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PESTEL Analysis Essays

United Kingdom Health and Fitness Industry

Abstract The Health and Fitness industry in the United Kingdom (UK) is undergoing remarkable changes due to macro-environmental factors like digitalization and inflation, among others. According to a study in 2019 by an industry market research group, IBISWorld revealed that the industry contributed more than 5 billion euros to the economy of the UK. This ... Read More
Pages: 10       Words: 2536

Gucci’s Marketing and Branding

Part 1: Gucci’s Online Presence and Digital Fashion Marketing Activity Gucci continues to be the leading luxury online brand thanks to the efforts the company’s digital marketing team has put in to ensure it stays ahead of its competition. Its success has been attributed to its constant drive to innovate and experiment online, leveraging digital ... Read More
Pages: 19       Words: 4976
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Report of LVMH Strategic Management Process

Louis Vuitton Moet Hennessy (LVMH) is one of the most prestigious companies in Europe. It prides itself in producing and manufacturing luxury goods such as watches, leather goods, fashion, perfume and cosmetics, wines and spirits, and other luxurious selective retailing. Louis Vuitton was founded in 1854 in France by Louis Vuitton; however, in 1987, the ... Read More
Pages: 9       Words: 2329

Strategic Management – Airport Authority Hong Kong (AAHK)

Introduction The HKSAR Government is the sole owner of the Airport Authority Hong Kong (AAHK), a statutory corporation that operates following the law governing airport authorities. Hong Kong International Airport is provided, operated, developed, and maintained by AAHK, which is also permitted to engage in airport-related activities in trade, commerce, or industry (HKIA). These activities ... Read More
Pages: 13       Words: 3432

IKEA Company PESTEL and SWOT Analysis

Introduction IKEA is the short form of the founder of the Company Ingvar Kamprad, Elmtaryd, the farm the fonder was brought up in, and Agunnaryd, the name of that location the Company is located. The Company is located in the Netherlands and deals with making and selling kitchen appliances, ready-to-assemble furniture, and many other Product ... Read More
Pages: 9       Words: 2367

Zynga Strategic Analysis

Business Case Review Zynga is an American game company that provides numerous virtual games to its customers. They use social media to attract customers and achieve high revenue. The company struggled to achieve relevance in 2017 following a rise in industrial rivalry, management challenges, and compliance concerns amongst stakeholders. Between2015 and 2017, Zynga had new ... Read More
Pages: 8       Words: 2189

Marketing Strategy of Huawei Company

1. Introduction Huawei Technologies Co., Ltd., a worldwide Chinese technology firm with Chinese operations, is headquartered in Shenzhen, Guangdong, China. It creates and sells cutting-edge telecommunications equipment for both consumers and businesses. Ren Zhengfei, the company’s founder and a former commander in the Liberation People’s Army (PLA). Huawei was originally a manufacturer of telephone switches. ... Read More
Pages: 11       Words: 2977

Current Environmental Analysis

HCA Healthcare, Inc.’s environmental analysis is a tactical tool that analyzes the organization’s micro and macroenvironment. Changes in the condition of these environmental variables can have direct ramifications not just for HCA Healthcare, Inc. but also for other players in the healthcare sector. These repercussions might be negative or positive, and there is a possibility that ... Read More
Pages: 7       Words: 1923

Business in the 21st Century

Introduction The British corporation Lever Brother and the Dutch company Margarine Unie merged in 1930 to become the modern Unilever PLC and Unilever N.V, with headquarters in London and Rotterdam, respectively (Sivakumar, 2021). Before their merger in 1872, the Dutchmen Jurgens and Van den Bergh created a facility in the Netherlands to generate margarine from ... Read More
Pages: 7       Words: 1688

Ethical Dilemma in Business

Decision-making is a part of the everyday running of any organization which is characterized by analyzing various options. Decision-making is a process that takes into consideration the ethical aspect of the choices in place and where necessary any immoral actions are eliminated and the best ethical alternative is chosen (Mason, 2017). Still, there have been ... Read More
Pages: 13       Words: 3443

Netflix STEEPLE S2 Summative

The macro business environment affects organization operations positively or negatively. Therefore, companies must rely on appropriate analysis tools to determine the positivity or negativity of a macro business environment. One of the advanced assessment tools is STEEPLE. The acronym stands for social, technology, and economic. Others are environmental, political, legal, and ethical. Netflix is a ... Read More
Pages: 4       Words: 964

Brighton Palace Pier Marketing Plan

Executive Summary A significant percentage of firms in the contemporary world are battling with consistent client involvement in addition to continuous growth in sales volume. Consequently, a marketing plan is essential since it specifies a company’s advertising approach for the eventual achievement of organizational financial goals (Srimek, Pranee, Suwandej, and Saisama, 2022). The marketing plan ... Read More
Pages: 13       Words: 3480

Global Strategy Development and Implementation

Introduction Tesla Inc. (formerly known as Tesla Motors Inc.). Its primary markets are the United States, China, and Norway, but it also has operations worldwide. The corporation is based in Palo Alto, California. The mission of Tesla is to accelerate the worldwide transition to renewable energy sources. Founded in 2003, Tesla is a leader in ... Read More
Pages: 16       Words: 4379

Analysis of the Design, Delivery, and Evaluation of COVID-19 Workplace Health and Safety

Executive Summary To foster an optimal learning experience for the students, design, delivery, and evaluation are vital factors to consider that support and appreciate a course’s learning and intellectual development. The foundation of a system determines its success to the intended learners. Course design highlights the teaching materials used, the teaching procedures, and the necessary ... Read More
Pages: 23       Words: 6106

The Hospitality Industry in Canada

Executive Summary Growth in Canada’s hospitality sector has been steadily increasing over the last several years. According to the country’s key performance metrics, change in the nation seems to be moderate but stable. In 2018, the OR reached 66 percent, the highest in the nation. This year’s highest RevPAR was $CAD107, up from the previous ... Read More
Pages: 9       Words: 2431
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