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Marketing Essays

Experiential Marketing; Case Studies in Customer Experience

Introduction Notably, in the rapidly evolving virtual environment, Google, Apple, Amazon, and Facebook corporations have revolutionized the customer experience in a span of ten years. Through leveraging information, smartphones, and personalized interfaces, these digital companies have become pioneers in purchaser-centricity, forming a benchmark across numerous sectors. Thus the report explores the achievements and marketing strategies ... Read More
Pages: 7       Words: 1895

Enhancing Lululemon’s Sports Marketing

Lululemon, a well-known sports retail business, has cultivated a strong reputation in the sports industry due to its highly demanded yoga and athlete’s clothes. This paper seeks to design a marketing plan following the principle of sports marketing to increase brand recognition for Lululemon, encourage consumer involvement, and increase sales in the sporting context. Implementing ... Read More
Pages: 3       Words: 728
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Product Differentiation and Integration

Product differentiation is a marketing strategy distinguishing a product or service from competitors (Abdulwase et al., 2020). Product difference creates a competitive advantage that makes customers think the product is better than others. Customer perceptions determine product differentiation. Marketing, branding, quality, design, functionality, and customer experience can affect customer perceptions. Positive consumer perceptions boost brand ... Read More
Pages: 6       Words: 1477

Milk Nutrition and Its Effect on Children

Abstract The content analysis paper will focus on identifying the processed milk is suitable for young children. Milk is an integral part of children’s diet which makes it a vital part of research to demystify the various types of milk, their sources, methods of preservation and their nutritional content that makes suitable or not suitable ... Read More
Pages: 36       Words: 9768

Importance of Effective Marketing in the International Context

Introduction Marketing plays a crucial part in the success of businesses working in a worldwide setting. It empowers companies to get it and react to clients’ different needs and inclinations from diverse nations and societies. This report investigates the scope and critical concepts of worldwide displaying and highlights its noteworthy contribution to trade procedures within ... Read More
Pages: 9       Words: 2390

Wheel of International Marketing

Introduction This marketing report references Bunnings Warehouse to describe the marketing approaches and environmental impacts of global marketing. It will apply the two inner layers (HUB and SPOKES) of the Wheel of International Marketing Framework to assess how Bunnings Warehouse leverages its internal environment (HUB) to explore attractive expansion opportunities in the external environment (SPOKES). ... Read More
Pages: 11       Words: 3008

The Evolution of Marketing in Healthcare

Digital transformation remains the most revolutionary aspect shaping the evolution of healthcare marketing. Product and service marketing has been explosively impacted by digital platforms leading to transformational changes in the health protection approach to reaching clients (Nabi, 2015). Among the transformative innovation in technology leading the evolution of advertising include patient portals, electronic health record ... Read More
Pages: 12       Words: 3279

Personal Business Plan

Business name: Best Choice Eateries and Deliveries Executive summary This personal business plan outlines what I plan to do after I leave university. The name of the business in mind is Best Choice Eateries and Deliveries, which will work according to the needs of many people who need more time to make meals. The company ... Read More
Pages: 7       Words: 1794

UK Bottled Water Market

Introduction Recent years have witnessed a significant growth and transformation in the UK bottled water industry driven by shifting consumer preferences and a heightened awareness of health-conscious trends (Pell et al., 2021). This analysis aims to critically evaluate the UK bottled water industry, which involves both local and international companies operating in the still and ... Read More
Pages: 7       Words: 1821

Shell Global PLC

Background Shell Global plc, known as Shell, is a global energy firm with a century-long history. The Royal Dutch Petroleum Company and Shell Transport and Trading Company amalgamated to establish Royal Dutch Shell in 1907(Shell Global, (n.d). In 1833, the Shell Transport and Trading Company began transporting products to the Far East, while the Royal ... Read More
Pages: 7       Words: 1890

Simulation Game: A Critical Reflection on Strategic Marketing for the Gucci Brand

Introduction By playing the Gucci simulation game, participants had the chance to apply marketing principles in the real world, make strategic choices, and assess the outcomes of those choices in a fast-paced, cutthroat corporate environment. This individual reflection examines how the learner and the group interacted during the simulation and evaluates the simulation’s value in ... Read More
Pages: 16       Words: 4190

Digital Marketing Strategy for a New Pet Product; ‘Reggie Daily Dog Supplements’

Introduction Digital marketing is one of the game changers for companies’ business models and structures. The rise of technology has brought an evolution to the marketing sector. Digital marketing links customers to various networks using electronic devices such as mobile phones to make accessibility of marketing information easier (Piñeiro-Otero & Martínez-Rolán, 2016). Digital marketing needs ... Read More
Pages: 15       Words: 3944

Digital Management Resources, Inc. (DMRI)

Executive Summary This report aims to thoroughly analyze DMRI’s website to assess its efficacy as an asset in bolstering the organization’s digital marketing endeavours. The assessment will consider several critical factors such as company background, industry and customer analyses, and development aspects, including strengths, weaknesses and potential areas for improvement. This will be achieved by ... Read More
Pages: 10       Words: 2690

Data, Marketing, Results & Innovation (DMRI)

Executive Summary This report aims to thoroughly analyze DMRI’s website to assess its efficacy as an asset in bolstering the organization’s digital marketing endeavors. The assessment will consider several critical factors such as company background, industry and customer analyses, and development aspects, including strengths, weaknesses, and potential areas for improvement. This will be achieved by ... Read More
Pages: 10       Words: 2566

Comparing Hong Kong and Japan Cross-Cultural Marketing Communication

Introduction The way individuals think, interact, and make decisions is influenced by cultural beliefs. Marketing professionals may create material that appeals to diverse demographic groups by understanding how culture affects various categories of consumers. Brands may interact with individuals on a positive note through culture marketing. Long is recognized as impacting communication and the likelihood ... Read More
Pages: 12       Words: 3098
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