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PESTEL Analysis Essays

Consulting Project for MixMag

Executive Summary This consultancy report examined the feasibility of Mixmag, a UK-based music and dance magazine, expanding into the Asian and North American markets. The report utilized a PESTEL analysis to explore the political, economic, social, technological, environmental, and legal factors that could impact Mixmag’s expansion into Asia and North America. The report also discusses ... Read More
Pages: 20       Words: 5234

Organisations and Systems

Introduction Different tools and techniques are used to investigate, understand, and model other organisational systems. The commonly utilised tools and techniques include Porter’s Five Forces Analysis, Process Modelling Techniques, SWOT analysis, PESTEL analysis, Data Modelling, and Five Whys. In this module, each tool and technique will be addressed. Therefore, the aim of this critical analysis, ... Read More
Pages: 10       Words: 2684
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Coca-Cola’s Approach to Sustainability

Introduction In recent years, sustainability has become increasingly important in the business world. Companies are now realizing their operations’ impact on the environment and society and are taking steps to reduce their adverse effects. Coca-Cola, one of the world’s largest beverage companies, has taken up the mantle of sustainability. With operations in over 200 countries, ... Read More
Pages: 9       Words: 2212

PopCap Games, Inc. Market Analysis

Introduction Background PopCap Games, Inc. is an American company headquartered in Seattle that develops video games. PopCap Games is a subsidiary of Electronic Arts, a company that develops and delivers games, content, and online services for consumers using internet-connected consoles, mobile devices, and personal computers. John Vechey, Brian Fiete, and Jason Kapalka founded PopCap Games ... Read More
Pages: 9       Words: 2398

Factors Affecting the Successful Expansion of Comvita Limited in France

Expansion of operations and business is always a long-term goal for many organizations (Esteeves, 2008). The point of expansion arrives when the business is doing well and generating maximum profits. At his point, the business is at a point of growth and key strategies should be laid down to ensure successful transitions during the business’s ... Read More
Pages: 4       Words: 1029

Tesla Strategic Analysis

1.0 Introduction For every firm to achieve its objectives and maximize its profits, it must have appropriate strategists and be competitive. However, increased technological innovation and a competitive business environment have made firms face several strategic challenges that require appropriate considerations. These challenges include the disruptive development of new technologies and changing market conditions, and ... Read More
Pages: 11       Words: 2857

Consulting in Practice

Executive Summary This research conducts a competitive market analysis for the London School of Science and Technology to determine whether it will improve its market share by launching online classes. The teams conducted evidence-based research to examine both internal and external data. External elements may influence this new decision to enter a new market, considering ... Read More
Pages: 11       Words: 2804

Project Commercial Integrity

Introduction A project appraisal of the immediate environment is vital for any successful organization. Corporate planners apply this to analyze prospects for and against the firm in question by keeping a watch on the factors such as rivalry, economics, government regulation, supply chains, technological advancements, and market conditions. The majority of firms do environmental analysis ... Read More
Pages: 22       Words: 6028

United Kingdom Health and Fitness Industry

Abstract The Health and Fitness industry in the United Kingdom (UK) is undergoing remarkable changes due to macro-environmental factors like digitalization and inflation, among others. According to a study in 2019 by an industry market research group, IBISWorld revealed that the industry contributed more than 5 billion euros to the economy of the UK. This ... Read More
Pages: 10       Words: 2536

Gucci’s Marketing and Branding

Part 1: Gucci’s Online Presence and Digital Fashion Marketing Activity Gucci continues to be the leading luxury online brand thanks to the efforts the company’s digital marketing team has put in to ensure it stays ahead of its competition. Its success has been attributed to its constant drive to innovate and experiment online, leveraging digital ... Read More
Pages: 19       Words: 4976

Report of LVMH Strategic Management Process

Louis Vuitton Moet Hennessy (LVMH) is one of the most prestigious companies in Europe. It prides itself in producing and manufacturing luxury goods such as watches, leather goods, fashion, perfume and cosmetics, wines and spirits, and other luxurious selective retailing. Louis Vuitton was founded in 1854 in France by Louis Vuitton; however, in 1987, the ... Read More
Pages: 9       Words: 2329

Strategic Management – Airport Authority Hong Kong (AAHK)

Introduction The HKSAR Government is the sole owner of the Airport Authority Hong Kong (AAHK), a statutory corporation that operates following the law governing airport authorities. Hong Kong International Airport is provided, operated, developed, and maintained by AAHK, which is also permitted to engage in airport-related activities in trade, commerce, or industry (HKIA). These activities ... Read More
Pages: 13       Words: 3432

IKEA Company PESTEL and SWOT Analysis

Introduction IKEA is the short form of the founder of the Company Ingvar Kamprad, Elmtaryd, the farm the fonder was brought up in, and Agunnaryd, the name of that location the Company is located. The Company is located in the Netherlands and deals with making and selling kitchen appliances, ready-to-assemble furniture, and many other Product ... Read More
Pages: 9       Words: 2367

Zynga Strategic Analysis

Business Case Review Zynga is an American game company that provides numerous virtual games to its customers. They use social media to attract customers and achieve high revenue. The company struggled to achieve relevance in 2017 following a rise in industrial rivalry, management challenges, and compliance concerns amongst stakeholders. Between2015 and 2017, Zynga had new ... Read More
Pages: 8       Words: 2189

Marketing Strategy of Huawei Company

1. Introduction Huawei Technologies Co., Ltd., a worldwide Chinese technology firm with Chinese operations, is headquartered in Shenzhen, Guangdong, China. It creates and sells cutting-edge telecommunications equipment for both consumers and businesses. Ren Zhengfei, the company’s founder and a former commander in the Liberation People’s Army (PLA). Huawei was originally a manufacturer of telephone switches. ... Read More
Pages: 11       Words: 2977
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