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Marketing Essays

Using Personalized Marketing To Target Potential Customers

Introduction Personalized marketing has become a popular approach for firms to target potential customers. The practice includes using client records to tailor marketing efforts to personal customers’ choices and needs. While a few argue that customized advertising can cause improved sales and consumer loyalty, others query the ethics of accumulating and using purchaser statistics for ... Read More
Pages: 8       Words: 2079

Food and Beverage Top Three Performing

Introduction The purpose of this paper is to bring a distinction between the three food and beverage companies in the world. In the last few years, consumers have raised concerns about the healthiness of their consumed foods and beverages. In the past, people concerned themselves with eating foods that tasted good and filled their stomachs. ... Read More
Pages: 6       Words: 1584
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Mud Jeans Marketing Communication Plan

Introduction Vast market shares for companies characterize today’s markets, and changing consumer preferences and trends force companies to adopt new strategies to navigate these markets. Among these strategies include the introduction of new brand extensions. This marketing communication strategy will enable MUD Jeans to launch a kid’s denim range that matches the adult ranges. The ... Read More
Pages: 7       Words: 1907

Analyzing Amazon Canada

SWOT Analysis of Amazon Canada Strengths The key strengths of Amazon Canada are that it engages in a wide variety of products, therefore, enabling clients to have the best experience while shopping. Pereira (2023) explains that brand recognition and an efficient distribution network are reasons Amazon maintains a competitive advantage. From the case study, there ... Read More
Pages: 3       Words: 629

ABC Pediatric Group: The Mission, Vision & Values in Marketing

Value, Mission & Vision Healthcare organizations provide various healthcare services to healthcare consumers across the region. Healthcare organizations often embrace values that guide members’ activities within the organizational structure (Hilt, 2019). ABC Pediatric Group comprises various medical professionals with varying skill sets and levels of experience in practice. The healthcare organization implements values aligned with ... Read More
Pages: 3       Words: 822

What Are the Contemporary Challenges and Trends Reshaping the Retail Industry?

The retail industry encompasses businesses that sell products and services directly to consumers for non-commercial, end-use. You might find anything from mom-and-pop stores to massive conglomerates in this sector. A large amount of consumer spending and employment opportunities for millions of individuals throughout the world are contributed to the global economy by the retail sector. ... Read More
Pages: 8       Words: 2102

Marketing Plan for Ritamon: A Novel PTSD Treatment

1.0 INTRODUCTION: BUSINESS MISSION STATEMENT This marketing strategy outlines the methods that will be employed to advertise Ritamon, a brand-new medication for treating post-traumatic stress disorder (PTSD). Ritamon presents a tremendous opportunity for our pharmaceutical company to establish an influential position in the mental health market, given the growing demand for PTSD treatments and societal ... Read More
Pages: 13       Words: 3538

Investigating the Trends of Omnichannel Retailing in the Amazon

There has been an important shift in the retail sector lately toward a customer-first approach, intending to offer consumers a streamlined and personalized experience. A significant development in commerce services and goods has emerged due to this change, known as “omnichannel commerce.” This development is a consequence of technological advancements and changing behavior among consumers. ... Read More
Pages: 12       Words: 3228

Strategic Management Project

Blue-Collar Pet store is experiencing growth and development. As the CEO, I have consulted with other shareholders in light of expanding internationally. They have provided a way forward by deciding we expand through quantitative and qualitative research of entry strategy to international markets. In this report, we will explore and research strategic options and alternatives ... Read More
Pages: 7       Words: 1914

Dr. Pepper Soft Drinks

Problem/Opportunity grow international market presence: Identify new target markets and design a thorough marketing strategy to reach them to grow the brand’s global presence. Launch healthier beverage options: Another marketing goal is to offer healthier beverages to the expanding health-conscious customer market. Product innovation, rebranding, and focused marketing can achieve this. Increase brand recognition and ... Read More
Pages: 6       Words: 1431

Analysis of E-Marketing Strategies

Executive Summary This study thoroughly dissects the More established Big Brother in Glasgow to understand the Hotel better. The Big Brother Hotel, situated in the core of Glasgow, is a delightful 4-star inn offering 38 guest rooms, a restaurant, and a bar. The conference room can accommodate up to 50 people. Situated at the heart ... Read More
Pages: 15       Words: 3973

Critical Analysis of Its Airbnb Communication Activities

Introduction Airbnb is a worldwide online community for unique lodgings and experiences shared between travelers and locals. Thanks in part to its creative brand communication initiatives, the company has succeeded in building a strong brand identity. The “Live Anywhere on Airbnb” ad was created to grab the attention of people who wanted to work remotely ... Read More
Pages: 10       Words: 2700

Fans’ Reaction to the Proposed European Super League: An Analysis of Twitter Reaction by Manchester United Fans

Chapter 1: Introduction Research Background The European Super League (ESL) launch was a controversial decision by twelve of European’s big teams to form an international football league that would compete with and gradually replace the UEFA Champions League (MacInnes, 2023 ). The announcement, made in April 2021, was met with major criticisms from fans, politicians, ... Read More
Pages: 12       Words: 3300

Global Marketing Plan – Сemex, India

Executive summary The report develops the global marketing plan for Cemex’s entry into the Indian construction industry. Cemex deals with selling cement into the global market, with operations in 28 countries. The analysis of the external micro and macro environment indicates that there are favorable factors that attract Cemex into the Indian market. These include; ... Read More
Pages: 12       Words: 3097

Dutch Bros Coffee Swot Analysis

Executive summary It is discussed that the privately owned Dutch Bros Coffee is an American coffee franchise with more than 400 stores spread across 11 states. In Grants Pass, Oregon, the business began as a single coffee cart in 1992 and has since grown quickly. For example, Dutch Bros Coffee offers various coffee beverages, smoothies, ... Read More
Pages: 6       Words: 1412
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