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Marketing Essays

Integrated Case Study: BD Network

BD Network is a leading UK-based company established in 1990 and specialises in providing diverse digital marketing solutions to its clients (NETWORK, n.d.). The company’s growth can be attributed to its exceptional online marketing services, encompass optimisation for search engines (SEO), paid promotion, content promotion, and online marketing. BD Network is well-known for its ability ... Read More
Pages: 15       Words: 4043

Strategic Alliances in the Automotive Industry

1.0 Introduction Strategic alliances, which include businesses merging their resources and capabilities in a cooperative strategy to gain a competitive edge, are growing in popularity every day (Todeva & Knoke, 2005). They represent one strategy for coping with the dynamic nature of the business environment and the elevated strain on the continuation and expansion of ... Read More
Pages: 15       Words: 4087
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Research on Social Media Influencer’s Impact on Brands

Introduction Social media influencers refer to people who have a remarkable ability to control their followers’ opinions, behaviors, and decisions based on what they say (Evans et al., 2021). Therefore they contain many social media followers on their social accounts. Therefore, social media influencers’ role is to create content regarding specific niches, industries, or interests. ... Read More
Pages: 4       Words: 898

Marketing and Finance

Introduction Finance and marketing are two key ideas that are related. IMM Graduate School (2019) asserts that the marketing department oversees and fosters a company’s expansion, while the finance department collaborates closely with marketing to track market trends and oversee the effectiveness of marketing campaigns. A corporation is less likely to see positive outcomes from ... Read More
Pages: 12       Words: 3105

The Marketing Plan of Nourish’d Company

Executive Summary The marketing plan of Nourish’d, a business seeking to penetrate the Australian market and boost sales and market share, is evaluated in this study. To pinpoint the strategic elements of the marketing strategy, the study offers industry and competition analyses, customer analyses, and corporate analyses. The report also uses the 4Ps Framework to ... Read More
Pages: 6       Words: 1503

Love Corn Shopper Marketing Plan

Background Increasing public health awareness has significantly influenced consumers’ choices, especially on the kind of food and snacks that they eat. Unlike in previous years when people had limited information as to what accounts for healthy meals and the health impacts of some foods, snacks, and drinks on the shelves, today most people are aware ... Read More
Pages: 7       Words: 1718

Adding Customer and Business Value: Strategies for NationaliTeas

Introduction NationaliTeas is an online retail company specializing in selling premium tea blends worldwide. As with any business operating in a competitive environment, NationaliTeas must continually innovate and develop strategies that add value to its customers. The key to sustainable success lies in the ability to offer the best customer-focused initiatives that are feasible, practical, ... Read More
Pages: 7       Words: 1668

Coca-Cola Branding

After carrying out my research, I realized that Coca-Cola dominates the international market thanks to its well-set brand; its dominance renders every other corporation appear to be insignificant in comparison. To begin, it is clear that the identity of the Coca-Cola brand remains constant and is immediately recognized at all times. The bottles that contain ... Read More
Pages: 4       Words: 925

Al Musbah Group (AMG)

Introduction Al Musbah Group (AMG) is a network of companies in Saudi Arabia that are successful in various businesses. Founded as a retailer of perfumes, the Group has since expanded into different sectors, such as travel retail, retail, construction, information technology, food and beverage, hospitality, parking management, and automotive industries. AMG’s employees are trained to ... Read More
Pages: 7       Words: 1918

Vera Skincare Enterprise

Executive Summary Search for beauty is a current social trend, and ladies are determined to become more attractive by improving the appearance of their skin. Vera Skincare Enterprise (VSE) will provide different cosmetic products, such as body lotions and hair relaxers made using fruits as the main ingredients. The products will help improve the skiing ... Read More
Pages: 16       Words: 4223

Strategic Marketing at Fila

1. Introduction Segmentation, targeting, and positioning (STP) are fundamental marketing strategies that can significantly impact organizational performance (Han & Kang, 2020). According to Kalam (2020), effective STP strategies can enable a business organization to understand its customers better and create more effective marketing campaigns to enhance profitability and growth. Managers have significant roles in their ... Read More
Pages: 11       Words: 3002

Individual Report the Case Study of BMW Group

1.0 Executive summary This report aims to critically evaluate various business models and other frameworks commonly used to analyze the business environment and successfully analyze the strategic alternatives accessible to firms regarding appropriateness, sustainability, and feasibility by studying the chosen case study of the BMW company. The introductory part introduces the company’s operations and product ... Read More
Pages: 22       Words: 5938

Impacts of Sociocultural Factors on McDonald’s Company in Japan

McDonald’s, a global fast food giant restaurant, has greatly succeeded in Japan. The company has achieved great success all over the globe, but it is particularly noteworthy in Japan. This is due to the firm’s success in catering to Japanese tastes and etiquette. This essay will examine the cultural and social elements contributing to McDonald’s ... Read More
Pages: 5       Words: 1298

Impact of Digital Marketing on Enhancing the Online Presence of International Business: An Exploratory Study of the UK It Sector.

Abstract The impact of digital marketing on the online presence of international businesses can not be gainsaid. Ideally, digital marketing helps the business focus on audiences with a global reach. Businesses use digital technologies to improve their online touchpoints that customers wanting to find more about a brand and its associated products can use to ... Read More
Pages: 43       Words: 11561
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