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Marketing Essays

Do Most Chinese Students Prefer To Shop Online or In-Store, and Why

Abstract Since internet shops are vying for customers’ attention, many people now think about buying online before purchasing. Numerous publications have been written about online purchasing, and most focus on consumers’ behaviors, activities, and barriers. Chinese customers now have access to the most cutting-edge channels and new internet possibilities thanks to the nation’s quickly rising ... Read More
Pages: 10       Words: 2721

Amazon Social Media and Digital Marketing Strategy

Introduction Amazon Company started as an online bookselling company. Founded on July 5th 1994, by Jeff Bezos, the company has transformed over the years to fit the market demands. The company has invested much in internet-based business enterprises, which are forced to provide cloud computing, e-commerce, artificial intelligence (AI) services and digital streaming (Turban et al., 2016). ... Read More
Pages: 18       Words: 4945
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Amgen Case Study

For Repatha, Amgen ought to concentrate on the tiny group of patients who have FH. Repatha’s Phase III studies showed that when used in conjunction with statin medication, it might lower LDL cholesterol by up to 75%, compared to a placebo, when taken alone. Repatha demonstrated a substantial 31% decrease in LDL levels when compared ... Read More
Pages: 6       Words: 1382

This Study Investigates the Impact of Online Reviews and WOM on Consumer Purchase Intention of Second-Hand Products on eBay.

1.0 Introduction This research looks at how customer purchase intentions for used goods on eBay are affected by online reviews and word-of-mouth (WOM). More and more individuals are choosing to buy used products online as a result of the growth of e-commerce, which has drastically changed consumer purchasing patterns. One of the most well-known online ... Read More
Pages: 17       Words: 4409

How Important Are Stars and Celebrities to Fashion? How Does the Rise of Social Media Transform the Significance of Celebrity Fashion?

Introduction Celebrities have long served as brand ambassadors and have influenced fashion trends in the entertainment and fashion industries. Celebrities now have a new platform to influence the fashion business because to the expansion of social media, especially video-sharing platforms like Instagram and TikTok. To obtain a better understanding of this topic, important terms must ... Read More
Pages: 13       Words: 3430

Apple’s Marketing Information System

Introduction Marketing information systems (MIS) generate, analyze, and disseminate timely and relevant data to help marketers make decisions. Customer preferences, behavior, competitive activity, and market developments are all considered (Nunan et al., 2020). This research looks at Apple Inc.’s marketing information system. Apple creates software, hardware, and consumer electronics. Its ground-breaking iPhone, iPad, and MacBook ... Read More
Pages: 3       Words: 693

An Assessment of Hyundai Motor Company

Established in 1967, Hyundai Motor Company (HMC), often known as Hyundai Motors, is a global automaker with headquarters in Seoul, South Korea. On a worldwide scale, Hyundai has the biggest fully integrated car production complex. The factory has a 1.6 million unit manufacturing capacity per year. A total of around 75,000 people work for the ... Read More
Pages: 7       Words: 1924

Prepare an Executive Business Plan

Company Information The name of the company is “Zincite Innovations.” The company is a small global firm aimed at ensuring that small companies are helped to grow. “Zincite Innovations” was founded four years ago to become a global competitor in digitalizing other firms. Seven of the company’s founders were drawn from diverse places in the ... Read More
Pages: 4       Words: 959

Red Bull Place Analysis

Introduction Red Bull serves nearly every global market, and the corporation employs regional growth tactics to adapt to customers’ needs in every market. Red Bull regions throughout the globe create their assortments of products, and developing those with the most appropriate choices for consumers takes a while in every sector. Area and regional teams are ... Read More
Pages: 6       Words: 1398

Business Development and Entrepreneurship.

Introduction. In the UK, some people need help monitoring their water intake properly, but introducing the smart bottle into the UK market will help curb this problem. These smart water bottles will help to track their water intake and help remind them to drink more water throughout the day (Bald and Fairbairn, 2022). These water ... Read More
Pages: 7       Words: 1882

User Interface Design Project

1. Introduction Explanation of the purpose of the project This assignment aims to examine, analyze, and design a user interface for the Amazon e-commerce website. To analyze the current state of Amazon’s user interface design and suggest adjustments to make it more efficient and user-friendly, the project intends to apply the theoretical knowledge and skills ... Read More
Pages: 18       Words: 4855

Medium-Based Research Essay-Kellogg’s Kid Portraits

The Kellogg’s kid portraits on display at the Haggin Museum in Stockton, California, depict a diverse collection of children of various ages, genders, and races. At first observation, they may appear to be ordinary portraits, but product placement and advertising are discernible upon closer inspection. Through an investigation of the original context and symbolism of ... Read More
Pages: 4       Words: 962

Developing an Effective Cultural Advertising Strategy for Niu Electric Scooters in India

Introduction A Chinese firm, Niu Electric Scooters, which specializes in electric two-wheelers, intends to increase its operations and introduce its brand in India. India offers a potential chance for Niu to promote its e-scooters as it is one of the world’s largest markets for two-wheeled vehicles and is dealing with pressing environmental issues (Hung et ... Read More
Pages: 5       Words: 1194

Nike Sustainable Marketing Plan

ABSTRACT The development of a sustainable marketing plan proposal for Nike is the main topic of this paper. Nike is a global firm that designs, makes, and sells athletic clothes, footwear, and accessories (NIKE COMPANY, 2015). The growing need for sustainable business practices from stakeholders and customers has been cited as Nike’s problem (Vishwavidalaya, 2022). ... Read More
Pages: 20       Words: 5347
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