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Marketing Essays

Applying the Page Principles To Develop an Effective Public Relations Plan for BMW With a Focus on Social Media

I Executive Summary As social media continues to evolve, corporations such as BMW must find ways to draft policies that are agile enough to match this dynamism. Due to lack of commonly acclaimed across the world class policies BMW independent or jointly develops policy’s which will be all encompassing and enable rational decisions based on specific situation. In ... Read More
Pages: 12       Words: 3064

Enhancing Customer Experience Through Strategic Scent Marketing

Scent marketing has become an important part of the marketing mix today. It involves using strategically selected fragrances to appeal to customers’ emotions to influence their purchasing decisions. Studies show that the global scent market was valued at 18 billion dollars in 2019 and is expected to reach 31 billion by 2023 (Samycia, 2023). Companies ... Read More
Pages: 6       Words: 1519
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Harmony Brews: Where Tradition Meets Tim Horton’s Excellence

Introduction It’s essential for a Bachelor of Business Management student who majored in Marketing to start a marketing expedition for Tim Horton. This brand is ready for reorientation in the foreign market. The initiative aims to go beyond the conventional territorial boundaries and promote sustainable products worldwide. For this marketing initiative, I will detail the ... Read More
Pages: 7       Words: 1828

Ninjago Fandom Evaluation Report

Ninjago’s Market Share and Performance: As of September 2023, Ninjago has risen to a respectable position within the LEGO brand, accounting for a sizable 12% of overall LEGO sales (Wharfe, 2023). This success is evidence that the brand has a loyal following and can weather the inevitable ups and downs of the market. Brand Reputation: ... Read More
Pages: 3       Words: 705

Two Business Tactics

A company’s capacity to succeed is mainly dependent on its business practices. Companies employ These tactics and methods to meet their objectives, draw in clients, and outperform rivals. Nevertheless, not every strategy is made equal. The efficacy of various ways may vary based on the specifics of the business and its intended audience. Social media ... Read More
Pages: 4       Words: 1014

The Magic Disclosed: A Campaign Against Disney’s Price Surge Affecting Non-Florida Residents

Research Section Problem Statement The campaign addresses the challenge of Disney’s escalated pricing affecting Non-Florida residents. Situation Analysis Secondary Research Company Analysis Schickel (2019) reports that Disney, a universal entertainment conglomerate, was founded in 1923 when Walt Disney founded the company as a small animation studio. For almost a century, Disney has transformed into a ... Read More
Pages: 14       Words: 3658

Company and Market Situation Analysis Report: Cadbury in the UK Chocolate Confectionery Industry

Introduction The purpose of this analysis is to thoroughly examine Cadbury, a significant participant in the chocolate confectionery market in the United Kingdom. The study of the company’s internal environment will be the main focus, considering the present state of affairs, significant problems, current mission statements, and how these statements relate to the organization’s difficulties. ... Read More
Pages: 14       Words: 3691

Marketing Report: Mobile Phone Industry Analysis

Introduction 1.1 Brief Description In modern life, the mobile phone has been part and parcel of human life and is one of the significant shopping products that is indispensable. The ever-increasing technological advancement has seen mobile phones advance in the ease of operations and thus attract more significant consumption demands globally. The industry of mobile ... Read More
Pages: 8       Words: 1968

The Impact of Innovative Promotional Strategies on Brand Growth: A Case Study of Nike’s Marketing Campaigns

Introduction The 4Ps represent four essential elements in marketing campaigns: product, place, promotion, and price (Padhy & Sahu, 2008). These elements were developed by Professor Neil H. Borden at Harvard University in the 1950s, where they were officially named the 4Ps of marketing by E. Jerome McCarthy at Michigan State University in the 1960s (Wirtz ... Read More
Pages: 9       Words: 2229

Research Proposal: Understanding the Impact of TikTok Marketing and Consumer Behavior/Psychology

Executive Summary The proposal aims to study the use of TikTok as an advertisement tool and its impact on today’s youths as consumers. The proposed study aims to help enhance the understanding of the changing perception of Generation Z towards brands and its links with TikTok’s influence on the consumer perception of various brands. However, ... Read More
Pages: 9       Words: 2383

Dyson Company’s Marketing Strategy

1 Introduction and Service Description Since its founding in 1993, the Dyson Company has expanded from a small company focused on manufacturing and marketing vacuums to a multinational corporation with a developing presence in other product categories (Dyson, n.d.). With minimal assistance from other sources, the company’s goods have primarily been produced using internal research ... Read More
Pages: 17       Words: 4605

Mediviron Group Clinics; Philippines

1.0 Introduction In the ever-changing global business environment of today, businesses are always looking for new ways to grow and enter new markets. In Malaysia, Mediviron Group Clinics is one such business that has made a name for itself as a trustworthy supplier of healthcare services. Mediviron, having established itself as a prominent player in ... Read More
Pages: 12       Words: 3124

Xiaomi’s Mi Smart Kettle Pro Marketing Plan

Company/Brand/Product Background Xiaomi Corporation Beijing-based Xiaomi corporation is one of the most well-known and influential companies in the world electronics market. Xiaomi is a technology company established in April 2010 by Lei Jun, and it has emerged as one of China’s leading brands. Xiaomi is known for its dedication to innovation, constantly releasing innovative products. ... Read More
Pages: 13       Words: 3377

Influencer Marketing’s Impact on Contemporary Consumer Behavior Trends and Patterns

Why Should You Do Influencer Marketing? In the ever-changing world of contemporary marketing, influencer marketing stands out as an important option for companies aiming to construct real connections with their desired market. This technique offers a distinct path in which brands can engage with customers in a genuine and compelling way. Research underlines the increasing ... Read More
Pages: 15       Words: 3893

Business Application Exercise – Cultural Assessment: “America Is Beautiful” Advertisement

Based on your readings for this week, define culture. Culture, a dynamic and multifaceted concept, encompasses shared values, beliefs, behaviours, and symbols within a community. Multinational corporations engaging in global communication must consider the various aspects of culture to resonate with diverse consumer bases effectively. In this context, the analysis of Coca-Cola’s 2014 Super Bowl ad ... Read More
Pages: 3       Words: 747
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