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Marketing Strategies Essays

Introduction to Management

Executive Summary The LiveWire, an e-motorcycle launched by Harley Davidson in its electric motorcycle range, was part of a strategic plan to target a new, younger, more environmentally aware demographic while capitalizing on the brand’s heritage. At first, marketing strategies signaled innovation but needed to align with changing consumer preferences, especially among the target group. ... Read More
Pages: 7       Words: 1850

Marketing Strategies to Increase Organ Donation and Procurement in Spain, Utilizing Concepts of Marketing Mix and Swot Analysis

Introduction Organ transplantation is a lifesaving treatment for patients with organ failure. However, the shortage of donor organs limits the number of transplants that can be performed. In Spain, organ donation rates are high relative to other countries, but organ shortage remains a barrier to meeting demand. This paper analyzes the marketing mix and SWOT ... Read More
Pages: 9       Words: 2280
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Royal Victoria Hotel Relaunch Plan

Executive Summary The Royal Victoria Hotel has much history and a bright future in Pisa. Nevertheless, the existing market situation poses considerable problems that call for adaptation of the business strategy to push up the ranking and overpass the competitors. This report, however, researches the hotel’s competitive environment, which includes its 300-year history, notable past ... Read More
Pages: 11       Words: 2902

Meeting the Event Objectives

Introduction This report will focus on my experience in placement at TEM in planning a cultural festival to market local heritage in efforts to promote tourism. It will highlight key areas where the organization has succeeded and the major problem areas, such as ineffective marketing strategies and operational inefficiencies, while identifying successful regions, such as ... Read More
Pages: 5       Words: 1160

Marketing Efforts Implementation Challenges

Patient experience data is essential to healthcare marketing initiatives because it provides important information on patient satisfaction and the standard of service rendered. Healthcare companies must understand and bolster the patient experience to succeed in today’s patient-centered care healthcare system. This information is used to make decisions inside the clinic and is also a valuable ... Read More
Pages: 5       Words: 1131

Influence of Technology on Marketing Strategies

The rapid rise in technological trends can transform the marketing environment by creating opportunities and expanding the client base. The technical environment has changed every industry today, with people using smartphones, social media, solar-powered vehicles, electric cars, and delivery applications, among other forms of digital technology (Armstrong & Kotler, 2022). The drastic change in technological ... Read More
Pages: 3       Words: 665

Strategic Mission-Driven Sustainable Business: “Stoneyfield”

Reading through Chapter 13 Case and learning Stonyfield supply chain was an intriguing and interesting experience. Stoney Field organization, with the help of Samuel Keyman and Gary Hirshberg as the lead directors, had an outstanding ambition to create a healthy product for its consumers and they did so. Hirshberg is also very confident and committed ... Read More
Pages: 7       Words: 1845

GEB Advanced Business Communications

Executive Summary Grubhub is a prominent online food delivery marketplace connecting diners with local restaurants. It operates in Chicago, Illinois, and has expanded its services globally. As a leader in the food delivery industry, Grubhub faces competition from other delivery platforms. To maintain its market position, Grubhub needs to enhance its customer service and address ... Read More
Pages: 9       Words: 2379

Lora Gene Individual Marketing Plan Report: Building a Sustainable Fashion Brand in the UK

Introduction Lora Gene The company has built a solid reputation as a sustainable and ethical brand five years into its existence. This individual marketing plan report highlights the brand’s present status, market analysis, target market, marketing goals, tactics, and budget. The fashion business has been closely scrutinized recently because of its detrimental effects on the ... Read More
Pages: 6       Words: 1642

Expansion of Overconsumption

The hyperlink between advertising strategies and the growth of overconsumption exceeds facilitation. It is a strategic approach that exploits the distinct methods of overconsumption, mainly centered toward youngsters. Gaining knowledge of the techniques on how it leads to overconsumption hyperlinks that advertising no longer best shapes client preferences but also molds social attitudes, growing a ... Read More
Pages: 6       Words: 1403

Two Business Tactics

A company’s capacity to succeed is mainly dependent on its business practices. Companies employ These tactics and methods to meet their objectives, draw in clients, and outperform rivals. Nevertheless, not every strategy is made equal. The efficacy of various ways may vary based on the specifics of the business and its intended audience. Social media ... Read More
Pages: 4       Words: 1014

Ag Economics Business Plan

Executive Summary Bouquets4Days is an innovative company that is among the online florists in its category. It was established on the October 31 2023, by its founder, Sam Taylor. The company specializes in customizable subscriptions for fresh, local, and sustainable flowers delivered to busy people and businesses on a regular basis through a convenient online ... Read More
Pages: 8       Words: 1942

Typography in Flux

Abstract As an indispensable design pillar, typography finds itself amid a profound metamorphosis, navigating the currents shaped by the confluence of technological advancements and the evolution of design philosophies (Grabska,118). This exploration embarks on a comprehensive journey into modern typography’s present state, immersing in its context’s intricate nuances and engaging with the ongoing dialogues that ... Read More
Pages: 8       Words: 2074

The Proposed Health Well Telecare Program

Executive Summary The HealthWell Medical Center proposes establishing the HealthWell TeleCare program for providing telehealth services in optimizing accessibility, resource utilization and convenience for patients. This feasibility study demonstrates the program’s integration with the facility’s mission of initiating optimal healthcare and its capability to manage seamless market demands. HealthWell TeleCare benefits the patients and organization, ... Read More
Pages: 14       Words: 3757

Marketing Strategies of Australian Airlines Post COVID-19

The aviation sector suffered significant setbacks due to the worldwide Covid-19 outbreak. Covid-19’s rapid global spread created unprecedented difficulties for carriers like those in Australia. Before the pandemic, Australian airlines, like their foreign rivals, concentrated on providing a comprehensive variety of local and international flying services. The company’s ads emphasized the importance of the consumers’ ... Read More
Pages: 3       Words: 662
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