Introduction
Today, streaming platforms can birth more original projects demonstrating native art talents in Hong Kong. This can start a new variety show in Hong Kong that shall provide room to diverse talents of origin and make them better stars. This could have been an avenue where aspiring artists could showcase their talents, grow audiences, and eventually earn a spot in the art industry. The growing viewership and involvement in the show will likely motivate additional investment into the regional inventive business sector and serve as a launching pad for local newcomers who are trying hard to be famous.
Content and Format
Popular variety shows incorporating acts, chats, and talk shows will serve as models for the program. Drawing inspiration from the city’s pioneers, radio, and the music industry, the spirit of Cantopop has been revived in a musical act and a skit (FCHC 1401, Week 12). Hence, Korean entertainment could be tweaked for adoption in the internet space as K-dramas and K-pop gain more traction at home and beyond. Instead of mimicking what already exists in other shows, an experimental format that appreciates the distinctive nature of Hong Kong will be used. Retro style will be mixed with styles of comic sketches, dance performances, talk show discussions, and song covers. The show will pay tribute to the past even as it offers a contemporary viewership tailored for modern streaming.
This has been possible after borrowing ideas from previous and existing variety shows and creating its unique way. This online program will also likely inspire Hong Kong and other global viewers. With proper consideration, it would be a perfect instrument to provide a ground for new artworks to flourish, uniting the cities and letting people of different ages feel proud of Hong Kong’s unique culture. The show’s experimental format suggests that it will experience certain growing pains; however, this is exactly why it should feel vibrant, relevant, and full of potential.
Launch and Promotion
With the advent of new channels of distribution, such as electronic-based platforms, an online variety show has the potential to access the regional and global market (Jirattikorn, 2018). Instead of expanding into bigger markets, the show will first lay solid ground among the locals.
Organic viewership growth will be achieved through promotional campaigns with Hong Kong communities. Subtitles and translated content will aid in introducing the shows to new audiences once they are established locally. This slow-entry approach would pave the way towards achieving transnational success, as shown in the spread of the Korean media (Su & Borah, 2021).
Therefore, this online variety show ought to have a strategic approach, beginning at a local level before moving globally. Should the show become a commercial success with the Hong Kong audience, subsequent translation and distribution of the movie to various international markets may capitalize on such enthusiasm. The road is still unsure, but a common thread is running through the show – embracing innovation with a real, local touch, which will appeal to loyal viewers and people looking for something fresh worldwide.
Cultivation of Talent
It is seeking a new breed of Hong Kong hosts at its core. A flexible format would allow youthful creators to exhibit their versatility in different fields of art. Celebrity guests help up-and-coming singers, actors, hosts, and directors. This virtual platform is fertile ground where raw but promising entertainers can be groomed into well-rounded talents who define Hong Kong’s creativity. This collaboration environment will enable junior and senior artists to exchange skills, information, and inspiration in an interactive process, leading to meaningful content of artistic value.
References
FCHC 1401 Understanding the Media and Entertainment Industry in Hong Kong (Week 12). (n.d.). CANTOPOP.
Jirattikorn, A. (2018). Thai television dramas, a new player in Asian media circulation: A case study of full house Thai. In Asian cultural flows (pp. 167-182). Springer, Singapore.
Ju, H. (2018). The Korean wave and Korean dramas. In Oxford Research Encyclopedia of Communication.
Su, Y., & Borah, P. (2021). Framing overseas Chinese students: A comparative analysis of mainland China, US, and Hong Kong newspaper coverage. International Communication Gazette, 83(2), 126–147.
Wang, K. (2020). Hong Kong popular culture. Springer Singapore.
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