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Social Media Essays

Prospective Analysis of Microblogging and Social Networking Companies

Introduction Microblogging is posting brief pieces of digital material – whether text, photographs, links, short videos, or other media – on the Internet (Zhou et al., 2019). An example is Weibo which is popular among friends and professional colleagues who constantly update material and interact with one another, forming an online community. Twitter is by ... Read More
Pages: 6       Words: 1634

Position Paper – Tesco Company

Introduction Using social media, Tesco can better target customers based on their preferences and demographics. Companies can target a particular set of people using social media platforms like Facebook and Twitter. This allows Tesco to identify the student group so that it may target them with special discounts and offers (Aiello, 2020). Traders know Tesco ... Read More
Pages: 5       Words: 1185
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Youth and Technology: Social Media and Influencers Effect on Children’s Food Habits; Annotated Bibliography

Beaufort, M. (2019). How candy placements in films influence children’s selection behavior in real-life shopping scenarios – an Austrian experimental field study. Journal of Children and Media, 13 (1), 153-72. https://doi.org/10.1080/17482798.2018.1547776 This article by Beaufort discusses how the selection behavior in real-life shopping scenarios among children is influenced by candy placement in films. The focus of ... Read More
Pages: 11       Words: 2752

The Use of Social Media by Terrorists

Foreign and domestic terrorist organizations employ sophisticated propaganda to spread their brand of violent extremism. The messaging is directed at receptive or vulnerable audiences to persuade them to support or commit acts of violence in pursuit of the ideology. This could appear as an individual joining or providing material assistance to a terrorist organization, or ... Read More
Pages: 3       Words: 564

Social Media’s Effect on Student Wellbeing

SixDegrees was the first well-known social networking site to be launched in 1997. People were able to create a profile and connect with different users using the service. Blogs began gaining popularity in 1999, and the phenomenon has continued to grow in popularity ever since. They exposed consumers to internet devices via email, messageboard posting, ... Read More
Pages: 5       Words: 1144

Social Media Effects on College Students

Introduction The use of social media is highly prevalent among college students, which raises continuous public concerns regarding its implications on social interactions. Therefore, understanding the neural underpinnings of social media sheds light on the diverse impact of social media on its user, both positively and negatively (Abbas et al., 2019). College students use different ... Read More
Pages: 10       Words: 2539

Social Media and Lack of Privacy

Social media has presented different platforms where families and friends can connect despite other geographical locations. Social media users relate to various platforms using their devices and share moments or ideas in economics, politics, or even business. Although social media has made the world a smaller place, it has fallbacks. This paper will look at ... Read More
Pages: 3       Words: 622

Is Social Media Sabotaging Real Communication?

In a world where social media is gaining more appeal as a source of communication, we find ourselves in unprecedented paradox thinking about how social media is actually changing our lives. Is it helping us to keep the important fundamentals of communication, or is it impending our communication skills and causing a barrier to effective ... Read More
Pages: 3       Words: 601

Individual Case Analysis: Hashtag Commerce

Introduction In the world of social commerce, the activity of selling and offering goods and services using online platforms such as Facebook, Instagram, and Twitter is referred to as “social commerce.” With social commerce, one of the most crucial markers of success is the number of people who are actively engaged in a brand’s marketing ... Read More
Pages: 4       Words: 1015

Impacts of Social Media on the New Generations Compared to the Impact TVs Had on Teens of the Early 2000s

Social media entails online platforms where users can easily engage, create, and share content such as blogs, forums, wikis, social networks, and other virtual content. The most commonly used social platforms globally include Facebook, Twitter, Instagram, Tiktok, and YouTube (Ardi and Putri). These platforms invite anyone fascinated in contributing to their engagements and feedback and ... Read More
Pages: 6       Words: 1402

Effects of Media on Culture

INTRODUCTION Social media has a significant impact on cultural practices, both positively and negatively, and has a significant impact on the future of culture. In today’s society and culture, the media has a significant influence on public opinion. Our media organizations perform a wide range of functions in our society. The laws that govern different ... Read More
Pages: 10       Words: 2733

Effective Use of Social Media as a Marketing Strategy

Executive Summary The concern of organizations is to make profits or maximize them, which is the primary purpose for their existence. However, this success depends on engaging customers as much as possible. The current world makes this easy through the increasing use of the internet, which has birthed social media. Therefore, most companies use social ... Read More
Pages: 7       Words: 1812

Borderless Media: Rethinking International Marketing

International marketing and influence of social media Over the last few decades, social media have received massive usage for various reasons, and enormous use has been domestic and international marketing. In other words, social media have affected marketing in the same way marketers have shifted from traditional retailing to online retailing because of the accessibility, ... Read More
Pages: 3       Words: 618

Big Tech vs. Free Speech

There has been significant controversy raised over the inappropriate use of social media and how it has harmed people. The question of regulating social media is prevalent, especially when major social media harm cases arise in the public domain. However, the issue is still debatable since the benefits and disadvantages associated with social media. Additionally, ... Read More
Pages: 5       Words: 1374

The Role of Social Media in Business

Social media is a platform that enhances sharing of thoughts, ideas and information through virtual networks and communities using computer technology. Social media users use different gadgets not limited to computers, tablets or smartphones via websites or using applications. Social media has transformed and influenced many people and businesses in the professional world (Harlow et ... Read More
Pages: 5       Words: 1244
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