reaching presence, with over $30 billion in revenue and over 2.5 million employees. Moreover, it is an international company that earned an estimated revenue of USD 31 billion in 2018, employing over 2 million people worldwide. Nike’s marketing strategies are ... Read More

Pages: 18       Words: 4769

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Marketing Proposal for Tranquil Water

I. Introduction Protecting water during a drought is essential because it is a precious resource. One industry that has faced criticism for its water policies during the California drought is the bottled water industry. One such business, Life Water, a multi-million dollar water manufacturing operation 150 kilometers outside of Los Angeles, has come under fire from ... Read More

Pages: 15       Words: 3996

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Emirates Global Strategy

Executive Summary Emirates Airlines is among the world’s largest and best financially performing companies. The carrier has invested significantly in joint ventures, forming partnerships and formidable forces with other like-minded companies to break challenges and competitions, spurring long-term growth. Dubai is equally integral to the success and growth of Emirates Airlines as it serves as ... Read More

Pages: 3       Words: 702

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NBC Website Evaluation

The website NBC.com, which belongs to the American television network NBC, offers viewers access to various material, including news, sports, entertainment, and programming. The NBC.com website will be rated on three factors in this essay: how simple it is to access the program schedule, how closely the network is tied to local affiliate stations, and ... Read More

Pages: 5       Words: 1290

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The Zoological Society of London

Company profile The Zoological Society of London is an international charity organization primarily focused on issues of wildlife and nature. The organization has been undertaking activities mostly in the United Kingdom. However, there are other areas where it is reaching out to help others trying to conserve the environment, especially through wildlife protection. The organization ... Read More

Pages: 13       Words: 3301

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Strategic Planning Assignment

Saudi Vision 2030 Saudi Vision 2030 refers to the strategic framework aimed at fostering a fulfilling lifestyle for its society by reducing the reliance on oil in Saudi Arabia and improving sectors such as healthcare, infrastructure, education, and tourism. A flourishing economy, an ambitious nation, and a vibrant society are the basic themes on which ... Read More

Pages: 5       Words: 1279

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New Product and IMC

Big Rock Brewery is based in Canada and produces high-quality craft beer. This beer is made from natural ingredients using traditional or indigenous brewing techniques. This essay presents a new product idea that Big Rock Brewery can consider to expand its product line and have a competitive edge in the beer market. Section 1 Big ... Read More

Pages: 9       Words: 2399

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Negotiations and Conflict Management

Over the decades, there has been a surge in the development of electric vehicles. Various scientists depict the essence of EVs towards achieving sustainable environmental goals. Although the industry has experienced gradual growth, the spread of COVID-19 has substantially impacted and altered the economic and political platform of the global automotive industry. Most studies illustrate ... Read More

Pages: 4       Words: 974

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Global Expansion Plan

EXECUTIVE SUMMARY The Canadian maple company’s mission is to provide health and wellness products to its consumers across the globe. The pure maple syrup the firm is offering fits this niche. Therefore, based on the economic, cultural, political, and legal analysis, the product is feasible in the UK market. For instance, the UK people have ... Read More

Pages: 10       Words: 2723

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Customer Satisfaction and Loyalty in the USA Fashion Clothing Market

Executive Summary This research project focuses on understanding customer perceptions, satisfaction levels, and loyalty toward eight clothing brands, particularly Tommy Hilfiger (TH) and its position in the market relative to the other seven brands. The project aims to gather insights into customer attitudes and behaviours towards each brand to inform future business strategies. The project’s ... Read More

Pages: 6       Words: 1465

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Digital Marketing Analysis of Amazon

Amazon is one country with multinational technology companies that emphasize e-commerce, digital streaming, cloud computing, and artificial intelligence. Amazon was founded on July 5, 1994, by Jeff Bezos as a result of the “regret minimization framework .”He did this to ensure that he has not regretted not having tried to participate in the upcoming internet ... Read More

Pages: 8       Words: 2103

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Blue Ocean Strategy and Burberry

In the current business world, firms face intense market share, growth, and survival competition to increase their profits. The competition leads to firms adopting unethical business practices, which minimize their profits in the long term (Gwal and Gwal 401-402). Organizations that compete in dynamic sectors aim to fulfill their customers’ demands. International markets guide firms’ ... Read More

Pages: 17       Words: 4593

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Using Smartphone Apps To Attract and Retain New Customers: Advantages and Challenges for Starbucks in Digital Marketing- a Case Study of Birmingham, UK

Abstract The dissertation discusses Starbucks’s digital transformations and initiative strategy to develop mobile app facilities for customers to achieve success in growth and deliver loyalty programs for a competitive advantage. Starbucks launched the mobile so customers can order products through the Starbucks store and enjoy the digital experience in Birmingham, UK. Through personalized programs. The ... Read More

Pages: 34       Words: 9277

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