Marketing Strategies to Increase Organ Donation and Procurement in Spain, Utilizing Concepts of Marketing Mix and Swot Analysis
Introduction Organ transplantation is a lifesaving treatment for patients with organ failure. However, the shortage of donor organs limits the number of transplants that can be performed. In Spain, organ donation rates are high relative to other countries, but organ shortage remains a barrier to meeting demand. This paper analyzes the marketing mix and SWOT ... Read More
Pages: 9 Words: 2280