Value, Mission & Vision
Healthcare organizations provide various healthcare services to healthcare consumers across the region. Healthcare organizations often embrace values that guide members’ activities within the organizational structure (Hilt, 2019). ABC Pediatric Group comprises various medical professionals with varying skill sets and levels of experience in practice. The healthcare organization implements values aligned with the mission and vision statements to achieve its long-term and short-term objectives.
The Teal Trust
The Teal Trust entails five recommended activities encouraging the fraternity to uphold behavioral norms that propel the organization to achieve its mission and vision. They include proper communication of core values, healthy organizational culture, refreshing core values, confronting contradictory behavior, and periodically soliciting stakeholder feedback.
Proper Communication of Core Values
Norm number one involves the board clearly communicating the organization’s core values within and outside of the organization. Proper communication tools and channels will allow the leadership at ABC pediatric group to effectively share the organization’s purpose, ambition, and objective with the fraternity. Viable channels such as face-to-face communication, video conferencing, phone calls, online messaging, and emailing make it easier for practitioners and patients to share ideas and information, hastening the recovery processes and attracting positive feedback from the consumer base.
Organizational Culture & Values
The second norm is immediately enrolling new organizational members into the culture of values. The company culture is crucial in determining the working environment and atmosphere experienced by patients, practitioners, and subordinate staff. A collaborative and engaging company culture allows the board, practitioner, and staff to effectively share ideas on improving service delivery and quality healthcare to consumers across the region (Hilt, 2019). New members are indoctrinated into the norms and values to align them with the fraternity, focused on a common purpose.
Revisiting and Refreshing Values Periodically
Norm number three entails periodically revisiting and refreshing organizational values. The organization should ensure it is in pace with changes in healthcare. The board can assess the impact and relevance of certain core values to their long-term and short-term goals. The process allows the organization to do away with non-progressive values, often hindering members’ cohesion (Lica, 2022). Revisiting contemporary company values offers the opportunity to develop better ideas to improve the organization’s general performance. In turn, providing quality and affordable healthcare to the consumers.
Confronting Contradictory Behavior
Norm number four entails providing feedback to those who fail to abide by the organization’s core values. Contradictory behavior poses a significant threat to the proper functioning of the healthcare organization bas it hinders collaboration among various stakeholders (Lica, 2022). The ABC Pediatric Group leadership should remind workers of the implication of their actions to the organization’s general performance. This guarantees quality and advanced healthcare delivery to patients, attracting positive consumer feedback and reviews vital for business.
Periodically Soliciting Feedback
Norm number five includes garnering people’s perspectives on the core values within and outside the organization. The process involves asking, “What are your thoughts on our core values at the organization?”. Feedback allows the leadership to make viable interventions to effectively access the desired consumer base in the region. Moreover, soliciting feedback from stakeholders, including patients, on company values helps shape the organization’s contemporary culture. Consequently, creating a conducive atmosphere for all fraternity members and propelling organizational growth and development.
Marketing Strategies
Marketing is essential for healthcare organizations as it allows them to reach their target audiences while communicating their mission and vision. Viable marketing strategies for increasing profits in the competitive space include using Search Engine Optimization (SEO) across web platforms. This approach attracts traffic and improves the organization’s visibility in search engine results, allowing customers to interact with the brand before purchasing.
Additionally, the healthcare organization can use social media platforms like Facebook, Twitter, and Instagram to reach and engage with their target audience. Social media can share educational content, promote services and events, and connect with patients (Purcarea, 2019). This will allow the organization to develop its brand presence while accessing potential markets, eventually generating profits from healthcare products and services
The ABC Pediatric Group in Chicago can engage with its local community through events, sponsorships, and partnerships, which help build brand awareness, increase patient loyalty, and establish the organization as a trusted community partner. A positive brand identity allows the organization to reach a wider consumer base for its product and services, drawing wider profit margins.
References
Hilt, A. J. (2019). Evolving Roles of Health Care Organizations in Community Development. AMA Journal of Ethics, 21(3), 201–206. https://doi.org/10.1001/amajethics.2019.201.
Lica, S. (2022, March 17). How Values Impact Health Care. SCP Health. https://www.scp-health.com/blog/the-importance-of-values-in-health-care/
Purcarea, V. (2019). The impact of marketing strategies in healthcare systems. Journal of Medicine and Life, 12(2), 93–96. NCBI. https://doi.org/10.25122/jml-2019-1003
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