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Marketing Essays

Negotiations and Conflict Management

Over the decades, there has been a surge in the development of electric vehicles. Various scientists depict the essence of EVs towards achieving sustainable environmental goals. Although the industry has experienced gradual growth, the spread of COVID-19 has substantially impacted and altered the economic and political platform of the global automotive industry. Most studies illustrate ... Read More
Pages: 4       Words: 974

Global Expansion Plan

EXECUTIVE SUMMARY The Canadian maple company’s mission is to provide health and wellness products to its consumers across the globe. The pure maple syrup the firm is offering fits this niche. Therefore, based on the economic, cultural, political, and legal analysis, the product is feasible in the UK market. For instance, the UK people have ... Read More
Pages: 10       Words: 2723
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Customer Satisfaction and Loyalty in the USA Fashion Clothing Market

Executive Summary This research project focuses on understanding customer perceptions, satisfaction levels, and loyalty toward eight clothing brands, particularly Tommy Hilfiger (TH) and its position in the market relative to the other seven brands. The project aims to gather insights into customer attitudes and behaviours towards each brand to inform future business strategies. The project’s ... Read More
Pages: 6       Words: 1465

Digital Marketing Analysis of Amazon

Amazon is one country with multinational technology companies that emphasize e-commerce, digital streaming, cloud computing, and artificial intelligence. Amazon was founded on July 5, 1994, by Jeff Bezos as a result of the “regret minimization framework .”He did this to ensure that he has not regretted not having tried to participate in the upcoming internet ... Read More
Pages: 8       Words: 2103

Blue Ocean Strategy and Burberry

In the current business world, firms face intense market share, growth, and survival competition to increase their profits. The competition leads to firms adopting unethical business practices, which minimize their profits in the long term (Gwal and Gwal 401-402). Organizations that compete in dynamic sectors aim to fulfill their customers’ demands. International markets guide firms’ ... Read More
Pages: 17       Words: 4593

Using Smartphone Apps To Attract and Retain New Customers: Advantages and Challenges for Starbucks in Digital Marketing- a Case Study of Birmingham, UK

Abstract The dissertation discusses Starbucks’s digital transformations and initiative strategy to develop mobile app facilities for customers to achieve success in growth and deliver loyalty programs for a competitive advantage. Starbucks launched the mobile so customers can order products through the Starbucks store and enjoy the digital experience in Birmingham, UK. Through personalized programs. The ... Read More
Pages: 34       Words: 9277

Marketing Plan Industry Characteristics and Performance: The Economics of the U.S. Paint and Coatings Manufacturing Industry

Market size (2023) & major industrial customers of Paint Manufacturing industry producers. According to IbisWorld’s US INDUSTRY (NAICS) REPORT 32551 Paint Manufacturing in the US January 2023, the total anticipated industry sales for Paint Manufacturing in 2023 are $29.7 billion (IbisWorld, 2023a). This record is an increase from the projected $27.3 billion in sales for ... Read More
Pages: 6       Words: 1515

Self-Checkouts in Retail

Self-checkout technology has been rapidly gaining popularity across different retail formats, including supermarkets, fast food chains, and fashion stores. It allows customers to scan and bag items themselves, eliminating the need for a cashier. While some consumers find self-checkouts convenient and time-saving, others hesitate to use them due to concerns about technology errors and loss ... Read More
Pages: 5       Words: 1349

Introducing Herbal Remedies From South Africa Into the Korean Market

Introduction Herbal Remedies is a South African product developed to address various health issues using natural herbs. With the emergence of new markets, consumers and products, it is easy for Herbal Remedies to reach a wide range of consumers by strategically positioning itself in the global market, more so in Korea (Chen, 2016). This analysis ... Read More
Pages: 6       Words: 1404

Driving Business Growth Through Data Analytics: a Case Study of Purple Cloud

Introduction In recent years, enterprise data analytics has gained significant attention as a powerful tool for businesses to make informed decisions based on data-driven insights. This paper will examine a case study on Purple Cloud, a company that is facing several challenges and opportunities related to data analytics. The case study will be analyzed from ... Read More
Pages: 11       Words: 2784

Creation of Demand Forecast

The Most Important Elements When Creating a Demand Forecast Each business that wants to estimate future sales and make plans for them must create a demand forecast. However, a successful demand projection necessitates carefully considering numerous essential factors. Accurate historical data is the first and most significant requirement for comprehending historical trends and forecasting future ... Read More
Pages: 5       Words: 1218

Benchmark-Mission, Vision, and Values Analysis

A nonprofit dedicated to clinical practice, teaching, and research is the Mayo Clinic. Everyone needing recovery can receive complete, experienced care at the facility. Because of its top-notch clinical treatment, research, and educational initiatives, the organization has long been regarded as one of the premier healthcare facilities in the United States and the globe (Bruining ... Read More
Pages: 5       Words: 1151

Apple Inc. Review

Apple Inc. is a global American technology business with its main office in Cupertino, California. The business creates, produces, and markets internet services, computer software, and consumer devices. The iPhone, iPad, Mac, Apple Watch, Apple TV, and AirPods are just a few of the products offered by Apple. The corporation also provides several services, including ... Read More
Pages: 8       Words: 1983

A Formal Report Comparing and Contrasting Three Automobiles

Abstract This report compares and recommends purchasing a car for a company fleet. Three different cars within the same class, the Ford Fiesta, the Nissan Versa, and the Honda Fit, are evaluated against a set of criteria including safety, fuel economy, performance, and cost. An analysis of each car, a summary of the findings, and ... Read More
Pages: 17       Words: 4618

Test Marketing for New Products

Test marketing for new products: Test marketing is a valuable tool for companies because it allows them to test their new product in a real-world or simulated setting before launching it on a larger scale. This helps companies identify potential problems and make necessary changes to the product, pricing, distribution, and marketing strategies (Campbell et ... Read More
Pages: 4       Words: 1020
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