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Marketing Essays

Scenario Analysis and Justification

Macadamia Australia is a family business that has operated for over 60 years. The company has invested in growing and creating premium macadamia nut products. Macadamia Australia operates locally and internationally by selling its products to other countries, such as New Zealand. The business has a variety of academic products such as honey roasted macadamia, ... Read More
Pages: 7       Words: 1829

Media and Advertising

Introduction Modern capitalist society would not function without advertising. It’s an effective way to promote products. People’s attitudes toward commercials are profoundly influenced by the media’s coverage of them in many forms, especially on television, radio, and the Internet. The growth of advertisements makes suppression difficult. People are continuously being exposed to commercials on their ... Read More
Pages: 4       Words: 930
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Global Communication: Coca-Cola Case Study

Introduction Since 1892, The Coca-Cola Corporation has been a recognized brand all over the world. The company’s effective global communication strategy, which has aided in building a global brand identity and image, can be credited with its success. This article investigates how the Coca-Cola Corporation communicates globally by analyzing the company’s communication strategy, international advertising ... Read More
Pages: 5       Words: 1136

Brand Loyalty Among Millennials (Generation Y) and Generation Z

Introduction According to Shanahan et al. A critical figure business achievement is client unwaveringness. 2019). It registers a client’s likelihood of continuing to buy work and product from a particular brand despite contention or increasing expenses. It has been demonstrated that acting styles and perspectives on the dependability of brands shift over time. This review ... Read More
Pages: 14       Words: 3584

Bacardi Company Analysis

Introduction Bacardi Limited is among the globe’s largest privately-owned spirit entities. Initially recognized for its exclusive white rum by the same name, Bacardi currently boasts a range of over 200 different products and labels (Bacardi, 2023). Bacardi Limited was established in Cuba in 1862 and has been owned by one family for several decades. Bacardi Limited ... Read More
Pages: 12       Words: 3056

US Avocado Market

Introduction Avocados have become a popular and highly sought-after in the United States, with demand increasing yearly. Mexico is one of the top avocado growers, accounting for more than 80% of worldwide avocado output, and has been an essential supplier to the U.S. market. As the demand for avocados grows, there is an excellent potential ... Read More
Pages: 19       Words: 4981

Analysis of Tesla’s Approach to Selling Electric Cars in Europe

Problem Definition: Client and Industry: The client for this project is Tesla, Inc., a leading American electric vehicle (EV) and clean energy firm headquartered in California. The firm designs, develops, and manufactures electric vehicles, battery energy storage systems, and solar energy solutions. Tesla is pioneering sustainable mobility in the automobile and clean energy sectors. The ... Read More
Pages: 19       Words: 5066

A Report on the Current Market For Both Investment and Occupation

Executive summary This report highlights the current market for investment and occupation in London’s prime real estate sector with a specific focus on office, retail, and mixed-use properties. This report provides an extensive analysis of the economic climate in London, key points about the London real estate market, and specific information on prime office and ... Read More
Pages: 12       Words: 3049

McInce Collections International Marketing Plan

Executive Summary McInce Collections International is a luxury fashion brand that focuses on creating attire that is friendly to the environment. Through the implementation of a comprehensive marketing strategy that makes use of various digital communication channels, the company intends to strengthen its position in the markets of the UK and the EU. For McInce ... Read More
Pages: 16       Words: 4280

Integrated Case Study: BD Network

BD Network is a leading UK-based company established in 1990 and specialises in providing diverse digital marketing solutions to its clients (NETWORK, n.d.). The company’s growth can be attributed to its exceptional online marketing services, encompass optimisation for search engines (SEO), paid promotion, content promotion, and online marketing. BD Network is well-known for its ability ... Read More
Pages: 15       Words: 4043

Strategic Alliances in the Automotive Industry

1.0 Introduction Strategic alliances, which include businesses merging their resources and capabilities in a cooperative strategy to gain a competitive edge, are growing in popularity every day (Todeva & Knoke, 2005). They represent one strategy for coping with the dynamic nature of the business environment and the elevated strain on the continuation and expansion of ... Read More
Pages: 15       Words: 4087

Research on Social Media Influencer’s Impact on Brands

Introduction Social media influencers refer to people who have a remarkable ability to control their followers’ opinions, behaviors, and decisions based on what they say (Evans et al., 2021). Therefore they contain many social media followers on their social accounts. Therefore, social media influencers’ role is to create content regarding specific niches, industries, or interests. ... Read More
Pages: 4       Words: 898

Marketing and Finance

Introduction Finance and marketing are two key ideas that are related. IMM Graduate School (2019) asserts that the marketing department oversees and fosters a company’s expansion, while the finance department collaborates closely with marketing to track market trends and oversee the effectiveness of marketing campaigns. A corporation is less likely to see positive outcomes from ... Read More
Pages: 12       Words: 3105

The Marketing Plan of Nourish’d Company

Executive Summary The marketing plan of Nourish’d, a business seeking to penetrate the Australian market and boost sales and market share, is evaluated in this study. To pinpoint the strategic elements of the marketing strategy, the study offers industry and competition analyses, customer analyses, and corporate analyses. The report also uses the 4Ps Framework to ... Read More
Pages: 6       Words: 1503
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